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CrowdMap '14 Crowdfunding Conference in Moscow - Keynote Address by Devin Thorpe

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These slides describe crowdfunding best practices for an audience in Moscow, Russia.

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CrowdMap '14 Crowdfunding Conference in Moscow - Keynote Address by Devin Thorpe

  1. 1. Crowdfunding: Good for the World Devin D. Thorpe October 2, 2014 @devindthorpe
  2. 2. Good to be Back
  3. 3. A little about me
  4. 4. Teton Dam
  5. 5. Crowdfunding will… • Empower women and minorities • Level the playing field for ordinary investors • Facilitate growth in the developing world – Enabling the developed world to invest in high growth opportunities in emerging markets – Allow impoverished individuals to raise small amounts of capital for microenterprises
  6. 6. Women Receive 5% of VC
  7. 7. Sam’s Birthmark
  8. 8. Agenda
  9. 9. Agenda • Types of crowdfunding • Examples of each • Assessment • Keys for success
  10. 10. Types of Crowdfunding Rewards: Mostly campaign-created goods being sold Investments: Debt and equity issues Donations: Nothing but thanks in return
  11. 11. Donations
  12. 12. ₽200+ million
  13. 13. ₽1 billion in 1 day!!!
  14. 14. Rewards: Pebble Watch
  15. 15. Coolest Cooler
  16. 16. Investments: $200 million
  17. 17. Securities Laws Since the Great Depression in the 1930s, securities laws around the world have typically prohibited the sale of speculative investments to ordinary investors.
  18. 18. Laws Are Catching Up To Technology Many countries in Europe, Canada, Australia and many states in the U.S. now permit investment crowdfunding
  19. 19. Lots of Platforms Source:
  20. 20. How Does Crowdfunding Work?  Someone posts a project on a crowdfunding site like Planeta.ru, Indiegogo or BoomStarter  Friends and fans give money to support the project
  21. 21. Where The Money Comes From • The “Crowd” is almost as difficult to find as a yeti • The money will come mostly from your own network (about 75%) • The most successful campaigns get 75% or more from the “crowd”
  22. 22. Assessing Your Network
  23. 23. Assessing Your Project • All ideas are not equal – Appeal – Urgency – Credibility – Community DonkeyHotey / Foter.com/ CC BY
  24. 24. Appeal • Cool by comparison • Competition • Substitutes • Not just functional • Disruptive • Revolutionary not evolutionary Photo credit: FotoSleuth / Foter.com/ CC BY
  25. 25. Urgency • Will the project succeed without funding? • What happens if the project fails? • If the project succeeds, what happens? • How soon can promised goods be fulfilled? Photo credit: RambergMediaImages / Foter.com/ CC BY-SA
  26. 26. Credibility • Relevant experience • Appropriate education • Specific expertise • Evidence
  27. 27. Community • Is there a community? • Are you a member? • Are you a leader? • Formal or informal • Does your project match your community • How well can you communicate with your target community?
  28. 28. Keys For Success
  29. 29. Key #1: Start Before You Start @devindthorpe
  30. 30. Key #2: Play “Mano a Mano” @devindthorpe
  31. 31. Key #3: Shoot a Good Vid @devindthorpe
  32. 32. Key #4: Engage the Media @devindthorpe
  33. 33. Investment Crowdfunding
  34. 34. Dual Approach Old School New School
  35. 35. Find Investors One at a Time
  36. 36. Register on a Platform
  37. 37. How Angels Invest  Angels typically invest in groups  Some groups create pools or funds of money  Some groups allow members to invest directly  Over 5,000 angel investors in Moscow listed on AngelList (angel.co)
  38. 38. What Angels Invest In  Angel groups often specialize  Most invest exclusively in early-stage startups, often before sales begin  Invest in the sorts of things that made them rich  Popular investments: internet, hi-tech, clean-tech, scalable  Things that typically don’t work: retail
  39. 39. Before we Conclude/Q&A Visit devinthorpe.com/crowdall to download these slides.

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