SlideShare a Scribd company logo
In today’s highly competitive environment,customers expect organizations to provide
personalized offersaligned to their priorities and expectations. To ensuregrowth and reduce
churn, organizations will need to implement a scalable approach to quickly roll out highly
contextual offers for each stage of the customer journeyand to change customer behavior.
SunTec Dynamic Offer
Management allows
organizations to adopt the
“segment of one” strategy,
rapidly design and launch
highly personalized product
bundles and offers for any
customer segment by using
advanced customer
behaviour insights.
SunTec Dynamic Offer Management
Deliver exceptional customer
experience with hyper-
personalized multi-product
bundles and offers
www.suntecgroup.com
SunTec DynamicOffer Managementbased on our
proprietary Xelerate® platformenables a
standardized and scalable approach for the end-to-
end offer lifecycle management process across the
enterprise. Both internal as well as partner products
can be used to create hybridoffersand maintained in a
centralized repository.
Revenue and profitability forecasts by simulating
scenarios in advance provide invaluable insight even
before launching the offer. Real-time actionable
insights about revenue trends, profitability,
subscription and regular performancereviews using
reports and dashboardshelps ensure that offers
continue to meet the evolving,and daresay
demanding,requirementsof customer segments.
Cloud Native | Cloud Agnostic
• Increase relationship value by rapidly delivering
contextualized multi-product bundles and offers.
• Promote profitable customer behavior and
penetration of multiple products throughthe right
bundles.
• Acceleratetime to market and reducecost of
creating and launching offers.
• Achieve rapid adoption of offersby automatically
enrollingand recommendingto the rightcustomer
segments.
• Ensureprofitability, viability, and compliance
throughbetter offer governance.
• Avoid proliferation of offersby maintaining a
centralized repository across the enterprise.
• Improveoffer quality and breadth by co-innovating
with partners.
B
E
N
E
F
I
T
S
4X
Increase in Sales
3X
Increase in Customer
Base
2X
Increase in Product to
Customer Ratio
Months to
Days
Launch New Offers
F
E
A
T
U
R
E
S
• Create Product Bundlesand Offers
• Dynamicallysegment customersbased on
behavior patterns, product, service usage
history, relationshipvalue, tenure, among
others.
• Design and maintain multipleversions of
product bundlesand offersby combining
products from differentlinesof businessas well
as from partners.
• Defineeligibility,applicability,enrolment
criteria, dynamic customer segments and sales
channelsto be leveraged.
• Compare product bundlesand offerson various
parameters includingtargeted segments,
eligibility,enrolmentcriteria, features, benefits,
and charges.
• Enable customers to create their own product
bundlesand offers.
• Maintain a central repositoryof all product
bundlesand offersacross the enterprise.
• Perform Simulation
• Simulate offersusingvarious parameters
includingprice, cost, expectednumber and
value of transactions, number of customers and
projected revenue and profitability.
• Utilizewhat-if analysis to vary any parameter to
understand the impact on projectedrevenue
and profitability.
• Create and save multiplesimulationmodels,
compare models,test it on customer segments
using historicaldata and send it forreview and
approval pre-launch.
• Review and Approve
• Review and approve offers, product bundles
and simulationmodelswith the flexibilityto
recall and resubmit after incorporatingchanges.
• Get differentreview and approval stages based
on varying offer categories, offer types, and
businessunits.
• Allowsserial, parallel, conditionalapprovals and
multipleusers to collaborate on reviewsand
approvals.
• Drive Campaigns and Promotions
• Easily integrate with existingcampaign
management systems, customer, and channel
partner engagement systems
• Automaticallyrecommend and make available
relevant product bundlesand offers to while
engaging with customers as wellas partners.
• Sunset Product Bundlesand Offers
• Wind-upproduct bundlesand offersthat do not
meet performanceobjectives, regulatory
requirementsand emergingcustomer
requirements.
• Set expirydates and definede-enrolment
criteria with offer switchingcapability.
• Collaborate with legal and complianceteams to
ensure all regulatory mandates are met.
• Launch Product Bundlesand Offers
• Defineboth static and dynamic customer
segments based on behavior patterns, number
of productsheld, service usage history,
relationshipvalue, tenure, among others.
• Specifyoffer enrolment,eligibility,applicability
criteria, automaticallyenrolleligiblecustomers
for offersand campaigns based on business
rules and criteria.
• Evaluate Performance
• Evaluate the performance of product bundles
and offersboth on a periodicas wellas ad-hoc
basis.
• Gain insights into revenue trends, profitability
trends and usage trends by bundle, offer,
segment, region, businessunit and so forth
through reports and dashboards with drill-down
capabilities.
F
E
A
T
U
R
E
S
About SunTec
SunTec is the world’s#1 relationship-basedpricingand billingcompany. More than 130 clientsin 45+ countriesrely on SunTec
to provide hyper-personalizedproducts, offers,pricing, loyalty programs, and billingfor over 400 millionend-customers.
SunTec products are based on our cloud-native and cloud-agnostic,API first, micro-services-basedproprietary platform,
Xelerate and are delivered on-premise,on private cloud and as SaaS. SunTec has global operations includingthe USA, UK,
Germany, UAE, Singapore, Canada, Australia and India.For more information,please visit us at www.suntecgroup.comor
email us at marketing@suntecgroup.com
©2020. SunTec. All rights reserved. SunTec and the Xelerate logo are registered trademarks of SunTec.
All other brand and product names are registered trademarks of their respective holders.
REQUEST FOR A DEMO www.suntecgroup.com | contactus@suntecgroup.com

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Sun tec offer-management

  • 1. In today’s highly competitive environment,customers expect organizations to provide personalized offersaligned to their priorities and expectations. To ensuregrowth and reduce churn, organizations will need to implement a scalable approach to quickly roll out highly contextual offers for each stage of the customer journeyand to change customer behavior. SunTec Dynamic Offer Management allows organizations to adopt the “segment of one” strategy, rapidly design and launch highly personalized product bundles and offers for any customer segment by using advanced customer behaviour insights. SunTec Dynamic Offer Management Deliver exceptional customer experience with hyper- personalized multi-product bundles and offers www.suntecgroup.com SunTec DynamicOffer Managementbased on our proprietary Xelerate® platformenables a standardized and scalable approach for the end-to- end offer lifecycle management process across the enterprise. Both internal as well as partner products can be used to create hybridoffersand maintained in a centralized repository. Revenue and profitability forecasts by simulating scenarios in advance provide invaluable insight even before launching the offer. Real-time actionable insights about revenue trends, profitability, subscription and regular performancereviews using reports and dashboardshelps ensure that offers continue to meet the evolving,and daresay demanding,requirementsof customer segments. Cloud Native | Cloud Agnostic
  • 2. • Increase relationship value by rapidly delivering contextualized multi-product bundles and offers. • Promote profitable customer behavior and penetration of multiple products throughthe right bundles. • Acceleratetime to market and reducecost of creating and launching offers. • Achieve rapid adoption of offersby automatically enrollingand recommendingto the rightcustomer segments. • Ensureprofitability, viability, and compliance throughbetter offer governance. • Avoid proliferation of offersby maintaining a centralized repository across the enterprise. • Improveoffer quality and breadth by co-innovating with partners. B E N E F I T S 4X Increase in Sales 3X Increase in Customer Base 2X Increase in Product to Customer Ratio Months to Days Launch New Offers
  • 3. F E A T U R E S • Create Product Bundlesand Offers • Dynamicallysegment customersbased on behavior patterns, product, service usage history, relationshipvalue, tenure, among others. • Design and maintain multipleversions of product bundlesand offersby combining products from differentlinesof businessas well as from partners. • Defineeligibility,applicability,enrolment criteria, dynamic customer segments and sales channelsto be leveraged. • Compare product bundlesand offerson various parameters includingtargeted segments, eligibility,enrolmentcriteria, features, benefits, and charges. • Enable customers to create their own product bundlesand offers. • Maintain a central repositoryof all product bundlesand offersacross the enterprise. • Perform Simulation • Simulate offersusingvarious parameters includingprice, cost, expectednumber and value of transactions, number of customers and projected revenue and profitability. • Utilizewhat-if analysis to vary any parameter to understand the impact on projectedrevenue and profitability. • Create and save multiplesimulationmodels, compare models,test it on customer segments using historicaldata and send it forreview and approval pre-launch. • Review and Approve • Review and approve offers, product bundles and simulationmodelswith the flexibilityto recall and resubmit after incorporatingchanges. • Get differentreview and approval stages based on varying offer categories, offer types, and businessunits. • Allowsserial, parallel, conditionalapprovals and multipleusers to collaborate on reviewsand approvals.
  • 4. • Drive Campaigns and Promotions • Easily integrate with existingcampaign management systems, customer, and channel partner engagement systems • Automaticallyrecommend and make available relevant product bundlesand offers to while engaging with customers as wellas partners. • Sunset Product Bundlesand Offers • Wind-upproduct bundlesand offersthat do not meet performanceobjectives, regulatory requirementsand emergingcustomer requirements. • Set expirydates and definede-enrolment criteria with offer switchingcapability. • Collaborate with legal and complianceteams to ensure all regulatory mandates are met. • Launch Product Bundlesand Offers • Defineboth static and dynamic customer segments based on behavior patterns, number of productsheld, service usage history, relationshipvalue, tenure, among others. • Specifyoffer enrolment,eligibility,applicability criteria, automaticallyenrolleligiblecustomers for offersand campaigns based on business rules and criteria. • Evaluate Performance • Evaluate the performance of product bundles and offersboth on a periodicas wellas ad-hoc basis. • Gain insights into revenue trends, profitability trends and usage trends by bundle, offer, segment, region, businessunit and so forth through reports and dashboards with drill-down capabilities. F E A T U R E S About SunTec SunTec is the world’s#1 relationship-basedpricingand billingcompany. More than 130 clientsin 45+ countriesrely on SunTec to provide hyper-personalizedproducts, offers,pricing, loyalty programs, and billingfor over 400 millionend-customers. SunTec products are based on our cloud-native and cloud-agnostic,API first, micro-services-basedproprietary platform, Xelerate and are delivered on-premise,on private cloud and as SaaS. SunTec has global operations includingthe USA, UK, Germany, UAE, Singapore, Canada, Australia and India.For more information,please visit us at www.suntecgroup.comor email us at marketing@suntecgroup.com ©2020. SunTec. All rights reserved. SunTec and the Xelerate logo are registered trademarks of SunTec. All other brand and product names are registered trademarks of their respective holders. REQUEST FOR A DEMO www.suntecgroup.com | contactus@suntecgroup.com