Presentation at the Lloyd's Register Foundation conference "Going Beyond Digitisation: Innovation in the Heritage Sector"

1. CREATIVE RE-USE OF
CULTURAL HERITAGE
Approaches, opportunities, rewards
James Morley | @jamesinealing

2. APPROACHES
(An introduction to Europeana)
France, Public Domain
1921, National Library of France
Agence de presse Meurisse
Colombes : championnats de France d’Athlétisme :
rivière, le speaker

3. Creative Re-use of Cultural Heritage
CC BY-SA

4. Creative Re-use of Cultural Heritage
CC BY-SA

5. Creative Re-use of Cultural Heritage
CC BY-SA

6. Creative Re-use of Cultural Heritage
CC BY-SA
 Ingestion – EDM, metadata, vocabularies
 Access – Portal, API, EDM, LOD, Linked data,
Languages, Social media, Partnerships
 Policy – Interoperability, Licensing, Content Re-use
Framework, Advocacy

7. Creative Re-use of Cultural Heritage
CC BY-SA

8. Creative Re-use of Cultural Heritage
CC BY-SA

9. Creative Re-use of Cultural Heritage
CC BY-SA

10. Creative Re-use of Cultural Heritage
CC BY-SA

11. Creative Re-use of Cultural Heritage
CC BY-SA

12. Creative Re-use of Cultural Heritage
CC BY-SA

13. Creative Re-use of Cultural Heritage
CC BY-SA

14. Creative Re-use of Cultural Heritage
CC BY-SA

15. Creative Re-use of Cultural Heritage
CC BY-SA
Europeana Publishing Framework
• defining tiers of access and impact
• Access = technology + media/text + licensing

16. Creative Re-use of Cultural Heritage
CC BY-SA

17. Creative Re-use of Cultural Heritage
CC BY-SA

18. Creative Re-use of Cultural Heritage
CC BY-SA

19. Creative Re-use of Cultural Heritage
CC BY-SA

20. Creative Re-use of Cultural Heritage
CC BY-SA

21. Creative Re-use of Cultural Heritage
CC BY-SA

22. Creative Re-use of Cultural Heritage
CC BY-SA

23. Creative Re-use of Cultural Heritage
CC BY-SA

24. Creative Re-use of Cultural Heritage
CC BY-SA
Tier 1 – Europeana as a search engine

25. Creative Re-use of Cultural Heritage
CC BY-SA
Tier 1 – Europeana as a search engine

26. Creative Re-use of Cultural Heritage
CC BY-SA
Tier 2 – Europeana publication platform

27. Creative Re-use of Cultural Heritage
CC BY-SA
Tier 2 – Europeana publication platform

28. Creative Re-use of Cultural Heritage
CC BY-SA
Tier 2 – Europeana publication platform

29. Creative Re-use of Cultural Heritage
CC BY-SA
Tier 3 – Europeana as a non-commercial
distribution platform

30. Creative Re-use of Cultural Heritage
CC BY-SA
Tier 3 – Europeana as a non-commercial
distribution platform

31. Creative Re-use of Cultural Heritage
CC BY-SA
Tier 4 – Europeana as a distribution platform
for free re-use

32. Creative Re-use of Cultural Heritage
CC BY-SA
Tier 4 – Europeana as a distribution platform
for free re-use

33. Creative Re-use of Cultural Heritage
CC BY-SA
Tier 4 – Europeana as a distribution platform
for free re-use

34. Creative Re-use of Cultural Heritage
CC BY-SA

35. Creative Re-use of Cultural Heritage
CC BY-SA
Europeana Labs – labs.europeana.eu

36. OPPORTUNITIES Netherlands, Public Domain
1615, Rijksmuseum
Anonymous
Elegant Party on a Terrace of a Venetian-
inspired Setting

37. Creative Re-use of Cultural Heritage
CC BY-SA
CultureJam 2015, Vienna. Keynote: Disrupting History
Chris Wild, Retronaut – vimeo.com/135279456

38. Creative Re-use of Cultural Heritage
CC BY-SA
A member of the public, 27 October 2015
I would like to praise your wonderful initiative, which allowed me to
have an amazing experience. When I was a child, my grandmother used to
tell me about her brother who had died in battle during World War I. Recentl
y, out of idle curiosity, I Googled his name and ... up came his full personal f
ile, stored on Europeana. When I saw on screen the same
photo that has been hanging in my lounge for decades, I was shocked
as if I had seen a phantom! But it was moving to find out details about
his life and death, and where his personal file is being kept (a museum
archive, which I intend to visit soon). Thank you for helping younger
generations to retrieve and cherish such memories.
Europeana is a wonderful project.
Regards
Fiorella Perotto

39. Creative Re-use of Cultural Heritage
CC BY-SA
Mike Ellis, Thirty8 Digital

40. Creative Re-use of Cultural Heritage
CC BY-SA
Discovery - Culture Collage

41. Creative Re-use of Cultural Heritage
CC BY-SA
Visualisation & Research – Metadata Explorer

42. Creative Re-use of Cultural Heritage
CC BY-SA
Education - Historiana

43. Creative Re-use of Cultural Heritage
CC BY-SA
Promotion – museums.eu

44. Creative Re-use of Cultural Heritage
CC BY-SA
Inspiration - Culture Cam

45. Creative Re-use of Cultural Heritage
CC BY-SA
Engagement – Van Go Yourself

46. Creative Re-use of Cultural Heritage
CC BY-SA
Reach – Art Stack

47. Creative Re-use of Cultural Heritage
CC BY-SA
Yellow Milkmaid Syndrome

48. Creative Re-use of Cultural Heritage
CC BY-SA
Yellow Milkmaid Syndrome

49. Creative Re-use of Cultural Heritage
CC BY-SA
Attribution – Elog.io

50. Creative Re-use of Cultural Heritage
CC BY-SA
Attribution – Elog.io

51. Creative Re-use of Cultural Heritage
CC BY-SA
Embedding tools – embedr

52. Creative Re-use of Cultural Heritage
CC BY-SA
Embedding tools – embedr

53. Creative Re-use of Cultural Heritage
CC BY-SA

54. Creative Re-use of Cultural Heritage
CC BY-SA
Tools - IIIF standard
http://iiif.io/api/image/2.0/example/reference/smithy_manafon_wales/full/1200,/0/default.jpg

55. Creative Re-use of Cultural Heritage
CC BY-SA
Tools - IIIF standard
http://iiif.io/api/image/2.0/example/reference/smithy_manafon_wales/3500,3700,6000,4000/1200,/0/d
efault.jpg

56. Creative Re-use of Cultural Heritage
CC BY-SA
Tools - IIIF standard
http://iiif.io/api/image/2.0/example/reference/smithy_manafon_wales/8900,4020,500,500/full/0/defaul
t.jpg

57. Creative Re-use of Cultural Heritage
CC BY-SA
Mapping - Historypin

58. Creative Re-use of Cultural Heritage
CC BY-SA
Mapping - PostcodePast

59. Creative Re-use of Cultural Heritage
CC BY-SA
Mapping - FieldTrip

60. Creative Re-use of Cultural Heritage
CC BY-SA
Fit for purpose content

61. Creative Re-use of Cultural Heritage
CC BY-SA
Not fit for purpose content

62. Creative Re-use of Cultural Heritage
CC BY-SA
Europeana Media Discovery toolset

63. Creative Re-use of Cultural Heritage
CC BY-SA
Europeana Colour Explorer

64. Creative Re-use of Cultural Heritage
CC BY-SA
Europeana Colour Explorer

65. Creative Re-use of Cultural Heritage
CC BY-SA
Europeana Colour Explorer

66. Creative Re-use of Cultural Heritage
CC BY-SA
T-shirts, mugs and cushions

67. REWARDS
Netherlands, Public Domain
1644, Rijksmuseum
Adriaen van Utrecht
Banquet Still Life

68. Creative Re-use of Cultural Heritage
CC BY-SA
Case study: How the Rijksmuseum opened up its collection

69. Creative Re-use of Cultural Heritage
CC BY-SA
Case study: How the Rijksmuseum opened up its collection

70. Creative Re-use of Cultural Heritage
CC BY-SA
Case study: How the Rijksmuseum opened up its collection

71. Creative Re-use of Cultural Heritage
CC BY-SA
Case study: Making impact on a small budget
Livrustkammaren och Skoklosters slott med Stiftelsen Hallwylska museet

72. Creative Re-use of Cultural Heritage
CC BY-SA
Case study: Making impact on a small budget
“We realised that our curators had more
important things to do and decided to
abandon the sale of images altogether.”
• Released all images publicly, including
Wikimedia Commons
• Within 18 months images were getting 600,000 vie
ws per month
• Massive increase of visibility, worldwide
• Strong sense of pride within museum

73. 29 October 2015

74. James Morley
james.morley@europeana.eu
@jamesinealing
labs.europeana.eu
Presentation links, and more:
bit.ly/europeana-lloyds
France, Public Domain
1932, National Library of France
Agence de presse Mondial Photo-Presse.
Tournoi royal de motos à Londres :
changement d'une roue de side-car en marche