Harry Verwayen (Deputy Director, Europeana Foundation), 'Europeana for Smart Cities' Luxembourg Presidency, 14-15 October 2015, Luxembourg

1. Zelfportret met baret en
opengesperde ogen 1630-
1700, Rijksmuseum
Netherlands, Public Domain
MAKING HERITAGE
WORK FOR RE-
USEHarry Verwayen | Smart Cities Luxemburg

2. Cinderella : [affiche] / [non identifié] ||
National Library of France || || 1895,
Public Domain
Re-use
CC-BY-SA

3. Portal & Channel update
CC-BY-SA
test.europeana.eu

4. Re-
use
CC-BY-SA

5. Re-
use
CC-BY-SA

6. Title here
Subtitle here

7. Cycle Confortas [homme debout à côté
d’un vélo avec volant au milieu d’une rue]
Agence Rol. Agence photographique c.1914,
National Library of France
France, Public Domain
IMPACT

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9. Social
“CCIs have impacts that go far
beyond leisure, entertainment,
jobs or economic growth. They also
provide invaluable social cement;
they contribute to the feeling of
belonging to a society; in short,
they help forge a European
identity.”*
*Creating growth | Measuring cultural and creative markets in the EU

10. Economic
*Creating growth | Measuring cultural and creative markets in the EU
‘The cultural & creative
industries account for 4.2% of
GDP in Europe (€ 535.9
billion and more than 7 million
workers).* 3rd largest employer
after construction and F&B…’*

11. Infrastructure
‘..innovation is now widely
recognised as encompassing more
than just technological and scientific
innovation. Soft innovation and
creative design processes are
increasingly relevant in this
context’*
*Entrepreneurial Dimension of the Cultural and Creative Industries, 2014

12. Cycle Confortas [homme debout à côté
d’un vélo avec volant au milieu d’une rue]
Agence Rol. Agence photographique c.1914,
National Library of France
France, Public Domain
FIT FOR
PURPOSE?

13. Re-use
CC-BY-SA

14. Cycle Confortas [homme debout à côté
d’un vélo avec volant au milieu d’une rue]
Agence Rol. Agence photographique c.1914,
National Library of France
France, Public Domain
RE-USE
SCENARIOS

15. Re-
use
CC-BY-SA

16. Revenue high
Melissa
amateurs
pro S (3 - 10) semi-pros (1-3 )pro L (5 0 - 250) pro M (10-50)pro XL (250+)
Revenue low
EtsyHamburg
PD city
EbeaconsRovio
The Long tail of CCI
Re-
use
CC-BY-SA

17. Cultural Developers
Opportunity level
Relevance
Needs easy access to content of at least
medium quality, rights cleared. Will actually
use that. Are tech s avvy enough to use
technical interfaces. Need access to
capital, business acceleration (tailored) and
network of potential clients.
Challenges
Content f iltering (CRF) missing and
access to capital/contracts need to be
worked on

18. Cultural Innovators
Opportunity level: high
Relevance
Needs easy access to curated, high quality,
rights cleared content. Are not tech savvy.
Challenges
Content f iltering and services not good
enough yet.

19. 19

20. 20

21. Makers
Opportunity level: Medium
Relevance
Needs easy access to curated, high quality,
rights cleared content. Are not tech savvy.
Challenges
Content f iltering and services not good
enough yet, market is hard to reach
directly

22. Intermediaries
Opportunity level: high
Relevance
Needs access to curated, high quality,
rights cleared content. Will use that to
support other audiences.
Challenges
Service Level needs to be very high

23. Re-
use
CC-BY-SA

24. Re-
use
CC-BY-SA

25. Large (game) companies
Opportunity level: Low
Relevance
Needs access to curated, high quality,
rights cleared content. Will use that f or
inspiration.
Challenges
Lowreturn on investment.

26. Smart Cities
Opportunity level: high
Relevance
Value proposition: consultancy on
s t andardisation (tech, data, IPR),
development of technical interfaces with
Europeana to attract relevant (geo
location) content and metadata and access
to network of developers and labs .
Challenges
Lack of relevant (geo- data), curated local
and high quality content and network of
international developers.

27. Dancers from Rita Tori’s Ballet School
Fredrik Stockfleth von Krogh Monclair
Oslo Museum
Norway, CC BY-SA
@EuropeanaEUeuropeana.eu
#AllezCulture
21 October 2015