Creative Problem Solving Method

1. Brainstorming - Creative
Problem Solving Method
Yogesh Prajapati
www.muvs.cvut.cz
e-mail: prajapatiyogesh11@gmail.com
UNIDO – Technology Foresight for Practicioners – Training course, 6-10 October 2003, Prague

2. Session objectives
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MUVS CVUT Prague
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What is brainstorming
Why and when use it
How to organise and lead a successful
brainstorming session
What mistakes are to be avoided
Additional creative problem solving
methods
UNIDO - Technology Foresight for Practitioners - Training course, 6-10 October 2003, Prague

3. What is brainstorming
„The best way how to have a good idea is
to have many ideas“
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Alex F. Osborne, 1939
MUVS CVUT Prague
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method of thinking up solutions, concepts,
ideas in problem solving
using the brain to storm new ideas in groups
„It is easier to tone down a wild idea than to think
up a new one.“
UNIDO - Technology Foresight for Practitioners - Training course, 6-10 October 2003, Prague

4. Why and When Use It
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MUVS CVUT Prague
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the creative process is not always easy (problems
of fear, criticism, no existing solutions yet)
one person has a limited capacity
people tend to judge new ideas immediately (a
change is difficult for a human being)
Creative thinking require
appropriate tools !
UNIDO - Technology Foresight for Practitioners - Training course, 6-10 October 2003, Prague

5. How does it work
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MUVS CVUT Prague
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in a group of people
free associations to the topic given
relax ed and friendly atmosphere
deferred judgements – release the human
mind, lateral thinking
As many ideas as possible,
no matter how crazy they
are
UNIDO - Technology Foresight for Practitioners - Training course, 6-10 October 2003, Prague

6. The key rules
1. relaxed atmosphere - completely
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MUVS CVUT Prague
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free
no criticism or judgements
quantity matters
all ideas legitimate
all ideas put on the sheet of paper
evaluation only after the session
UNIDO - Technology Foresight for Practitioners - Training course, 6-10 October 2003, Prague

7. MUVS CVUT Prague
BENEFITS of
brainstorming
UNIDO - Technology Foresight for Practitioners - Training course, 6-10 October 2003, Prague

8. Why and When Use It
Specific questions:
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MUVS CVUT Prague
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How can we promote our products?
What can our company do in 5 years hence?
What can we do to solve the problem XY?
How can we improve co-operation of A and B?
- What do our customers really want?
- What opportunities do we have this year?
- How can we have more fun at work?
UNIDO - Technology Foresight for Practitioners - Training course, 6-10 October 2003, Prague

9. SUMMARY
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MUVS CVUT Prague
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creativity is not born by itself
creative methods must be consciously
introduced and developed in organisations
people must be encouraged to use them,
with no fear to make mistakes, prized for new
ideas
support from top management needed
good preparation and patience
Have fun and all the best !
UNIDO - Technology Foresight for Practitioners - Training course, 6-10 October 2003, Prague

10. End of Presentation
MUVS CVUT Prague
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Thanks for
attention –
questions welcome
UNIDO - Technology Foresight for Practitioners - Training course, 6-10 October 2003, Prague