Creativity Assignment 3 Reframing Problem by John Herman, Charmaine Galvez, and Anugoon Leelaphattarakij

1. Value of Bread
Stanford’s Creativity Crash Course
Assignment 3 – Framing and Reframing
By
Team 25885

2. Team Formation
Charmaine Galvez John Herman
Philippines America
Anugoon Leelaphattarakij Amit K Soni
Thailand India
Kuankhajohn Kuanliang
Thailand

3. What we do?
• First, we try to understand bread in traditional way and find value of it.
• Second, we try to look bread in new perspective. How to increase its value.

4. Part One
Understand bread and its value.

5. Understanding bread
What is bread ?
Bread is a staple food prepared by
cooking a dough of flour and water
and often additional ingredients.[1]
What is in slice of bread? [2]
Type White Brown Whole-meal
Energy 87.6kcal 82.8kcal 86.8kcal
Protein 3.2g 3.2g 3.8g
Carbohydrate 18.4g 16.8g 16.8g
Sugars 1.4g 1.4g 1.1g
Fat 0.6g 0.8g 1.0g
Saturated fat 0.1g 0.2g 0.2g
[1] http://en.wikipedia.org/wiki/Bread
[2] The Federation of Bakers

6. Bread as a food in different culture
In America
In Minnesota, bread is found in many forms. but
Subway is a popular sandwich shop in America.
They ask you which type of Bread you want to
build your sandwich on, White, Wheat, French
Baguette, Whole grain. The baking bread smells
good, but it is fattening to eat for older people.

7. Bread as a food in different culture
In Thailand
Breads are not consider to be the main food, in
Thailand we eat rice. Bread in my country is like a
snack or a dessert, people here usually eat bread
between meals just to satisfy their stomachs.
And after observation at bread selling shop (It is
hardly to find bakery in my country, so they
baked in somewhere else and ship to the mall)
most of the bread products here are either small
sandwich, pizza, hamburger or bread that fill with
jam or butter.

8. Bread as a food in different culture
In Philippines
Bread is second most common food next to rice.
It's usually eaten during breakfasts and snacks.
Here, unlike in Thailand, it's common enough to
have bakeries that are often just few streets
apart.
Also, there's one type of bread that are used by
Catholics and Christians to sort of represent the
body of Christ. It's called sacramental bread, but
in local term, we call it Ostia.

9. Life of bread start when
Value of bread as a food begin when freshly
baked bread came out of oven.
“The smell of good bread baking, like the sound
of lightly flowing water, is indescribable in its
evocation of innocence and delight...”
M.F.K. Fisher, The Art of Eating

10. Life of bread ends when
“Value of bread as a food ends when its pass expiration date (on bread clip)”

11. To persevere value of bread
According to the Department for Environment,
Food and Rural Affair, England
[3]
“Bread is Britain's most wasted food”
Despite its ease and enduring appeal, 32% of bread
purchased by UK households is dumped when it could
be eaten.
To reduce wastage just simply
• Using a bread bin or cloth bag to keep bread.
• Freezing the bread.
• Share your bread with others.
[3] http://www.bbc.co.uk/news/magazine-17353707

12. Part Two
Reframing problem. Increasing value of bread.

13. Increasing value of bread # 1
Bread as an eraser
Ordinary bread, at least a day old, that is
free from butter, lard or milk in its making,
to rub out charcoal or crayon, erasing
mistakes, and taking out lights from a
mass of dark.

14. Increasing value of bread # 2
Left-over bread as a cooking ingredient
There are tons of recipe that use left-over
bread. For examples
• Thicken soups
• Breadcrumbs for crunchy topping.
• Croutons in salad
• French Toast and Bread Pudding
• Mix in Meatloaf and Meatballs

15. Increasing value of bread # 3
Bread as the Body of Christ
In Catholics and Christians bread is
represent as the body of Christ. It's called
sacramental bread and eat together with
wine in Holy communion ceremony.
And He took bread, gave thanks and broke it, and
gave it to them, saying, “This is My body which is
given for you; do this in remembrance of Me.”
Luke 22:19

16. Increasing value of bread # 4
Bread as a food for other animals
An left-over or expired bread can use to
feed other animal such as pigeon, fish, or
pig.

17. Increasing value of bread #5
Bread as an art
Beauty which you can eat but you don’t want to.

18. Increasing value of bread #6
Bread as a hiding place
When you want to smuggling something,
bread may be a good choice.

19. Warning
Next topic contain image that may disturb viewer
Viewer discretion is advised.

20. Increasing value of bread #7
Bread as an animal house
Like Hansel and Gretel but not for human and it is look
warm enough for whole family. 

21. That is all
Thank you for watching.
And don’t forget to eat bread today 
All image in this slide are searched from Google.