This document discusses how providing rich, engaging product content across the customer journey can improve marketing and sales results. It outlines the different stages of the customer journey from pre-purchase to post-purchase and the types of content needed. Examples of rich product content that can increase customer engagement and conversion are also provided, such as 360 images, videos, hotspots, and "Compare the Range" or "Shop the Look" features. The document also discusses CNET's product content services for automating the delivery of such rich content to retailer websites.
Enter the Remix: Paid Search Advertising in eCommerceElizabeth Marsten
Google Ads, Microsoft Advertising, Amazon Advertising – what do all these have in common? Besides the major re-branding and re-focusing of their main messages to several levels up from where we might think of them historically, they’re also ushering in some important signals for what paid search marketers need to prepare for and think bigger about. Sure, we’ll continue to have the day to day overall duties stay highly tactical with shared budgets, QS improvements, to bid manually or not debates and best practices in aggregate over the coming years, but we are going to see some fundamental landscape changes in the next 2 years in a faster and more impactful manner than we have in the last 10 years of search marketing.
Join leading industry PPC experts, CPC Strategy, & leading predictive lifecycle marketing experts at Windsor Circle as they showcase proven strategies to acquire & retain customers at a more efficient & cheaper cost.
The Sitecore Marketing Technology Ecosystemedynamic
Learn how digital marketers can orchestrate superior email, social and video marketing campaigns, measure their effectiveness and integrate customer feedback into their initiatives.
Join leading industry PPC experts, CPC Strategy, & leading predictive lifecycle marketing experts at Windsor Circle as they showcase proven strategies to acquire & retain customers at a more efficient & cheaper cost.
Enter the Remix: Paid Search Advertising in eCommerceElizabeth Marsten
Google Ads, Microsoft Advertising, Amazon Advertising – what do all these have in common? Besides the major re-branding and re-focusing of their main messages to several levels up from where we might think of them historically, they’re also ushering in some important signals for what paid search marketers need to prepare for and think bigger about. Sure, we’ll continue to have the day to day overall duties stay highly tactical with shared budgets, QS improvements, to bid manually or not debates and best practices in aggregate over the coming years, but we are going to see some fundamental landscape changes in the next 2 years in a faster and more impactful manner than we have in the last 10 years of search marketing.
Join leading industry PPC experts, CPC Strategy, & leading predictive lifecycle marketing experts at Windsor Circle as they showcase proven strategies to acquire & retain customers at a more efficient & cheaper cost.
The Sitecore Marketing Technology Ecosystemedynamic
Learn how digital marketers can orchestrate superior email, social and video marketing campaigns, measure their effectiveness and integrate customer feedback into their initiatives.
Join leading industry PPC experts, CPC Strategy, & leading predictive lifecycle marketing experts at Windsor Circle as they showcase proven strategies to acquire & retain customers at a more efficient & cheaper cost.
E-commerce Berlin Expo 2018 - Getting start with Business Intelligence, Incre...E-Commerce Berlin EXPO
Thanos Dimitriou Commercial Director Netsteps
Ioannis Karalis Founder and CEO Netsteps
Ioannis Karalis is the founder and CEO of Netsteps. The company was founded in 2013 and specializes in consultancy, implementation and marketing for e-commerce projects.
Before that, he studied Physics at the University of Athens and completed his first year of postgraduate studies at Athens Information Technology (A.I.T.). interrupted his studies and started working on IT projects in the web.
He has worked in the educational sector, teaching computer science and programming. Then he worked for Singular Logic PCS company on the implementation of projects for the banking sector.
During the holiday shopping season, brand advertisers know they need to be everywhere their shoppers are in the buying journey. There aren’t many channels out there that allow advertisers to achieve this, but Facebook advertising is one of them.
Facebook advertising has the power to increase products awareness, drive conversions, maintain customers & maximize bottom-line revenue.
This business to business content marketing case study looks at how STR Software engages their prospects using content offers and marketing automation.
Join CPC Strategy & Bronto for a co-hosted webinar that will dive into prominent customer acquisition strategies & how you can maintain long-term profitability through email marketing.
Driving Google Shopping Ad Relevancy Via The Manufacturer CenterTinuiti
Tune in to our co-hosted event with Google, as they dive into how the Google Manufacturer Center plays a key component to your success on Google Shopping PLAs.
5 Critical Keys to Success with Sitecore DMSNavigationArts
Are you putting your analytics to work with your data management system? Collecting data is the easy part, but using it to create real value takes skills, planning, and the proper tools. Sitecore’s integrated analytics platform provides the tools, but what else do you need to reap the benefits?
This webinar is presented by Sitecore and Navigationarts. We highlight what you need to get started and what you need to get the most out of DMS. Case study examples ranging from B to B, B to C, and somewhere in between highlight best practices in custom reporting, audience segmentation, real time personalization, and more.
The webinar covers:
How to plan for DMS including audience analysis and content tagging strategies
The ideal project approach
Best practices in B to B and B to C marketing tactics
Using real time personalization
Understanding engagement tiers; out-of-the-box vs customized
Pitch your questions to our Google Shopping Gurus, Lewis Brannon & Jason Bell, as they lead an open discussion about trends & strategies you need to prepare for success this holiday shopping season.
Hear from three B2B marketers as they share their trials, tribulations, tips, tricks, successes and most importantly, how ABM has impacted their specific role. Think of it as short stories, ABM style!
Different Content for Different Stages of the FunnelDavid Schulhof
A look at examples of different types of B2B content for different stages of the funnel. Awareness content is very different to conversion content. Includes examples from Symantec, HubSpot, MailChimp and SalesForce
It’s no question, finding the most profitable ecommerce buyer traffic on Facebook can be frustrating. Different shoppers have different needs & respond better to different advertising messages. But with Facebook’s audience targeting capabilities, you can attract highly targeted shoppers, regain lost customers & sell upgrades/new products to existing customers.
Account-Based Nurturing: Strategies for Turning Target Accounts into CustomersDemandbase
Today’s B2B buyers don’t operate in a silo – they work on buyer teams creating short lists long before they engage with solution providers. Taking an account-based approach to nurturing will engage accounts in a buying cycle and convert them to your sales team long before your competitors have a chance to win the business.
In this session you will learn:
- Nurture the entire stakeholder team at accounts that matter the most
- Execute nurture campaigns across display ads, social media, email marketing, etc.
- Optimize your strategies with data insights
Failure to perform well in Q4 can often be detrimental to ecommerce retail brands. In order to get the most out of the inevitable holiday season rush, this time of year can be stressful for retailers looking to maximize resources. Therefore, CPC Strategy is co-hosting The Q4 Digital Commerce AdTalks with SEMRush & Miva to cover holiday-specific strategies in advertising, conversion rate optimization, and customer retention.
The Brand’s Webinar to Amazon A+ Content OptimizationsTinuiti
If you’re looking to enhance the performance of certain ASINs on the marketplace, Amazon A+ Content is where you want to invest. A+ detail pages allow you to improve search relevance, conversions & customer purchase confidence, therefore leading to a higher sales volume.
ASK AN EXPERT: Are Your Paid Search Campaigns Prepared for Thanksgiving Weekend?Tinuiti
Pitch your last minute questions to 3 of our in-house retail search experts. They’ll help you double check your paid search strategies so to ensure the highest profitability for this year’s shopping season.
Learn why Adobe acquired Marketo, how it fits into the stack, and understand whether or not it’s a solution that compliments your current digital environment.
Top 10 Google Shopping Mistakes Draining Your Budget & How To Fix Them TodayNick Cotter
Whether you’re just getting started or you’ve been using the program since its early days–no one is exempt from making mistakes on Google Shopping.
However, there are ways to reduce those mistakes that end with unapproved products, low impressions & especially a low return on investment.
In the second installment of our Client Retention Workshop series we discuss Landing Page Optimization.
Your clients want great landing pages. Here's how to easily deliver the results they're after.
You'll walk away knowing how to:
- Quickly and efficiently deliver landing page audits that will wow prospects and customers
- Utilize best practices for landing page design and function
- Upsell current services with a variety of landing page and lead gen offers
- Price and pitch every level of landing page optimization service
How to Craft Your Story on Amazon with CreativeTinuiti
The correlation between Amazon creative content and increases in conversion rate are undeniable. Amazon is empowering brands with creative tools and features they need to establish their brand equity and promote shopper loyalty. Investing in creative content is vital to the success of your brand on Amazon. Tune into this webinar to learn actionable tips your brand can take advantage of to elevate its brand strategy by leveraging Amazon creative.
Some topics we’ll discuss:
How Tinuiti client, Seventh Generation, increased AMS Sales by a whopping 441%
Unpacking Advil®’s customized Amazon Store built by Tinuiti’s Amazon Creative Team
Expert insight & best practices for: Enhanced Brand Content (EBC), video, and Stores
Amazon Creative Betas: Sponsored Brands Custom Image & Amazon Posts
E-commerce Berlin Expo 2018 - Getting start with Business Intelligence, Incre...E-Commerce Berlin EXPO
Thanos Dimitriou Commercial Director Netsteps
Ioannis Karalis Founder and CEO Netsteps
Ioannis Karalis is the founder and CEO of Netsteps. The company was founded in 2013 and specializes in consultancy, implementation and marketing for e-commerce projects.
Before that, he studied Physics at the University of Athens and completed his first year of postgraduate studies at Athens Information Technology (A.I.T.). interrupted his studies and started working on IT projects in the web.
He has worked in the educational sector, teaching computer science and programming. Then he worked for Singular Logic PCS company on the implementation of projects for the banking sector.
During the holiday shopping season, brand advertisers know they need to be everywhere their shoppers are in the buying journey. There aren’t many channels out there that allow advertisers to achieve this, but Facebook advertising is one of them.
Facebook advertising has the power to increase products awareness, drive conversions, maintain customers & maximize bottom-line revenue.
This business to business content marketing case study looks at how STR Software engages their prospects using content offers and marketing automation.
Join CPC Strategy & Bronto for a co-hosted webinar that will dive into prominent customer acquisition strategies & how you can maintain long-term profitability through email marketing.
Driving Google Shopping Ad Relevancy Via The Manufacturer CenterTinuiti
Tune in to our co-hosted event with Google, as they dive into how the Google Manufacturer Center plays a key component to your success on Google Shopping PLAs.
5 Critical Keys to Success with Sitecore DMSNavigationArts
Are you putting your analytics to work with your data management system? Collecting data is the easy part, but using it to create real value takes skills, planning, and the proper tools. Sitecore’s integrated analytics platform provides the tools, but what else do you need to reap the benefits?
This webinar is presented by Sitecore and Navigationarts. We highlight what you need to get started and what you need to get the most out of DMS. Case study examples ranging from B to B, B to C, and somewhere in between highlight best practices in custom reporting, audience segmentation, real time personalization, and more.
The webinar covers:
How to plan for DMS including audience analysis and content tagging strategies
The ideal project approach
Best practices in B to B and B to C marketing tactics
Using real time personalization
Understanding engagement tiers; out-of-the-box vs customized
Pitch your questions to our Google Shopping Gurus, Lewis Brannon & Jason Bell, as they lead an open discussion about trends & strategies you need to prepare for success this holiday shopping season.
Hear from three B2B marketers as they share their trials, tribulations, tips, tricks, successes and most importantly, how ABM has impacted their specific role. Think of it as short stories, ABM style!
Different Content for Different Stages of the FunnelDavid Schulhof
A look at examples of different types of B2B content for different stages of the funnel. Awareness content is very different to conversion content. Includes examples from Symantec, HubSpot, MailChimp and SalesForce
It’s no question, finding the most profitable ecommerce buyer traffic on Facebook can be frustrating. Different shoppers have different needs & respond better to different advertising messages. But with Facebook’s audience targeting capabilities, you can attract highly targeted shoppers, regain lost customers & sell upgrades/new products to existing customers.
Account-Based Nurturing: Strategies for Turning Target Accounts into CustomersDemandbase
Today’s B2B buyers don’t operate in a silo – they work on buyer teams creating short lists long before they engage with solution providers. Taking an account-based approach to nurturing will engage accounts in a buying cycle and convert them to your sales team long before your competitors have a chance to win the business.
In this session you will learn:
- Nurture the entire stakeholder team at accounts that matter the most
- Execute nurture campaigns across display ads, social media, email marketing, etc.
- Optimize your strategies with data insights
Failure to perform well in Q4 can often be detrimental to ecommerce retail brands. In order to get the most out of the inevitable holiday season rush, this time of year can be stressful for retailers looking to maximize resources. Therefore, CPC Strategy is co-hosting The Q4 Digital Commerce AdTalks with SEMRush & Miva to cover holiday-specific strategies in advertising, conversion rate optimization, and customer retention.
The Brand’s Webinar to Amazon A+ Content OptimizationsTinuiti
If you’re looking to enhance the performance of certain ASINs on the marketplace, Amazon A+ Content is where you want to invest. A+ detail pages allow you to improve search relevance, conversions & customer purchase confidence, therefore leading to a higher sales volume.
ASK AN EXPERT: Are Your Paid Search Campaigns Prepared for Thanksgiving Weekend?Tinuiti
Pitch your last minute questions to 3 of our in-house retail search experts. They’ll help you double check your paid search strategies so to ensure the highest profitability for this year’s shopping season.
Learn why Adobe acquired Marketo, how it fits into the stack, and understand whether or not it’s a solution that compliments your current digital environment.
Top 10 Google Shopping Mistakes Draining Your Budget & How To Fix Them TodayNick Cotter
Whether you’re just getting started or you’ve been using the program since its early days–no one is exempt from making mistakes on Google Shopping.
However, there are ways to reduce those mistakes that end with unapproved products, low impressions & especially a low return on investment.
In the second installment of our Client Retention Workshop series we discuss Landing Page Optimization.
Your clients want great landing pages. Here's how to easily deliver the results they're after.
You'll walk away knowing how to:
- Quickly and efficiently deliver landing page audits that will wow prospects and customers
- Utilize best practices for landing page design and function
- Upsell current services with a variety of landing page and lead gen offers
- Price and pitch every level of landing page optimization service
How to Craft Your Story on Amazon with CreativeTinuiti
The correlation between Amazon creative content and increases in conversion rate are undeniable. Amazon is empowering brands with creative tools and features they need to establish their brand equity and promote shopper loyalty. Investing in creative content is vital to the success of your brand on Amazon. Tune into this webinar to learn actionable tips your brand can take advantage of to elevate its brand strategy by leveraging Amazon creative.
Some topics we’ll discuss:
How Tinuiti client, Seventh Generation, increased AMS Sales by a whopping 441%
Unpacking Advil®’s customized Amazon Store built by Tinuiti’s Amazon Creative Team
Expert insight & best practices for: Enhanced Brand Content (EBC), video, and Stores
Amazon Creative Betas: Sponsored Brands Custom Image & Amazon Posts
This presentation gives an overview on SIX important things to do for B2B marketing and how SEO, SEM, Linkedin impacts a B2B campaign. This ppt also features some B2B case studies and how it helped the brand to evolve its customers.
How to Boost Amazon Performance with Compelling Creative Tinuiti
You can’t just take your creative assets from one platform and throw them up on Amazon – well you could, but they won’t perform very well.
Creative success on Amazon requires specific copy, insider knowledge of what impacts search rank, and optimized A+ content, amongst other things.
In this webinar, our Creative and Amazon experts team up to dive into how to ensure your creative works across the Amazon ecosystem and drives your business performance.
Investing in Amazon’s Enhanced Brand ContentTinuiti
EBC enables Brand Owner sellers to modify the product description field of their branded ASINs to tell a unique brand story, enhance product images & text placements. According to Amazon, adding EBC to your product detail pages may also result in higher conversion rates, increased traffic, and increased sales when used effectively.
There’s a lot to learn about EBC, therefore we’re bringing in experts from CPC Strategy & Skubana to discuss ways in which Amazon sellers can maximize the return of their Enhanced Brand Content.
Before you begin advertising, be sure your online infrastructure is in place to maximize you digital marketing efforts. This presentation offers an overview of everything you need to think about when planning your online marketing strategies.
What is Content marketing - Moses GomesMoses Gomes
This presentation highlights different types of content formats for digital. Different styles of format requirements for different purposes. Like you need to write different types of blogs when it comes to the awareness phase, compare to other phases in the path to purchase.
The 2019 Amazon Prime Day Expert Approach SeriesTinuiti
Nearly half of U.S. households have an Amazon Prime membership, according to a report from CIRP. With Amazon’s biggest shopping holiday around the corner – Prime Day, learn how to maximize your brand equity and take your marketplace strategy to the next level. In this series, we’ll review trends from previous years and unpack expert best practices from retail readiness, marketing advertising preparation, inventory management, to content optimization that will help your business stand out and succeed during Amazon’s 2019 Prime Day.
Oh man is this a good one!
In this webinar, Pat Petriello of CPC Strategy and Chad Rubin of Skubana got together to discuss the importances of Amazon's Enhanced Brand Content (EBC)!
They discussed everything, how to set up your own Enhanced Brand Content, it's pros and cons, how it could look if you do it right and even a few case studies of people who are already doing it right and doing it wrong!
Chad and Pat go through the importances of EBC and how it can increase your Amazon listing's conversion rates and make yu more money!
Content writing and digital marketing servicesicontentsmo
Our document is presented in a reader-friendly format, blending to enhance understanding and retention. Embark on a journey of digital marketing with our comprehensive document. This is meticulously crafted to inform readers on content writing and digital marketing services.
Increase Amazon Detail Page Conversions by Leveraging Creative ContentTinuiti
Salsify & Tinuiti bring you - Increase Amazon Detail Page Conversions by Leveraging Creative Content. A webinar that deep dives into brand equity and brand creative in the Amazon space. We will also talk on how to best optimize your conversions and measure your success.
iContent, is an online-medium where we build, create and nurture your idea in a genre of preffered brands!
We are a team of passionate and experienced content writers, search marketers, graphic designers, web developers, and advertising experts who have had their expertise in the field of Digital Marketing for quite some time.
Opendatabay - Open Data Marketplace.pptxOpendatabay
Opendatabay.com unlocks the power of data for everyone. Open Data Marketplace fosters a collaborative hub for data enthusiasts to explore, share, and contribute to a vast collection of datasets.
First ever open hub for data enthusiasts to collaborate and innovate. A platform to explore, share, and contribute to a vast collection of datasets. Through robust quality control and innovative technologies like blockchain verification, opendatabay ensures the authenticity and reliability of datasets, empowering users to make data-driven decisions with confidence. Leverage cutting-edge AI technologies to enhance the data exploration, analysis, and discovery experience.
From intelligent search and recommendations to automated data productisation and quotation, Opendatabay AI-driven features streamline the data workflow. Finding the data you need shouldn't be a complex. Opendatabay simplifies the data acquisition process with an intuitive interface and robust search tools. Effortlessly explore, discover, and access the data you need, allowing you to focus on extracting valuable insights. Opendatabay breaks new ground with a dedicated, AI-generated, synthetic datasets.
Leverage these privacy-preserving datasets for training and testing AI models without compromising sensitive information. Opendatabay prioritizes transparency by providing detailed metadata, provenance information, and usage guidelines for each dataset, ensuring users have a comprehensive understanding of the data they're working with. By leveraging a powerful combination of distributed ledger technology and rigorous third-party audits Opendatabay ensures the authenticity and reliability of every dataset. Security is at the core of Opendatabay. Marketplace implements stringent security measures, including encryption, access controls, and regular vulnerability assessments, to safeguard your data and protect your privacy.
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Empowering the Data Analytics Ecosystem: A Laser Focus on Value
The data analytics ecosystem thrives when every component functions at its peak, unlocking the true potential of data. Here's a laser focus on key areas for an empowered ecosystem:
1. Democratize Access, Not Data:
Granular Access Controls: Provide users with self-service tools tailored to their specific needs, preventing data overload and misuse.
Data Catalogs: Implement robust data catalogs for easy discovery and understanding of available data sources.
2. Foster Collaboration with Clear Roles:
Data Mesh Architecture: Break down data silos by creating a distributed data ownership model with clear ownership and responsibilities.
Collaborative Workspaces: Utilize interactive platforms where data scientists, analysts, and domain experts can work seamlessly together.
3. Leverage Advanced Analytics Strategically:
AI-powered Automation: Automate repetitive tasks like data cleaning and feature engineering, freeing up data talent for higher-level analysis.
Right-Tool Selection: Strategically choose the most effective advanced analytics techniques (e.g., AI, ML) based on specific business problems.
4. Prioritize Data Quality with Automation:
Automated Data Validation: Implement automated data quality checks to identify and rectify errors at the source, minimizing downstream issues.
Data Lineage Tracking: Track the flow of data throughout the ecosystem, ensuring transparency and facilitating root cause analysis for errors.
5. Cultivate a Data-Driven Mindset:
Metrics-Driven Performance Management: Align KPIs and performance metrics with data-driven insights to ensure actionable decision making.
Data Storytelling Workshops: Equip stakeholders with the skills to translate complex data findings into compelling narratives that drive action.
Benefits of a Precise Ecosystem:
Sharpened Focus: Precise access and clear roles ensure everyone works with the most relevant data, maximizing efficiency.
Actionable Insights: Strategic analytics and automated quality checks lead to more reliable and actionable data insights.
Continuous Improvement: Data-driven performance management fosters a culture of learning and continuous improvement.
Sustainable Growth: Empowered by data, organizations can make informed decisions to drive sustainable growth and innovation.
By focusing on these precise actions, organizations can create an empowered data analytics ecosystem that delivers real value by driving data-driven decisions and maximizing the return on their data investment.
3. Why does companies produce content?
A holistic content strategy should be tied to a specific
audience activation plan and include marketing, sales and
product content and messaging that works across channels
and touchpoints. When content is crafted for a specific stage
of the customer journey, it can generate powerful results.
“Brands need a full view of the content requirements. This includes
content that attracts and engages the audience before they’re ready to
buy. In addition to the content that converts and engages them for loyalty,
retention and adoption after they buy.”
Michael Brenner, CEO of consulting firm Marketing Insider
Group.
6. Content production & life-cycle stages
“Product content for bottom of the funnel is easier to produce because
businesses know their product and how to talk about it. But creating
thematic content that will attract an audience at the top of the funnel is
really hard to do.”
Rishi Dave, CMO at Vonage.
7. Search Engine Results
Optimized Meta Title
Optimized Meta Description
Custom SEO Content
Drive Traffic with Unique
SEO Content
8. Drive Traffic with Unique
SEO Content
Optimized Meta Title
Optimized Meta Description
Search Engine Results
Custom SEO Content
9. Provide an engaging,
consistent, accurate content
experience for buyers
Optimized Product Titles
Optimized Image Alt Tags
Optimized Product Description
Multiple Images
Rich Content
Product Page Details
Rich Brand Content
Structured Content
Custom SEO Content
10. Consistent, Quality
Content at Scale
What’s Included
Retailer Specific Feature
Bullet Templates
Retailer Specific
Attribute Names & Values
Product Page Details
Structured Content
11. Increase Conversion with
Immersive & Educational
Rich Content
Additional Rich Content
Available Not Shown Here:
3D Spins Hot Spots
Comparison Tables Etc.
Videos
Additional Images and
Marketing Copy
Product Page Details
Rich Brand Content
12. Support your energy
conscious customer
while keeping your
website compliantEnergy Labels & Energy Value data
for all EU compliance categories
Product Page Details
Rich Brand Content
13. Increase Conversion with
Immersive & Educational
Rich Content
Additional Rich Content
Available Not Shown Here:
3D Spins Hot Spots
Comparison Tables Etc.
Videos
Additional Images and
Marketing Copy
Product Page Details
Rich Brand Content
14. Bring your product
pages alive with our
360 Content Builders
Rich Content Builder
Partner Portal
Rich Brand Syndication
15. Who has such product detail page?
Traditional Gallery Approach
16. Achieve a greater shopping experience like this
Responsive Gallery with images and videos
19. CNET submits requests to brands
for content on behalf of retailerManage your Brands
More Efficiently
Vendor Portal
Collection and Transformation
Partner Portal
20. CNET submits requests to brands
for content on behalf of retailer
CNET provides portal access, training
& support to retailer’s brand contacts
Manage your Brands
More Efficiently
Vendor Portal
Collection and Transformation
Partner Portal
21. Manage your Brands
More Efficiently
CNET can automate
production of inline pages
on behalf of brands using
feeds / scraping technology
Vendor Portal enables
brands to self-serve and
build rich pages for retailer
Rich Content is delivered by CNET to
retailer’s product detail page including:
• Videos
• 3D Spins
• Hot Spots
• Feature Blocks
• Comparison Tables
• Etc.
Vendor Portal
Collection and Transformation
Partner Portal
Rich Brand Syndication
22. “Compare the Range” to
support your customers
with their final decision
Support education on product line
& provide real-time Pricing/Stock
availability and quick navigation to
alternatives!
Partner Portal Access
Rich Brand Syndication
Rich Content Builder
23. “Compare the Range” to
support your customers
with their final decision
Support education on product line
& provide real-time Pricing/Stock
availability and quick navigation to
alternatives!
Partner Portal
Rich Brand Syndication
Rich Content Builder
24. Image Hotspots
on key features to increase
customer confidence and
engagement
Rich Content Builder
Partner Portal
Rich Brand Syndication
25. …and drive sales UP
through “Shop the Look”
with Real Time Pricing &
Add To Basket
Partner Portal
Rich Brand Syndication
Rich Content Builder
26. SEO Content
Hierarchy Design &
Attribute Modeling
Structured Product
Information Rich Brand Content
& Attach Programs
Workflow & System
Integration
Platforms
Reporting
