Crisp is a rich media advertising company that provides an open platform for creating, serving, and measuring rich media ads across devices. It works with major publishers and advertisers. Crisp's presentation covered its company overview, rich media ad formats and features, tools for creating and reporting on ads, and examples of rich media campaigns. Crisp also spearheaded mobile advertising standards through ORMMA and provides a platform called Crisp Engage for building engaging ads with interactive features and robust cross-platform reporting.

1. Rosalind Tan
VP, General Manager, APAC Region
rtan@crispmedia.com
Crisp Media Inc. 66B Tras Street, Singapore 079005 www.crispmedia.com
Confidential and proprietary Crisp Media materials. Use or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement. 0

2. Agenda
• Introduction to Crisp
• Rich Media Ad Formats
• Tools & Reporting
• How to Work with Crisp
Confidential and proprietary Crisp Media materials. Use or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement. 1

3. Company Intro
Confidential and proprietary Crisp Media materials. Use or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement. 2

4. Crisp is a rich media advertising
solution provider.
Crisp provides an open platform
to create, serve and measure rich
media ads across devices and
platforms.
Confidential and proprietary Crisp Media materials. Use or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement. 3

5. Who is Crisp
• Crisp is a private company
• Investors: Meritage Funds, Intel Capital, and EDBI
(Singapore)
• HQ in New York, with offices in Chicago, Los Angeles,
and Singapore
• Crisp is working with partners in the Europe, Korea,
Japan, and China
Confidential and proprietary Crisp Media materials. Use or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement. 4

6. Solving Advertisers’ Pain Points
The most advanced mobile creative
available today
Rich Media and
Precisely, with deep
standard creative
engagement metrics
that works
Premium, contextual mobile
inventory
Confidential and proprietary Crisp Media materials. Use or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement. 5

7. Crisp Works with Premium Publishers:
Top Media Brands: Only Brand Safe Inventory
Portals
Premium Publishers
Mobile Apps
Confidential and proprietary Crisp Media materials. Use or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement. 6

8. Crisp Delivers for Top Global Brand Advertisers
Entertainment Auto Travel
Tech CPG Finance
Confidential and proprietary Crisp Media materials. Use or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement. 7

9. Crisp Spearheaded Mobile Ad Standards
In 2010 Crisp founded ORMMA, an open
source group to create rich media ad
serving standards for leveraging HTML5 in
mobile apps on iOS and Android, Windows
& RIM Blackberry.
An HTML banner ORMMA enables app ad
created from a Web serving SDK to expand the
View in mobile app Web View to any size
Confidential and proprietary Crisp Media materials. Use or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement. 8

10. Crisp Spearheaded Mobile Ad Standards
In 2011 the principles of ORMMA were
adopted by the IAB as MRAID and all major
ad serving providers are now either
compliant or in the process of becoming ACCELEROMETER
VIDEO
compliant to MRAID v1.0.
In 2012 Q3 the IAB will release MRAID v2.0
ORMMA / MRAID enables
Apps to trigger Native
Functionality with HTML
Mobile Rich Media Ad Interface Definitions
Confidential and proprietary Crisp Media materials. Use or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement. 9

11. Rich Media Ad Formats, Features and Placement

12. Asia Campaigns
Health Promotion Board: Media First in Singapore!

13. Asia Campaigns
• Full Screen Animated Interstitial
• Embedded video
• Tap for app download

14. Asia Campaigns
• Full Screen Animated Interstitial
• Embedded video
• Tap to click thru to client facebook page

15. Formats: Expandables
Format
Expandables
Features
Games
• Swipe tiles to solve the puzzle
• Tap to flip memory cards
• Tap to eliminate floating objects
Click thumbnail below for an example
22

16. Formats: Expandables
Format
Expandables
Placement
Adhesion
OFFERS AN EPA-ESTIMATED
35 MILES GAS FREE DRIVING
SWITCHES TO GAS
PER CHARGE.
WHEN ELECTRICITY
Features RUNS OUT
Animation *EPA-est. 35-mile range based on 94 MPG
(electric); 340-mile range based on 35 MPG city/40
highway (gas).Actual range varies with conditions.
**Based on the national average of 12 cents per
kWh and 12.9 kwH for a full charge ($1.55).
Electiricity costs vary. Check with your provider for
your rates.
Features
Hotspots VISIT CHEVY.COM
• Adhesion increases interactivity 3x
• Animation increases interactivity 4.5x
• Hotspots save space on small screens

17. Formats: Expandables
Format
Expandables
Format
Adhesion
Features
Animation
Interactive Buttons
SA
LE
Purchase Tickets
Interactive Buttons
Watch Trailer

18. Rich Media Ad Examples: Pirates of the Caribbean
Expandables, Games, Animations, Purchase Ticket
Click on image to play video

19. Rich Media Expanable on iPad Porsche
Click on image to play video

20. Formats: Interstitials
Format
Interstitial
Features
BirdFeed
• RSS/XML feeds bring
real time data to the ad
unit
• Configure panels to
scroll or flip through
tweets
25

21. Example of Rich Media Ad: Oppenheimer Campaign
Interstitial, Tweets, Video, PDF, Landing Page, Recognition of iPad
Orientation
Click on image to play video

22. Formats: Interstitials
P&G Zurich Hitachi
Chevy Dunhill Oppenheimer
iPad Campaigns 13

23. Formats: Takeovers
Format
Takeovers
Features
Add to Calendar
• Sync’s right to iOS/Google cal
• Set reminders for tune-in
• Drive store traffic
Click a thumbnail below for more examples
24

24. Ad Features: Swipe
Touch performs better than tap:
• Swipe is 1.5x more effective on iPhone
than Android
Examples of swipe gestures include:
• Swipe to reveal 18 F
32
41
• Swipe to navigate panels 50 F
• Swipe to change color
Click a thumbnail below for more examples
Click a thumbnail below for more examples

25. Ad Features: Teaser Video
Auto-play a short video within the
banner in a loop
• Default to sound off
Keep it short
• 30 seconds for full video
• 15 seconds for teaser video
loop
Click a thumbnail below for more examples

26. Ad Features: Social
Extend campaign reach via social networks
• “Like” on Facebook
• Share (Twitter, Email, SMS)
• Incorporate live Twitter feeds into your ad
• Feeds can be incorporated into a banner or
expandable panel
• Allow consumers to view and interact with
a conversation around brand accounts or #
Click thumbnail below for an example

27. Ad Features: Animation
Animation increases effectiveness in banners
and panels
• Animated banners are 4.5 times more
effective than static banners
• Simple animations really catch the eye
• Avoid more than one animated object at
the same time
Click a thumbnail below for more examples

28. Placement: Fixed Position
the First Mobile Optimized Placement
• Fixed position banner
• 3:1 performance improvement over
standard banners
v
v
v
v

29. Examples of Rich Media Ads: McDonald’s McRib
Adhension, Takeovers, Swipes
Click on image to play video

30. Examples of Rich Media Ads: Odwalla
Adhension, Expansion, Animation
Click on image to play video

31. Adhension, Expansion, Gallery, Tap to Youtube Video
Click on image to play video

32. Latest Ad Feature: Data Capture Lead Generation
This unit allowed Intralinks to
generate quality leads by giving
the user the ability to sign up to
learn more or tap to download a Click on image to play video
white paper.
This was done without
redirecting the user outside of
the ad unit.

33. Example of Rich Media ad on iPad apps
Click on image to play video

34. Crisp Engage Platform
Confidential and proprietary Crisp Media materials. Use or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement. 33

35. TM
The platform for creating, delivering & measuring premium campaigns
• Make highly engaging ads quickly
• Unparalleled reporting capability
Confidential and proprietary Crisp Media materials. Use or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement. 34

36. TM
Crisp Engage is unique platform that combines both
groundbreaking rich media creation tools with industrial grade ad
serving and reporting
• Service: we can support ad builds that leverage our expertise
and best practices
• Ad Features: we have rapidly evolved a large set of features
which now all have powerful templates to get ad creators started
quickly
• Reporting: Crisp Engage organizes the deepest metrics for smart
devices and makes that data available for easy combination with
desktop digital campaigns
Confidential and proprietary Crisp Media materials. Use or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement. 35

37. TM
Crisp Engage, our industry leading development
platform, gives you with the best, most engaging
rich media creative in the industry*
ANIMATION ACCELEROMETER
Compatibility
SOCIAL HOTSPOTS
VIDEO SWIPE
CALENDAR GAMES
* ORMMA and MRAID compliant.
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38. TM
The ads need to work, too!
Crisp certifies sites and apps to make sure that all
features work, within the ad, in conjunction with your
ad server, and with your content
Crisp pioneered mobile advertising standards to make
mobile ad features work across web and app channels
MRAID
Crisp provides full interaction reporting for cross
platform campaigns and offers dashboard, custom xls
and API access
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39. TM
Include ad features to a banner like Tap to Map
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40. Reporting
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41. We track everything
Tapped 1x
Tapped 2x
Tapped, video played to 74%
No interactions
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42. Reporting: What to track
Impressions: 2,641,585
Interaction Rate: 11.74%
Expansions: 158,807
Watch Trailer Video Plays: 18,474
Click-throughs to Facebook: 3079
Click-throughs to Twitter: 3220
Swipe: 66433

43. TM
Real Time, Cross Platform Metrics
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44. Real-time, Cross-Platform Engagement Metrics
Track the entire buy in a single report
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45. Measurement
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46. Confidential and proprietary Crisp Media materials. Use or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement. 45

47. How to work with us
Turnkey Rich Media
Self Serving Rich Media Platform and Ad Serving Technology
Certified to run Crisp Ads
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