Singaporean hawker centers provide a space for the preservation and adaptation of ethnic identities through food. They house over 15,000 food stalls representing various ethnic cuisines like Indian, Malay, Chinese, and Western. Food plays a vital role in Singaporean culture and acts as a reflection of Singapore's multicultural identity. In contrast, immigrant food cultures in America are often compressed into stereotypes that damage ethnic representation. Hawker centers accommodate both consumption needs and connoisseur demands, allowing Singaporeans to actively engage with and define their multicultural identity through food.
South American foods and flavors are ripe with opportunity for the food industry. From now-assimilated foods such as quinoa to still exotic imports such as purple corn or aji amarillo, South American cuisines offer unique flavor, color, nutrition, and culinary potential.
At its best, marketing and promoting international and regional cuisines is neither strictly about tradition nor exactly about fusion. It’s about participating in the evolution of foodways that are “always-already” fused, continuing the intermingling of traditions and cross-cultural influences in the spirit of authenticity rather than under the strict letter of culinary law. Peruvian cuisine, for example, is built up not only from indigenous Andean and colonizing Spanish influences, but also from the history of Chinese and Japanese immigration to Peru, manifested in the Chifa and Nikkei expressions of this nation’s cuisine. Menu and product developers will find success with the right balance of respect for tradition and informed innovation. Much of the motivation for looking at regional Mexican cuisines as well as places further south of the border is to bypass the deracinated and overly Americanized Hispanic foods of a past generation. Instead, we can take American food culture back to the future—not simply back to the past— via authentic Latin American foodways.
Profiles in this issue
Looking forward, what’s the opportunity-scape for South American foods and flavors? This report profiles the following menu and packaged product development opportunities:
• Aji peppers and rocoto see expanded applications in sauces and as ingredients for snacks with a global flair
• Purple corn and purple potato will stake more claim as authentic and healing foods, including for those seeking non-GMO ingredients
• In the wake of quinoa, amaranth and pichuberry will play on texture and flavor attributes, as well as leverage health & wellness, to increase penetration in the specialty and natural market
• Pisco and Caipirinha will draw on perennial interest in international spirits and beverages to foster new mixology and flavoring applications
• South American stews, including Brazil’s Feijoada, have gotten their sea legs in the restaurant circles.
Consumer drivers
With a new front-runner and ambassador in Peruvian cuisine, there’s a lot of momentum behind South American cuisine. Consumers are ready for the exploration of these foods and drinks, and to effectively meet this market opportunity restaurants and food retailers must simultaneously respond to the long-term consumer drivers that are reshaping our food culture:
• Health and wellness
• Food authenticity and integrity
• Artisanal and craft spirit
• Purposeful eating
• Flavor adventure and tourism
Fermented foods are finding artisan, regional and chef-driven takes. Their authenticity is rooted in hundreds of years of craft preparation and artisan pride. Regional preparations of fermented foods, like craft pickles and small-batch whiskey, are being elevated in the preferences of consumers looking for artisan foods. In addition to growing artisan appreciation of these foods, more consumers are preferring foods that contain ingredients geared toward wellness. The probiotic goodness of some of these foods, such as kimchi, lactic-acid fermented craft pickles and miso, are appealing to those looking to boost digestive health. Propelled by culinary interest in umami flavor, also known as the fifth taste, fish sauce and dried shrimp are seeing larger roles as ingredients in the kitchens of popular restaurants and foodservice operations as they carve their path toward consumer homes.
Packaged Facts’ new report explores seven different foods and beverages that encompass thematic avenues of opportunity for food businesses. Fermented Artisanal Foods: Culinary Trend Tracking Series charts how current lifestyle and demographic shifts open up fresh menu and packaged food opportunities related to foods fermented with care, which extends the potential for innovation deeper into meal, snack and beverage territory.
Learning about Italian Food and Gastronomy from Online Travel Reviewselenamarchiori
The presentation covers an introduction to the role of online travel reviews in the Gastronomy and Tourism sector. Italian agritourism, which is a particular food-related tourism experience in Italy, is used as case study.
South American foods and flavors are ripe with opportunity for the food industry. From now-assimilated foods such as quinoa to still exotic imports such as purple corn or aji amarillo, South American cuisines offer unique flavor, color, nutrition, and culinary potential.
At its best, marketing and promoting international and regional cuisines is neither strictly about tradition nor exactly about fusion. It’s about participating in the evolution of foodways that are “always-already” fused, continuing the intermingling of traditions and cross-cultural influences in the spirit of authenticity rather than under the strict letter of culinary law. Peruvian cuisine, for example, is built up not only from indigenous Andean and colonizing Spanish influences, but also from the history of Chinese and Japanese immigration to Peru, manifested in the Chifa and Nikkei expressions of this nation’s cuisine. Menu and product developers will find success with the right balance of respect for tradition and informed innovation. Much of the motivation for looking at regional Mexican cuisines as well as places further south of the border is to bypass the deracinated and overly Americanized Hispanic foods of a past generation. Instead, we can take American food culture back to the future—not simply back to the past— via authentic Latin American foodways.
Profiles in this issue
Looking forward, what’s the opportunity-scape for South American foods and flavors? This report profiles the following menu and packaged product development opportunities:
• Aji peppers and rocoto see expanded applications in sauces and as ingredients for snacks with a global flair
• Purple corn and purple potato will stake more claim as authentic and healing foods, including for those seeking non-GMO ingredients
• In the wake of quinoa, amaranth and pichuberry will play on texture and flavor attributes, as well as leverage health & wellness, to increase penetration in the specialty and natural market
• Pisco and Caipirinha will draw on perennial interest in international spirits and beverages to foster new mixology and flavoring applications
• South American stews, including Brazil’s Feijoada, have gotten their sea legs in the restaurant circles.
Consumer drivers
With a new front-runner and ambassador in Peruvian cuisine, there’s a lot of momentum behind South American cuisine. Consumers are ready for the exploration of these foods and drinks, and to effectively meet this market opportunity restaurants and food retailers must simultaneously respond to the long-term consumer drivers that are reshaping our food culture:
• Health and wellness
• Food authenticity and integrity
• Artisanal and craft spirit
• Purposeful eating
• Flavor adventure and tourism
Fermented foods are finding artisan, regional and chef-driven takes. Their authenticity is rooted in hundreds of years of craft preparation and artisan pride. Regional preparations of fermented foods, like craft pickles and small-batch whiskey, are being elevated in the preferences of consumers looking for artisan foods. In addition to growing artisan appreciation of these foods, more consumers are preferring foods that contain ingredients geared toward wellness. The probiotic goodness of some of these foods, such as kimchi, lactic-acid fermented craft pickles and miso, are appealing to those looking to boost digestive health. Propelled by culinary interest in umami flavor, also known as the fifth taste, fish sauce and dried shrimp are seeing larger roles as ingredients in the kitchens of popular restaurants and foodservice operations as they carve their path toward consumer homes.
Packaged Facts’ new report explores seven different foods and beverages that encompass thematic avenues of opportunity for food businesses. Fermented Artisanal Foods: Culinary Trend Tracking Series charts how current lifestyle and demographic shifts open up fresh menu and packaged food opportunities related to foods fermented with care, which extends the potential for innovation deeper into meal, snack and beverage territory.
Learning about Italian Food and Gastronomy from Online Travel Reviewselenamarchiori
The presentation covers an introduction to the role of online travel reviews in the Gastronomy and Tourism sector. Italian agritourism, which is a particular food-related tourism experience in Italy, is used as case study.
The Role of Food and Gastronomy in Online Travel Reviews about Agritourism Ex...lorenzo cantoni
Presentation at the 3rd International Conference UNITWIN
UNESCO Chair “Culture, Tourism, Development”
"Tourism and Gastronomy Heritage: Foodscapes, Gastroregions and Gastronomy Tourism", Barcelona, Catalonia, Spain. June 18th 2014
By Elena Marchiori, Fabienne Boegli, Asta Adukaite, and Lorenzo Cantoni, webatelier.net of Faculty of Communication Sciences at the Università della Svizzera italiana (USI Lugano, Switzerland).
Guidelines for the development of Gastronomy Tourism David Vicent
Excellent Handbook developed By UNWTO an Basque Culinary center in Spain about the main guidelines to develope Gastronomy Tourism, one of the main streams in tourism development nowadays. Very Useful to Tourism Engineers and Tourism Planners.
A global Report 2012 in Food Tourism worldwide. The Main importance of food Tourism specially in developing areas or Issolated Areas. there is a great trend on local based gastronomy linked to local culture. Nice Figures.
Presented in National Conference: "Strategic opportunities in Tourism development",
Hyderabad becomes foos tourism attraction, Culinary attraction.which dishes makes Hyderabad as culinary attraction
SUBMITTED TO
AMITY INSTITUTE OF TRAVEL & TOURISM AND
AMITY SCHOOL OF HOSPITALITY, KOLKATA
FOR THE PARTIAL FULFILLMENT OF THE REQUIREMENT OF THE DEGREE
OF MASTER OF ARTS IN TOURISM ADMINISTRATION
Food Tourism: How to brand a destination using the power of food and drinks? Veruska Anconitano
Food and drink make the memories people relive again and again when traveling. How can food and drinks be part of a structured communication and how a brand can work with bloggers to impact on people’s perception of a destination?
Which competencies a travel blogger has to have in using food as a way to connect with people and help to brand a destination?
Pictures, videos, content on the blog: how to choose the best blogger to achieve this goal? Which is the best medium to use to communicate food Worldwide?
If you need more info or you're looking for a consultation on the food tourism industry, please get in touch: veruska@anconitano.com
Motives for visitors to attend a food and wine event in Cape TownChris Hattingh
Special events such as the Cape Town Good Food and Wine Show (CTGFWS), now in its 16th year, can be regarded as a mature event according the product life cycle (PLC). Whilst operating in a mature market, the PLC suggests that event marketers should consider adapting target markets, continuously rejuvenate the event offering and modify the marketing mix to ensure future sustainability. As this study determines the motives and visitors‟ satisfaction of the CTGFWS, it can enable marketing of the event accordingly. A spatially-based systematic purposive sampling approach was used to survey 316 visitors to the CTGFWS. The results indicated the five most important visitor motives were a mix of physiological motives which included wine tasting (which was found to be the main motive), to enjoy the food, to relax and enjoy a different environment (escape), to spend time with family and friends as well as to see the live shows by celebrity chefs. Furthermore, the majority of visitors were satisfied with many aspects of the event and almost two thirds had all of their expectations met. However, visitors to the event were also less satisfied with some aspects such as information about the event, the annual improvement of the event and signage in and around the venue, amongst others. It is recommended that these aspects be considered as part of the marketing strategies to rejuvenate the event in order to sustain interest and satisfaction in a mature event.
Tapping into the Agri-Tourism Industry - Suggestions for Craft DistillersDianna Stampfler, CTA
Craft distillers are part of the overall agri-culinary-foodie-beverage tourism and tourism industry, where collaboration is key. #PureMichigan examples are provided.
The Role of Food and Gastronomy in Online Travel Reviews about Agritourism Ex...lorenzo cantoni
Presentation at the 3rd International Conference UNITWIN
UNESCO Chair “Culture, Tourism, Development”
"Tourism and Gastronomy Heritage: Foodscapes, Gastroregions and Gastronomy Tourism", Barcelona, Catalonia, Spain. June 18th 2014
By Elena Marchiori, Fabienne Boegli, Asta Adukaite, and Lorenzo Cantoni, webatelier.net of Faculty of Communication Sciences at the Università della Svizzera italiana (USI Lugano, Switzerland).
Guidelines for the development of Gastronomy Tourism David Vicent
Excellent Handbook developed By UNWTO an Basque Culinary center in Spain about the main guidelines to develope Gastronomy Tourism, one of the main streams in tourism development nowadays. Very Useful to Tourism Engineers and Tourism Planners.
A global Report 2012 in Food Tourism worldwide. The Main importance of food Tourism specially in developing areas or Issolated Areas. there is a great trend on local based gastronomy linked to local culture. Nice Figures.
Presented in National Conference: "Strategic opportunities in Tourism development",
Hyderabad becomes foos tourism attraction, Culinary attraction.which dishes makes Hyderabad as culinary attraction
SUBMITTED TO
AMITY INSTITUTE OF TRAVEL & TOURISM AND
AMITY SCHOOL OF HOSPITALITY, KOLKATA
FOR THE PARTIAL FULFILLMENT OF THE REQUIREMENT OF THE DEGREE
OF MASTER OF ARTS IN TOURISM ADMINISTRATION
Food Tourism: How to brand a destination using the power of food and drinks? Veruska Anconitano
Food and drink make the memories people relive again and again when traveling. How can food and drinks be part of a structured communication and how a brand can work with bloggers to impact on people’s perception of a destination?
Which competencies a travel blogger has to have in using food as a way to connect with people and help to brand a destination?
Pictures, videos, content on the blog: how to choose the best blogger to achieve this goal? Which is the best medium to use to communicate food Worldwide?
If you need more info or you're looking for a consultation on the food tourism industry, please get in touch: veruska@anconitano.com
Motives for visitors to attend a food and wine event in Cape TownChris Hattingh
Special events such as the Cape Town Good Food and Wine Show (CTGFWS), now in its 16th year, can be regarded as a mature event according the product life cycle (PLC). Whilst operating in a mature market, the PLC suggests that event marketers should consider adapting target markets, continuously rejuvenate the event offering and modify the marketing mix to ensure future sustainability. As this study determines the motives and visitors‟ satisfaction of the CTGFWS, it can enable marketing of the event accordingly. A spatially-based systematic purposive sampling approach was used to survey 316 visitors to the CTGFWS. The results indicated the five most important visitor motives were a mix of physiological motives which included wine tasting (which was found to be the main motive), to enjoy the food, to relax and enjoy a different environment (escape), to spend time with family and friends as well as to see the live shows by celebrity chefs. Furthermore, the majority of visitors were satisfied with many aspects of the event and almost two thirds had all of their expectations met. However, visitors to the event were also less satisfied with some aspects such as information about the event, the annual improvement of the event and signage in and around the venue, amongst others. It is recommended that these aspects be considered as part of the marketing strategies to rejuvenate the event in order to sustain interest and satisfaction in a mature event.
Tapping into the Agri-Tourism Industry - Suggestions for Craft DistillersDianna Stampfler, CTA
Craft distillers are part of the overall agri-culinary-foodie-beverage tourism and tourism industry, where collaboration is key. #PureMichigan examples are provided.
Cities today are constantly under pressure to accommodate a growing urban population and their increasing demand for various resources, such as energy, water, waste management, transportation, and food. Some of these resources are basic living requirements, and the most important of those being food. According to the current practices, food demand is mostly met by food grown on farmland away from the cities. This creates a bigger carbon footprint due to transportation, farming energy usage as well as environmental damage through agricultural contaminants, etc. Additionally, traditional farming often encounters climate extremes and disasters making it more difficult for farmers to survive. Hence there is a need to explore alternative techniques which can address issues concerned with traditional farming practices, one of such techniques is vertical farming. It is essentially a combination of variety of technologies, placed in an urban setting to help reduce most of the issues related to urban food demands and be environmentally less damaging at the same time.
PPT on the problem of food security in India and related issues such as hunger,famine,public distribution system in india based on the Economics textbook for class 9th from NCERT.
Ethnic Food of Cross-Culture Adaptation What role .docxjoyjonna282
Ethnic Food of Cross-Culture Adaptation
What role does food play in society? Haiming Liu and Lianlian Lin point out the role in the Journal of Asian American Studies, “Food is an expression of ethnic resilience” (150). With regard to food, it means ethnic food in other countries tries to balance between adaptations and authenticity. Chinese food in America and KFC in overseas countries are controversial due to authenticity. Chinese food in America is not as pure as in China, the changing of ingredients and structure of meals which can interpreted as Americanization. Also, KFC branches in oversea countries offer different food to meet the local people’s taste. Some argue that the adaptation of ethnic food harms authenticity, even the ethnic food would totally mix with other culture’s food. However, ethnic food does not lose its authenticity, but adapts to local cultures.
Chinese food does change a lot to cater the local people’s taste. After a Qing government official, Li Hongzhang, visited the U.S.A in late 1800s, he changed the popularity of Chinese food by bringing his favorite food called “chopsuey”. Rapidly, chopsuey houses attracted many New Yorkers and out-of-town guests. Post-1965 Chinese immigrants become more diverse than the old generation. New immigrants brought the new taste such as Hunan, Mandarin, and Szechwan variations of Chinese cuisines to serve Chinese clients in Chinatown. For the American people, eating Chinese food is not only the exotic experience, they treat it as a weekly routine and a Christmas tradition. Chinese food in America is so popular because it meets Americans’ taste, but that does not mean Chinese food has lost its authenticity.
Even though American people appreciate Chinese food, what they are eating is the Americanized Chinese food. According to Lu and Fine’s article “The Presentation of Ethnic Authenticity”, the traditional Chinese food “is prevented by social, cultural, and economic constraints of the market” (540). Because of these constraints, Chinese food had to change the ingredients, cooking process and structure of meals. To meet American tastes, many restaurants change the ingredients of the cuisine. For example, the authentic Chinese food uses wax gourd and fresh bamboo roots instead of broccoli and green peppers which largely used in America. Although some vegetables are available in America, the cost is higher than American vegetables. The structure of meals is also altered. According to Liu and Lin’s investigation, they point out a totally different meal format from the food in China, “Tea was offered as a free soft drink, soup was served at the beginning rather than the end of the meal and the fortune cookie was invented as a free dessert delivered with the bill” (150). In facts, in China, soup is served at the end of the meal and tea is not often seen in restaurants. From the American people’s point of view, the most representational of Chinese food, fortune cookies are an American ...
Cuisine and Culture: How Food Reflects Societies Around the GlobeTheSpanishGroupLLC
Food is more than just sustenance; it is a reflection of culture, history and identity. The culinary traditions of a society often reveal its values, beliefs, and social structure. In this blog, we will explore how food reflects societies around the globe, highlighting the rich tapestry of flavors and traditions that make each culture unique.
Cuisine and Culture: How Food Reflects Societies Around the GlobeTheSpanishGroupLLC
Food is more than just sustenance; it is a reflection of culture, history and identity. The culinary traditions of a society often reveal its values, beliefs, and social structure. In this blog, we will explore how food reflects societies around the globe, highlighting the rich tapestry of flavors and traditions that make each culture unique.
Promoting regional trade and agribusiness development in the Pacific :
2nd PACIFIC AGRIBUSINESS FORUM
"Linking the agrifood sector to the local markets for economic growth and improved food and nutrition security"
Organised by PIPSO, CTA, IFAD, SPC and SPTO
Tanoa Tusitala Hotel, Apia, Samoa, 29th August -1st September 2016
Explore the vibrant cultural mosaic of Singapore in this captivating article. From the rich traditions and diverse festivals to the unique values that define the nation, delve into the heart of Singapore's cultural heritage. Discover the harmonious blend of the past and present that sets this thriving economic hub apart on the global stage.
In FringesStream: Food India, we understand the latest movements impacting eating habits, ingredients and food occasions. Check this piece out to find out how India is exploring regional cuisine, reviving a more spiritual outlook towards food consumption and much more.
1. References
Bai, Ruoyun. ""Chicken Wings"" Studies in Symbolic Interaction 26
(2003): 263-65. Print.
Eugene KB Tan. "Reconceptualizing Chinese Identity: The Politics of
Chineseness in Singapore." Ethnic Chinese in Singapore and
Malaysia: a Dialogue between Tradition and Modernity.
Singapore: Times Academic, 2002. 109-36. Print.
Gans, Herbert. 1979. "Symbolic ethnicity: The future of ethnic groups
and cultures in America". Ethnic and Racial Studies. 2 (1): 1-20.
Gaytan M.S. 2008. "From sombreros to sincronizadas: Authenticity,
ethnicity, and the Mexican restaurant industry". Journal of
Contemporary Ethnography. 37 (3): 314-341.
Infopedia. National Library Board, Singapore. Web. 20 June 2011.
<http://infopedia.nl.sg/>.
Kong, Lily. 2007. Singapore hawker centres: people, places, food.
Singapore: National Environment Agency.
Kiong, Chong, and Kwong. Traditional Chinese Customs in Modern
Singapore. Asian Traditions and Modernization, Centre for
Advanced Studies, Times Academic Press, Singapore, 1992, pp
78-101.
Lim, Shirley Geok-lin. 2004. "Identifying Foods, Identifying Selves".
The Massachusetts Review. 45 (3): 297.
Lu, Shun, and Gary Alan Fine. "The Presentation of Ethnic
Authenticity: Chinese Food as a Social Accomplishment."
Sociological Quarterly 36.3 (1995): 535-53. Print.
MacCannell, Dean. "Staged Authenticity." The Tourist: a New Theory
of the Leisure Class. Berkeley: University of California, 1999.
91-107. Print.
My Hawkers.sg. National Environment Agency, 10 Mar. 2010. Web.
20 June 2011. <http://www.myhawkers.sg>.
YourSingapore.com - Experience. Singapore Tourism Board, 2010.
Web. 01 Aug. 2011. <http://www.yoursingapore.sg/content/
traveller/en/experience.html>.
Acknowledgements
I would like to thank Professor Phua for facilitating this
research abroad and mentoring me in the process of
conducting sociological research. I would also like to thank
Gettysburg College giving me the grant which made this
research possible.
Conclusion
While the production of identity for immigrants via
cuisine in America is largely controlled by the
demands by an uninformed majority population, the
hawker centers of Singapore act as a microcosm of
society. They provide younger and older generations
with an outlet through which they control the
production of identity symbols through interactions
and demands as a consumer population, consuming
not only food but also preserving the ethnic identities
attached to the variations of Indian, Malay, Chinese,
and Western cuisine that most hawker centers
provide. Minority populations are able to represent
and define themselves in Singaporean society
through their cuisine.
However, considering the overwhelming pressures
of modernity upon the interests and demands of the
Singaporean individual, as well as the heavy
involvement of the government in the production of
images of Singaporean cuisine, lifestyle, and overall
identity, it is still possible that the character of
Singaporean food has been duly impacted by
outside constructs and agendas.
Introduction
Singaporean "Hawker Centers" (food courts) provide a
space for the preservation and adaptation of ethnic
symbols and identities, as well as a larger Singaporean
identity, through the use of food as a symbol of heritage
and unity within a highly modern society. I present the
experience of Singaporean ethnic identity production via
food in contrast to that of immigrant populations in America
to reveal the uniqueness of Singaporean identity issues.
Singaporean Hawker Centers
Due largely to health problems caused by street vendors
during the 1950s and 60s, street hawkers were licensed
and relocated into hawker centers by the Singapore
government. Now as many as 110 hawker centers exist in
Singapore, housing over 15,000 food and drink stalls. Stalls
are required to maintain strict sanitation and quality
standards. Ratings by the government are made public.
Significance of Food Culture in Singapore
With eating as a national pastime and a motto of “just
queue,” food plays a vital role in Singaporean life.
“The passion we [Singaporeans] have for our local food
culture is not just about eating. It says something about our
cosmopolitan cultural rojak, bonding, pride, and
lifestyles...Our people's culture, history, food and lifestyles
are linked inextricably“ (K.F. Seetoh quoted by Geok-Lin Lim, 298)
Immigrant Food Culture in America
Consumer demands in American society have compressed
most food presentations of ethnic identities into “platefuls of
stereotypes,” creating dialogues of difference and
misunderstanding that have damaging impacts on those
ethnics being represented by the “ethnic cuisine” they are
forced to produce.
Results (cont.)
"You are What You Eat”: Food as the Mirror
2006 NEA-MCYS survey:
• 93.8 percent ate out at hawker centers or brought
food home from hawker centers.
• 44 percent ate hawker food once or twice a week, and
one in four respondents claimed to eat at hawker
centers three or more times a week (Kong 2007).
The hawker center is embedded in the infrastructure of
Singaporean life for all classes. Singapore’s “C-M-I-O-
ness”—Chinese, Malay, Indian, and Other—categories
of identification, which Singaporean cuisine “taps into,”
are clearly reflected in the dishes offered in hawker
centers. Among countless others, Haianese chicken
rice (Chinese), roti prata (Indian), and nasi goreng
(Malay) are examples of this diversity.
Official advertisements for such things as “food
heritage” are extremely visible in daily life. One public
library presented a semi-interactive display, titled
“Delicious Heritage,” which provided accounts of old-
day hawkers. Additionally, the Singapore Tourism
Board makes notable efforts to promote food to
tourists. These advertisements shape the contextual
framework from which Singaporeans address food and
identity using lenses of idealism and sentimentalism,
and national pride.
Methods
Data Collection Methods
Participant observation was conducted in 10 hawker
food centers for qualitative analysis. Interviews with
Singaporean nationals were transcribed and coded, as
were materials from official advertisements, displays,
pamphlets, and websites. Relevant articles were
referenced for information and to establish theoretical
frameworks.
Interview Sampling Methods
Using the snowball sampling method, a total of 10
individuals were interviewed, with each interview lasting
from 30 minutes to an hour. All interviews were
conducted face to face. The respondents were of
Chinese descent, with one individual of Indian descent.
Apart from one Malaysian national, the rest of the
individuals were Singapore nationals.
Evaluation of Methods
As my research was more generally explorative, I
encountered little difficulty in conducting interviews. I
faced a language barrier when approaching individuals
in hawker centers. The representativeness of the
interviews could be enhanced with more interviews. The
reliability of the information is dependent upon the
integrity of the individual respondents and the validity of
other sources used.
Falon Deimler, Gettysburg College
Singaporean “Hawker Center”
Singaporean “Chili Crab”
Results
Authenticity: “A Matter of Degree”
In American ethnic cuisine, there is a
“discrepancy…between ideal and acceptance” (Lu and
Fine 539), where Chinese food, Mexican food, and
others should, ideally, have an authentic character, yet
for the sake of practicality, should also be Americanized
ethnicity in this generation is highly influenced by
convenience.
‘Consumption-oriented’ versus ‘connoisseur-oriented’
dining as it is seen in the United States also appears in
Singapore; many people travel for hours for good taste,
but often need quick solutions for daily meals. It is
possible that the Singaporean hawker center inherently
accommodates the demands of both of these
distinctions at once, thereby creating a ‘consumption-
oriented connoisseur’: the average, every-day
Singaporean, a knowledgeable consumer, who
demands both efficiency and experience from every
meal.
While for American ethnic cuisine, “Old countries are
particularly useful as identity symbols because they are
far away and cannot make arduous demands on
American ethnics" (Gans 10), the close historical and
geographical range to those ‘old countries’ for
Singaporeans increases vital awareness in what is
authentic and what is not, which pressures hawkers to
cater to powerful notions of heritage and quality.