This document provides an overview of social media and why organizations are using these technologies. It defines social media, distinguishes between platforms like Facebook and Twitter, and outlines how businesses are using social tools for promotional, branding and awareness goals. The document also discusses how customers now expect companies to engage with them on social media, and how this has changed the marketing landscape. Specific examples of how organizations like the VFW and Wisconsin Office of Rural Health are using social media are also provided.
Digital Marketing presentation for Boston University 11.17.11Charles McEnerney
61 slides from my presentation to Janet Bailey's class for "New Technologies for Marketing the Arts," on Thursday, November 17th, 2011 in Boston, Massachusetts. Updated from earlier presentations. It's good...and good for you!
Digital Marketing presentation for Boston University 11.17.11Charles McEnerney
61 slides from my presentation to Janet Bailey's class for "New Technologies for Marketing the Arts," on Thursday, November 17th, 2011 in Boston, Massachusetts. Updated from earlier presentations. It's good...and good for you!
The Glossary of Social Media Terms is a resource from Hot Potato Social Media. Learn about the key terms used in social media marketing - you may even learn about some new social media sites!
Presentation a BGIedu (Bainbridge Graduate Institute) alumni workshop "Introduction to the Social Web". Topics included Shared Language, Definitions of Social Web, Social Networking, Social Media, Web 2.0, Blogs, etc.
CIPR Digital Impact - Changing Media and Online Newsroomstwofourseven
Presentation that I gave to the CIPR Digital Impact Conference on the changing media landscape and journalism, and building effective social media newsrooms.
The concept of 'social media' is vast and therefore this presentation looks at three key areas:
- The origins of social media
- Where social media is today + case studies of best practice
- Where we expect social media to go next
Social media has always been a personal and professional passion of mine so I wanted to tell story. Much of the research about the history of social media is taken from the work of Tom Standage, deputy editor of The Economist and author of 'Writing on the Wall', a historical look at social media over the last 2,000 years.
One of the key aspects of the presentation I would like people to take away is what I defined as the 'five key tenets of social media':
• Connection
• Engagement
• Shared interests
• Content
• Conversation
The Glossary of Social Media Terms is a resource from Hot Potato Social Media. Learn about the key terms used in social media marketing - you may even learn about some new social media sites!
Presentation a BGIedu (Bainbridge Graduate Institute) alumni workshop "Introduction to the Social Web". Topics included Shared Language, Definitions of Social Web, Social Networking, Social Media, Web 2.0, Blogs, etc.
CIPR Digital Impact - Changing Media and Online Newsroomstwofourseven
Presentation that I gave to the CIPR Digital Impact Conference on the changing media landscape and journalism, and building effective social media newsrooms.
The concept of 'social media' is vast and therefore this presentation looks at three key areas:
- The origins of social media
- Where social media is today + case studies of best practice
- Where we expect social media to go next
Social media has always been a personal and professional passion of mine so I wanted to tell story. Much of the research about the history of social media is taken from the work of Tom Standage, deputy editor of The Economist and author of 'Writing on the Wall', a historical look at social media over the last 2,000 years.
One of the key aspects of the presentation I would like people to take away is what I defined as the 'five key tenets of social media':
• Connection
• Engagement
• Shared interests
• Content
• Conversation
Social Media for NGOs مواقع التواصل الإجتماعي للجمعيات Mohammad Hijazi
A quick overview of the social media tools and tips that NGOs and organizations can use to create a strategy.
A version of this presentation was given on April 1, 2013 during the Hadeer NGO Conference in Beirut.
For more information or to request a consultation, kindly email me on mhijazi@onlinecollaborative.org
The media is inherently social...now we have the tools and technology to talk back. I discuss the media's evolution to social media (citizen journalism, etc.), different types of media/marketing, and the importance of creating//curating content.
Social Media Citizenship: Please leave your cell phone on! How People with D...Aaron Johannes
I have done this presentation with Jules Andre-Brown and on my own in several places now. People have asked if we'd do this workshops for their organization - please contact us and let's talk! aaron@spectrumsociety.org
In an information rich world, librarians need to move beyond services and consider how they can design a library where they differentiate themselves and create experiences for people that they engage with.
What are my needs in term of communication and how can I satisfy them? Landscape, starting from Cluetrain Manifesto and going through some definitions (Social media, in comparison with industrial media, social networks, networked publics).
How to create an effective message: my benefits, why customize and fix, usefulness of groups and habits, the importance of immediacy and schedule, the use of different communication techniques.
Finally we outline which rules are essential:• Conversational and listening rules • Blurring of public and private• Storytelling • Objectives, and how everything is summarized in the editorial plan.
Connecting and Communicating in the New Media Landscape – all the tools you need to succeed in the world of Twitter, Facebook, Linked in and more.
Also visit: http://masstrafficleads.com
Similar to Understanding Social Media: The Role of Digital Networking Tools (20)
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
"Impact of front-end architecture on development cost", Viktor TurskyiFwdays
I have heard many times that architecture is not important for the front-end. Also, many times I have seen how developers implement features on the front-end just following the standard rules for a framework and think that this is enough to successfully launch the project, and then the project fails. How to prevent this and what approach to choose? I have launched dozens of complex projects and during the talk we will analyze which approaches have worked for me and which have not.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
Neuro-symbolic is not enough, we need neuro-*semantic*
Understanding Social Media: The Role of Digital Networking Tools
1. Understanding Social Media:
The Role of Digital Networking Tools
Brian Barclay, Aubrey Madler,
Alex McEllistrem-Evenson, Wendy Opsahl
2. CR
H
Our Goals Today:
• Clarify what “social media” actually is,
distinguishing between specific services such as
Facebook and Twitter.
• Offer background information on the 2.0 concept
• Outline how & why businesses are using these
social technologies
• Explain what the CRH is doing with these
technologies and why
• Spark interest and discussion for future training
and implementation opportunities
3. CR
H
“The Internet is not something that
you just dump something on. It’s
not a big truck. It’s a series of
tubes. And if you don’t understand,
those tubes can be filled and if they
are filled, when you put your
message in, it gets in line and it’s
going to be delayed by anyone that
puts into that tube enormous
amounts of material.”
U.S. Senator Ted
Stevens, 2006.
4. CR
H
About “Content”
• Refers to the information transmitted via a
given medium (Internet, television, face-to-face
conversation);
• Consists of text (hyperlinked or not), imagery,
video footage, software applications / utilities,
and files;
• Can be dynamic or static, ephemeral or lasting,
public or private, proprietary or communal…
and sometimes both in each case;
• Is transmitted, shared, and publicized in many
different ways.
5. CR
H
Social Media
• Referred to as “social” because it usually requires
a reciprocal relationship: one is not either an
“author” or a “reader”; rather, most users are
both.
• Content in social media, therefore, comes from
multiple sources – often simultaneously.
“The medium is the message”
– Marshall McLuhan
6. CR
H
An Overview of Social Media
• Blogs (Blogger, WordPress)
• Wikis (Wikipedia)
• Micro-Blogs (Twitter)
• Social Networking Services (Facebook, MySpace,
LinkedIn)
• Photo Sharing Services (Flickr, Shutterfly)
• Video Sharing Services (You Tube, Vimeo)
• RSS Feed Readers (Google Reader, Feedreader)
• Social bookmarking sites (Delicious)
7. CR
H
Disclaimers
• Because social media are used by different
people in very different ways, defining
what these services are is problematic.
• The best way to figure out how these
services work and to explore their
capabilities is to get online and try them
out.
8. CR
H
What are blogs?
• Think of a blog as being analogous in many ways to a
newspaper. Blogs feature regular entries of content from
one or more authors. They emerge from a particular
context or focus which can range from a person’s personal
life to a wide-ranging subject. Entries are commonly
displayed in reverse-chronological order.
• "Blog" can also be used as a verb, meaning “to maintain or
add content to a blog.”
• Blogs usually allow for readers to add commentary which
can be read by all users.
9. CR
H
How do I create or read blogs?
• Blogger and WordPress are free services which allow
users to create, publish, and publicize their blogs. Visit
www.blogger.com or www.wordpress.com to access
these services.
• Technorati.com provides a directory of blogs at
http://technorati.com/blogs/directory/ (not
comprehensive).
• Visit “Blog for Rural America” for an example at
http://www.cfra.org/blog . Note the “Blogs We Read”
panel on the right-hand side of the page.
10. CR
H
So, what is Facebook?
• Facebook (www.facebook.com) is currently the most
widely used social networking service. Similar services
are MySpace (www.myspace.com) and LinkedIn
(www.linkedin.com).
• Users create personal profiles which can be made
public or private, and add other users as “friends.”
They are then able to view and comment on content
added by these “friends.”
• Think of these sites as mirroring face-to-face
socialization. Just as we all dress and speak according
to the norms of the way we wish to be perceived,
Facebook users provide content which does the same.
11. CR
H
Photograph The “Wall,”
where
friends post
comments
Basic
information
Detailed
Information
Friend list: Earl
will receive
updates on
these people’s
activities on
his “home”
page.
12. CR
H
Then, what is Twitter?
• Twitter (www.twitter.com) is a micro-blogging service.
Posts, called “tweets,” are limited to 140 characters –
enough space for a sentence or two, or a web link with
a brief comment.
• Think of Twitter (and similar sites) as mirroring
conversation. In a crowded room, where everyone is
talking about various subjects, we are able to focus on
those who we find most interesting by paying
attention to them, or “following” them.
• Users have a custom feed consisting solely of the
tweets posted by users they are currently “following.”
13. CR
H
Twitter’s quirks:
• The 140 character limit makes it difficult to
explain and contextualize tweets, so users make
use of a few simple “codes”:
– the @ symbol indicates a username (mine is @alxmce);
– “RT” is a “Re-Tweet,” a duplicate post from someone
else (“RT @alxmce” would indicate “what follows is a
tweet originally posted by Alex”);
– the # symbol indicates a tag. One might end a tweet
with “#UND” if one wanted it to show up in a search
for “UND”.
15. CR
H
Questions?
• Wendy, Brian, and Aubrey will be covering
the various aspects of “why” people and
organizations use social media. If there are
any remaining questions about what these
services are and how they differ from one
another, please feel free to ask now.
17. CR
H
1. Changes in our “customers”
• Our customers are:
– Watchers: 52% of online users have watched YouTube, 42% have read
blogs, 19% have downloaded podcasts
– Sharers: 29% have used social networking sites, 28% have tagged online
content, 21% have shared online content that they created
– Commenters: 32% have rated a product, service or person, 30% have
commented on a product, 22% have commented on newsgroup or site
– Producers: 12% have created or worked on a blog; 11% have remixed
content.
– Curators: People that have edited a wiki - moderated a forum
– Non-active (not surveyed)
• It’s no longer about selling, it’s about the RELATIONSHIP
Charlene Li, the Altimeter Group
18. CR
H
Customers want to interact with us…
• 93% of Americans believe
a company should have a
social media presence.
• 85% believe a company
should be active with
customers in social media.
• 56% feel a stronger
connection with
companies they interact
with in social media.
Source: Cone , 9/08
19. CR
H
And…we want to interact with them!
We want our
customers to be
here
20. CR
H
2. We need to keep up with our
customers’ expectations
They:
– want access to our product as quickly as possible
– expect the product to work on any platform in any location
– want to see that we allow for feedback
– expect that we respond to our customers, quickly
– expect that we join and lead the conversation
– want to see that we continually improve our products
– expect us to use our products and be visible
– expect that we will embrace or lead standards
– expect we are driven by more than money
– want us to treat them as informed consumers and partners
Louis Gray http://www.louisgray.com/live/2009/05/10-rules-for-todays-consumers-in-new.html
21. CR
H
3. How we establish and configure our
human network is maturing
• Before Web 2.0, we maintained relationships through
email, snail mail, instant and text messaging, fax, phone,
and in person – but it was typically confined to those
contacts with whom we mostly knew or were getting to
know.
• In Web 2.0, we are building a human network that
transcends geographic boundaries as it expands our
reach, connections, potential influence, and exposure to
new ideas and principles.
• Our connections are no longer defined, bound or limited
to that of our traditional relations or associations.
22. CR
H
• We enjoy the freedom to choose with whom we wish to
follow and ultimately connect, creating a framework
linked by shared interests and aspirations.
• We are defining a new era of society and how we
ultimately communicate with one another:
– distributed interaction
– globally dispersed contextual networks
– spotlighting individuals who can consistently demonstrate expertise,
capture attention, and empower their matrix of peers.
• We are bound by commonalities online, which extends
our relevant net beyond relatives and current
colleagues/friends.
24. CR
H
4. Changes in the marketing landscape
• Interactive marketing forecast: $55 billion by 2014
– This includes social media, mobile media, email marketing, search marketing and
display marketing
• Over the next five years, social media is projected to grow at a 34%
compound annual growth rate
• Marketers seek:
– lower cost
– more accountable channels which are also widely used by their customers.
• Marketers are migrating dollars away from traditional marketing
channels and into interactive ones
• What is decreasing?
– Direct mail is down 40%
– Newspaper advertising is down 35%
25. CR
H
5. Location, location, location
• You need to go to where your
customers/clients/partners are,
and where potential ones may be
They are
here!
26. CR
H
Recap: why are people using social media?
• Our customers are using social media
• They expect us to use social media too
• The marketing landscape is changing
• How we communicate and network are
changing
• It ultimately helps us achieve our
promotional/branding/awareness goals
29. CR
H
Adults and Social Networks
• 8% in 2005 to 35% now (2008)
• Primarily for personal use
-50% on MySpace (primarily personal)
-22% on Facebook (primarily personal)
-6% on LinkedIn (professional)
• 37% access their profile daily
http://www.pewinternet.org/~/media//Files/Reports/2009/PIP_Adult_social_networking_data_memo_FINAL.pdf.pdf
30. CR
H
Twitter demographics
http://www.comscore.com/blog/2009/04/twitter_traffic_explodes.html
31. CR
H
Web 1.0 vs. Web 2.0
• Static • Dynamic
• Directories (taxonomy) • Tagging (folksonomy)
• Personal websites • Blogging
• Publishing • Sharing
• Designed for consumption • Designed for Participation
• Scarce • Abundant
• Institutional • Personal
• Expensive • Cheap
“You don’t have to be tech savvy to use 2.0 tools”
-Matt Lee, Minitex
http://www.oreillynet.com/pub/a/oreilly/tim/news/2005/09/30/what-is-web-20.html
http://www.pewinternet.org/Presentations/2009/12-Governing-as-Social-Networking.aspx
32. CR
H Businesses and Social Networks
Companies that utilize the social web well:
• Oracle (technology)
• H&R Block (tax advice)
• Comcast (cable)
• Skittles (‘Mix the Rainbow’)
• Starbucks
• Wal-Mart
http://www.readwriteweb.com/archives/social_media_for_business_who_is_doing_it.php
33. CR
H Veterans of Foreign Wars
http://www.vfw.org/index.cfm?fa=news.levelc&cid=3807
34. C R Rural Reporter from Wisconsin ORH
H
http://www.worh.org/reporter
35. CR
H
Wisconsin Office of Rural Health
http://www.facebook.com/pages/Madison-WI/Wisconsin-Office-of-Rural-Health/48273314683#/pages/Madison-WI/Wisconsin-Office-of-Rural-Health/48273314683
36. CR
H
Rural Reporter Twitter
http://twitter.com/rural_reporter
37. CR
H
Rural health tweeters
• WI Office of Rural • John Eich-NRHA • Public Health Policy
Health • WV Rural Health • HHS
• NC Office of Rural Research Center • Health Affairs
Health • Other followers: • Univ. MN Public
• MN Office of Rural • Telecom Monthly Health
Health and Primary • HMS-EHRSource • Data Resource
Care (info system for Center
• Rural Reporter-WI community hospitals • Modern Healthcare
Office of Rural Health seeking HER) • NIH for Health
• Rural Cellular • Kat Rodman, • Department of
• Center for Rural Communications & Health
Affairs Outreach
• Rural Broadband Coordinator-Alabama• CBS Health
• Oregon Rural Action Primary Health Care
Association
• Rural Health IT Corp
38. CR
H
• According to the latest research by Razorfish (3/09), the connected consumer
continues to adopt social media at a staggering rate as these “leading edge”
tools are being used by the mainstream:
• 28% use Twitter with some frequency
• 41% use tag clouds with some regularity
• 52% use RSS with some regularity
• 52% have shared bookmarks on social bookmarking sites
• 55% use widgets on their desktop
• 62% use widgets on websites such as Facebook
• 81% read “most popular” links with some frequency
Source: Greg Group: http://greggrouppublishing.com/2009/03/its-time-to-get-your-
marketing-widget-on/
39. CR
H
What is the CRH doing?
• Facebook page
• Twitter account
• Wikipedia page
45. CR
H
Plans for the future
• CRH blog
• RAC Facebook page?
• HWIC and Gateway Twitter feeds
• HWIC and Gateway Facebook page?
• HWIC customized RSS feeds and email
updates
• Wikipedia pages for the Center and its
programs
46. CR
H
Why are we doing this
• Reach a broader, more diverse audience
• Keep up with users’ expectations
• We want to be a leader in helping our rural
communities leverage 2.0 technologies to
help improve quality and access to
healthcare in ND
47. CR
H
How might you use social networking tools within
your project?
• Build and strength partnerships and
networks
• Promote your project and its activities to a
large diverse audience
• Allow followers to get up to the minute
updates on what you and your project are
doing
48. CR
H
Further Reading
• All in the Facebook family: older generations join social networks
http://www.cnn.com/2009/TECH/04/13/social.network.older/
• Video: Social Media in Plain English
• Video: Social Networking in Plain English
• Video: Twitter in Plain English
• NRHA Social Media: Getting started in social media
http://www.ruralhealthweb.org/socialmedia
• Ultimate How-To: Grow Your Social Media Network
http://www.interactiveinsightsgroup.com/blog1/ultimate-how-to-
grow-your-social-media-network/
49. CR
H
Your CRH Digirati Team
is available anytime for
additional information
• Brian bbarclay@medicine.nodak.edu 7-0676
• Aubrey amadler@medicine.nodak.edu 7-6025
• Alex aevenson@medicine.nodak.edu 7-6026
• Wendy wopsahl@medicine.nodak.edu 7-0871
Editor's Notes
If you’re a newcomer or even a skeptic, this workshop will introduce you to the social media universe and show you how to get in on the action—and get results— quickly, easily and authentically.
Customers = partners, clients, ourselves
Forrester’s latest forecast of interactive marketing spend is forecasted to reach nearly $55 billion by 2014. This includes social media, mobile media, email marketing, search marketing and display marketing. Over the next five years, social media is projected to grow at a 34% compound annual growth rate. Marketers seek lower cost and more accountable channels which are also widely used by their customers. This year, we are finding that marketers are migrating dollars away from traditional marketing channels and into interactive ones.If interactive marketing is increasing, what is decreasing? Direct mail is down 40% and newspaper advertising is down 35%. If you think times are tough for health providers, look at the downturn for newspapers. Many suggests that newspapers are moving toward a slow death as new channels for news is moving ad dollars into areas such as interactive channels.
If you had a retail outlet you wouldn't set up shop where there's no foot traffic, would you? Well, your customers and clients are already at social media Web sites. They're on MySpace, they're LinkedIn, and they have Facebook pages. They share photos at Flickr and upload family movies to YouTube. You need to go where they are.
OK, we’ve introduced a few social media tools: FB, twitter and we’ve explained why they might be used for business.So, who already uses social media?Let’s briefly look at a few statistics
We’ll focus on adults for the purpose of this presentation.These findings are from 2 surveys conducted by the Pew Internet Project in May & December 200835% of American adult internet users have a profile on at least one social networking site as compared to 8% just 3 years prior. So, their usage is growing rather quickly.Overall, personal use of social networks seems to be more prevalent than professional use of networks—they connect w/people they already know.When users do use social networks for professional and personal reasons, they will often maintain multiple profiles, generally on different sites.
Now let’s look at Twitter for a minute.Here, you can see the primary users are between the ages of 25 and 54
http://www.oreillynet.com/pub/a/oreilly/tim/news/2005/09/30/what-is-web-20.html I’ll briefly take a step back and say that these tools Wendy and Alex introduced are a part of what is known as the Web 2.0 concept.I’ll throw some words and phrases up here that are associated w/1.0 *CLICK*—the gist of the original Web was that the industry or web designer created and controlled the information in a way that made sense to them.Now look at the words associated w/2.0 *CLICK*People no longer want to go to multiple places to connect with peers and locate information—they want it coming at them.It is now all about user experienceThe user is the contributor--w/out you and I—the 2.0 concept cannot exist.In addition to sites specifically dedicated to social networking like twitter and facebook, you’ll see these concepts carried through on many sites. Examples:-Amazon.com=reviews, ratings, lists-GF Herald=commentsAny time you have the option to receive an RSS feed, add a comment—you are using 2.0 technologyYou are personalizing the Web to meet your needs—to make it meaningful to you.I heard this in a webinar yesterday: *CLICK*-using these tools requires no coding or special web design knowledge and skills. -If you can send an e-mail, if you can type on a keyboard, use a word document—you can participate in Web 2.0 and social networking.Questions or brief comments on the 2.0 concept?
We’re making the assumption today that everyone here possesses basic proficiency with web navigation and E-mail. If you’re in the same boat as this guy, or if, like US. Senator Ted Stevens, conceptualize the internet as a series of physical tubes, you should talk to one of us after the presentation.
Having this 2.0 concept established and knowing that more and more adults are joining social networks, using Web 2.0 tools, and they want companies to participate---businesses and organizations have taken interest in tapping into this, and they are using it to interact w/their customers. Charlene Li presented this information at the Social Media Marketing Summit 2008.Due to time constraints, I won’t go into detail here, but you can see the variety. I provided the URL if you are interested in looking what they are doing and why it may be considered successful.
This is what the VFW’s Social Media page looks like. They’ve got a brief description of what they are using and whyThe first paragraph“Due to popular demand, the VFW has initiated several new means of communicating news and information, and sharing videos and pictures directly with you. Now, you have the option of receiving all the latest updates from VFW National Headquarters via Twitter, Facebook, YouTube, MySpace, MyVetwork and the VFW Blog.”Then, they go on to offer links to guides and tutorials on what these tools are and how to use them.
Here is the newsletter from the WI Office of Rural HealthThey’ve got links to their twitter and Facebook profiles visible right from the home page
Clicking on their Facebook button, takes to directly to their profile page. They have contact information on the left hand sideAcross the top, they have a section for their EventsOne of their announcements here is that they’ve started posting videos on YouTube—there is a link to youtube, or you can click right on the play button to view it instantly
Click on the twitter link—boom, you are right there. You can see on the right-hand side bar that they have 246 followersYou may also notice that they follow RAC, NRHA, and the CRH among others
Here is a list of some entities with a health or rural health focus that have profiles on twitter.You’ll notice a few offices of rural health, NRHA, the Center for Rural Affairs and so on.I’ll turn it over to Brian, who will speak on what the CRH is doing.
An important thing to remember is that no medium is neutral. Content takes on different connotations and characteristics, and is interpreted differently (sometimes radically so), when it is transmitted or shared across different media. “A degree from UND is valuable” will actually be a different message when broadcast on television, published in a magazine, uttered in a conversation or a speech, and Tweeted.
There are many varieties of social media and they can all be used in very different ways, depending on contextual and authorial factors. Typically, however, blogs and wikis tend to emphasize content over socialization (meaning that people use these services predominantly to acquire and create/distribute content rather than to interact with and expand their social networks), while social networking services tend to emphasize interaction over content. Some services, such as You Tube and Flickr, strike a balance between the two.
Some blogs provide unique content, some only provide links to other sites and aggregate content. Some are issue-specific or relate to a specific purpose, others do not. Some are very personal while others have multiple authors.
Note that theTechnorati directory is not at all comprehensive. I left this out of the presentation in the interests of time, but people use RSS Feed Readers to keep up with their favorite blogs – ask any of us for more information about this if you’re interested.
There are currently more than 200 million *active* users on Facebook. More than 100 million users log on to Facebook at least once each day. (www.facebook.com/press/info.php?statistics). If Facebook were a country, it would be the eighth most populated in the world, ahead of Japan and Russia.
The typical layout: the main column provides the data-entry area along with a dynamic stream of every tweet made by the users this person is following. This is updated in real time. The sidebar provides a brief profile along with usage statistics. There are many third-party applications which make Twitter feeds even easier to manage and prevent users from having to access Twitter.com directly.