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Context presentation

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Context presentation

  1. 1. WELCOME TOTEAM: WE CREATE HERE
  2. 2. CREATIVECORRIDOR.COOUR MISSIONBuild regional pride.The Why:Because we love this place and want to build communityamong everyone who feels the same way.The How:•Expand the We Create Here campaign throughout theregion.•Integrate the words and graphics into daily life in theCorridor.What’s your why and how?
  3. 3. SPOTTED IN THE WILD
  4. 4. CREATIVECORRIDOR.COEconomicdevelopmentwebsites:
  5. 5. CREATIVECORRIDOR.COICAD’s newsletterand website:
  6. 6. CREATIVECORRIDOR.COWashingtonnewsletters:
  7. 7. CREATIVECORRIDOR.COEconomicAlliance’sMay report:
  8. 8. CREATIVECORRIDOR.COCity of IowaCity website:
  9. 9. CREATIVECORRIDOR.COLittle Village:
  10. 10. CREATIVECORRIDOR.COIndependentlocalcreatives:
  11. 11. CREATIVECORRIDOR.COUNESCOCity ofLiterature:
  12. 12. CREATIVECORRIDOR.COLocal blogs:
  13. 13. CREATIVECORRIDOR.COFirst PresbyterianChurch inCedar Rapids:
  14. 14. TAKING IT TO THENEXT LEVEL:AVAILABLE ASSETS
  15. 15. CREATIVECORRIDOR.COProject websitecreativecorridor.cohouses web badges:
  16. 16. CREATIVECORRIDOR.COExplainer videosalso availableon the website:
  17. 17. CREATIVECORRIDOR.COTravelingbanners foreventsaround theregion:
  18. 18. CREATIVECORRIDOR.COPosterswith editablecontent:
  19. 19. CREATIVECORRIDOR.COPortraits, videosand articles forfree syndication:
  20. 20. CREATIVECORRIDOR.COWeekly CreativeCorridor Digestgoes to 850subscribers:
  21. 21. CREATIVECORRIDOR.COSocial mediachannels:
  22. 22. CREATIVECORRIDOR.CO$3142.50 TO SPEND
  23. 23. COMING ASSETS
  24. 24. CREATIVECORRIDOR.CONew Projectwebsitedesign:
  25. 25. CREATIVECORRIDOR.COMore stickersand windowclings:
  26. 26. IDEAS FOR QUICK WINS
  27. 27. CREATIVECORRIDOR.COSET THE EXAMPLEAsk all Task Force, Corridor Alliance and Corridor BusinessAlliance members to post a badge on their website(s) andprint publications by June 25.•How do we inspire and/or entice them further?•What other groups would be interested?
  28. 28. CREATIVECORRIDOR.COHOST MINI EVENTSAsk Task Force, Corridor Alliance and Corridor BusinessAlliance members to host We Create Here mini-events withtheir personal/professional networks this summer.• How do we keep this easy and fun?• What other groups would be interested?
  29. 29. CREATIVECORRIDOR.COSET UP DISTRO SPOTSPlace stickers and window clings at Task Force and CorridorAlliance members’ locations for easy pick up.The Cedar Rapids Museum of Art has also offered to be adistro spot.• What other places would be well-suited for collateraldistribution?
  30. 30. CREATIVECORRIDOR.COCUSTOMIZE SPECIALCOLLABORATIONSWork with organizations interested in customizing thecampaign materials for their strategic use.The City of Iowa City, University of Iowa and Proctor &Gamble have all reached out to integrate the campaign incustomized ways.• Who else would be interested?
  31. 31. IDEAS FOR BIG WINS
  32. 32. CREATIVECORRIDOR.COONLINE STOREMaking stickers, t-shirts and more available for onlineordering.
  33. 33. CREATIVECORRIDOR.COCREATIVE WEEKBRAND EXPERIENCECreate a set of collateral to be present at the major events ofCreative Week October 19-26, 2013.
  34. 34. WHAT ELSE WOULD BEAWESOME?

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