We live in a world full of problems being thrown at us every second, and it’s how you capture these issues and start thinking creatively on how to solve them, that will determine your success. I have tried many ways to come up with ideas when “Brainstorming” (thought showers for the politically correct) for solutions for these problems and here are a few of my favourites

1. CREATIVE CULTURE - Why You Need to
Breed

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DEAN LYNN
Associate Director at
Datify, or as the team
refer to me;
• Keen Dean
• Frugal Dean
• Associate Director of
House Keeping

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THE TEAM…

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WHO WE’VE WORKED WITH
5

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OUR PROCESS
We create a detailed
strategy that is based on
our data led insight.
STRATEGISE
We collect data,
analyse, and generate
audience insight.
ANALYSE
Our strategy informs our
creative, allowing us to
create content of value
to the audience.
CREATIVE
Your creative reaches your target
audience through digital PR and
advertising campaigns.
DISTRIBUTION

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OUR PROCESS
We create a detailed
strategy that is based on
our data led insight.
STRATEGISE
We collect data,
analyse, and generate
audience insight.
ANALYSE
Our strategy informs our
creative, allowing us to
create content of value
to the audience.
CREATIVE
Your creative reaches your target
audience through digital PR and
advertising campaigns.
DISTRIBUTION

8. CREATIVE CULTURE - Why You Need to B
reed

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STRATEGY
We take the insight from the analysis stage into the strategy stage so that we can
create an overall plan that will work for your target audience. All of our ideation is
powered by data and creativity.
At the heart of our strategy is a strong emphasis on ideas. We get all relevant
team members together for an ideation session - everyone is equipped with the
data we’ve analysed, allowing us to come up with a multitude of great ideas.
We take into account upcoming events, seasonality, and trending topics when
creating our strategies. Everything we do is documented in a campaign calendar
to keep everyone on the same page at all times.
Our strategy will encompass your key target personas, with a dedicated plan for
each element of your audience. This will work to take people from awareness to a
position where they actively want to take action with your business.
The strategy will be built to enable the best chance of success. By using data at
the start we reduce the chance of campaigns failing. However, we continually
measure and optimise to constantly increase performance over time.
What Is Creativity? Creativity is the a
ct of turning

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STRATEGY
We take the insight from the analysis stage into the strategy stage so that we can
create an overall plan that will work for your target audience. All of our ideation is
powered by data and creativity.
At the heart of our strategy is a strong emphasis on ideas. We get all relevant
team members together for an ideation session - everyone is equipped with the
data we’ve analysed, allowing us to come up with a multitude of great ideas.
We take into account upcoming events, seasonality, and trending topics when
creating our strategies. Everything we do is documented in a campaign calendar
to keep everyone on the same page at all times.
Our strategy will encompass your key target personas, with a dedicated plan for
each element of your audience. This will work to take people from awareness to a
position where they actively want to take action with your business.
The strategy will be built to enable the best chance of success. By using data at
the start we reduce the chance of campaigns failing. However, we continually
measure and optimise to constantly increase performance over time.
Creativity involves two processes

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STRATEGY
We take the insight from the analysis stage into the strategy stage so that we can
create an overall plan that will work for your target audience. All of our ideation is
powered by data and creativity.
At the heart of our strategy is a strong emphasis on ideas. We get all relevant
team members together for an ideation session - everyone is equipped with the
data we’ve analysed, allowing us to come up with a multitude of great ideas.
We take into account upcoming events, seasonality, and trending topics when
creating our strategies. Everything we do is documented in a campaign calendar
to keep everyone on the same page at all times.
Our strategy will encompass your key target personas, with a dedicated plan for
each element of your audience. This will work to take people from awareness to a
position where they actively want to take action with your business.
The strategy will be built to enable the best chance of success. By using data at
the start we reduce the chance of campaigns failing. However, we continually
measure and optimise to constantly increase performance over time.
Thinking!

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STRATEGY
We take the insight from the analysis stage into the strategy stage so that we can
create an overall plan that will work for your target audience. All of our ideation is
powered by data and creativity.
At the heart of our strategy is a strong emphasis on ideas. We get all relevant
team members together for an ideation session - everyone is equipped with the
data we’ve analysed, allowing us to come up with a multitude of great ideas.
We take into account upcoming events, seasonality, and trending topics when
creating our strategies. Everything we do is documented in a campaign calendar
to keep everyone on the same page at all times.
Our strategy will encompass your key target personas, with a dedicated plan for
each element of your audience. This will work to take people from awareness to a
position where they actively want to take action with your business.
The strategy will be built to enable the best chance of success. By using data at
the start we reduce the chance of campaigns failing. However, we continually
measure and optimise to constantly increase performance over time.
Producing!

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STRATEGY
We take the insight from the analysis stage into the strategy stage so that we can
create an overall plan that will work for your target audience. All of our ideation is
powered by data and creativity.
At the heart of our strategy is a strong emphasis on ideas. We get all relevant
team members together for an ideation session - everyone is equipped with the
data we’ve analysed, allowing us to come up with a multitude of great ideas.
We take into account upcoming events, seasonality, and trending topics when
creating our strategies. Everything we do is documented in a campaign calendar
to keep everyone on the same page at all times.
Our strategy will encompass your key target personas, with a dedicated plan for
each element of your audience. This will work to take people from awareness to a
position where they actively want to take action with your business.
The strategy will be built to enable the best chance of success. By using data at
the start we reduce the chance of campaigns failing. However, we continually
measure and optimise to constantly increase performance over time.
So… Why Is Creativity So Important
When It Comes To Content?

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SO… WHY IS CREATIVITY SO IMPORTANT
WHEN IT COMES TO CONTENT?
Over 4 Billion videos ar
e viewed on YouTube ever
yday
Over 3 Million blog
posts
are published everyd
ay
Over 300 million photos a
re
uploaded to Facebook ever
yday
Over 80 Million photos a
re
uploaded to Instagram ev
eryday
Buzzfeed generates over 700 content pie
ces a day
500 million Tweets pe
r day

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SO… WHY IS CREATIVITY SO IMPORTANT
WHEN IT COMES TO CONTENT?
Over 4 Billion videos are view
ed on YouTube everyday
Over 3 Million blog post
s
are published everyday
Over 300 million photos are
uploaded to Facebook everyda
y
Over 80 Million photos are
uploaded to Instagram everyd
ay
Buzzfeed generates over 7
00 content pieces a day
500 million Tweets per
day

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STRATEGY
We take the insight from the analysis stage into the strategy stage so that we can
create an overall plan that will work for your target audience. All of our ideation is
powered by data and creativity.
At the heart of our strategy is a strong emphasis on ideas. We get all relevant
team members together for an ideation session - everyone is equipped with the
data we’ve analysed, allowing us to come up with a multitude of great ideas.
We take into account upcoming events, seasonality, and trending topics when
creating our strategies. Everything we do is documented in a campaign calendar
to keep everyone on the same page at all times.
Our strategy will encompass your key target personas, with a dedicated plan for
each element of your audience. This will work to take people from awareness to a
position where they actively want to take action with your business.
The strategy will be built to enable the best chance of success. By using data at
the start we reduce the chance of campaigns failing. However, we continually
measure and optimise to constantly increase performance over time.
Create Content Of Value To The Audie

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“WHY IS IT I
ALWAYS GET
MY BEST IDEAS
WHILE ON THE
TOILET?”
We use our unique data set to profile your
audience to find out what they’re passionate
about, and why they engage.

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STRATEGY
We take the insight from the analysis stage into the strategy stage so that we can
create an overall plan that will work for your target audience. All of our ideation is
powered by data and creativity.
At the heart of our strategy is a strong emphasis on ideas. We get all relevant
team members together for an ideation session - everyone is equipped with the
data we’ve analysed, allowing us to come up with a multitude of great ideas.
We take into account upcoming events, seasonality, and trending topics when
creating our strategies. Everything we do is documented in a campaign calendar
to keep everyone on the same page at all times.
Our strategy will encompass your key target personas, with a dedicated plan for
each element of your audience. This will work to take people from awareness to a
position where they actively want to take action with your business.
The strategy will be built to enable the best chance of success. By using data at
the start we reduce the chance of campaigns failing. However, we continually
measure and optimise to constantly increase performance over time.
So…Thinking!

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STRATEGY
We take the insight from the analysis stage into the strategy stage so that we can
create an overall plan that will work for your target audience. All of our ideation is
powered by data and creativity.
At the heart of our strategy is a strong emphasis on ideas. We get all relevant
team members together for an ideation session - everyone is equipped with the
data we’ve analysed, allowing us to come up with a multitude of great ideas.
We take into account upcoming events, seasonality, and trending topics when
creating our strategies. Everything we do is documented in a campaign calendar
to keep everyone on the same page at all times.
Our strategy will encompass your key target personas, with a dedicated plan for
each element of your audience. This will work to take people from awareness to a
position where they actively want to take action with your business.
The strategy will be built to enable the best chance of success. By using data at
the start we reduce the chance of campaigns failing. However, we continually
measure and optimise to constantly increase performance over time.
3 Ideas A Day!

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THINKING…
“WHY IS IT I
ALWAYS GET
MY BEST IDEAS
WHILE
SHAVING?”
Get In The Habit Of Writing
Ideas Down!
1.Create a Google Form
2.Write down 3 ideas a day
That's 60 ideas a month!
Only takes 3/5 minutes a day!

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STRATEGY
We take the insight from the analysis stage into the strategy stage so that we can
create an overall plan that will work for your target audience. All of our ideation is
powered by data and creativity.
At the heart of our strategy is a strong emphasis on ideas. We get all relevant
team members together for an ideation session - everyone is equipped with the
data we’ve analysed, allowing us to come up with a multitude of great ideas.
We take into account upcoming events, seasonality, and trending topics when
creating our strategies. Everything we do is documented in a campaign calendar
to keep everyone on the same page at all times.
Our strategy will encompass your key target personas, with a dedicated plan for
each element of your audience. This will work to take people from awareness to a
position where they actively want to take action with your business.
The strategy will be built to enable the best chance of success. By using data at
the start we reduce the chance of campaigns failing. However, we continually
measure and optimise to constantly increase performance over time.
5 Minute Brainstorm

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THINKING….
Try focus on using the term “Yes, and…” Where
you build upon each others thoughts and ideas,
without using the word “no.”

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THINKING….
“WHY IS IT I
ALWAYS GET
MY BEST IDEAS
WHILE
SHAVING?”
The 5 Minute Brainstorm
1.Grab 5 people
2.Grad 5 pieces of paper
3.60 seconds on the clock
4.Write an idea down (in 60
seconds), fold the piece of
paper and pass to the
person next to you.
5.Repeat step 4, 5 times25 ideas in 5 minutes!

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STRATEGY
We take the insight from the analysis stage into the strategy stage so that we can
create an overall plan that will work for your target audience. All of our ideation is
powered by data and creativity.
At the heart of our strategy is a strong emphasis on ideas. We get all relevant
team members together for an ideation session - everyone is equipped with the
data we’ve analysed, allowing us to come up with a multitude of great ideas.
We take into account upcoming events, seasonality, and trending topics when
creating our strategies. Everything we do is documented in a campaign calendar
to keep everyone on the same page at all times.
Our strategy will encompass your key target personas, with a dedicated plan for
each element of your audience. This will work to take people from awareness to a
position where they actively want to take action with your business.
The strategy will be built to enable the best chance of success. By using data at
the start we reduce the chance of campaigns failing. However, we continually
measure and optimise to constantly increase performance over time.
Sticky-Note Brainstorm

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THINKING….
“WHY IS IT I
ALWAYS GET
MY BEST IDEAS
WHILE
SHAVING?”
Sticky-Note Brainstorm
1.Present a problem on a
sticky-note in the middle of
the wall
2.Give a stack of sticky
notes to each person
3.Get each person to write as
many solutions to the
problem. (one idea per
sticky note)

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STRATEGY
Become A Creative Problem Solver

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THINKING….
“WHY IS IT I
ALWAYS GET
MY BEST IDEAS
WHILE
SHAVING?”
Creative Problem Solving
The 20 Idea Method
1.Write down your problem
2.Force yourself to write down
20 different things
3.Select at least one to be
acted on immediately

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THINKING….
“WHY IS IT I
ALWAYS GET
MY BEST IDEAS
WHILE
SHAVING?”
Tips:
• Log all the ideas down in a spreadsheet
and rank them in order of can action
immediately to in the future.
• Set a deadline to each of them to be done
by.
• Who will be responsible for it?
• Revisit this sheet regularly!

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STRATEGY
Other things that have helped…

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THINKING….
“WHY IS IT I
ALWAYS GET
MY BEST IDEAS
WHILE
SHAVING?”
Individual Time – 15 minutes of mapping out initial ideas
Time: 15 minutes
Purpose: To map out initial concepts/ideas
Aim: To come up with a minimum of 5 ideas
Things that have helped:
- Wear headphones and listen to music
- Google Search ideas
- Pinterest (Other social sites)
- Check relevant news?
- What ideas have worked for other clients?
- Take a walk

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THINKING….
“WHY IS IT I
ALWAYS GET
MY BEST IDEAS
WHILE
SHAVING?”
Group Time – 30 minutes discussing each other’s
ideasTime: 30 minutes
Purpose: To discuss and build of each others initial
concepts/ideas
Aim: To present a creative content library to the
client
-Everyone needs to share their ideas
-No such thing as a shit idea…
-Instead of using “No”, use “Yes, and…” build off each
others ideas

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65 slides to go…

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STRATEGY
We take the insight from the analysis stage into the strategy stage so that we can
create an overall plan that will work for your target audience. All of our ideation is
powered by data and creativity.
At the heart of our strategy is a strong emphasis on ideas. We get all relevant
team members together for an ideation session - everyone is equipped with the
data we’ve analysed, allowing us to come up with a multitude of great ideas.
We take into account upcoming events, seasonality, and trending topics when
creating our strategies. Everything we do is documented in a campaign calendar
to keep everyone on the same page at all times.
Our strategy will encompass your key target personas, with a dedicated plan for
each element of your audience. This will work to take people from awareness to a
position where they actively want to take action with your business.
The strategy will be built to enable the best chance of success. By using data at
the start we reduce the chance of campaigns failing. However, we continually
measure and optimise to constantly increase performance over time.
Case studies of good content….

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BUSINESS ACTING ILLEGALLY

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BUSINESS ACTING ILLEGALLY

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• Published on 25th of March
• 100+ Submissions already
• 30+ New subscribers
• Multiple PR placements
Following piece planned in around data capture
BUSINESS ACTING ILLEGALLY

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CHOCOLATE BOX

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CHOCOLATE BOX

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• 14,000 Web visits in 1 day
• Numerous leads over the following weeks
• Strengthened journalised relationships
• Hundreds of links & social shares
CHOCOLATE BOX

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“WHY IS IT I
ALWAYS GET
MY BEST IDEAS
WHILE ON THE
TOILET?”
Things to think about when coming up
with ideas:
• What topics are in demand in your target
audience?
• Are there new ways we can approach old
topics?
• What ideas can we adapt to our industry's
needs?
• How is your audience going to engage?
• What resource/assets do we have available?
• What didn’t work before, that we should
avoid!
THINGS TO THINK ABOUT…

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Don’t just stick
to one content
type!
ARTICLES
REPORTS
INFOGRAPHICS
WHITE
PAPERS
EBOOKS
INTERACTIV
E CONTENT
Games…
Quizzes…
CONTENT TYPES TO THINK ABOUT…

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THANKS…
“I BEGIN WITH AN
IDEA AND THEN
IT BECOMES
SOMETHING
ELSE.”
Thank You!
Twitter – @deanlynn /
@Datifyuk
Website – datify.co.uk