Your CRM and ERP applications need to deliver data you can trust. To get there you should be moving towards adopting data quality as an ethos, not just a project. That ensures the information within your organization is accurate. This presentation looks at the 8 steps you can put in place to help you get there.

1. 8 tips to make data quality an
ethos, not a project.
April 2015

2. Why does it matter?
2
Your CRM and ERP applications need to deliver
data you can trust.
Data quality adopted as an ethos ensures the
information within your organization is accurate.
Accurate, trusted information, made available to
those that need it drives superior business outcomes.
Superior business outcomes include improved
decision making, enhanced operational efficiency and
better customer engagement—for success!
Pitney Bowes | 8 tips to make data quality an ethos, not a project. | March 12, 2015

4. To help you work towards
establishing data as an ethos,
and not just a project, here are
8 top tips from leading
Chief Data Officers*.
Pitney Bowes | 8 tips to make data quality an ethos, not a project. | March 12, 2015 4
*Source: All points discussed at the Chief Data Officer
European Leadership Forum, London, October 2014, during
a discussion entitled: Ensuring data quality as an
overall ethos, not initiative.

5. 01.
Communicate
the value to
the organisation
5Pitney Bowes | 8 tips to make data quality an ethos, not a project. | March 12, 2015

6. 6
There is often much discussion in
organizations about the quality of data,
but it is important to take the lead and
discuss the opportunity.
Accurate, trusted data improves the quality
of customer engagement, decision making
and operational efficiency.
01.
Pitney Bowes | 8 tips to make data quality an ethos, not a project. | March 12, 2015

7. 02.
Focus on the
outcome by telling
the story, not
talking tech
7Pitney Bowes | 8 tips to make data quality an ethos, not a project. | March 12, 2015

8. 8
Commercial teams will want to
know what's in it for them. It's no
good talking about the technology
or even the process.
The discussion needs to be around
what happens when great data
exists and is used properly. People
remember stories, it's how we learn.
02.
Pitney Bowes | 8 tips to make data quality an ethos, not a project. | March 12, 2015

9. 03.
Find a way to
jump start the
implementation
9Pitney Bowes | 8 tips to make data quality an ethos, not a project. | March 12, 2015

10. 10
Often the first step is the hardest.
Without a compelling event it can be
difficult to find a way to start the project.
A good way to do this may be to engage
the services of an external consultant.
03.
Pitney Bowes | 8 tips to make data quality an ethos, not a project. | March 12, 2015

11. 04.
Build processes
that enable
continuous
improvement
11Pitney Bowes | 8 tips to make data quality an ethos, not a project. | March 12, 2015

12. 12
While the first step is the hardest,
there also needs to be recognition
that with data quality the journey
never ends.
The best approaches recognize
that a continuous improvement
model prevents bad data getting in,
slows the degradation of existing
data and streamlines the process
for improving quality.
04.
Pitney Bowes | 8 tips to make data quality an ethos, not a project. | March 12, 2015

13. 05.
Hire talent from the
data generation—
they 'get' the value
13Pitney Bowes | 8 tips to make data quality an ethos, not a project. | March 12, 2015

14. 14
We live in a time of changing attitudes
towards data and privacy. While many in
business started at a time where the flow of
personal information was easy to control, a
new younger generation have grown up in
a world of sharing and free online services.
Bringing these individuals into the
organization will help. They understand the
value of information and why it's important
to manage it well.
05.
Pitney Bowes | 8 tips to make data quality an ethos, not a project. | March 12, 2015

15. 06.
Ask the right
questions to keep
challenging your
approach
15Pitney Bowes | 8 tips to make data quality an ethos, not a project. | March 12, 2015

16. 16
Just because the data quality
journey never ends, that doesn't
mean there are no choices.
There may be better ways of doing
things, new ideas, new technologies.
Keep checking the approach and
ensure it's working for the
stakeholders.
06.
Pitney Bowes | 8 tips to make data quality an ethos, not a project. | March 12, 2015

17. 07.
Deliver accurate
data to establish
trust and belief in
the approach
17Pitney Bowes | 8 tips to make data quality an ethos, not a project. | March 12, 2015

18. 18
Sell the story all you want, but if you can
deliver really high quality data, the business
will begin to believe.
Start small and find something that you can
be absolutely sure is accurate—then make
sure it gets used.
07.
Pitney Bowes | 8 tips to make data quality an ethos, not a project. | March 12, 2015

19. 08.
Obtain board
level support—
or you'll never
succeed!
19Pitney Bowes | 8 tips to make data quality an ethos, not a project. | March 12, 2015

20. 20
Last on this list, first on yours.
Without board level support,
you'll never succeed in establishing
data quality practices as an ethos.
The business needs to hear it from
the top—it's a cultural thing.
08.
Pitney Bowes | 8 tips to make data quality an ethos, not a project. | March 12, 2015

21. 21
For more information,
download this whitepaper on:
The ROI of data quality
Deliver data you can trust
Pitney Bowes | 8 tips to make data quality an ethos, not a project. | March 12, 2015

22. Pitney Bowes | 8 tips to make data quality an ethos, not a project. | March 12, 2015 22
Thank you