Museums in Switzerland traditionally attract a disproportionate number of older rather than young visitors. Understand how an eCulture approach at The Basel Historical Museums has changed this phenomenon by creating internal and external dialogue with visitors that has added value not only to the visitor experience but transformed the institution itself, through stimulating debate and discussion.
For a Film Museum, marketing plays a vital role although cinema’s involvement makes it popular and famous
Film Museum’s in western countries are successful in celebrating their cinema and culture
For a country like India with even diverse and rich Cinema background, a successful Film museum is still a distant dream
Films are seen as a medium where a director ‘s vision is implied although a film museum , on the other hand , leaves a visitors free to interpret the objects
Branding agency Vandejong created a new form of cultural entrepreneurship: thinking in networks and connections. All communications media are viewed as extra exhibition space. The city is used as a gallery. We increased potential visitor numbers by producing a magazine instead of catalogues from the start.
Descreve-se a estratégia de publicação e difusão das coleções digitais da Biblioteca de Arte da Fundação Calouste Gulbenkian. Esta estratégia desmultiplica a publicação por vários canais desde o catálogo até à Web social passando pela Europeana.
For a Film Museum, marketing plays a vital role although cinema’s involvement makes it popular and famous
Film Museum’s in western countries are successful in celebrating their cinema and culture
For a country like India with even diverse and rich Cinema background, a successful Film museum is still a distant dream
Films are seen as a medium where a director ‘s vision is implied although a film museum , on the other hand , leaves a visitors free to interpret the objects
Branding agency Vandejong created a new form of cultural entrepreneurship: thinking in networks and connections. All communications media are viewed as extra exhibition space. The city is used as a gallery. We increased potential visitor numbers by producing a magazine instead of catalogues from the start.
Descreve-se a estratégia de publicação e difusão das coleções digitais da Biblioteca de Arte da Fundação Calouste Gulbenkian. Esta estratégia desmultiplica a publicação por vários canais desde o catálogo até à Web social passando pela Europeana.
[Romero & Sabater] [Cooking and multiculturalism, Living Lab and Fab Lab] IFL...Diane Koen
Presentation made by [Santi Romero] at the IFLA Library Buildings and Equipment Satellite Meeting, Illinois Institute of Technology, Chicago, Aug.10-11, 2016.
Creating a buzz... Using Social Media & Cultural Heritage to promote your lib...Martin O Connor
Slides of my talk for ANLTC / CONUL one day seminar - Developing a marketing & Promotion focus in Irish Libraries: what is it and are we really doing it?
Finding Belgian Refugees in Cymru1914.org: Using Digital Resources to Uncover...lorna_hughes
Keynote talk, presented 2nd September at "Responses to Belgian Refugees in Britain during the First World War: a Symposium", Stirling University.
The talk refers to using the digital archive cymru1914.org for research.
"Presentation on the strategy of the Amsterdam Museum, with special attention to innovation (Marijke Oosterbroek, Amsterdam, March 14, 2011)"
(Web & Media group, Computer Science department, VU University Amsterdam)
this presentation on Museum Education has been developed by me while working in a govt. non-profit organization. cover photo: collected from V&A Museum module provided to a member of my organization; this project was in connection with an in-service training at V&A but the report was solely prepared by myself and was in common interest.
[Romero & Sabater] [Cooking and multiculturalism, Living Lab and Fab Lab] IFL...Diane Koen
Presentation made by [Santi Romero] at the IFLA Library Buildings and Equipment Satellite Meeting, Illinois Institute of Technology, Chicago, Aug.10-11, 2016.
Creating a buzz... Using Social Media & Cultural Heritage to promote your lib...Martin O Connor
Slides of my talk for ANLTC / CONUL one day seminar - Developing a marketing & Promotion focus in Irish Libraries: what is it and are we really doing it?
Finding Belgian Refugees in Cymru1914.org: Using Digital Resources to Uncover...lorna_hughes
Keynote talk, presented 2nd September at "Responses to Belgian Refugees in Britain during the First World War: a Symposium", Stirling University.
The talk refers to using the digital archive cymru1914.org for research.
"Presentation on the strategy of the Amsterdam Museum, with special attention to innovation (Marijke Oosterbroek, Amsterdam, March 14, 2011)"
(Web & Media group, Computer Science department, VU University Amsterdam)
this presentation on Museum Education has been developed by me while working in a govt. non-profit organization. cover photo: collected from V&A Museum module provided to a member of my organization; this project was in connection with an in-service training at V&A but the report was solely prepared by myself and was in common interest.
Apresentação resumida a medida "Cheque Formação", ao abrigo da qual a Escola de Comércio de Lisboa se encontra disponível para desenvolver acções de formação, enquanto entidade parceira
A science museum is an institution which assembles, studies and conserves the objects, in order to set them before public for communication & knowledge.
Follow us at - www.archistudent.net
Tom Hewitt The long term impact of design on the visitor experience: Analysis...Ann Baillie
M&GSQ Networking Event - Presenting About Design
Level 2 Seminar Room, 381 Brunswick St, Fortitude Valley
Wednesday 25 September, 3pm-5pm
Tom Hewitt, Fellow of the Chartered Society of Designers (UK) and inductee of Design Institute of Australia’s Designers Hall of Fame 2009 and designer of Museum of Wellington City and Sea in New Zealand, asked the question - ‘is it technology or imagination that injects new life into museums?’
the automobile exhibition design is a new sector of growth and interest.
here is a ppt that takes you to the magical journey of it.
Appreciate it, then like it..!!
Since a museum has developed from the institution which is dedicated to selection, preservation and presentation of objects to the one willing to communicate, educate and extend the audience, the museum tourism has become really important branch of cultural tourism. There are many theoretical perspectives of how to build the image of a museum, how to develop its audience nowadays and many mechanisms of museum management which show this theory functioning very well practically. Still, when it comes to the region of ex Yugoslav countries, there are many heritage spots which are floating in the limbo of shifted ideologies that once where spaces of the ruler’s representation and magnification and today are more or less successfully being converted into particular museums. Museum of Yugoslavia in Belgrade, an institution still linked to Josip Broz Tito in public discourse due to its position and collection, is maybe the most illustrative example to research how, through complete image building, new mission and vision, new name, new interpretation of inherited collection and new setting development, one place of memory and political happenings is being converted to a contemporary museum. In this paper, all the challenges of the new museum audience and programs building will be followed on this quite unique example of the (re)construction of the Museum of Yugoslavia.
Slides from the sixth session of the course "The Recurated Museum" by Sytze Van Herck & Christopher Morse at the University of Luxembourg (Summer Semester, 2020).
Course slides typically begin with a brief summary of the online discussions that occurred before the session.
We wanted to share with you some of the great ideas from the article: “Museums: Temples of Delight" published by The Economist. We love how it gives clear and concise answers to how museums can adapt to meet the demands of new audiences.
Rainey Tisdale: Recent Developments in European City Museums, 25.10.2011 Den ...Den Gamle By
Talk held at Urban History Exhibited. Seminar at Den Gamle By in Aarhus, Denmark. 25th October 2011.
Rainey Tisdale, Community Fellow at John Nicholas Brown Center for Public Humanities and Cultural Heritage, Brown University. 25th Oct. 2011
Abstract:
I spent 2010 surveying city museums in Europe and the United States as part of a Fulbright-sponsored research project. Since then I have continued to closely follow developments in this field in order to determine what we are doing poorly, what we are doing well, and what the 21st-century city museum should look like. Drawing from this work, my paper will explore recent trends in urban public history, particularly those taking place outside the walls of the physical museum, including geo-tagging, pop-up museums, user-generated content, and hyper-local history projects. I will also discuss what these trends mean for city museums and for our audiences. I will end with my personal vision for the 21st-century city museum.
Anneken Appel Laursen, Thomas Bloch Ravn & Martin Brandt Djupdræt: Conceptual...Den Gamle By
Anneken Appel Laursen, Thomas Bloch Ravn & Martin Brandt Djupdræt: Conceptualizing city museum activities in Den Gamle By’s Open Air Museum, 25.10.2011 Den Gamle By
Info:
Talk held at Urban History Exhibited. Seminar at Den Gamle By in Aarhus, Denmark. 25th October 2011.
Anneken Appel Laursen, Curator, Den Gamle By
Thomas Bloch Ravn, Director of Den Gamle By
Martin Brandt Djupdræt, Chief Curator, Den Gamle By
Abstract:
In September 2010, the City Council of Aarhus decided that Den Gamle By should take on the responsibilities of the local city museum. This museum has now been closed down, and the buildings are about to be sold. In the beginning Den Gamle By was skeptical of the idea, but now we envision new possibilities. In my presentation I will discuss the following questions: How to combine local and national history in one museum? How to rethink and incorporate city museum activities within the framework of an open air museum? How to use the city museum activities to strengthen the national museum presence in the local community? And how reach out to new and museum-estranged visitor groups?
Who doesn't visit the museum?Everyone has heard about it and held parents' hands and walked through the aisles of fascinating objects, sculptures, murals, etc and have been in awe.
What is a Museum?
Types of Museums?
Challenges
Case study
Organizational body
Leiden Science Communication Seminar by Dirk van Delft (Museum Boerhaave, Director)
November 2012
Video: https://vimeo.com/54283075
Video available here:
Puikios architektūros pastatas puošė mūsų Senamiestį ir buvo labai svarbus viso pasaulio žydų bendruomenei. Teigiama, kad dydžiu ir puošnumu sinagoga lenkė visas sinagogas tuometinėje Abiejų Tautų Respublikoje, o į ją tilpdavo virš 5000 žmonių.
Europe’s Common Cultural Heritage – Unity in Diversity: Digital Technologies ...Aneta Kozuchowska
Bellevue Programme 2011 - EU Seminar: Bruxelles, 2 March 2011. Presentation by Giuliana De Francesco (Ministry for Cultural Heritage, Italy, Stiftung Preussischer Kulturbesitz, Germany)
Connecting Culture with Europeana, Museum Digit, Budapest, 26 November 2018Douglas McCarthy
Presentation at Museum Digit 2018 conference on opportunities for Hungarian cultural institutions to share and promote their digitised collections with Europeana. Focus on editorial content such as galleries, blogs and exhibitions, and active social media marketing.
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13th Annual Meeting of the OECD LEED Forum on Partnerships and Local Development INCREASING PRODUCTIVITY, JOB CREATION AND INCLUSION FROM THE BOTTOM-UP 10th-11th April 2017 | Prague, Czech Republic
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Sie halten das erste Jahrbuch des Historischen Museums Basel in den Händen. Jahrbuch deshalb, weil wir den bisherigen Jahresbericht inhaltlich ausgebaut und angereichert haben: Statt nur die Ereignisse des Vorjahres mit Enddatum am Jahresende retrospektiv aufzulisten, wagen wir auch einen Ausblick und erklären unseren eingeschlagenen Weg mit der zukunftsgerichteten eCulture-Strategie und lassen darin auch Mitarbeiterinnen und Mitarbeiter zu Wort kommen.
Der chronologisch erzählerische Rückblick in zwölf Monaten gewährt einen Blick hinter die Kulissen des Museumsalltags. Bewusst werden darin auch interne Aktivitäten erwähnt, um die Komplexität eines heutigen Museumsbetriebs zu dokumentieren. Arbeiten im Hintergrund, die sonst kaum wahrgenommen werden, oder auch aussergewöhnliche Schenkungen, von denen die Öffentlichkeit für gewöhnlich nicht hört, runden den Rückblick ab. Durch das HMB-Jahrbuch zieht sich erstmals eine Bildstrecke mit national und international bewegenden Momenten des letzten Jahres, die direkt oder indirekt Auswirkungen auf das Leben der Baslerinnen und Basler hatten und in Zukunft haben werden. Diese Bildstrecke illustriert die Verankerung des Museums in der Jetztzeit ebenso wie seine Rolle als urbanes Laboratorium, in dem ein interkulturelles Verständnis von Geschichte und Kulturerbe der Stadt ausgehandelt wird.
Selbstverständlich haben die traditionellen Kapitel zu Ausstellungen, Vermittlung, Publikationen, Zahlen und Fakten sowie dem als Lexikon konzipierten Sammlungszuwachs wie gewohnt ihren Platz. Wie üblich schliesst auch der Band 2014 mit dem Jahresbericht des Vereins für das Historische Museum Basel, der die Finanzierung dieser Publikation grosszügig unterstützt. Dafür danken wir dem Verein sehr!
Wir danken auch all unseren Gönnern, Donatoren, Sponsoren und Kooperationspartnern, ohne die unsere Arbeit schlicht nicht möglich wäre.
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eCulture: Making the museum a social hub
1. HISTORISCHES MUSEUM BASEL
eCulture: Making the
Museum a Social Hub
Basel Historical Museum @histmuseumbs
Marie-Paule Jungblut @jungblutmarie
Daniele Turini @danieleturini
ECULTURE: MAKING THE MUSEUM A SOCIAL HUB SEITE 1
2. HISTORISCHES MUSEUM BASEL
THE CLASSICAL TYPE OF MUSEUM
“[M. Madinier] led the wedding
party astray through seven or eight
cold, deserted rooms, only
ornamented with severe-looking
glass cases, containing numberless
broken pots and hideous little
figures. The party shuddered, and
was beginning to feel awfully
bored…
Then, in the courtyard of the Louvre,
when it had recovered its umbrellas
from the cloak-room, it breathed
again.”
ECULTURE: MAKING THE MUSEUM A SOCIAL HUB SEITE 2
“A wedding visit to the Louvre”, in: Emile Zola, L’Assommoir, Chapter III, 1877
3. HISTORISCHES MUSEUM BASEL ECULTURE: MAKING THE MUSEUM A SOCIAL HUB SEITE 3
THE BASEL HISTORICAL MUSEUM FACTS & FIGURES
STATE (CANTONAL) MUSEUM
BUDGET: 10 MILLION CHF
5% PRIVATELY OWNED
92% STATE OWNED (INCLUDING
REVENUE)
100 EMPLOYEES
(50 FULL-TIME POSITIONS)
64% OF GLOBAL BUDGET
MUSEUM LAW/ PERFORMANCE MANDATE
4. HISTORISCHES MUSEUM BASEL
THE BASEL HISTORICAL MUSEUM FACTS & FIGURES
11 properties, including 4 exhibition
sites:
∙ Museum of History
(since 1894)
∙ Museum of Domestic Culture
(since 1951)
∙ Museum of Music
(since 2000)
∙ Museum of Horsepower
(since 1981)
ECULTURE: MAKING THE MUSEUM A SOCIAL HUB SEITE 4
5. HISTORISCHES MUSEUM BASEL
MUSEUM OF HISTORY
ECULTURE: MAKING THE MUSEUM A SOCIAL HUB SEITE 5
Museum of History, Barfüsserchurch Museum of History, Barfüsserchurch
6. HISTORISCHES MUSEUM BASEL
MUSEUM OF DOMESTIC CULTURE
ECULTURE: MAKING THE MUSEUM A SOCIAL HUB SEITE 6
Museum of Domestic Culture, Haus zum Kirschgarten
Museum of Domestic Culture, Haus zum Kirschgarten
7. HISTORISCHES MUSEUM BASEL
MUSEUM OF MUSIC
ECULTURE: MAKING THE MUSEUM A SOCIAL HUB SEITE 7
Museum of Music, im Lohnhof
Museum of Music, im Lohnhof
8. HISTORISCHES MUSEUM BASEL
THE CHANGE OF PARADIGM
“[The ‘old style’ museum] existed, it
had a building, it had collections
and a staff to look after them, it was
reasonably financed, and its visitors,
usually not numerous, came to look,
to wonder and to admire what was
set before them. They were in no
sense partners in the enterprise.”
“The now almost universal
conviction [is] that [museums] exist
in order to serve the public…”
ECULTURE: MAKING THE MUSEUM A SOCIAL HUB SEITE 8
Kenneth Hudson, The Museum Refuses To Stand Still, in: Museum International, vol. 50, no. 1, 1998, p.1.
9. HISTORISCHES MUSEUM BASEL ECULTURE: MAKING THE MUSEUM A SOCIAL HUB SEITE 9
“MONOLOGUE” OF AN “OLD-STYLE” MUSEUM
Collection &
Research
Imparting
information
Marketing &
Communication
AUDIENCE
10. HISTORISCHES MUSEUM BASEL
THE CHANGE OF PARADIGM AT THE BASEL HISTORICAL MUSEUM
Our aim is to go beyond the
exhibition medium and make use of
additional modern forms of
communication.
Our exhibitions aim to stimulate
public debate on both the past and
the present.
Experiencing history should be an
enriching and positive encounter
for all visitors, regardless of age or
background.
ECULTURE: MAKING THE MUSEUM A SOCIAL HUB SEITE 10
Excerpts of the HMB – Mission Statement
11. HISTORISCHES MUSEUM BASEL
AUDIENCE 2026
1. Retirement of baby boomers
2. Growth of international cultural
tourism
3. Cuts in subsidies
4. Development of the Randstad
metropolitan area
5. Digitised society
6. Greater European influence
ECULTURE: MAKING THE MUSEUM A SOCIAL HUB SEITE 11
Nederlands Museumvereniging (Dutch Museums Association), Agenda 2026. Study on the Future of the Dutch Museum sector, 2010
12. HISTORISCHES MUSEUM BASEL ECULTURE: MAKING THE MUSEUM A SOCIAL HUB SEITE 12
AUDIENCES AT THE BASEL HISTORICAL MUSEUM
Collection &
Research
AUDIENCE Services
(on- & offline)
AUDIENCE
13. HISTORISCHES MUSEUM BASEL
AUDIENCES AT THE BASEL HISTORICAL MUSEUM
The HMB strategy targets its
audience on the basis of the
following criteria:
∙ museum affinity
∙ thematic affinity
∙ communication format affinity
∙ digital audience
ECULTURE: MAKING THE MUSEUM A SOCIAL HUB SEITE 13
14. HISTORISCHES MUSEUM BASEL ECULTURE: MAKING THE MUSEUM A SOCIAL HUB SEITE 14
AUDIENCES AT THE BASEL HISTORICAL MUSEUM
5y 10y 15y 20y 30y 50y 65y 100y
Guided tours for
families
School workshops
Children's birthday
parties
Tweetups
After work
Guided tours
Presentations
Wednesday matinee
Instagram
Facebook, YouTube, Pinterest
Twitter
Website including blog
Games
Picnics
MUSEUM
AFFINITY
FORMAT
AFFINITY
DIGITAL
AFFINITY
15. HISTORISCHES MUSEUM BASEL
HMB DIGITAL STRATEGY 2015-2017
The Basel Museum of History uses
digital media as part of its integrated
AUDIENCE strategy in pursuance of
its core business: examining and
analysing history and the present-day
as well as asking future-oriented
questions. The employees
communicate across departments
and cultivate a dialogue group-
appropriate contact with the
worldwide community. This form of
digital commitment creates new
incentives in all museum spheres and
is establishing itself on a lasting
basis.
ECULTURE: MAKING THE MUSEUM A SOCIAL HUB SEITE 15
Vision of the HMB Digital Strategy 2015-2017, Daniele Turini, available on: http://de.slideshare.net/HistMuseumBs
16. HISTORISCHES MUSEUM BASEL
Excerpt of the HMB Digital Strategy 2015-2017, Daniele Turini, available on: http://de.slideshare.net/HistMuseumBs
ECULTURE: MAKING THE MUSEUM A SOCIAL HUB SEITE 16
ECULTURE AT THE BASEL HISTORICAL MUSEUM
EDUCATION
Objective: Development and
implementation of cross-media and
digital communication formats.
Formats: tweetups, serious games,
pop-ups, Augmented reality, …
EXHIBITIONS
Objective: creation of various
exhibition experience levels.
Experience levels: games, quizzes,
films, competitions, 3rd layer,
Augmented reality, in-depth sections, … COLLECTIONS
Objective: creation of various ways to
access collections
Access levels: website, open data,
blog, social media, Google Cultural
Institute, …
MARKETING &
COMMUNICATIONS
Objective: communication of our
products targeting specific groups and
success measurement (web analysis)
Channels: website, blog, social media,
newsletter, E-shop, …
ADMINISTRATION
Objective: ensuring the technical
framework (IT, collection archive and
support), optimization of administrative
processes.
Processes: E-Recruitment, E-
Procurement, …
18. HISTORISCHES MUSEUM BASEL
COLLECTION & PERMANENT EXHIBITION
∙ 16th-century bourgeois collection
of the Amerbach family.
∙ In 1661 the Basel Council acquired
the collection of Bonifacius
Amerbach (1495–1562) for the
University. The Amerbach Cabinet
includes the estate of Erasmus von
Rotterdam as well as his collection
of coins and art by Holbein, which
make up the foundation of the
Amerbach Cabinet.
∙ Todays collections include 208’000
objects
ECULTURE: MAKING THE MUSEUM A SOCIAL HUB SEITE 18
19. HISTORISCHES MUSEUM BASEL
COLLECTION ITEMS
ECULTURE: MAKING THE MUSEUM A SOCIAL HUB SEITE 19
The collection of coins of the Amerbach Cabinet
Basilius Amerbach (1533 – 1591) art collector from Basel
20. HISTORISCHES MUSEUM BASEL
COLLECTION ITEMS
ECULTURE: MAKING THE MUSEUM A SOCIAL HUB SEITE 20
Matrix of the seal of the bakers' guild, Basle, ca. 1300, Brass
Small encoignure, one of a pair Paris, ca. 1750, oak
21. HISTORISCHES MUSEUM BASEL
Permanent exhibition: The great cabinet of curiosities
ECULTURE: MAKING THE MUSEUM A SOCIAL HUB SEITE 21
PERMANENT EXHIBITION
23. HISTORISCHES MUSEUM BASEL
PERMANENT EXHIBITION: DIGITAL ENHANCEMENT
ECULTURE: MAKING THE MUSEUM A SOCIAL HUB SEITE 23
Permanent exhibition
Tablets to digitally enhance the collection
24. HISTORISCHES MUSEUM BASEL
Excerpt of the HMB Digital Strategy 2015-2017, Daniele Turini, available on: http://de.slideshare.net/HistMuseumBs
ECULTURE: MAKING THE MUSEUM A SOCIAL HUB SEITE 24
COLLECTION ONLINE
Today: audience that values museums / culture /
education
Tomorrow: audience that values museums /culture /
education & general public
Scientific collection database
“scientific” approach “narrative” approach “playful” approach
blogwebsite & open data social media
25. HISTORISCHES MUSEUM BASEL
The diary of Elisabeth Schmid-Fehr, a blog featuring stories to WW1, http://www.baselersterweltkrieg.com/
ECULTURE: MAKING THE MUSEUM A SOCIAL HUB SEITE 25
COLLECTIONS ONLINE: NARRATIVE APPROACH
26. HISTORISCHES MUSEUM BASEL
Suitcase of memories, corporate blog shares senior citizens’ knowledge on partly forgotten objects with the public (coming soon)
ECULTURE: MAKING THE MUSEUM A SOCIAL HUB SEITE 26
COLLECTIONS ONLINE: NARRATIVE APPROACH
27. HISTORISCHES MUSEUM BASEL
COLLECTIONS ONLINE: PLAYFUL APPROACH
ECULTURE: MAKING THE MUSEUM A SOCIAL HUB SEITE 27
Johann Ludwig Burckhardt aka. Sheik Ibrahim #MuseumofSelfies Palm Donkey, Christi marching in (Statue of the 16th century) #MuseumofSelfies
Complete collection of #MuseumofSelfies: https://storify.com/HistMuseumBs/museumofselfies
28. HISTORISCHES MUSEUM BASEL
Serious Game «Surviving Basel 1610», fall 2015, trailer: https://www.youtube.com/watch?v=ABCba9PTp0A
ECULTURE: MAKING THE MUSEUM A SOCIAL HUB SEITE 28
COLLECTIONS ONLINE: PLAYFUL APPROACH
30. HISTORISCHES MUSEUM BASEL
#Tweevening «Tell me how you live», Museum of Domestic Culture, Storify: https://storify.com/HistMuseumBs
ECULTURE: MAKING THE MUSEUM A SOCIAL HUB SEITE 30
TWEETUPS
31. HISTORISCHES MUSEUM BASEL
TWEETUPS
Format for the public that does
not necessarily share an affinity
with museums:
∙ Evening opening hours
(after work)
∙ Engage in co-operations
∙ Implementation of our mandate via
tweetup (short guided tour)
∙ Connecting visitors (locally
present) and users (in front of home
screens or smart phones)
∙ Fostering dialogue
ECULTURE: MAKING THE MUSEUM A SOCIAL HUB SEITE 31
32. HISTORISCHES MUSEUM BASEL
CROSSMEDIA CAMPAIGN #LIEBLINGSRAUM (FAVOURITE ROOM)
ECULTURE: MAKING THE MUSEUM A SOCIAL HUB SEITE 32
Tristan, 9 years old, Job: inventor, lives with his family #lieblingsraum Axel, 49 years old, Job: art historian, lives with his family #lieblingsraum
Storify: https://storify.com/HistMuseumBs/sag-mir-wie-du-wohnst-lieblingsraum
33. HISTORISCHES MUSEUM BASEL
Press picture at the exhibition opening (Amsterdam Museum)
ECULTURE: MAKING THE MUSEUM A SOCIAL HUB SEITE 33
FOOTBALL – FAITH. LOVE. HOPE.
34. HISTORISCHES MUSEUM BASEL
INTEGRATED ECULTURE STRATEGY BASED ON INFOTAINMENT
ECULTURE: MAKING THE MUSEUM A SOCIAL HUB SEITE 34
Register for the infotainment tour «Panini Yourself» perpetuate yourself as a football hero
Experiencing typical football elements (rivalry, teamplay etc.) by the integration of digital media (games, quiz, etc.) inside the exhibition
36. HISTORISCHES MUSEUM BASEL
NEW PERSPECTIVES FOR MUSEUMS
∙ New job profiles in museums
∙ Museums will become training
facilities for public history and
eCulture
∙ In-house training for employees
∙ Co-operations
∙ Changes in hierarchy and areas of
responsibility
∙ Change fosters identification
ECULTURE: MAKING THE MUSEUM A SOCIAL HUB SEITE 36
37. HISTORISCHES MUSEUM BASEL
LET’S STAY IN TOUCH
Facebook, Pinterest, YouTube,
Pinterest: Historisches Museum Basel
Twitter, Instagram:
@HistMuseumBs
Facebook Group:
https://www.facebook.com/groups/
museumeculture/
ECULTURE: MAKING THE MUSEUM A SOCIAL HUB SEITE 37
Editor's Notes
To come back to Gervaise and her wedding party:
Centuries of art must no longer pass before the “bewildered ignorance” of the public. (“Centuries of art passed before their bewildered ignorance”)
The key phrase for the HMB: audience engagement
“The museum is a disinterested institution serving society”, claimed Belgian museologist André Gob in 2010 in the introduction to his essay “The museum, an outdated institution?”
“How can cultural institutions reconnect with the public and demonstrate their value and relevance in contemporary life?” asks American museum blogger and director of the Santa Cruz Museum of Art & History Nina Simon in the preface to her 2010 book “The Participatory Museum”.
To come back to the statement made by the director of the V&A, Martin Roth: the museum also provides communication formats for audiences that do not have a museum or thematic affinity per se. The museum has launched new features in a conscious effort to remove barriers, in the form of picnics and after-work options, for instance.
Overview of 2015 programme:
As you can see, we will be keeping the classic educational programme of guided tours, presentations, school workshops, Wednesday matinees – but with a reduced number of activities.
You can also see that we are offering an additional infotainment programme: this includes picnics (missing on this chart), children’s birthday parties, tweetups and other after-work functions.
The aim is to provide activities for audiences ranging from 15 to 55, who for professional or family reasons are unable to fit a museum visit into their leisure time from 10:00 to 17:00.
And as you can see, we are using both traditional and current forms of communication.
eCulture extends across departments
eCulture sees itself as a strategic approach of museum education (info- / edutainment)
eCulture combines content both offline and online and should be supported by cross-media marketing
eCulture is based on dialogue rather than monologue, eCulture relies on the involvement of various dialogue groups, the HMB sets a low digital threshold
Tapestry from the late Middle Ages
Art chamber
Jewellery and guns
Coins and medals
Urban archaeology
Trans-media story telling
(exhibition > blog > special exhibition magazine)
Our corporate blog shares our senior citizens’ knowledge on partly forgotten objects with the public.
The Merian map is part of this collection.
Knowledge regarding the map is falling into oblivion.
Younger visitors stay away from (dusty) historical museums.
Digital media allows museums to disseminate information beyond their physical premises.
Regular coverage via TV, radio and print (at format level)
A format for the public that does not share an affinity with museums (after-work functions, evening opening hours)
Sustainability on the net through dialogue
Average of 47.71 visitors + 10-20% users following the guided tour online
Regular coverage via TV, radio and print (at format level)
A format for the public that does not share an affinity with museums (after-work functions, evening opening hours)
Sustainability on the net through dialogue
Average of 47.71 visitors + 10-20% users following the guided tour online
Playful exhibition approach
Communication of typical football contents via actions: team play, rivalry, competition, …
Exhibition does not end upon exiting the museum
Maintaining a dialogue with visitors
Playful exhibition approach
Communication of typical football contents via actions: team play, rivalry, competition, …
Exhibition does not end upon exiting the museum
Maintaining a dialogue with visitors
New job profiles: those in charge of eCulture, exchange centre for digital projects, exhibition assistants must have digital experienceTraining facilities: University of Trier Digital Humanities, University of Freiburg
In-house training: audience engagement (MuseumHack), eCulture, blogger conventions, etc.
Co-operations: museums, universities of applied sciences, businesses, external curators, artists, projects, …Hierarchies: professional expertise will not automatically lead to project management, adaptation of employees’ areas of responsibility to the new strategy, museum association, project management