The Cross-Roads Group provides sales and marketing services to help early-stage technology companies accelerate their growth. Their services include developing go-to-market strategies, executing sales, generating end-user testing and feedback, building sales pipelines, leveraging strategic partnerships, and positioning companies for investment. They aim to help technology companies gain early traction and validation through initial testing and sales before scaling more broadly.

1. Cross-Roads Group
Nail it before you scale it!

2. Accelerate sales for early-stage, technology focused
companies
 Develop go-to-market strategies and tactics
 Provide sales execution and management
 Generate end-user testing and adoption
 Build sales pipeline and channels
 Provide technical & support expertise
 Create strategic partnerships
 Positioning for investment and generating funding interest

3. Go-to-Market Strategies and Tactics
• Identify target markets
• Develop sales plans applying our Goals, Strategies, Tactics and Measures (GSTM)
model
• Develop sales messaging and delivery
• Implement lead generation programs (e.g. SEO, Webex, email campaigns)
Sales Execution and Management
• Target relevant end-user network and source additional prospects
• Apply customer-centric sales methodology and processes
• Build, measure and report sales pipeline
• Provide knowledge transfer
End User Testing and Adoption
• Leverage Cross-Roads end-user relationships to drive early trial and feedback
• Work with early-adopters to achieve acceptance and testimonial
• Generate revenue

4. Sales Pipeline and Channels
• Initiate direct sales engagement and target best channel partners
• Use initial end-user trial and sales to attract relevant channel partners
• Develop channel vertical and/or geo ecosystems
Technical and Support Expertise
• Leverage Cross-Roads and partner subject matter expertise
• Learn from and integrate with client resources
• Work with early-adopter end-users to refine technical and support needs
• Document and facilitate processes for transfer of expertise to clients
Strategic Partnerships
• Leverage Cross-Roads and partner networks to assess partnering opportunities
• Position clients with potential technology and business partners

5. Investment Positioning and Funding Interest
• Build trial and sales momentum to attract investment
• Assess Cross-Roads debt & equity investor relationships
• Position and introduce clients where appropriate
• Reduce investor risk

6. Technology centric companies
 Early-stage
 Close to or already commercially available technologies
 Business, Vertical, Datacenter and/or Cloud applicability
 Unique, differentiated and high value-add solutions
 Ownership focused on achieving growth

7.  Gaining early trial and acceptance
 Sales learning curve, market fit and validation
 Building pipeline (i.e. sales execution)
 Generating revenue/achieving platform to scale
 Available subject-matter resources to support growth
 Cash flow
 Current investors expectations, additional funding,
dilution and/or cost of funds

8. Experience
 Extensive technology business backgrounds
 Senior OEM and channel business development and sales expertise
 Technical resources with broad IT knowledge and hands-on capabilities
 Successful executives/owners in Fortune 100 and early-stage companies
Network
 Complementary subject-matter partner experts (e.g. branding, promotion, finance, operations)
 High-level relationships across NA : customers, channels and investment communities
Skills Transfer
 CRG to client transition of methodology, processes and expertise
 Training, mentoring, coaching
 Ongoing advisory services as appropriate

9. Find out if Cross-Roads can add value to your business
 Assessment (1 to 2 hours with owners/principals)
Outcomes: - Goals, Strategy, Tactics and Measures report
- Level of mutual interest and commitment
- Provided at no cost
 Initial engagement (work with ownership/mgmt. team for 1-2
months)
Outcomes: - Market & technical concept testing with CRG network to assess
viability and positioning
- Detailed go to market sales strategy and tactics
- Support investors and/or investment process and provide potential
funding partners
- Cost of initial engagement credited against a full engagement
 Full engagement (integrate with organization to execute plan)

10. Cross-Roads Group
Nail it before you scale it!
info@cross-roads-group.com