Creative Corridor: Project History + Next First Steps
Iowa’s Creative Corridor Building regional pride, collaboration and our shared future
Our MissionBuild pride and buzz about our region through a shared identity and collaborative efforts Attract and retain the best talent Grow more successful companies Raise awareness of each city’s successes Grow a strong national reputation for our collective region
Talent Attracts TalentAny college footballcoach will tell you…If we work together to highlight our successes more peoplewill be attracted to live here, work in your companies orstart their own.
CollaborationTo facilitate more regional collaboration, we formed the Corridor Business Alliance. Kirkwood Kirkwood UI Research SBDC Mid Foundation UI American SBDC ICAD EDC CR Metro Economic Alliance Iowa City Area Chamber UI Alliant JPEC
A Proven Road Map…and committed to focus on Michael Langley’s 5 Key Elements of a Thriving Region: A Strong Regional Identity Starting Here Skilled Workforce/Education Infrastructure Culture of Innovation/Entrepreneurship Culture of Inclusiveness + Diversity
Branding Taskforce We gathered a cross-sector group to work collaboratively on a regional identity.Past + Present Members TysenKendig, U of IowaJohn Lohman, Corridor Business Journal Jordan Cohen, U of Iowa JoeRaso, ICADChuck Peters, The Gazette Company Pam York, U of IowaDavid Hensley, U of Iowa Kristie Wetjen, Amana CVBDee Baird, CR Metro Economic Alliance Robyn Heper, HepkerDesignsTim Bradshaw, The Eastern Iowa Airport Shannon Meyer, CR ChamberChad Simmons, Diversity FocusMarilee Fowler, CR CVB InvestorsKelly Hayworth, City of Coralville Alliant EnergylCedar Rapids Metro EconomicKim Johnson, Kirkwood AlliancelCity of Cedar RapidslCity of Coralville CityCurt Nelson, EDC of MarionlCorridor Business JournallThe Eastern IowaNancy Quellhorst, IC Area Chamber AirportlThe Gazette CompanylIowa City AreaMark Nolte, ICAD Development GrouplIowa City Area Chamber ofJessica Johnson, IA Cultural Corridor Alliance CommercelKirkwood Community CollegelLinnJosh Schamberger, IC/Coralville CVB CountylMarion Chamber ofDiane Ramsey, Rockwell Collins CommercelMEDCOlPriority OnelUniversity of IowaKate Minette, PearsonSteve Erickson, HRB
Place Branding ExpertsThe taskforce partnered with North Star, a group from Nashville that specializes in research and strategy for community branding.They went to work with surveys, focus groups and on-the-ground research, engaging with 1500 people across the Corridor.
North Star found… Respondents support more regional collaboration among community leaders, governments and economic development organizations Each community in the region adds unique value to the region, and a shared identity would strengthen the whole and the each of its parts
For a Shared IdentityNorth Star recommended… as a symbol to help us rally together as a region and highlight our success stories.
Why Creative? Pays homage to the region’s historic strengths in innovative manufacturing and technology contributions in writing, culture and the arts Highlights our creative class and related assets that attract and retain the talent we need for today’s innovation economy
Why Corridor?The common service area and labor shed of our major employers and institutions.
Coming in 2013Stories of Innovation Creative WeekA project to spread A week-long the word about region-wide our region’s celebration of our success stories. successes. Stories like Coming MobileDemand Fall 2013 see the whole 2013 plan at creativecorridor.co/2013plan
We hope you’ll join us!Let’s grow our region together, work more collaboratively andbuild a shared sense of place.