Creating Content that Moves, Sings & Smiles
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Three content trends are exploding right now that every social media manager should be integrating into their strategy. In my 2016 Social Fresh Workshop, we spent 90 minutes discussing and creating Content that Moves, Sings and Smiles
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Creating Content that Moves, Sings & Smiles
- 1. @LAURENTEE MOVES, SINGS + SMILES CREATING CONTENT THAT
- 2. @LAURENTEE LETS ALL AGREE ON THESE POINTS CONTENT TRENDS RIGHT NOW 1. SOCIAL CHANNELS AS CONTENT HUBS 2. TARGETED REACH TRUMPS MASS REACH 3. SOCIAL MEDIA IS NOT FREE
- 3. @LAURENTEE MOVES, SINGS + SMILES 💃 🎤 😂
- 5. VIDEO ON THE SMALL SCREEN Cisco predicts mobile video will make up 69% of the world’s internet traffic by 2018.
- 6. @LAURENTEE CONTENT THAT MOVES VIDEO IS KEY IN EVERY SOCIAL CHANNEL ▸ Social channels optimize for video that is posted directly into their channel, natively, ▸ Video links from YouTube, etc. are not rewarded in news feed algorithms ▸ Will continue to see social channels building out video functionality to capture and keep audience attention.
- 7. @LAURENTEE 2.8X A VIDEO UPLOADED DIRECTLY TO TWITTER IS 2.8 TIMES MORE LIKELY TO BE AMPLIFIED THAN VIDEO SHARED FROM ANOTHER PLATFORM
- 8. @LAURENTEE CONTENT THAT MOVES KEYS TO PRODUCING SUCCESSFUL VIDEO FOR SOCIAL ▸ Lead with the take-home message or call to action in the first 5 seconds ▸ Audiences won't stop scrolling to watch through the end of every video ▸ Facebook counts a view after 3 seconds, YouTube counts at 30 seconds
- 9. @LAURENTEE CONTENT THAT MOVES MAKE VIDEOS THAT SPEAK VOLUMES (WITHOUT SOUND) ▸ Assume your video is watched on mute when viewed in social media. ▸ Use captions, graphics, and animation effectively to present the full message, or get users to click on the video to hear the audio.
- 10. @LAURENTEE MAKE CONTENT MOVE USING GIFS IN TWEETS
- 11. @LAURENTEE CONTENT THAT MOVES VIRAL VIDEOS OF THE OLYMPICS
- 12. @LAURENTEE CONTENT THAT MOVES SEVERAL OPTIONS TO CREATE AND PRODUCE EFFECTIVE VIDEOS: ▸ GIFs, Cinemagraphs and Animations ▸ Under 10 seconds: Vine, Snapchat ▸ up to 140 seconds: Instagram, Twitter ▸ Longform and series ▸ Live: Periscope, Facebook Live, YouTube Live ▸ New Perspectives: 360* and Virtual Reality
- 13. @LAURENTEE
- 15. @LAURENTEE
- 16. @LAURENTEE 9.7” IPAD PRO 32GB: $729 OCULUS RIFT: $599 360FLY CAMERA: $400 GOPRO HERO4 SILVER: $400 IPAD MINI 2 16GB: $399 SAMSUNG GEAR VR: $99 GOOGLE CARDBOARD VIEWER $15 VR IN YOUR POCKET
- 17. @LAURENTEE CONTENT THAT MOVES BUILDING THE TOOLKIT: ACCESSORIES Lens: OLLOCLIP ($79) Tripod: GORILLA ($20) Mics: RODE ($59+)
- 18. @LAURENTEE CONTENT THAT MOVES BUILDING THE TOOLKIT: MOBILE APPS iOS ▸ Splice (free) ▸ Gravie ($1.99) ▸ Videoshop ($1.99) ▸ Vont (in-app purchases) ▸ Magisto (in-app purchases) ANDROID ▸ Quik (free) ▸ Power Director Video Editor ▸ VideoShow (free) ▸ Magisto (in-app purchases)
- 20. PODCASTS ARE BIG BUSINESS THE SAME NUMBER OF PEOPLE LISTEN TO PODCASTS AS USE TWITTER
- 21. @LAURENTEE IN 2014, MOST PODCASTS WERE LISTENED TO ON THE COMPUTER. NOT ANYMORE.
- 23. @LAURENTEE REINVENT THE MIXTAPE “GOD IS A DJ, LIFE IS A DANCE FLOOR LOVE IS A RHYTHM YOU ARE THE MUSIC”
- 27. @LAURENTEE CONTENT THAT SINGS USING AUDIO IN YOUR MARKETING MIX ▸ Podcasts and podcast interviews ▸ Soundcloud audio bites (tweetable) ▸ Mixtapes ▸ Playlists ▸ Contests ▸ Giveaways
- 29. @LAURENTEE EMOJIS 😎 EMOJI WAS NAMED WORD OF THE YEAR IN 2015 BY OXFORD DICTIONARY, SIGNALING A MAJOR SHIFT IN CONSUMER BEHAVIOR
- 30. @LAURENTEE EMOJIS AREN’T FILLER FOUR IN 10 MILLENNIALS SAID THEY WOULD RATHER COMMUNICATE WITH PICTURES THAN WITH WORDS Source: Deep Focus - The Cassandra Report
- 31. @LAURENTEE EVERYONE USES EMOJI LESS THAN 8% OF ONLINE POPULATION USES EMOJI LESS THAN ONCE A YEAR Source: Deep Focus - The Cassandra Report Source: 2015 Emogi report
- 32. @LAURENTEE CONTENT THAT SMILES INTEGRATE EMOJI INTO YOUR MARKETING ▸ Email subject lines ▸ Mobile push notifications ▸ Traditional print / display advertising ▸ Replies and comments in social media ▸ Calls to action
- 34. @LAURENTEE CONTENT THAT SMILES EMOJI AS EDUCATIONAL TOOLS
- 35. @LAURENTEE CONTENT THAT SMILES EMOJI IN EMAIL Source: Mailchimp, 2015
- 36. @LAURENTEE CONTENT THAT SMILES EMOJI AS NEWS
- 37. @LAURENTEE CONTENT THAT SMILES EMOJI AS ART
- 38. @LAURENTEE CONTENT THAT SMILES CUSTOM EMOJI KEYBOARDS
- 40. @LAURENTEE CONTENT THAT SMILES ADOPTING EMOJI ▸ More than 120K characters are available for adoption ▸ Bronze: $100 ▸ Silver: $1,000 (limited to five silver sponsors) ▸ Gold: $5,000 (exclusivity at gold level) ▸ Details at http://unicode.org/consortium/adopt-a-character.html
- 41. @LAURENTEE CONTENT THAT SMILES WHO ADOPTED THIS? 🚘 🚗(FORD MOTOR)
- 42. @LAURENTEE CONTENT THAT SMILES WHO ADOPTED THIS? ☁IBM
- 43. @LAURENTEE CONTENT THAT SMILES WHO ADOPTED THIS? ⚽(SAN JOSE EARTHQUAKES)
- 44. @LAURENTEE CONTENT THAT SMILES TWITTER’S CUSTOMIZED EMOJI
- 45. @LAURENTEE CONTENT THAT SMILES NEW! TWITTER STICKERS
- 46. @LAURENTEE CONTENT THAT SMILES NEW! TWITTER STICKERS ‣ Stickers behave like hashtags, are clickable within the Twitter image. ‣ Allows Twitter to aggregate tweets with images that have the same sticker. ‣ See how and why other people are using stickers in their images