The document discusses the creative processes used by the author for their A2 media studies coursework projects. For their short film project, the author created a mood board to visualize their ideas about genre, characters, locations, and inspiration films. They also used a blog to document their music magazine project at AS level, including equipment, other magazines analyzed, drafts, and editing tools. For the short film, the author created an editing schedule in a Microsoft Word timetable to organize tasks and deadline dates. They initially planned a wedding film but realized it was not feasible, and instead decided on a film comparing two cultures. The author believes collaborating and sharing ideas is important for developing creativity and getting feedback on whether an idea is worth pursuing

1. Creative Processes
By Avneet Gill

2. Mood-board
For my A2 media studies coursework I knew that I needed a way of expressing my ideas about my
short film. I needed a method of visualising all of my ideas about the genre, amount of characters,
location for filming and what films I was going to use for inspiration. Therefore I came to a
conclusion that I would make a mood-board. This was a helpful way of making my own thoughts
about my products clear to me and allowing me to focus on and decide what my next steps needed
to be in order to make a successful short film.
I have previously used this concept for my AS media coursework too. Nonetheless this was a great
way of helping me create my music magazine too. I decided to focus on the content of my
magazine, and since my genre of music was Hip-Hop/R&B I thought about the artists within this
style of music that I would feature. This gave me a much clearer insight to the magazine that I was
striving for.
I will insert the mood-board that I had created for my AS media music magazine on the next slide …

4. Using Blogger
For both my AS and A2 media coursework, it was essential to have an
online blog portfolio to use in relation to displaying and presenting
coursework. Initially this was used at AS for the production of my music
magazine. I blogged everything that I did for this class, including lessons
and the entire process of making my magazine. This included photos,
equipment, analysis of other magazines, my drafts for each task, the
editing tools that I used including any online or mobile applications and
software (this included reviews for each editing tool, in which I blogged
about the efficiency and reliability of each software) in addition to this I
would write about the content of my magazine, including musicians
within my chosen genre.

5. Editing Schedule
For my A2 media coursework, I was making a short film. With a high number
of video footage and organisation to do, I decided to create a schedule to
help keep everything in place and to prevent confusion…
I create my schedule in the format of a timetable using grids and boxes on
the Microsoft word software on my PC. My schedule included my tasks and
the dates that they would need to be completed by. Some of these were
complicated tasks, while others were relatively simple. Some of the tasks
were certain scenes that would need to be filmed, when footage would
need to be uploaded and edited and when photos would need to be taken
for the task which required me to make a poster where I would be
advertising my film. I feel as though creating a schedule was definitely worth
the time that it took as it helped me to keep my priorities straight and
complete tasks when needed to be done.

6. My film Idea
When I first heard we were making short films I had initially decided to
do a film based on a wedding… not long after preparing for this I
realised that this was not going to work because it was close to
impossible to re-create an entire wedding. Despite the fact that I had
been to one over the summer, I realised afterwards that I did not have
enough footage for my film. Although this saddened me I realised that I
wanted to stay within the ongoing theme of culture. I then came to the
conclusion that I would base by film around comparing two cultures,
and the sameness of all humans regardless of social or cultural
background.

7. Collaboration with others
I think that expressing and sharing ideas is one of the most important
elements of creating a ‘successful’ product. When discussing ideas, not
only did I have the opportunity to create new ideas, but also the
chance to develop my own creativity by combining my own and other
members of my class’s advice. This way, I could tell if people would like
my film or if I should scrap the entire thing. In this respect, sharing
ideas is a type of test of audience reaction. As my TA was suited to
those of my classmates this was the perfect opportunity to really
understand if my idea was something worth testing out. In the end I
found that people warmed to the idea of a cultural film and since the
purpose of my film was to please an audience, I decided to continue.

8. Thanks for watching!