Too often data myths lead to inefficient processes in CRM, broken systems and/or paralysis analysis. You don’t need to wield the hammer of Thor to make progress with your data management strategy, you just have to separate fact from fable. On this recorded webinar, Donato Diorio (@idonato) and Michael Farrington (@michaelforce), two experts in CRM and marketing automation technology, dispel several common data myths providing tangible and actionable advice to ensure good fortune for all who rely on your data.