The document provides quotes from influential figures such as Albert Einstein, Steve Jobs, James Dyson, and Elon Musk about creativity, design, business, and problem solving. A key message is that successful products and businesses require connecting different areas such as design, technology, and business to identify and solve real problems for users. Another message is that creativity, failure, and taking risks are important parts of progress and success.

1. “You can’t solve problems with the
same thinking that caused them.”
Albert Einstein

2. “Creativity is just connecting things.
When you ask creative people how
they did something, they feel a little
guilty because they didn't really do it,
they just saw something. It seemed
obvious to them after a while.”
Steve Jobs

3. Harmonise design, technology
and business to find success

4. Design Technology
Business

5. Design Technology
Business
Success

6. “Design is not just what it looks
like, design is how it works.”
Steve Jobs

7. A successful product can only
exist when a real problem -
known or unknown - is solved

8. “I don’t believe in brands. People
buy our product, not our
company. You’re only as good as
your last product.”
James Dyson

9. A great product is business.

10. “The word design is everything
and nothing. The design and the
product itself are inseparable.”
Sir Jonny Ive

11. New Business is Art

12. “Art is making something out of
nothing and selling it.”
Frank Zappa

13. Not everything works first time -
don’t be the Pike…

14. “It's fine to celebrate success but
it’s more important to heed the
lessons of failure.”
Bill Gates

15. Leap often - learn fast

16. “If something is important enough,
even if the odds are against you,
you should still do it.”
Elon Musk

17. I agree!
robin @ brattel . com