http://bit.ly/bigassmozinar The time for content marketing is now, but investing in the resources for community building requires both time and talent. However, producing extraordinary content that *must* be shared leads to more traffic, mentions, links, and conversions, and with Google's undeniable focus on quality content, we as smart marketers have no choice but to take the leap. But what can businesses without big ass budgets do to compete on a level playing field? Did you know you can build a content marketing strategy without having to produce the content yourself? TOTALLY!
For more information, check out http://www.seomoz.org/webinars