Evaluation Question 3 - Final

1. Evaluation Question 3
WHAT HAVE YOU LEARNT FROM YOUR AUDIENCE FEEDBACK?

2. Music Video
 Through watching my video very careful with my teacher I was able to criticise my own
work so that I could go back and re-film the sections that didn’t work out how I had
wanted them to. This then helped me when I framed the last few scenes of my video as I
had constructive feedback to work on. Through creating this draft, I tested the video on
my target audience, my peers, to check the styling and I had overwhelming feedback
that the styling did work for them.
 I also received a lot of feedback from my peers throughout other sections of the video
which was very helpful. They pointed out sections, as people who would fall within my
target audience, that they may not be able to relate to or understand what is going on
which provoked me to change these sections as I wanted my target audience to relate
significantly. This helped me to think further into how the audience would view and see
my video and how much impact a Narrative would have on them. I also gained
inspiration from their fashion and their opinions when I moved forward with filming.
With this feedback I was able to re-evaluate the styling and change a few of the styles
from a denim jacket and jeans to an oversized white jumper.

3. Theorists
 Steve Archer’s theory was one that I focused on when I was making my
video. He believed in having a strong link between the Narrative and the
Performance which is what I wanted to portray in my video. I wanted there
to be more laid back sections yet for there also to be many live clips where
she is singing along to the lyrics like a live performance. I was originally
going to have a live movement section in which I would have had my artist
doing a choreographed dance routine but due to my artist change this was
no longer accessible for me. I wanted to switch between 2 conventions like
he suggested but I wasn’t able to. I tried to follow his convention by
having my artist singing yet switching between flashbacks. This gave my
artist a personal identity and also helped to directly address my audience
in her video. This was something that my audience enjoyed as they were
able to connect with my video much more.

4. Ancillary products
 I conducted a lot of research when I had completed drafts and final pieces for both my
Digipak and Magazine Advert. I did this so that as I was going a long, I knew whether I
was follow the conventions that I wanted to or if my product wasn’t appealing to my
target audience. I decided from the beginning that I would like my artist to have a very
relaxed style and to be very stylish, this was so that my audience could look up to her. I
didn’t want my products to be too colourful as I figured that this would be too fake for
the type of design that I was aiming for. I wanted natural colours so that these blended
with the natural make-up and styling that I had chosen.
 Due to unforeseen circumstances, I had to use a different artist from whom I had with
my draft products which worked to my advantage as I could do a new photoshoot and I
was able to experiment with new images and new styles. I was more than happy with my
magazine advert photo in the end as it left her looking very relaxed whereas, in the draft
she was very closed in and stiff which gave off the wrong impression. I did the same
pose on my digipak but I used a much higher lighting which gave my digipak a much
happier feeling which is what my teacher had told me to focus upon. This added a
better atmosphere to my album and heightened the relaxed feel.
Drafts

5. Ancillary Products
 I constructed a Questionnaire that I placed on google forms and I forwarded
this to a lot of my peers in my class but also to people that didn’t study media
to see how opinions varied. When I received my feedback for my draft, I was
told that a lot of the writing didn’t work very well and that the images weren’t
showing my artist off as well as it could. I was also told that I should add in
some hand made drawings if I wanted the design to have a personal feeling. I
agreed with the lighting and hand drawn feedback but I opposed the opinion
about the images at first as I liked the way that I had positioned by artist and I
was happy with her posture. I took a closer look into my research of other
artists, Lana Del Rey being a huge influence, and therefore released that I was
styling my artist wrong and I decided what I would like to do to change this to
make the images more suitable. I changed the styling and placed her in a plain
black top and jeans. This was more relaxed and the colours weren’t as vibrant.
This feedback was vital to me as otherwise my ancillary products wouldn’t have
met the expectations of my target audience.

6. Overview
 I also changed the imagery on my digipak regarding the flower as the CD. I
decided that I would take my own photo of a flower as this looked a lot more
authentic and gave it a realistic feel. My teacher also advised me to do this as it
would look more pleasing to the eye. Once I had constructed this, I preferred
this design to my original. I wanted my album and magazine advert to be
recognised by a lot of people which is why I was happy with the exam boards
expectations of placing the: Legal information, barcode and album covers
name on the product. This made the product look much more professional
once it was finished and also made me feel much happier with how the
product looked and how it fitted with the Indie and Pop conventions.
 Overall, I liked all of my end products and I feel that working with my target
audience helped me to achieve all of my final products to a high standard.