SlideShare a Scribd company logo
www.StratticaCapital.com
Crowdfunding &
The Future of Venture Finance
Mila Kyriacou
CFO, Cofounder
Strattica Capital
25TH July 2014
www.StratticaCapital.com
Mila Kyriacou
Graduate: Economics / Engineering
MBA: Finance
A little about me…
Vice President
trattica Capital
CFO & Cofounder
Previously:
www.StratticaCapital.com
Capital Sources
Friends, Fools,
Family
The Banker
The CrowdAngels
& VC
www.StratticaCapital.com
Crowdfunding Worldwide
Source: 2013CF The Crowdfunding Industry Report. Massolution
Global crowdfunding volumes
www.StratticaCapital.com
Crowdfunding Worldwide
trattica Capital
? mila@stratticacapital.com
www.StratticaCapital.com
The 4 Types of Crowdfunding
Type Funders receive…
Financial
return
Donation -
No
Reward
Tangible rewards
Special experiences
Lending
Repayment of a principal
with/without interest
Yes
Equity
Company ownership
Capital gain
www.StratticaCapital.com
The 4 Types of Crowdfunding
Source: 2013CF The Crowdfunding Industry Report. Massolution.
Growth in funding volume by crowdfunding model
www.StratticaCapital.com
Crowdfunding Types
Source: 2013CF The Crowdfunding Industry Report. Massolution.
Donation-based crowdfunding activity.
Donation | Reward | Lending | Equity
www.StratticaCapital.com
Crowdfunding Types
• 1884
• $100 000
• 120 000 people
Donation | Reward | Lending | Equity
www.StratticaCapital.com
Crowdfunding Types
• 2008
• $750 000 000
• 3 000 000 people
Donation | Reward | Lending | Equity
www.StratticaCapital.com
Crowdfunding Types
• Consumer facing products
• Validation of product-market fit
• Pre-sale of a product
• Shorter path from a prototype to marketplace
Donation | Reward | Lending | Equity
www.StratticaCapital.com
Crowdfunding Types Donation | Reward | Lending | Equity
www.StratticaCapital.com
Crowdfunding Types Donation | Reward | Lending | Equity
• Include a video in your pitch
• Have money already committed before you go to the crowd
• Be active online
• Make sure the price is right
• Select a right crowdfunding platform
Successful Crowdfunding
www.StratticaCapital.com
Crowdfunding Types
• Personal loans
• Business loans
• Asset backed loans
Do not finance a start up using debt!
Donation | Reward | Lending | Equity
www.StratticaCapital.com 15
VC vs. Equity Crowdfunding
Comparison of Traditional VC Model to
Equity Crowdfunding Model
www.StratticaCapital.com
Crowdfunding Types
Positioning of Equity Crowdfunding
among other Forms of Capital Formation in Companies’ Lifecycles
Donation | Reward | Lending | Equity
www.StratticaCapital.com
Geographic Limitations
Source: 2013CF The Crowdfunding Industry Report. Massolution
www.StratticaCapital.com 18
Reward vs. Equity
Criteria Reward-based Equity based
Backer Ownership None owns % of co.
Backer Involvement Limited
May be advisors/
employees
Amount No limits Legal limits
Ave $raised Smaller Larger
Frequency No limits Limited # raisings/yr
Reputation Higher risk Lower risk
Financial Disclosure No need to disclose
Publicize:
• financials
• business model
Product/Service Consumer Various
Tax $raised Tax Payable None
Regulations Light Heavy
Geography Most countries Few countries
www.StratticaCapital.com
Success Rates
Source: 2013CF The Crowdfunding Industry Report. Massolution.
Funding probabilities for crowdfunding campaigns by model.
www.StratticaCapital.com
Median campaign sizes
Source: 2013CF The Crowdfunding Industry Report. Massolution.
Median campaign sizes in USD across crowdfunding models.
www.StratticaCapital.com
Benefits
• Reputation boost
• Customer validation
• Audience engagement / Feedback
• Possible bridge to other types of financing
www.StratticaCapital.com 22
Risks & Barriers
• Reputation risk
• IP protection
• Donor exhaustion
• Financial disclosure
www.StratticaCapital.com
Questions!
Crowdfunding &
The Future of Venture Financing
? mila@stratticacapital.com

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Editor's Notes

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