La Plateforme is a building supplies company that offers products to construction professionals. They implemented a product master data management (MDM) platform called EBX to better structure their digital strategy and ensure consistency across channels. Their MDM project history began in 2010 with a proof of concept, and they now directly connect MDM data to their website, mobile apps, and suppliers. The MDM platform has improved their product data quality, reducing blocking errors from 30,000 to 598. It supports over 70,000 products across 68 sites. La Plateforme's digital strategy relies on high quality product data delivered consistently across channels, and their choice of EBX provides customization, flexibility, and integration capabilities to manage their complex product information and

1. June 20, 2017
Product Master Data Management
LA PLATEFORME DU
BATIMENT
Presented by : Maxime HORRY

3. 1 . About La Plateforme
Dedicate to building professionals, La Plateforme offers a select range of
product references guaranteed to be in stock year-round and quoted at net
prices. In addition to general tools and hardware, the range has been
tailored to suit the needs of the main building trade professionals:
electricians, bricklayers, carpenters, painters, plumbers and tilers. La
Plateforme uses EBX as an omni-channel product master data
management platform.
https://www.laplateforme.com

4. 2. Objectives and MDM project history
POC MDM
Select Orchestra
2010 20162012 2015
1st Publication
On Web & Mobile
Launch our Product
Master project
1st print edition 100% MDM
Direct connection with Web & Mobile
Suppliers & stores domains
Supply chain data
2017
Better product data help us structure our digital strategy and consistency across all our
channels (stores, web, mobile..)

5. 3. MDM PDB - Demonstration

6. 4. Architecture overview

7. 5. Our users
Product Manager
Product Domain
Assistant
Product Category
Manager
Marketing & Communication
Digital
Logistics
Supply Chain
Printing & Catalog

8. 6. Key figures
Total # of data
1.8 Billions
# of products # of ERP fields # of sites
70 000 370 68Before MDM
Today
Total # of data
5.4 Billlions
# of products # of ERP fields # of sites
77 000 807 86
Blocking errors Inconsistencies
30 000 310 000
Blocking errors Warnings (non
blocking)
598 10 000
X 3.2 / 50

9. 7. Next deliveries in 2017
 Suppliers and stores master data
 Supply chain configuration by store
 Product data enrichment performed by suppliers
 New workflow for digital data assets

10. 8. Key takeways
 Broad adoption and collaboration between business teams
 Joint program between business and IT
 Agile methodology, short delivery cycles
 This is not only an IT project
 Necessity to validate a global architecture from the beginning
 Communication is key
 C-level support during the entire project
 MDM can have positive impact on existing processes
Our digital strategy relies on high quality product data (product description, medias,
caracteristics..) and customer data, in order to deliver a consistent experience across
all our channels.

11. 9. Why
 The only MDM vendor to commit senior experts to help us secure the MDM project
delivery
 Continuous communication with the vendor teams on best practices, product
roadmap
 EBX is flexible and extensible to address the complexity of our product data and
governance processes
 EBX user interface is highly customizable
 Easy integration with our architecture thanks to multiple standards-based interfaces

12. 12
Thank you
Questions/Answers