Criteo's US Black Friday 2017 report. Black Friday 2017 was likely the biggest day in US ecommerce history, with number of US Shoppers growing 3.5% YoY.
In preparation for the 2015 holiday sales season, SimilarWeb analyzed last year’s holiday Web traffic from America’s leading retailers, as well as Amazon Prime Day traffic on July 15, 2015. The data offers key insights into upcoming 2015 online holiday sales, and a deeper understanding for 2016.
Did you know that consumers are expected to spend approximately $602 billion this holiday season? That’s an 8% increase from 2013.
Here are 12 amazing stats on holiday spending for 2014.
Criteo's US Black Friday 2017 report. Black Friday 2017 was likely the biggest day in US ecommerce history, with number of US Shoppers growing 3.5% YoY.
In preparation for the 2015 holiday sales season, SimilarWeb analyzed last year’s holiday Web traffic from America’s leading retailers, as well as Amazon Prime Day traffic on July 15, 2015. The data offers key insights into upcoming 2015 online holiday sales, and a deeper understanding for 2016.
Did you know that consumers are expected to spend approximately $602 billion this holiday season? That’s an 8% increase from 2013.
Here are 12 amazing stats on holiday spending for 2014.
2018 E-commerce Planning: Trends and Predictions for PeakDavid Bussell
Learn what’s in store for retailers and e-commerce in 2018
During the 2017 peak season Purolator delivered over 30 million packages across Canada, into the United States, and around the world. Volumes are projected to continue to increase in 2018.
Join us for this free webinar to be the first to discover the major trends and predictions for 2018.
Register now and get insights that can help you optimize your retail or e-commerce business, while enhancing the customer service experience.
Including:
Shifts in peak holiday seasonal sales - timing of peaks and valleys of consumer demand
Digital disruption of retail - better understand the consumer’s increasing need for speed, including sameday delivery
The rise of omni-channel shopping - how current trends will impact your business
and more...
If you’re a retail or e-commerce retailer looking to stay more competitive, you don’t want to miss this free webinar. Register today!
US 2016 Holiday Homestretch: Performance to Date Bodes Well for HolidayDeborah Weinswig
1. Holiday Homestretch: Performance to Date Bodes Well for Holiday
2. Holiday Shopping Season Lengthened
3. Some Retailers Shut their Doors on Thanksgiving
4. Thanksgiving/Black Friday Store Traffic Declined Modestly, but Showed Improvement over Recent Years
5. Black Friday Online Sales Hit Record, Mobile Drove Growth
6. Comments from Retailers on Black Friday Results
7. Cyber Monday Set Online Sales Record
8. Amazon Won Cyber Weekend Again
9. Thanksgiving Weekend: E-Commerce’s Share of Holiday Spending Increased
10. Cyber Monday Becomes Cyber Week
11. Sales by Region: Thanksgiving Day Through Cyber Monday
12. With the Bulk of Major Shopping Days Still Ahead, Expect a Last-Minute Rush of Holiday Shoppers
13. Post–Black Friday Drop-Off in Traffic Seen in Last Few Weeks Is Normal
14. Online Traffic Remained Strong in Early December Despite Expected Post–Black Friday Drop-Off
15. Holiday Promotions Generally Consistent with Last Year, Not as Deep as Black Friday’s
16. Retailers Should Take a Holistic View of Consumers to Be Successful
17. Holiday Themes: Fashion Trends
18. Positive Holiday Calendar
19. Favorable Macro Backdrop
2013 was the shortest online shopping season since 2002 with only 27 days between Thanksgiving and Christmas. Despite the condensed season, online sales grew by 18% over last year, and November plus December accounted for 27% of total annual sales for the average US retailer; a higher share than any other country.
Adobe Insights took a dip into the political realm through the eyes of a marketer. How does all of this political activity impact consumers digital habits? From visit share by device, app growth, and CPMs in video ads within voting districts. We looked at over 150B visits, 3.1B social mentions & 83B video ad impressions to bring about some very interesting insights.
Adobe Digital Insights has released its 2018 online Holiday shopping recap report. From record breaking revenue numbers on mobile devices, exponential B.O.P.I.S. (Buy Online Pick-Up In Store) growth, to the hottest products sold throughout the season, this report has everything you need to analyze and understand the busiest time of year for retailers.
Five early lessons from the holiday shopping seasonMike Cassidy
Consumers will tell retailers what they want in terms of customer experience. It's up to retailers to have the tools to listen and then follow through.
Would you rather be right or liked? A look at advertising vs. content (By: El...PluggedIn BD
Advertising is hard-working, smart and persuasive while content gets a hall pass. Designed to not interrupt, content measures soft metrics like engagement, sentiment, and maybe perception change.
As marketers, we make false delineations to balance what we think will work for us vs. what other people will value.
Instead, both have a role, and they must become one.
What Content Must Learn from Advertising #ContentIsrael15MRY
Presented at Content Israel 2015, Group Strategy Director Eli Pakier offers original research to look at the blurring line between content and advertising, and then offers four ways content marketers can learn from advertisers.
Where suppliers can unlock growth opportunitiesBill Bishop
Today's suppliers face the challenge how to make their search for growth more efficient. Bill Bishop offers up three place to identify opportunities, including several ideas of how to work with retailers.
Holiday season is right around the corner, and consumers have high expectations of retailers. It's never too soon to start planning for the most critical time of year.
Adobe Digital Insights Holiday Recap Report 2016Adobe
The 2016 holiday season couldn’t have ended on a happier note, with retailers watching $91.7 billion in online revenue flow in, for an 11% increase year-over-year. Search came through as a good driver of online sales, while mobile missed the mark from a transaction perspective. Read more in the Holiday Recap Report.
Adobe Digital Insights Digital Dollar Q2 2018Adobe
Leveraging Adobe Analytics Cloud data, the Digital Dollar Report for the second quarter of 2018 focuses on e-commerce trends in the U.S. and the U.K. as well as within U.S. regions. Like the ADI Holiday, Digital Economy Project, and retail reports, this report uses aggregate and anonymized data from the Adobe Analytics Cloud to develop insights on online retail and economic trends. Releases feature updates on general trends in e-commerce and predictions and summaries of quarterly online retail, updates on pricing via the Digital Price Index, and features focusing on product insights and trends.
The upcoming holiday season will be the biggest online shopping extravaganza yet. So says Adobe Digital Insights (ADI), which predicts an 13.8% growth year-over-year, with holiday online sales reaching over $100 billion.
Adobe Digital Insights Holiday Recap Report 2017Adobe
Adobe Digital Insights releases it's 2017 Holiday season recap report. Adobe finds that online holiday shopping season in 2017 tops expectations. Online shopping totaled $108.2B during the 2017 holiday season, representing 14.7% growth year-over year ($107.4B, 13.8% growth predicted)
The Thanksgiving weekend was one for the record books. Holiday shoppers took full advantage of deep discounts and spent over $19B dollars during the five days between Thanksgiving and Cyber Monday.
Cyber Monday and Black Friday stay dominant and emerge as mobile mega-days. Cyber Monday was the first day with over $2.0B in mobile shopping alone.
Big retailers won big, but small retailers competed on key days. The largest retailers saw big holiday season growth while smaller retailers had an advantage during the Thanksgiving weekend, particularly on mobile devices.
Big markets drive holiday growth. The nation’s largest markets saw big growth, particularly on key days.
2018 E-commerce Planning: Trends and Predictions for PeakDavid Bussell
Learn what’s in store for retailers and e-commerce in 2018
During the 2017 peak season Purolator delivered over 30 million packages across Canada, into the United States, and around the world. Volumes are projected to continue to increase in 2018.
Join us for this free webinar to be the first to discover the major trends and predictions for 2018.
Register now and get insights that can help you optimize your retail or e-commerce business, while enhancing the customer service experience.
Including:
Shifts in peak holiday seasonal sales - timing of peaks and valleys of consumer demand
Digital disruption of retail - better understand the consumer’s increasing need for speed, including sameday delivery
The rise of omni-channel shopping - how current trends will impact your business
and more...
If you’re a retail or e-commerce retailer looking to stay more competitive, you don’t want to miss this free webinar. Register today!
US 2016 Holiday Homestretch: Performance to Date Bodes Well for HolidayDeborah Weinswig
1. Holiday Homestretch: Performance to Date Bodes Well for Holiday
2. Holiday Shopping Season Lengthened
3. Some Retailers Shut their Doors on Thanksgiving
4. Thanksgiving/Black Friday Store Traffic Declined Modestly, but Showed Improvement over Recent Years
5. Black Friday Online Sales Hit Record, Mobile Drove Growth
6. Comments from Retailers on Black Friday Results
7. Cyber Monday Set Online Sales Record
8. Amazon Won Cyber Weekend Again
9. Thanksgiving Weekend: E-Commerce’s Share of Holiday Spending Increased
10. Cyber Monday Becomes Cyber Week
11. Sales by Region: Thanksgiving Day Through Cyber Monday
12. With the Bulk of Major Shopping Days Still Ahead, Expect a Last-Minute Rush of Holiday Shoppers
13. Post–Black Friday Drop-Off in Traffic Seen in Last Few Weeks Is Normal
14. Online Traffic Remained Strong in Early December Despite Expected Post–Black Friday Drop-Off
15. Holiday Promotions Generally Consistent with Last Year, Not as Deep as Black Friday’s
16. Retailers Should Take a Holistic View of Consumers to Be Successful
17. Holiday Themes: Fashion Trends
18. Positive Holiday Calendar
19. Favorable Macro Backdrop
2013 was the shortest online shopping season since 2002 with only 27 days between Thanksgiving and Christmas. Despite the condensed season, online sales grew by 18% over last year, and November plus December accounted for 27% of total annual sales for the average US retailer; a higher share than any other country.
Adobe Insights took a dip into the political realm through the eyes of a marketer. How does all of this political activity impact consumers digital habits? From visit share by device, app growth, and CPMs in video ads within voting districts. We looked at over 150B visits, 3.1B social mentions & 83B video ad impressions to bring about some very interesting insights.
Adobe Digital Insights has released its 2018 online Holiday shopping recap report. From record breaking revenue numbers on mobile devices, exponential B.O.P.I.S. (Buy Online Pick-Up In Store) growth, to the hottest products sold throughout the season, this report has everything you need to analyze and understand the busiest time of year for retailers.
Five early lessons from the holiday shopping seasonMike Cassidy
Consumers will tell retailers what they want in terms of customer experience. It's up to retailers to have the tools to listen and then follow through.
Would you rather be right or liked? A look at advertising vs. content (By: El...PluggedIn BD
Advertising is hard-working, smart and persuasive while content gets a hall pass. Designed to not interrupt, content measures soft metrics like engagement, sentiment, and maybe perception change.
As marketers, we make false delineations to balance what we think will work for us vs. what other people will value.
Instead, both have a role, and they must become one.
What Content Must Learn from Advertising #ContentIsrael15MRY
Presented at Content Israel 2015, Group Strategy Director Eli Pakier offers original research to look at the blurring line between content and advertising, and then offers four ways content marketers can learn from advertisers.
Where suppliers can unlock growth opportunitiesBill Bishop
Today's suppliers face the challenge how to make their search for growth more efficient. Bill Bishop offers up three place to identify opportunities, including several ideas of how to work with retailers.
Holiday season is right around the corner, and consumers have high expectations of retailers. It's never too soon to start planning for the most critical time of year.
Adobe Digital Insights Holiday Recap Report 2016Adobe
The 2016 holiday season couldn’t have ended on a happier note, with retailers watching $91.7 billion in online revenue flow in, for an 11% increase year-over-year. Search came through as a good driver of online sales, while mobile missed the mark from a transaction perspective. Read more in the Holiday Recap Report.
Adobe Digital Insights Digital Dollar Q2 2018Adobe
Leveraging Adobe Analytics Cloud data, the Digital Dollar Report for the second quarter of 2018 focuses on e-commerce trends in the U.S. and the U.K. as well as within U.S. regions. Like the ADI Holiday, Digital Economy Project, and retail reports, this report uses aggregate and anonymized data from the Adobe Analytics Cloud to develop insights on online retail and economic trends. Releases feature updates on general trends in e-commerce and predictions and summaries of quarterly online retail, updates on pricing via the Digital Price Index, and features focusing on product insights and trends.
The upcoming holiday season will be the biggest online shopping extravaganza yet. So says Adobe Digital Insights (ADI), which predicts an 13.8% growth year-over-year, with holiday online sales reaching over $100 billion.
Adobe Digital Insights Holiday Recap Report 2017Adobe
Adobe Digital Insights releases it's 2017 Holiday season recap report. Adobe finds that online holiday shopping season in 2017 tops expectations. Online shopping totaled $108.2B during the 2017 holiday season, representing 14.7% growth year-over year ($107.4B, 13.8% growth predicted)
The Thanksgiving weekend was one for the record books. Holiday shoppers took full advantage of deep discounts and spent over $19B dollars during the five days between Thanksgiving and Cyber Monday.
Cyber Monday and Black Friday stay dominant and emerge as mobile mega-days. Cyber Monday was the first day with over $2.0B in mobile shopping alone.
Big retailers won big, but small retailers competed on key days. The largest retailers saw big holiday season growth while smaller retailers had an advantage during the Thanksgiving weekend, particularly on mobile devices.
Big markets drive holiday growth. The nation’s largest markets saw big growth, particularly on key days.
Online Holiday SEM Insights to Help You Get Ahead of The Busy Season and Beyond!Digital Megaphone
The holiday season is the busiest and most profitable time of the year for many businesses with an online presence and paid search is an essential part of any robust marketing plan. Felicia Gardner, Agency Lead, Bing will give you tips on how to make the most of your paid search budget for the holiday season and beyond. You’ll walk away from the session with tips you can use to help build and refine your paid search budget.
US 2016 Holiday Wrap-Up: Successful Season Driven by a Late-December SurgeDeborah Weinswig
1. Holiday Wrap-Up: Season Was a Success, Driven by a Last-Minute Surge of Shoppers
2. Consumers Were Willing to Wait for the Best Deals, Which Resulted in a Last-Minute Rush in Sales
3. Favorable Holiday Calendar; Day Before Christmas Was a Saturday
4. Cold Weather Caused an Uptick in Outerwear Sales
5. Holiday Online Sales Growth Outpaced In-Store Sales Growth
6. Retailers Managed Online/Offline Balance Better than in Years Past
7. Amazon Won with Its “Best Ever” Holiday Season
8. In-Store Traffic Increased When Online Delivery Window Closed
9. Not Everybody Won—Department Store Sales Growth Was Less Robust and Apparel Struggled amid Discounting
10. This Season’s Best-Sellers: Tech-Related Products
11. Traffic Momentum Continued After Christmas
12. National Returns Day, January 5, Expected to Draw 1.3 Million Package Returns
13. Brick-and-Mortar Stores See Returns as an Opportunity to Drive Sales
14. Favorable Macro Backdrop
US: What marketers need to know to plan their holiday campaignsRashmi Ganesh
It’s only October, but your shoppers are already thinking about holiday shopping. Last year, shoppers spent more during the holiday season than they did in 2014, which is good news for both retailers and e-tail marketers as we expect 2016 to be an even bigger year! We found that users behave differently in certain regions of the country in regards to purchasing intent than in other parts of the country during the holiday season. Here are some ways to take advantage of the holiday shopping season no matter what vertical your brand is in!
Consumers spent $83 billion online during the 2015 holiday season, 12.7% more than they spent in 2014, according to data from Adobe Digital Index (ADI). What’s more, between November 22 and December 22, there were 31 days of at least $1 billion in online sales, a drastic increase in billion-dollar days over years past. Also, the biggest growth year-over-year (YoY) in online sales, according to ADI, occurred the week before Christmas.
Our report provides multicultural insights into what retailers can expect during the 2018 holiday shopping season. The study contents include the following:
# Peak Holiday Shopping Periods
# Anticipated Average Holiday Spend
# Holiday Gift Ideas and Purchase Methods
# And More...
The Adobe Digital Index (ADI) “Holiday 2015 Predictions” are in, and if the forecast is on the mark, it’s quite a jolly one for brands and retailers. One key number: Cyber Monday is expected to hit $3 billion in online sales for the first time, a 13.2% increase year-over-year (YoY).
2014 holiday online shopping mobile trends silverpopSilverpop
As mobile devices -- including both smartphones and tablets -- continue to grow in sophistication, they increasingly become a central part of consumers' daily routines. In fact, two out of three people now keep a mobile device within reach at all times (IBM). Checking email remains one of the most common uses of mobile devices, with nearly 50 percent of opens occurring on a smartphone or tablet (Litmus).
So, you know many of your customers are viewing your emails and hitting your website from their smartphones, but how many of them are actually converting? If an individual encounters a poor mobile experience, whether it's a non-mobile friendly email or website or an awkward payment process on a small screen, it's likely the shopper will abandon the effort. So, how can you ensure your mobile-inclined shoppers are getting a seamless experience? Using data collected from the most recent holiday season, Silverpop's Loren McDonald covered key holiday shopping trends and tactics using email and push notifications to help remove the friction from smartphone shopping.
Google's View on How Digital Assistants Have Raised Consumer Expectations for...Surefire Local
What if getting a new customer was as easy as asking for it?
The Age of Assistance is changing the customer journey for the home improvement industry. Voice-enabled devices like Google Assistant, Amazon's Alexa and Microsoft's Cortana are giving homeowners more control than ever before.
During this on-demand webinar, Google's own Patrick Tam, Strategic Partner Manager, SEM & Platform Partnerships, talks through key challenges and ways businesses can overcome them to rank high in voice-search within their local areas.
Last year the hottest products of the holiday season were fidget spinners, Hatchimals, and the Nintendo NES. All were sold out by November, leaving customers disappointed and retailers with revenue on the table. Each year, merchandisers are plagued with the dilemma of balancing out of stock and overstock.
Retailers like Toys”R”Us are launching their own online marketplace to offer their customers more products with an endless aisle to keep their customers happy. While the year-long value is clear, during the Holiday season the marketplace model truly shines.
In this webinar, participants will find out:
- Sucharita’s perspective on how marketplaces, including Amazon.com, are dominating online retail, especially during the holidays
- How merchandiser and eCommerce leaders can use the marketplace model to quickly add products to their assortment for a better holiday offering
- Best Buy Canada’s strategy to complement their owned and drop-ship inventory with marketplace categories and products
Tis the season for holiday shopping, and this year is gearing up to be the biggest we have ever experienced. This year Adobe Insights is predicting that online holiday sales will grow 14.8% YoY, reaching almost $125 Billion.
Criteo Commerce & Digital Marketing Outlook 2019Criteo
At the end of every year, Criteo releases our big predictions for the year ahead. It’s a great time to reflect on what’s starting to emerge and what we expect to happen across the digital marketing landscape. For 2019, we thought through some of the major trends we've already started to see.
Criteo’s analysis of what happened last season shows just how big the opportunity is for retailers and brands during Winter Sales 2019 — and what to prepare for.
Each day, Criteo records 600TB of data created by the 1.4B monthly active users in our data pool. This includes people shopping for their next getaway. From more than three billion bookings per year across desktop, mobile sites, and applications, we’ve compiled our Summer Travel Report 2018 with insights into how and when people are booking travel.
In December 2017, the Winterberry Group in partnership with DMA and IAB’s Data Center of Excellence, published “The State of Data 2017,” which revealed that in 2017, U.S.-based marketers, publishers, and other data users invested $20.29 billion on third-party audience data and related services and solutions.
This follow-up report published by the same groups, is aimed at showing how those organizations are applying those investments to capitalize on the value inherent in data as a potential driver of decisioning, messaging and superior customer experiences across all advertising and marketing functions.
The Criteo Travel Flash Report - Winter 2018Criteo
Criteo analyzed our data across all the travel businesses that use Criteo's commerce marketing solutions. We found 7 key trends regarding how travelers book on mobile, cross-device, desktop, and learned how apps can positively impact conversions.
Criteo E-commerce e marketing digital: Perspectivas para 2018Criteo
O mundo do e-commerce tem mudado rapidamente, de maneira
radical. Hoje, marcas e varejistas precisam reunir dados em escala, online e offline, para entender o consumidor omnichannel e se conectar com ele. Novas tecnologias criaram novos hábitos.
Compras e pesquisas ativadas por voz, por exemplo, requerem
diferentes estratégias de conteúdo, enquanto novas legislações
indicam a necessidade de reestruturação de antigos organogramas.
Ao mesmo tempo, iniciativas para colaboração de dados e
integrações online-offline demandam inovações como nunca se viu.
O relacionamento direto da Criteo com mais de 17.000 anunciantes e milhares de publishers nos permite avaliar profundamente o mercado e detectar tendências emergentes. Este relatório apresenta as oito maiores tendências que vemos para o setor de marketing para e-commerce em 2018.
A ênfase será cada vez maior nas inovações offline, no omnishopper e na colaboração de dados. O ano promete ser desafiador.
커머스의 세계는 빠르고, 또 획기적으로 변화하고 있습니다. 대용량
온라인 및 오프라인 고객 데이터는 리테일러와 브랜드들이
옴니채널을 활용하는 오늘날의 고객들을 이해하고 이들과
연결하는데 필요한 핵심적인 자산으로 자리를 잡았습니다. 음성
인식 구매와 검색으로 인해 콘텐츠 전략을 새로운 시각으로 바라볼
필요가 생겼고, 새로운 규제요건으로 인해 낡은 조직 구조를 새롭게
재편해야 할 필요가 생겼습니다. 또한, 데이터 수집 이니셔티브와
오프라인/온라인 통합으로 인해 혁신에 대한 요구가 그 어느 때보다
커졌습니다.
1만7천여 광고주 그리고 수천여 제휴매체사와의 직접적인 관계를
통해, 크리테오는 시장의 미세한 움직임을 감지하고 새롭게
부상하는 트렌드를 인지할 수 있었습니다. 이 보고서에서는 2018년
커머스 마케팅 환경에서 예상되는 8가지 주요 트렌드를 살펴봅니다.
오프라인 혁신에 대한 중요성 증가, 옴니쇼퍼 및 데이터 협업 등은
매우 흥미로운 한해의 시작을 알리는 예고편 입니다.
Criteo Commerce & Digitales Marketing - Prognosen für 2018 Criteo
Die Welt des Commerce verändert sich in zunehmendem Tempo. Im großen Maßstab sind Kundendaten, online und offline, zum zentralen Asset geworden: Nur so können Retailer und Brands die Omnishopper von heute verstehen und sie als Kunden gewinnen bzw. halten. Neue Technologien wie sprachgesteuertes Shopping und Suchen erfordern einen völlig neuen Ansatz für Content-Strategien. Neue Gesetze forcieren die Restrukturierung veralteter Organisationsstrukturen. Zudem verlangen immer mehr Initiativen zur Datenkooperation. Auch die Integration von Online- und Offline- Innovationen nehmen zu wie nie zuvor.
Dank unserer direkten Beziehungen zu mehr als 17.000 Werbetreibenden und Tausenden von Publishern sind wir in der Lage, den Markt genau zu beobachten und so neue Trends zu entdecken. In diesem Bericht haben wir die unserer Meinung nach acht zentralen E-Commerce-Trends für das Jahr 2018 zusammengefasst.
Offline-Innovationen, Omnishopper oder Datenkooperation: Uns steht ein aufregendes Jahr bevor – und es hat gerade erst begonnen.
Criteo was at #CES2018. We saw smart homes, smart cars, robots that did laundry, robots that mowed lawns, and more. Take a look at our presentation to see all the best innovations that we saw there!
At Criteo, we’re proud to be at the forefront of rapidly changing commerce trends. Our direct relationships with over 17,000 advertisers and thousands of publishers allow us to watch emerging trends unfold and share valuable insights with you.
In our just-published Commerce and Digital Marketing Outlook 2018 guide, we’re excited to share our findings on how marketers are embracing the rise of voice shopping and how it’s more important than ever to connect offline-to-online sales.
We also dive into the new age of data protections as well as the data-collaboration imperative. There are some big shifts ahead of us in 2018, but we’re confident that we can help retailers and marketers stay ahead of challenges and make the most of the opportunities in 2018 and beyond. Happy New Year!
Criteo’s analysis of shopping data from Q4 2015 demonstrates that mobile leaders grew their share of transactions faster than average in a world where mobile devices are at the center of the connected consumer.
Top retailers see double the growth in mobile’s share of transactions, widening the gap with average retailers in the space.
Nearly four-in-ten consumers shop on multiple devices and complete those purchases on a mobile device almost a third of the time.
Dedicated shopping apps dwarf the mobile web at all points on the path to purchase, from browsing products to the sale itself.
Japan, UK and South Korea continue to lead the globe in mobile transactions, and smartphones are driving that growth.
Email marketing has been instrumental in driving the growth of eCommerce over the last decade. Advertisers know they can rely on email as over 80% of the emails are opened/read within 24 hours of delivery. This report highlights how marketers can significantly improve results from their email campaigns by switching from static emails to personalized email marketing that delivers highly relevant messages at the individual level.
Key takeaways for Q3
Criteo’s analysis of shopping data from Q3 2015 demonstrates that smartphones are increasingly becoming the purchase device of choice in a multi-device world:
Mobile is becoming the preferred purchase device for cross device shoppers: 4 in 10 transactions now involve multiple devices. Cross-device purchasers are 20% more likely to complete the transaction on their mobile device than the average user.
Apps can be your highest performing channel: Retailers focusing on app are finding gold. Conversion rates on app heavily out-perform even the desktop.
Smartphones are the key for top quartile retailers: Top quartile is now generating almost 50% of sales from mobile, mainly due to much better optimization of smartphone conversion rates.
Criteo State of Mobile Commerce Report Q2 2015Criteo
Visit www.criteo.com/resources/ for more info
Criteo’s Q2 State of Mobile Commerce Report reveals how dedicated apps and cross-device shopping are helping retailers make the most of mobile in 2015.
Key takeaways:
U.S. mobile transactions cross 30% share: And it’s much higher for top quartile retailers.
Retailers who optimize their mobile sites generate many more mobile transactions than those who don’t: Optimized sites have a better conversion funnel at every stage.
Apps generated almost 50% of mobile transactions for retailers who have made their app experience a priority: Mobile apps perform better than any other channel, including desktop.
Cross-device usage is now enormous: Consumer use of multiple devices to make a single purchase makes up 40% of eCommerce transactions.
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...Demandbase
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
Digital Marketing Training In BangaloreHoney385968
https://nidmindia.com/
Landing page optimization is the strategic process of methodically enhancing the various elements and components of a web page with the primary goal of increasing its effectiveness at converting visitors into leads or customers.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
QuickBooks Sync Manager Repair Tool- What You Need to Knowmarkmargaret23
Occurrence of technical errors on QuickBooks is common but it can be resolved with the use of QuickBooks Sync Manager Tool . With the help of this too, users can sync the QuickBooks Desktop company file with the Intuit online server. It is compatible with versions QuickBooks Pro, Premier, or Enterprise. In case a user faces sync-related errors then they simply need this repair tool.
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...Martal Group
Learn how your business's online presence affects outbound lead generation and what you can do to improve it with a complimentary 13-Point Trust Element Assessment.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
[Google March 2024 Update] How To Thrive: Content, Link Building & SEOSearch Engine Journal
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Mastering Dynamic Web Designing A Comprehensive Guide.pdfIbrandizer
Dynamic Web Designing involves creating interactive and adaptable web pages that respond to user input and change dynamically, enhancing user experience with real-time data, animations, and personalized content tailored to individual preferences.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
2. 222 Source:
Takeaways from Cyber Monday 2017
Cyber Monday and Black Friday proved that the US retail sector is being revitalized through
“omnishopping”: shoppers using multiple channels and devices for gift buying.
The number of US online shoppers grew 4.8%
while the number of purchasers grew 13.4%.
The differential between those growth numbers
indicates that shoppers had already done their
“pre-shopping” and were ready to buy when
the big deals of Black Friday and Cyber Monday
were triggered. Cart sizes on Cyber Monday
were an average of $149.
Thanksgiving emerged as the new ecommerce-
driven holiday. Black Thanksgiving had the
highest cart sizes of the season and the highest
percent of mobile commerce: 44% vs 33% on
Cyber Monday.
There was no difference between the average
value of an item bought on a computer vs a
mobile phone: $50.
The conversion pattern for Cyber Monday
shows that purchasing spiked at 9 AM EST,
when shoppers got to work, lunch time (12 – 2
PM) and 9 PM in the hours before deals
expired.
The breakout gifts of the week based on the
increase in what shoppers were searching for
were Google Home Minis, UHDTVs, Instant
Pots, Legos, PS4s, Apple Watches and
Fitbits.
CYBER MONDAY – USCriteo Sponsored Products data: November 1 – 27, 2017
3. 333 Source: Criteo Sponsored Products data: November 1 – 27, 2017
Cyber Monday: US Shoppers grew 4.8% YoY
CYBER MONDAY – US
But the biggest growth in the season came earlier in the month. We are in a post-Election year where
shoppers were clearly feeling confident.
Election
Day 2016
4. 444 Source: Criteo Sponsored Products data: November 1 – 27, 2017
Cyber Monday: Purchasers increased 13.4% YoY
CYBER MONDAY – US
But purchasing increased most the first weekend of the month, and then again around the 13th, when some
retailers triggered deals in advance of Black Friday. Thanksgiving is becoming a big ecommerce day.
Election Day
impacted sales
last year.
Early Black Friday
sales triggered
The Thanksgiving
mobile commerce
phenomenon
Waiting for Cyber
Monday deals
5. 555 Source: Criteo Sponsored Products data: November 1 – 27, 2017
Cyber Monday: Purchasing peaked from 9-10PM EST
CYBER MONDAY – US
Indexed to the Lowest Hour
Midnight
conversions
Shoppers
arrive at work
Lunchtime
plateau
Dinner/
commuting dip
Pre-bed
buy
Shoppers emerged from the holiday weekend ready to buy, and purchasing spiked as they arrived at
work. There was a 9 PM EST purchasing frenzy as they rushed to buy before deals expired.
Note: this data is collected on Eastern time and not normalized by time zone so 9 AM EST = 6 AM PST.
6. 666 Source:
Cyber Monday cart size: on average $149; average item was $50
Criteo Sponsored Products data: November 1 – 27, 2017 CYBER MONDAY – US
Cart size was slightly less than the November average of $155. Discounts were typically at their highest point
of the year, and shoppers may have already purchased their “big gifts” like TVs and gaming systems.
7. 777 Source:
33% of purchasing done on a mobile phone on Cyber Monday
Criteo Sponsored Products data: November 1 – 27, 2017 CYBER MONDAY – US
Shoppers were at work. In contrast, Thanksgiving Day, when they were with friends and family – and likely not
near a computer – they were more likely to buy on their phones. Tablet commerce is less than 10% of total.
8. 888 Source:
The average unit price had little variation by device: $50
Criteo Sponsored Products data: November 27, 2017 CYBER MONDAY – US
2017 Date Device type Average Order Value Average Unit Price Units/Cart Items/Order
11/27 Computer $158 $50
3.2 2.6
11/27 Mobile $131 $50
2.6 2.3
11/27 Tablet $143 $49
2.9 2.5
Average $148 $50
3.0 2.5
Cyber Monday Cart Stats By Device
Shoppers are just as likely to buy high value items on a phone as a computer but computers are for
stocking up: they have 23% more units per cart than those on a mobile phone.
9. 999 Source: Criteo Sponsored Products data: November 19 – 24, 2017 - US
Cyber Week – by Search Volume
Shoppers typically use search on retail sites as a part of the
shopping process no matter where or when they decide to
purchase. They may search weeks or days before they buy,
but the shopping period typically shortens as Black Friday and
Cyber Monday near.
• TVs were the most sought after items from 11/19 - 24. With prices
dropping radically for smart TVs and UDTV, shoppers were in the
midst of a massive upgrade cycle.
• The PS4 unseated the earlier top ranked Nintendo Switch as a
gaming device for the first time this season.
• Fingerlings, the breakout toy of the season and the top ranked
term overall early in November, have been unseated by the more
expensive gifts like TVs, laptops and gaming systems that are
typically bought on Black Friday (+ Fingerlings are sold out).
• Gifters may be using gift shopping time as an excuse to get what
they want: boots are the hot apparel/accessories.
• Home cooks may be getting an Instant Pot or an air fryer this
holiday.
CYBER MONDAY – US
10. 101010 Source: Criteo Sponsored Products data: November 1 – 24, 2017
Breakout Gifts of Cyber Week
• In a world of Amazon Alexa devices, the Google
Home Mini: a $29 Bluetooth speaker/virtual
assistant was the term with the greatest
increase in rank during Black Friday week.
• Wearable electronics: Fitbits and Apple
Watches were increasingly sought after.
• There were two breakout small appliances: the
Instant Pot, a new wave pressure cooker, and
the air fryer, a healthier alternative to deep fat
models.
• While interest in tablets overall has waned, the
iPad has successfully maintained its edge.
• Under Armour was the breakout apparel &
accessories brand for holiday gifting and Ugg
may be keeping feet warm.
CYBER MONDAY – US
11. 111111 Source: Criteo Sponsored Products data: July 1 – November 24, 2017
Top Gifts of Holiday 2017
Here are the breakout gifts based on their increase in retail search volume since July.
1. Fingerlings
2. LOL Surprise
3. Hatchimals
4. Legos
1. Christmas pajamas
2. Adult onesies
3. Michael Kors handbags
1. Nintendo Switch
2. PS4
3. Xbox One
1. Fitbit
2. Instant Pot
3. Apple Watch
4. Smart TV
5. UHDTV/4K
CYBER MONDAY – US
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About the Criteo Retail Data » US
• Shoppers: Unique users seen on our network in a given time period
• Purchasers: Unique users that complete a transaction on our network
• AOV: Average order value of a completed transaction
• Data represents billions of product searches and millions of completed transactions on retail sites.
• Data is compiled from retailers in the Criteo Sponsored Products network, which in the US
includes retailers such as: Walmart, Target, Best Buy, Toy’s R Us, Kohl’s, Costco, Kmart, Wayfair
and Macy’s.
• Sponsored Products are ads for specific items that appear relevant to the shopper and to what
they are shopping for. Brands buy the ads to increase awareness and drive sales of their goods
wherever they may appear on these retail sites. They buy on a CPC (cost per click) model and bid
on keyword terms like for paid search placements.
• Criteo has access to actual shopper data so that the company can calculate which sales result
from an ad impression run on the retail network. The data is all non personally identifiable and
used in aggregate.
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About Criteo
Criteo (NASDAQ: CRTO), the leader in commerce marketing, is building the highest
performing and open commerce marketing ecosystem to drive profits and sales for
retailers and brands. More than 2,700 Criteo team members partner with 17,000
customers and thousands of publishers across the globe to deliver performance at
scale by connecting shoppers to the things they need and love. Designed for
commerce, Criteo’s Commerce Marketing Ecosystem sees over $550 billion in annual
commerce sales data. For more information, please visit www.criteo.com.
For information on commerce marketing and updates on Holiday 2017 throughout the
season go to: Criteo.com/insights