Creating experiences in Farm tourism Destination

1. Creating Memorable Farm
Tour Experiences
by: CHERRY D.ABELEDA,LPT,MBA,CGSP

2. Creating an experience starts with knowing
who your guests are

3. Who are they?

4. What do they like ?

5. Farming with locals
Photo Credit: English.vietnam.net

6. Eating
Photo credit ; Civil eats

7. Taking part in village sports

8. Relaxing

9. Shopping farm products
Photo Credits: Europa.au

10. Cultural activities
Photo Credits : Philippine News Agency

11. 1. An inexpensive gateway: The cost of food,
accommodation, recreation,
2. Curiosity for the urban about farming industry
and life style by providing scope for re-
discovering the rural life, which is rich in
diversity.
3. Strong family oriented recreational activities:
through rural games, festivals, food, dress.
What do they expect?

12. 4. Finding solace with nature friendly lifestyle: Peace
and tranquility are in-built in Rural and Agri-Tourism.
5. Nostalgia for their roots on the farm: For tourists
it is like returning back to their roots.
6. Educational value of Rural and Agri-Tourism
spreading knowledge about Agriculture science
where urban students are moving with the pace of
technology
Pal, Sanjeeb. (2016).
What do they expect?

13. What do we have?

14. Food
Photo credits : Fun Farm
PH

15. Accommodatio
n
Photo Credits:Trip Advisor Coco Farm

16. Tourist Entertainment
Photo Credit;Philippine Observer,Manila Bulletin

17. How do we put them together to create
an experience?

18. Farm Tourism on its own is already a
theme. Consistency in all the components
of the stay or visit is needed to reinforce
the themed experience
Theming, if successfully executed can be
translated to value
Theme

19. Georgian House (Potter themed) £141-399
£399
Php.26584.64 a
night
Photos from:Cnn Traveler

20. Photos from Terra Verde's FB
Page

21. Villa Escudero,
Tiaong Quezon
Photo credit: GMA News

22. • Entertainment Value
• Attract and maintain people’s attention
• Allows tourism organizations to stage the experience
for tourists by creating a holistic image of the concept
• If integrated to the experiencescape, it could be a
competitive advantage
Staging the Farm Experience
through Story Telling

23. Staging the Farm Experience
through Story Telling
• Farm tourism serving authentic
concepts including locally
produced food and storytelling as
part of the tourism experience
will have positive effects on
satisfaction
Engeset and Heggem (2015)

24. According to the Ark of Taste, an international
catalogue of endangered heritage foods, the
Philippines has a total of 64 endangered food
products, which includes Barako coffee (Coffea
liberica) alongside other traditional local
favorites such as Baya Rice Wine of the
Cordilleras,Cebu Budbud Kabog , even the
familiar Himababao to name a few
Liberica Coffee: The Rarest Type of Coffee

25. Did it
work?
Antecedents of Memorable Tour Experience
(MTEs)
• Perceived Meaningfulness
• Perceived Opportunities for Encounter Authentic Local Experiences
• Perceived Significance
• Perceived novelty
• Perceived Opportunities for Social Interactions
• Local Hospitality
• Serendipity & Surprises
• Perceived Professionalism of Local Guides
• Positive Emotions
(Chandral,L. 2013)

26. There would always be the desire and explore. It is part of
human nature. As we fight this battle against the pandemic,
let us prepare ourselves for the future, no matter what the
outcome may be.
Farming is a life skill. Farming was also a strategy for survival.
By going back to basics,and uncomplicating things, we may
be able to able to see what is important