This document provides an overview of using IndieGoGo for crowd funding and recommendations for marketing the campaign using both traditional PR methods and social media. It highlights benefits of IndieGoGo like allowing South African bank accounts and flexibility if the funding target is not met. Tips are given for setting up the campaign page and increasing visibility through sharing links, embedding on websites and using tools on the IndieGoGo platform. Other recommended PR methods include press releases, radio shows, blogs and relevant social media channels. Web tools are listed for hosting, content management and thanking funders.

1. Crowd Funding with IndieGoGo, Social Media and
Traditional PR
By Pascal Schmitz from Amariam Pictures

2. Why IndieGoGO?
• Allows South African Bank accounts to be linked to the campaign
• You don’t have to make target unlike Kickstarter. 4% charge if you make
target and 9% charge if you don’t make target
• IGG guides you through and teaches you about the process of crowd
funding. You can then build your own Rand based site (www.mygate.co.za)
• IGG has great tracking tools for your “crowd” with specific data for each
team members contribution towards the campaigns marketing vs.
Kickstarter which has only two variables: how much and who…
• IGG has a large audience already in place with thousands of daily views
and 2670 Campaigns in the Film category alone (indiegogo.com receives 36936 page
views per day -source www.findwebstats.com/indiegogo.com)
• Tip: Paypal charges another 5% for funds that go through them, so try
drive donations through direct credit card transactions . You need a FNB
account to receive Paypal donations in SA

3. Shady Valley
•Raised $10,405 in 60 days
•Got almost 2,000 visitors on the site
•Hit page No. 1 in the films category many times during campaign

4. Setting Up Your Campaign

5. Team

6. Team Member Profile

7. Funding

8. Gallery

9. Home Page

10. To Do’s: Marketing Your Campaign

11. Sharing the Link

12. Embed into Websites

13. Embed into Websites

14. Embed into Websites

15. Embed Email

16. Embed Email

17. Embed Email

18. Other Marketing Tools on IGG
Increasing your “Go Go Factor”

19. Other PR Tools outside IGG
• Press Release e.g. Screen Africa, The Callsheet
• Radio e.g. Fresh Drive focus on small business
and Poppy show which leads to Twitter
• TV Shows e.g. Expresso
• Blogs
• Relevant Tweeters
• Relevant FB Pages
• Posters, Stickers etc…

20. Updates

21. Comments

22. Funders

23. Gallery View

24. Dashboard - Analytics

25. Dashboard - Funds

26. Dashboard - Fulfillment

27. Redeeming Perks - Website

28. Web Tools
• Hosting:
• www.godaddy.com
• Free FTP Uploading Software:
• Download “total commander” www.ghisler.com
• Content Management:
• www.wordpress.com
• www.weebly.com
• www.yola.com
• www.joburgmovie.com and www.shadyvalleymall.com

29. Thank You
• A copy of this presentation will be available in
a week or two as the perk for a $20 donation
on the new campaign for our up-and-coming
documentary “Unhinged: Arriving Cape Town”
• Alternatively go to
www.indiegogo.com/shady-valley
for the campaign this presentation was based
on