Crowdfunding webinar


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These slides were taken from the webinar session on crowdfunding that Rock The Post founders (Alejandro and Tanya) gave on July 19, 2012.

Start your crowdfunding project today at

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Crowdfunding webinar

  1. 1. Crowdfunding WebinarJuly 19, 2012
  2. 2. Agenda Why Crowdfund? Crowdfunding Industry Facts About Rock The Post Misconceptions About Crowdfunding Why People Pledge Expectations Target The Right Audience Your Pitch Your Visual Pitch Importance of Rewards Audience Engagement Spread The Word!
  3. 3. Why Crowdfund? In 2009, U.S. banks posted the sharpest decline in private lending since 1942. 98% of the business plans received by accredited investors and VC’s are rejected. 1% of the U.S. population is represented by accredited investors (annual income of at least $200,000) and VC’s.
  4. 4. Crowdfunding Industry Facts In 2011, crowdfunded businesses and projects raised $102 million on rewards-based platforms. Crowdfunding grew 266% in the total amount donated during 2011 and increased by 263% in the amount donated to projects that received their full funding. More than 31,000 projects sought crowd funding donations in 2011, a significant increase from the almost 12,000 projects in 2010. Crowdfunding supports the kinds of small businesses that have generated 65% of net new jobs over the past 17 years.
  5. 5. About UsRock The Post ( is a crowdfundingwebsite designed to fund entrepreneurs at an early stage. Itis the ideal tool for entrepreneurs to leverage networks,reach out to new contacts, and fill in the missing pieces oftheir projects. Rock the Post provides budding businesseswith the means necessary to amass resources and flourish.
  6. 6. The FoundersALEJANDRO CREMADES TANYA PRIVEFounder and CEO Founder and COO
  7. 7. Our Mission and Vision The Mission of Rock The Post is to help support the development of small businesses by providing entrepreneurs’ with easier ways to access funds and get exposure in the early stages of their ventures. Our Vision is to help better the economy through innovation and expansion of the workforce.
  8. 8. Misconceptions About Crowdfunding Solely launching a project will bring in dollars  NOT TRUE: leverage your inner networks By directing people to your project, people will pledge  NOT TRUE: Be bold and clear, directly ask for donations Crowdfunding campaigns are effortless  NOT TRUE: It’s easier than traditional fundraising, but you still need to put in time and energy
  9. 9. Why People Pledge They connect with the message and the reason behind the project. They connect with the unique way in which the project creator is trying to raise funds. They connect with some physical aspect of the projects, such as rewards and incentives.
  10. 10. Expectations On average it takes 1-2 weeks to complete a well- crafted Post, unless working with a team. An average of 35-45% of projects are successfully funded. Successful projects typically raise 40% of funds from their inner social networks (family, friends, colleagues). Stay active throughout campaign.Note: Make sure that you’re promoting your project throughout the right industry, and thatyour marketing efforts stay aligned.
  11. 11. Target the Right Audience Who will you target? How do you relate to them? How will you engage them?Note: Make sure that you’re promoting your project throughout the rightindustry, and that your marketing efforts stay aligned.
  12. 12. Your Pitch Craft an extremely creative hook.  First few sentences should capture attention. Clear, simple description of project. Tell a story evoke emotion. Be transparent explain where funds raised will go. If applicable, include link to company webpage. Express your excitement and passion.
  13. 13. Your Visual PitchThe Video: The first 30 seconds is your chance to shine. A well-crafted video will greatly increase your chances of being successfully funded.  Aim to keep the length between 2-3 minutes.Images: Use relative, appealing photos of your product/business. Photos help break up large amounts of text.
  14. 14. Importance of Rewards Incentives motivate people to donate. People want tangible/valuable rewards. Set number of rewards appropriately for each donation level.
  15. 15. Audience Engagement Respond to every question, comment, message (even if it’s negative). Avoid taking criticism personally. Provide constant updates (on and off platform) about your progress. React flexibly to feedback. Cater to your audience’s requests. (example: Add option for the additional color they ask for)*Treat every person as if they are a potential investor!
  16. 16. Spread The Word!  Personalized Email  **Family, friends, colleagues**  Social media  Facebook, Twitter, LinkedIn, Reddit, Quora, etc.  Blogs, Forums, Publications  Organizations  Media outreach *Be consistent and passionate, but not annoying.
  17. 17. Rock The Post Crowdfunding VideoThis Video can be located in our Help Center:
  18. 18. Thanks For Attending!For further questions or comments please contact Rock The Post’s Community Manager: Danielle Kisza Now, a quick tour of the website…
  19. 19. Questions We will now take a few minutes to answer your questions.You can submit a question by typing it in the Questions tab of the Control Panel on the right side of your screen.