Presentation from NASA's Social Media Manager Stephanie L. Schierholz about overseeing the agency's 200+ social media accounts. Presented Oct. 4, 2011, at Ragan Communications "Communicating Your Company Story" hosted by Southwest Airlines.
Check in to the Universe: NASA and Location Based Services Foursquare and Gow...Stephanie Schierholz
Presentation NASA's Social Media Manager Stephanie L. Schierholz gave about NASA's use of location based services and social media at the Social Media World Forum in New York on Wednesday, Nov. 2, 2011.
Presentation at What's Next DC on Jan. 23, 2012, from NASA's Social Media Manager Stephanie L. Schierholz about how to plan and run a tweetup based on lessons learned from NASA's 31 #NASATweetup events.
Presentation from NASA's Social Media Manager Stephanie L. Schierholz about overseeing the agency's 200+ social media accounts. Presented Oct. 4, 2011, at Ragan Communications "Communicating Your Company Story" hosted by Southwest Airlines.
Check in to the Universe: NASA and Location Based Services Foursquare and Gow...Stephanie Schierholz
Presentation NASA's Social Media Manager Stephanie L. Schierholz gave about NASA's use of location based services and social media at the Social Media World Forum in New York on Wednesday, Nov. 2, 2011.
Presentation at What's Next DC on Jan. 23, 2012, from NASA's Social Media Manager Stephanie L. Schierholz about how to plan and run a tweetup based on lessons learned from NASA's 31 #NASATweetup events.
The Ubiquitous Digital Map (Abridged) by Gary GaleSyncConf
Long gone are the days of walking the streets of a city with an A-Z street atlas. Whether on your laptop or on your phone, digital maps are both everywhere and in the mainstream news these days. Be they professional maps (hello Nokia/NAVTEQ and Google Maps), crowd sourced open maps (hello OpenStreetMap) or maps that doesn't work as well as intended (hello Apple Maps), we're using maps more and more with each passing year. But how did we get here? When did the digital map start being ubiquitous and the printed map less so? Digital maps have been around longer than most of us realise; this talk will tell you how and why.
RDAP 16: Sustaining Research Data Services (Panel 2: Sustainability)ASIS&T
Research Data Access and Preservation Summit, 2016
Atlanta, GA
May 4-7, 2016
Part of Panel 2, Sustainability
Presenter:
Margaret Henderson, Virginia Commonwealth University
Panel Leads:
Kristin Briney, University of Wisconsin-Milwaukee & Erica Johns, Cornell University
7 Ways the Social Web is Changing the WorldTara Hunt
This is the presentation I gave in Brighton, UT on March 10, 2010 on how the social web is changing the world and effecting how people interact with business...and how business can change to meet our changing needs.
Overview of how NASA uses social media to connect with and engage the public.
Presentation given by Stephanie Schierholz, NASA's social media manager, at the Social Media for Government conference in Washington, D.C., on July 13, 2011.
Social media can provide your library with a world of opportunity when it comes to promoting programs and disseminating information; yet, to many STEM professionals and library staff, social media is a daunting challenge. What kind of language should you use when creating a post? How do you find the best images and videos to share? What is the most effective way of delivering high quality scientific content? What platform is right for your library’s needs?
STAR Net is thrilled to host Jason Townsend, NASA’s Deputy Social Media Manager, for our upcoming webinar: Social Media Tips from NASA. Jason will pilot you through the universe of social media and share tips, advice, and lessons that he has learned from his experience directing some of the most-followed Twitter, Facebook, Instagram, and Snapchat accounts in the world. While your library’s Twitter account may not have 26.5 million followers, you will surely learn a few tips to help your library’s social media presence blast off!
Due August 7,2019First, watch the video Personal Potential The.docxmadlynplamondon
Due August 7,2019
First, watch the video "Personal Potential: The Power of One" by Dr. Verna Price at http://library.limestone.edu:2048/login?url=http://digital.films.com/PortalPlaylists.aspx?aid=4891&xtid=44027
Second, in a 500-750 word essay that addresses the following questions:
1. Dr. Price discusses the difference between personal and positional power, describe the difference, and give an example of a time in your life when you used both personal and positional power.
2. How is this idea of personal and/or positional power connected to being a leader? Explain.
First, watch the video "Personal Potential: The Power of One" by Dr. Verna Price at http://library.limestone.edu:2048/login?url=http://digital.films.com/PortalPlaylists.aspx?aid=4891&xtid=44027
Due August 2, 2019 (1-2 pages, APA)
1. What has seemed to be the major problem facing NASA? Apply your knowledge of group dynamics and decision making to identify the problem.
2. What must NASA accomplish to ensure the vitality of the space program? Has groupthink accounted for some of NASA’s problems? If so, what symptoms can you identify?
3. What group-decision making challenges has NASA faced in changing its culture?
Columbia Space Shuttle Disaster and the Future of NASA
Early on February 1, 2003, television viewers watched in disbelief and sadness as the space shuttle Columbia, returning from its mission, seemed simply to break apart. Later in a scathing report, investigators said that NASA’s management practices were as much to blame for the accident that killed seven astronauts as the foam that broke away from the fuel tank and hit the left wing during blastoff. The report concluded that NASA had known of problems with the foam insulation over a long period but had never invested the time or energy to resolve the problem.
Former astronaut and NBC analyst Sally Ride agreed with the findings. She noted that foam had been falling off the external tanks since the first shuttle launch and that it had fallen off on nearly every flight. Ride considered the foam problem an accident waiting to happen, which of course it did. NASA recognized the foam as a serious problem and tried to fix it; unfortunately, it didn’t get as much attention as many other problems NASA faced during the past decade.
Columbia was a sad reminder of the Challenger disaster 17 years earlier. In the case of Challenger, engineers suspected problems with O-rings, but didn’t fix them. It appeared that NASA didn’t learn from its mistakes with Challenger and, more important, that a deeper problem existed: Safety concerns had not been given top priority. According to Ride, while NASA officials did not suppress dissenting views, they did not encourage them. Echoes of Challenger? Ride thought so. The further the Columbia investigation progressed, the more echoes were heard. The Columbia Accident Investigation
Board cited several failures; chief among them a corporate culture at NASA that discouraged the communica ...
Space Weather Action Center and NASA Multiscale Magnetosphere Mission Education Resources. Learn how you can apply the 5E Instructional Model to promote STEM and STEAM to middle school students
The Ubiquitous Digital Map (Abridged) by Gary GaleSyncConf
Long gone are the days of walking the streets of a city with an A-Z street atlas. Whether on your laptop or on your phone, digital maps are both everywhere and in the mainstream news these days. Be they professional maps (hello Nokia/NAVTEQ and Google Maps), crowd sourced open maps (hello OpenStreetMap) or maps that doesn't work as well as intended (hello Apple Maps), we're using maps more and more with each passing year. But how did we get here? When did the digital map start being ubiquitous and the printed map less so? Digital maps have been around longer than most of us realise; this talk will tell you how and why.
RDAP 16: Sustaining Research Data Services (Panel 2: Sustainability)ASIS&T
Research Data Access and Preservation Summit, 2016
Atlanta, GA
May 4-7, 2016
Part of Panel 2, Sustainability
Presenter:
Margaret Henderson, Virginia Commonwealth University
Panel Leads:
Kristin Briney, University of Wisconsin-Milwaukee & Erica Johns, Cornell University
7 Ways the Social Web is Changing the WorldTara Hunt
This is the presentation I gave in Brighton, UT on March 10, 2010 on how the social web is changing the world and effecting how people interact with business...and how business can change to meet our changing needs.
Overview of how NASA uses social media to connect with and engage the public.
Presentation given by Stephanie Schierholz, NASA's social media manager, at the Social Media for Government conference in Washington, D.C., on July 13, 2011.
Social media can provide your library with a world of opportunity when it comes to promoting programs and disseminating information; yet, to many STEM professionals and library staff, social media is a daunting challenge. What kind of language should you use when creating a post? How do you find the best images and videos to share? What is the most effective way of delivering high quality scientific content? What platform is right for your library’s needs?
STAR Net is thrilled to host Jason Townsend, NASA’s Deputy Social Media Manager, for our upcoming webinar: Social Media Tips from NASA. Jason will pilot you through the universe of social media and share tips, advice, and lessons that he has learned from his experience directing some of the most-followed Twitter, Facebook, Instagram, and Snapchat accounts in the world. While your library’s Twitter account may not have 26.5 million followers, you will surely learn a few tips to help your library’s social media presence blast off!
Due August 7,2019First, watch the video Personal Potential The.docxmadlynplamondon
Due August 7,2019
First, watch the video "Personal Potential: The Power of One" by Dr. Verna Price at http://library.limestone.edu:2048/login?url=http://digital.films.com/PortalPlaylists.aspx?aid=4891&xtid=44027
Second, in a 500-750 word essay that addresses the following questions:
1. Dr. Price discusses the difference between personal and positional power, describe the difference, and give an example of a time in your life when you used both personal and positional power.
2. How is this idea of personal and/or positional power connected to being a leader? Explain.
First, watch the video "Personal Potential: The Power of One" by Dr. Verna Price at http://library.limestone.edu:2048/login?url=http://digital.films.com/PortalPlaylists.aspx?aid=4891&xtid=44027
Due August 2, 2019 (1-2 pages, APA)
1. What has seemed to be the major problem facing NASA? Apply your knowledge of group dynamics and decision making to identify the problem.
2. What must NASA accomplish to ensure the vitality of the space program? Has groupthink accounted for some of NASA’s problems? If so, what symptoms can you identify?
3. What group-decision making challenges has NASA faced in changing its culture?
Columbia Space Shuttle Disaster and the Future of NASA
Early on February 1, 2003, television viewers watched in disbelief and sadness as the space shuttle Columbia, returning from its mission, seemed simply to break apart. Later in a scathing report, investigators said that NASA’s management practices were as much to blame for the accident that killed seven astronauts as the foam that broke away from the fuel tank and hit the left wing during blastoff. The report concluded that NASA had known of problems with the foam insulation over a long period but had never invested the time or energy to resolve the problem.
Former astronaut and NBC analyst Sally Ride agreed with the findings. She noted that foam had been falling off the external tanks since the first shuttle launch and that it had fallen off on nearly every flight. Ride considered the foam problem an accident waiting to happen, which of course it did. NASA recognized the foam as a serious problem and tried to fix it; unfortunately, it didn’t get as much attention as many other problems NASA faced during the past decade.
Columbia was a sad reminder of the Challenger disaster 17 years earlier. In the case of Challenger, engineers suspected problems with O-rings, but didn’t fix them. It appeared that NASA didn’t learn from its mistakes with Challenger and, more important, that a deeper problem existed: Safety concerns had not been given top priority. According to Ride, while NASA officials did not suppress dissenting views, they did not encourage them. Echoes of Challenger? Ride thought so. The further the Columbia investigation progressed, the more echoes were heard. The Columbia Accident Investigation
Board cited several failures; chief among them a corporate culture at NASA that discouraged the communica ...
Space Weather Action Center and NASA Multiscale Magnetosphere Mission Education Resources. Learn how you can apply the 5E Instructional Model to promote STEM and STEAM to middle school students
Presentation from NASA's Social Media Manager Stephanie L. Schierholz about overseeing the agency's 200+ social media accounts.
Presented Oct. 4, 2011, at Ragan Communications "Communicating Your Company Story" hosted by Southwest Airlines.
Unlocking Productivity: Leveraging the Potential of Copilot in Microsoft 365, a presentation by Christoforos Vlachos, Senior Solutions Manager – Modern Workplace, Uni Systems
Pushing the limits of ePRTC: 100ns holdover for 100 daysAdtran
At WSTS 2024, Alon Stern explored the topic of parametric holdover and explained how recent research findings can be implemented in real-world PNT networks to achieve 100 nanoseconds of accuracy for up to 100 days.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
SAP Sapphire 2024 - ASUG301 building better apps with SAP Fiori.pdfPeter Spielvogel
Building better applications for business users with SAP Fiori.
• What is SAP Fiori and why it matters to you
• How a better user experience drives measurable business benefits
• How to get started with SAP Fiori today
• How SAP Fiori elements accelerates application development
• How SAP Build Code includes SAP Fiori tools and other generative artificial intelligence capabilities
• How SAP Fiori paves the way for using AI in SAP apps
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...SOFTTECHHUB
The choice of an operating system plays a pivotal role in shaping our computing experience. For decades, Microsoft's Windows has dominated the market, offering a familiar and widely adopted platform for personal and professional use. However, as technological advancements continue to push the boundaries of innovation, alternative operating systems have emerged, challenging the status quo and offering users a fresh perspective on computing.
One such alternative that has garnered significant attention and acclaim is Nitrux Linux 3.5.0, a sleek, powerful, and user-friendly Linux distribution that promises to redefine the way we interact with our devices. With its focus on performance, security, and customization, Nitrux Linux presents a compelling case for those seeking to break free from the constraints of proprietary software and embrace the freedom and flexibility of open-source computing.
Alt. GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using ...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
PHP Frameworks: I want to break free (IPC Berlin 2024)Ralf Eggert
In this presentation, we examine the challenges and limitations of relying too heavily on PHP frameworks in web development. We discuss the history of PHP and its frameworks to understand how this dependence has evolved. The focus will be on providing concrete tips and strategies to reduce reliance on these frameworks, based on real-world examples and practical considerations. The goal is to equip developers with the skills and knowledge to create more flexible and future-proof web applications. We'll explore the importance of maintaining autonomy in a rapidly changing tech landscape and how to make informed decisions in PHP development.
This talk is aimed at encouraging a more independent approach to using PHP frameworks, moving towards a more flexible and future-proof approach to PHP development.
Removing Uninteresting Bytes in Software FuzzingAftab Hussain
Imagine a world where software fuzzing, the process of mutating bytes in test seeds to uncover hidden and erroneous program behaviors, becomes faster and more effective. A lot depends on the initial seeds, which can significantly dictate the trajectory of a fuzzing campaign, particularly in terms of how long it takes to uncover interesting behaviour in your code. We introduce DIAR, a technique designed to speedup fuzzing campaigns by pinpointing and eliminating those uninteresting bytes in the seeds. Picture this: instead of wasting valuable resources on meaningless mutations in large, bloated seeds, DIAR removes the unnecessary bytes, streamlining the entire process.
In this work, we equipped AFL, a popular fuzzer, with DIAR and examined two critical Linux libraries -- Libxml's xmllint, a tool for parsing xml documents, and Binutil's readelf, an essential debugging and security analysis command-line tool used to display detailed information about ELF (Executable and Linkable Format). Our preliminary results show that AFL+DIAR does not only discover new paths more quickly but also achieves higher coverage overall. This work thus showcases how starting with lean and optimized seeds can lead to faster, more comprehensive fuzzing campaigns -- and DIAR helps you find such seeds.
- These are slides of the talk given at IEEE International Conference on Software Testing Verification and Validation Workshop, ICSTW 2022.
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
Climate Impact of Software Testing at Nordic Testing DaysKari Kakkonen
My slides at Nordic Testing Days 6.6.2024
Climate impact / sustainability of software testing discussed on the talk. ICT and testing must carry their part of global responsibility to help with the climat warming. We can minimize the carbon footprint but we can also have a carbon handprint, a positive impact on the climate. Quality characteristics can be added with sustainability, and then measured continuously. Test environments can be used less, and in smaller scale and on demand. Test techniques can be used in optimizing or minimizing number of tests. Test automation can be used to speed up testing.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
Communications Mining Series - Zero to Hero - Session 1DianaGray10
This session provides introduction to UiPath Communication Mining, importance and platform overview. You will acquire a good understand of the phases in Communication Mining as we go over the platform with you. Topics covered:
• Communication Mining Overview
• Why is it important?
• How can it help today’s business and the benefits
• Phases in Communication Mining
• Demo on Platform overview
• Q/A
1. National Aeronautics and Space Administration
Taking social media efforts
out of this world
http://www.nasa.gov/connect
Stephanie Schierholz, Office of Communications 1
3. National Aeronautics and Space Administration
Achieving Escape Velocity
• Use your organization's star employees to provide a personal
perspective
• Adjust your communication strategies and tactics to
incorporate and effectively use social media to communicate
real-time activities
• Find and connect with your fan base and bring them into a
community
• Enable and encourage interaction with your followers
• Host an out of this world Tweetup (even if you don't have a
space shuttle)
http://www.nasa.gov/connect
3
4. National Aeronautics and Space Administration
Social Media Opportunities at NASA
Social media tools allow NASA to:
• TELL our own story (without a filter)
• Listen, respond and INTERACT with followers
• Build a community of advocates through
ENGAGEMENT
http://www.nasa.gov/connect
4
5. National Aeronautics and Space Administration
Incorporating Social Media
• Just do it. Don’t waste any more time.
• You learn by doing.
• Look for those who are doing it well and see what
you can copy and apply.
• Social media is most effective during a crisis, but you
must have a presence before the crisis hits.
• At NASA, the social media function is a good fit in our
existing Office of Communications.
http://www.nasa.gov/connect
5
6. National Aeronautics and Space Administration
Social Media Foundation at NASA
According to the National Aeronautics and
Space Act:
• Sec. 203. (a) The Administration, in order to
carry out the purpose of this Act, shall—
– (3) provide for the widest practicable and
appropriate dissemination of information
concerning its activities and the results thereof
http://www.nasa.gov/connect
6
7. National Aeronautics and Space Administration
Social Media Challenges at NASA
Bureaucracy
24/7 in a 9 to 5 work world
Lack of Resources
Noise
Inaccuracy spreads quickly
No rules
Keeping up with the NEW
http://www.nasa.gov/connect
7
8. National Aeronautics and Space Administration
Find and Connect with your Fans
http://www.nasa.gov/connect
8
9. National Aeronautics and Space Administration
NASA Blogs
NASA blogs give website
visitors perspectives
from all over the agency
– from the NASA
administrator to the
web team “Behind the
Page”
http://www.nasa.gov/blogs
9
10. National Aeronautics and Space Administration
NASA and Twitter
Beginnings…
• May 2008 - JPL’s Veronica
McGregor, tweeting as the
@MarsPhoenix Lander
• 3rd most popular Twitter
account - ~75,000 followers
• 2009 - @NASA, ~1,000
followers
Today…
• 110+ NASA Twitter
accounts
• 801,221 followers
• 20+ astronauts on Twitter,
including @Astro_Mike
with 1.27 million followers
http://www.twitter.com/NASA
10
11. National Aeronautics and Space Administration
First Tweet from Space
@NASA/astronauts
@NASA_Astronauts
@Astro_Mike
@Astro_127
@Astro_Jose - retired
@Astro_Sandy
@Astro_Tim
@Astro_Nicole
@StationCDRKelly
@ShuttleCDRKelly
@Astro_Jeff
@Astro_Flow
@Astro_Bones / @ZeroG_MD
@Astro_Wheels
@Astro_Soichi
Tweeting from @Astro_Naoko
space now: @Astro_Clay
@Astro_Nicholas
@Astro_Cady @Astro_Cady
@StationCDRKelly @Astro_TJ
@Astro_Paolo @Astro_Ron
@Astro_Taz
@Astro_Box
@AstroIronMike
@Astro_Paulo 11
12. National Aeronautics and Space Administration
First Live Tweet from Space
@NASA/astronauts
@NASA_Astronauts
@Astro_Mike
@Astro_127
@Astro_Jose - retired
@Astro_Sandy
@Astro_Tim
@Astro_Nicole
@StationCDRKelly
@ShuttleCDRKelly
@Astro_Jeff
@Astro_Flow
@Astro_Wheels
@Astro_Soichi
@Astro_Naoko
@Astro_Clay Tweeting from
@Astro_Nicholas space now:
@Astro_Cady
@Astro_Bones / @ZeroG_MD
@Astro_Cady
@Astro_TJ @StationCDRKelly
@Astro_Ron @Astro_Paolo
@Astro_Taz
@Astro_Box
@AstroIronMike
@Astro_Paulo 12
13. National Aeronautics and Space Administration
NASA Televison
http://www.nasa.gov/ntv
http://www.youtube.com/NASATelevision 13
14. National Aeronautics and Space Administration
NASA.gov to go
Mobile version of nasa.gov HTML 5 videos on your mobile
http://mobile.nasa.gov
14
15. National Aeronautics and Space Administration
A picture is worth…
http://www.flickr.com/photos/nasahqphoto
15
16. National Aeronautics and Space Administration
Do you “like” NASA?
297,600
“likes”
http://www.facebook.com/NASA
16
17. NASA + Gowalla:
National Aeronautics and Space Administration
Search for the Moon Rocks
http://www.nasa.gov/connect/gowalla.html
http://www.gowalla.com/NASA 17
18. National Aeronautics and Space Administration
Discover NASA with Foursquare
http://www.foursquare.com/NASA
http://www.nasa.gov/connect/foursquare.html 18
19. National Aeronautics and Space Administration
Discover NASA with Foursquare
• Play video:
http://www.nasa.gov/multimedia/videogaller
y/index.html?media_id=22022681
http://www.foursquare.com/NASA
http://www.nasa.gov/connect/foursquare.html 19
20. National Aeronautics and Space Administration
NASA Apps
NASA App (iPhone, iPad)
NASA Spinoff (Android) New!
Space Weather Media Viewer (iPhone, iPad)
3D Sun (iPhone, iPad)
Lunar Electric Rover Simulator
NASA Images
Space Images
http://www.nasa.gov/apps
20
21. National Aeronautics and Space Administration
Enable and encourage interaction
• Remember that social media is a conversation –
spend as much time listening as you do speaking.
• Provide GREAT content that will get people talking.
• If you start a conversation, participate in it;
don’t start it and walk away.
• Ask for and enable feedback – respond to mentions
on Twitter, comments on blogs, Facebook, etc.
http://www.nasa.gov/connect
21
22. National Aeronautics and Space Administration
Chat with NASA
Dec. 21, 12-5 a.m. ET
Chat room at capacity
(250) within 5 minutes
until 4:30 a.m.
3,208 questions received,
2,393 answered
Total of 3,174 chat
participants
http://www.nasa.gov/connect/chat
22
23. National Aeronautics and Space Administration
Make it easy to share
• Tweet the title of the story and URL
• “Like" the story on your Facebook profile
http://www.nasa.gov/news
23
24. National Aeronautics and Space Administration
Share NASA videos too
Switch to a new player
in 2010 (VMIX) that
emulates YouTube
has made our videos
much more popular
1,500 videos online =
about 7.4 million
plays in 2010
http://www.nasa.gov/videos
24
25. National Aeronautics and Space Administration
Create a Community:
Host an out of this world Tweetup
http://www.nasa.gov/tweetup
25
26. National Aeronautics and Space Administration
What is a NASA Tweetup?
http://www.nasa.gov/tweetup
26
27. National Aeronautics and Space Administration
NASA Tweetups are in person…
Bring
together
people who
follow
@NASA
http://www.nasa.gov/tweetup
27
28. National Aeronautics and Space Administration
Tweeps Come from Far and Wide…
http://www.nasa.gov/tweetup
28
29. National Aeronautics and Space Administration
NASA Tweetups are
virtual and online…
Enabling and
encouraging
interaction
with their
followers
http://www.nasa.gov/tweetup
29
31. National Aeronautics and Space Administration
How does the
community
find each
other?
Same hashtag: #NASATweetup
Same account: @NASATweetup
http://buzzroom.nasa.gov
31
32. National Aeronautics and Space Administration
Successful Tweetups are
special and memorable
Provide unique or exclusive:
Information
Speakers
Access
Setting
http://www.nasa.gov/tweetup
32
33. National Aeronautics and Space Administration
Successful Tweetups rock logistics
Short (sessions) Interactive
Connected (WiFi) Powered
http://www.nasa.gov/tweetup
33
34. National Aeronautics and Space Administration
NASA Tweetup Milestones
Jan. 2009 – 1st Tweetup
Feb. 2011 – 15th Tweetup
• Live downlink with
International Space
Station
• 3 Tweetups at space
shuttle launches
• 6/10 NASA centers
• World Science Festival
http://www.nasa.gov/tweetup
34
35. National Aeronautics and Space Administration
Out of this World:
Moving people from…
ADVOCATES,
Fans,
EVANGELISTS,
Followers,
CREATORS,
Consumers
COLLABORATORS
http://www.nasa.gov/connect
35
36. National Aeronautics and Space Administration
Foster the community
http://www.nasa.gov/connect
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38. National Aeronautics and Space Administration
“You may not have a spaceship, but your
company has a fan base. They won't think of
themselves as fans until they're in a room with
like-minded people. They won't think of
themselves as members of a community until
YOU bring them together.”
- David Rosen, @davidhrosen
(group VP, Makovsky + Company)
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39. National Aeronautics and Space Administration
Provide a Personal Perspective
• Anthropomorphized accounts like @MarsPhoenix
• Personal/professional accounts: @Lori_Garver +
@Astro_Wheels
• Personalize your interactions:
– Be human in your posts – if you screw up, admit it and
apologize.
– Don’t be afraid of emoticons, but use them sparingly.
– Emotive words work well for NASA: “whew” “cool”
“embarrassed”
http://www.nasa.gov/connect
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