Building a Community Without a Big Ass Budget - SEOmoz Mozinar

Building a Community !Without a Big Ass Budget!! by Monique Pouget, Director of Content Marketing, @MoniqueTheGeek ! Tweet with Mozinar attendees: #mozinar! ! Technical problems or feedback:! Please email team@seomoz.org! www.ThunderSEO.com @MoniqueTheGeek #mozinar

FIRST OFF – Who am I? Monique PougetDirector of Content Marketing @moniquethegeek gplus.to/moniquepouget linkd.in/mpouget thunderseo.com/blog www.ThunderSEO.com @MoniqueTheGeek #mozinar

www.ThunderSEO.com @MoniqueTheGeek #mozinar

We Can Do Better Than This (read this)! (this too)!Everybody’s Trying to Give a TED Talk www.ThunderSEO.com @MoniqueTheGeek #mozinar

OUTREACH &RESEARCH CREATE PROMOTE STRATEGY OPTIMIZE MEASURE www.ThunderSEO.com @MoniqueTheGeek #mozinar

RESEARCH STRATEGY CREATE www.ThunderSEO.com @MoniqueTheGeek #mozinar

By “BIG ASS”you mean…?

That’s just content. Not affordable for everyone.www.ThunderSEO.com @MoniqueTheGeek #mozinar

COMPETITIVE RESEARCH www.ThunderSEO.com @MoniqueTheGeek #mozinar

Which content is performing well in your space?www.ThunderSEO.com @MoniqueTheGeek #mozinar

Use Pinterest to research content that is performing well in your competitive space, and inform your future content. LINK www.ThunderSEO.com @MoniqueTheGeek #mozinar

LEVERAGE QUESTIONS www.ThunderSEO.com 2 @MoniqueTheGeek #mozinar

I see what you did there.Good call. www.ThunderSEO.com @MoniqueTheGeek #mozinar

3NEIGHBORHOOD OUTREACH www.ThunderSEO.com @MoniqueTheGeek #mozinar

4FREELANCE BLOGGERS www.ThunderSEO.com @MoniqueTheGeek #mozinar

Identify myself. Personalize. Explain opportunity. Share details. Empathize.www.ThunderSEO.com @MoniqueTheGeek #mozinar

INFORM & DELIGHT www.ThunderSEO.com @MoniqueTheGeek #mozinar

EXPERT SERIES www.ThunderSEO.com @MoniqueTheGeek #mozinar

Exposure Exposure Complement Complement Continuous Continuouswww.ThunderSEO.com @MoniqueTheGeek #mozinar

185 TWEETS 7 INBOUND LINKS 3 COMMENTS SHARED BY ALL INDUSTRY EXPERTS 8TH BEST PERFORMING POST IN 2012www.ThunderSEO.com @MoniqueTheGeek #mozinar

7GUEST BLOGGING www.ThunderSEO.com @MoniqueTheGeek #mozinar

Asks you to submit ideas on Twi6er. Read the small print.www.ThunderSEO.com @MoniqueTheGeek #mozinar

LINKwww.ThunderSEO.com @MoniqueTheGeek #mozinar

More Resources a)  Ultimate Resource to Blogger Outreach and Guest Bloggingb)  Why You Ought to Build An Online Brand Through Guest Bloggingc)  9 Essential Tips for Warm Blogger Outreach Pitches www.ThunderSEO.com @MoniqueTheGeek #mozinar

8UGC COMMUNITIES www.ThunderSEO.com @MoniqueTheGeek #mozinar

9CURATED CONTENT www.ThunderSEO.com @MoniqueTheGeek #mozinar

Link-‐worthy.www.ThunderSEO.com @MoniqueTheGeek #mozinar

Curated list of their content.www.ThunderSEO.com @MoniqueTheGeek #mozinar

ANNUAL SURVEYS www.ThunderSEO.com @MoniqueTheGeek #mozinar

Thought leaders pre6y much obligated to share.www.ThunderSEO.com @MoniqueTheGeek #mozinar

Evergreen URL.www.ThunderSEO.com @MoniqueTheGeek #mozinar

SITE BADGES www.ThunderSEO.com @MoniqueTheGeek #mozinar

Generates unique embed code for different doctor profiles.www.ThunderSEO.com @MoniqueTheGeek #mozinar

12INTERNAL DATA www.ThunderSEO.com @MoniqueTheGeek #mozinar

OK, call it a comeback.www.ThunderSEO.com @MoniqueTheGeek #mozinar

GUIDES www.ThunderSEO.com @MoniqueTheGeek #mozinar

Created by an intern! LINKwww.ThunderSEO.com @MoniqueTheGeek #mozinar

Build a list with free Ebooks and guides.www.ThunderSEO.com @MoniqueTheGeek #mozinar

14VIDEO www.ThunderSEO.com @MoniqueTheGeek #mozinar

Create a workflow, and commit to it.www.ThunderSEO.com @MoniqueTheGeek #mozinar

15 SLIDEDECKS www.ThunderSEO.com @MoniqueTheGeek #mozinar

+50 Million +16 Million Acquired byUnique Visitors Registered LinkedIn in May a Month Users 2012

Follow, Favorite and get Featured. Invest in good design. Embed presentations on your site. Repurpose existing content.Experiment with presentation length. www.ThunderSEO.com @MoniqueTheGeek #mozinar

Q & A DOWNLOAD this presentationbit.ly/bigassmozinar monique@thunderseo.com @moniquethegeek gplus.to/moniquepouget thunderseo.com/blog MONIQUE POUGET Director of Content Marketing www.ThunderSEO.com @MoniqueTheGeek #mozinar