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Building a Community Without a Big Ass Budget - SEOmoz Mozinar

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http://bit.ly/bigassmozinar The time for content marketing is now, but investing in the resources for community building requires both time and talent. However, producing extraordinary content that *must* be shared leads to more traffic, mentions, links, and conversions, and with Google's undeniable focus on quality content, we as smart marketers have no choice but to take the leap. But what can businesses without big ass budgets do to compete on a level playing field? Did you know you can build a content marketing strategy without having to produce the content yourself? TOTALLY!

For more information, check out http://www.seomoz.org/webinars

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Building a Community Without a Big Ass Budget - SEOmoz Mozinar

  1. Building a Community ! Without a Big Ass Budget! ! by Monique Pouget, Director of Content Marketing, @MoniqueTheGeek ! Tweet with Mozinar attendees: #mozinar! ! Technical problems or feedback:! Please email team@seomoz.org! www.ThunderSEO.com @MoniqueTheGeek #mozinar
  2. FIRST  OFF    –    Who  am  I?     Monique Pouget Director of Content Marketing @moniquethegeek gplus.to/moniquepouget linkd.in/mpouget thunderseo.com/blog www.ThunderSEO.com @MoniqueTheGeek #mozinar
  3. www.ThunderSEO.com @MoniqueTheGeek #mozinar
  4. www.ThunderSEO.com @MoniqueTheGeek #mozinar
  5. We Can Do Better Than This (read this)! (this too)! Everybody’s Trying to Give a TED Talk www.ThunderSEO.com @MoniqueTheGeek #mozinar
  6. OUTREACH & RESEARCH CREATE PROMOTE STRATEGY OPTIMIZE MEASURE www.ThunderSEO.com @MoniqueTheGeek #mozinar
  7. RESEARCH STRATEGY CREATE www.ThunderSEO.com @MoniqueTheGeek #mozinar
  8. By “BIG ASS” you mean…?
  9. That’s just content. Not affordable for everyone. www.ThunderSEO.com @MoniqueTheGeek #mozinar
  10. COMPETITIVE   RESEARCH   www.ThunderSEO.com @MoniqueTheGeek #mozinar
  11. Which content is performing well in your space? www.ThunderSEO.com @MoniqueTheGeek #mozinar
  12. www.ThunderSEO.com @MoniqueTheGeek #mozinar
  13. Use Pinterest to research content that is performing well in your competitive space, and inform your future content. LINK www.ThunderSEO.com @MoniqueTheGeek #mozinar
  14. LEVERAGE   QUESTIONS   www.ThunderSEO.com 2 @MoniqueTheGeek #mozinar
  15. I see what you did there. Good call. www.ThunderSEO.com @MoniqueTheGeek #mozinar
  16. www.ThunderSEO.com @MoniqueTheGeek #mozinar
  17. www.ThunderSEO.com @MoniqueTheGeek #mozinar
  18. 3 NEIGHBORHOOD   OUTREACH   www.ThunderSEO.com @MoniqueTheGeek #mozinar
  19. www.ThunderSEO.com @MoniqueTheGeek #mozinar
  20. www.ThunderSEO.com @MoniqueTheGeek #mozinar
  21. 4 FREELANCE   BLOGGERS   www.ThunderSEO.com @MoniqueTheGeek #mozinar
  22. Identify myself. Personalize. Explain opportunity. Share details. Empathize. www.ThunderSEO.com @MoniqueTheGeek #mozinar
  23. INFORM  &   DELIGHT   www.ThunderSEO.com @MoniqueTheGeek #mozinar
  24. www.ThunderSEO.com @MoniqueTheGeek #mozinar
  25. www.ThunderSEO.com @MoniqueTheGeek #mozinar
  26. www.ThunderSEO.com @MoniqueTheGeek #mozinar
  27. EXPERT   SERIES   www.ThunderSEO.com @MoniqueTheGeek #mozinar
  28. Exposure Exposure Complement Complement Continuous Continuous www.ThunderSEO.com @MoniqueTheGeek #mozinar
  29. www.ThunderSEO.com @MoniqueTheGeek #mozinar
  30. 185 TWEETS 7 INBOUND LINKS 3 COMMENTS SHARED BY ALL INDUSTRY EXPERTS 8TH BEST PERFORMING POST IN 2012 www.ThunderSEO.com @MoniqueTheGeek #mozinar
  31. 7 GUEST   BLOGGING   www.ThunderSEO.com @MoniqueTheGeek #mozinar
  32. www.ThunderSEO.com @MoniqueTheGeek #mozinar
  33. Asks  you  to   submit  ideas   on  Twi6er. Read  the   small  print. www.ThunderSEO.com @MoniqueTheGeek #mozinar
  34. LINK www.ThunderSEO.com @MoniqueTheGeek #mozinar
  35. www.ThunderSEO.com @MoniqueTheGeek #mozinar
  36. More  Resources   a)  Ultimate Resource to Blogger Outreach and Guest Blogging b)  Why You Ought to Build An Online Brand Through Guest Blogging c)  9 Essential Tips for Warm Blogger Outreach Pitches www.ThunderSEO.com @MoniqueTheGeek #mozinar
  37. 8 UGC   COMMUNITIES   www.ThunderSEO.com @MoniqueTheGeek #mozinar
  38. www.ThunderSEO.com @MoniqueTheGeek #mozinar
  39. LINK www.ThunderSEO.com @MoniqueTheGeek #mozinar
  40. www.ThunderSEO.com @MoniqueTheGeek #mozinar
  41. 9 CURATED   CONTENT   www.ThunderSEO.com @MoniqueTheGeek #mozinar
  42. Link-­‐worthy. www.ThunderSEO.com @MoniqueTheGeek #mozinar
  43. Curated  list  of   their  content. www.ThunderSEO.com @MoniqueTheGeek #mozinar
  44. ANNUAL   SURVEYS   www.ThunderSEO.com @MoniqueTheGeek #mozinar
  45. Thought   leaders  pre6y   much  obligated   to  share. www.ThunderSEO.com @MoniqueTheGeek #mozinar
  46. Evergreen  URL. www.ThunderSEO.com @MoniqueTheGeek #mozinar
  47. SITE   BADGES   www.ThunderSEO.com @MoniqueTheGeek #mozinar
  48. Generates unique embed code for different doctor profiles. www.ThunderSEO.com @MoniqueTheGeek #mozinar
  49. 12 INTERNAL   DATA   www.ThunderSEO.com @MoniqueTheGeek #mozinar
  50. www.ThunderSEO.com @MoniqueTheGeek #mozinar
  51. www.ThunderSEO.com @MoniqueTheGeek #mozinar
  52. OK, call it a comeback. www.ThunderSEO.com @MoniqueTheGeek #mozinar
  53. GUIDES   www.ThunderSEO.com @MoniqueTheGeek #mozinar
  54. Created by an intern! LINK www.ThunderSEO.com @MoniqueTheGeek #mozinar
  55. Build a list with free Ebooks and guides. www.ThunderSEO.com @MoniqueTheGeek #mozinar
  56. www.ThunderSEO.com @MoniqueTheGeek #mozinar
  57. 14VIDEO   www.ThunderSEO.com @MoniqueTheGeek #mozinar
  58. www.ThunderSEO.com @MoniqueTheGeek #mozinar
  59. Create a workflow, and commit to it. www.ThunderSEO.com @MoniqueTheGeek #mozinar
  60. www.ThunderSEO.com @MoniqueTheGeek #mozinar
  61. 15 SLIDE DECKS     www.ThunderSEO.com @MoniqueTheGeek #mozinar
  62. +50 Million +16 Million Acquired by Unique Visitors Registered LinkedIn in May a Month Users 2012
  63. Follow, Favorite and get Featured. Invest in good design. Embed presentations on your site. Repurpose existing content. Experiment with presentation length. www.ThunderSEO.com @MoniqueTheGeek #mozinar
  64. LINK www.ThunderSEO.com @MoniqueTheGeek #mozinar
  65. Q  &  A   DOWNLOAD this presentation bit.ly/bigassmozinar monique@thunderseo.com @moniquethegeek gplus.to/moniquepouget thunderseo.com/blog MONIQUE POUGET Director of Content Marketing www.ThunderSEO.com @MoniqueTheGeek #mozinar

Editor's Notes

  • http://www.flickr.com/photos/hikingartist/5727299176/in/photostream/
  • http://twitter.com/JHTScherck/status/274252657621889024
  • http://www.jonathoncolman.org/2012/11/26/we-can-do-better-than-this/ http://blog.iacquire.com/2012/11/14/everybodys-trying-to-give-a-ted-talk-the-shift-from-tactics-to-strategy-in-seo/
  • http://marketeer.kapost.com/wp-content/uploads/2012/06/Content-Marketing-Kapost-Eloqua-eBook.pdf
  • http://www.opensiteexplorer.org/pages?site=www.holidaymatinee.com%2F
  • http://trap.it/ http://topsy.com/s?q=%22craft+beer%22
  • http://www.thunderseo.com/blog/creating-perfect-link-building-personas-with-pinterest/?utm_source=slideshare&utm_medium=mozinardeck&utm_campaign=mozinarmo
  • http://www.quora.com/SEO-Tools/Where-can-I-learn-about-SEO http://www.iexposure.com/2011/12/28/staying-on-top-of-digital-news-without-going-crazy
  • https://www.facebook.com/jonloomerdigital/posts/372156986206557 http://www.jonloomer.com/2012/10/31/facebook-stop-marketing/
  • https://configurator.inboxq.com/#start http://reviews.cnet.com/8301-33199_7-57320715-221/apple-tv-vs-roku-which-streaming-box-should-you-buy/
  • http://backofhouse.morganshotelgroup.com/
  • http://blog.hiddencreekapartment.com/hidden-creek-news/great-food-beer-live-entertainment-at-growlers-brew-pub-near-hidden-creek-in-gaithersburg/
  • https://followerwonk.com/bio/?q=%22freelance%20writer%22&l=bethesda
  • https://www.odesk.com/ https://scripted.com/ http://jobs.problogger.net/ https://www.elance.com/ http://vitamintalent.com/quickhire/?src=homepage
  • http://www.flickr.com/photos/eri-design/6019122368/
  • https://twitter.com/REI/status/281543844389072896 http://www.fastcompany.com/3004369/how-rei-put-bow-social-marketing-and-wowed-customers
  • http://www.adweek.com/adfreak/kotex-makes-gifts-women-based-their-pinterest-boards-139161
  • http://www.designlovefest.com/category/advice-2/ 52 inbound links 22 tweets 7 likes
  • http://www.seo.com/blog/content-marketing-how-to-sell-executives-on-the-idea-and-cost/
  • http://www.thunderseo.com/blog/how-local-search-experts-really-feel-about-google-plus-local/?utm_source=slideshare&utm_medium=mozinardeck&utm_campaign=mozinarmo
  • http://www.johnfdoherty.com/guest-blogging-guidelines/ Use: inurl:submit OR inurl:write OR inurl:suggest “ seo ” “ guest post ” OR “ guest blog ”
  • http://blog.iacquire.com/2013/01/02/invest-the-time-in-innovation/ http://kaiserthesage.com/seo-to-cro/ Others are less obvious about taking guest posts.
  • http://triberr.com/bonfires/?cat=6 http://myblogguest.com/ http://ontolo.com/guest-posts-guide
  • http://blog.kissmetrics.com/guide-to-blogger-outreach/ http://www.quicksprout.com/2012/07/09/why-you-ought-to-build-an-online-brand-through-guest-blogging-and-not-just-chase-seo-tricks/ http://www.blueglass.com/blog/essential-tips-for-warm-blogger-outreach-pitches/
  • http://www.seomoz.org/ugc http://www.inbound.org/
  • http://pinterest.com/birchbox/birchbox-un-boxing-videos/
  • http://www.thinkgeek.com/action-shots/ http://www.amazon.com/Flip-Video-ATR1B-Tripod/product-reviews/B000VJRUKS
  • http://www.iloveseo.net/the-ginormous-best-of-2012-list/
  • http://www.virante.org/blog/2012/01/23/our-guides-to-google-for-business-and-personal-use/
  • http://www.davidmihm.com/local-search-ranking-factors.shtml
  • http://www.seomoz.org/seo-industry-survey
  • http://www.seomoz.org/q/best-way-to-use-badges-for-link-building
  • http://www.cardsagainsthumanity.com/holidaystats/
  • http://www.warbyparker.com/annual-report-2011 300+ Links, 350+ FB Shares, 1,100+ FB Likes, 1,600 tweets, and 32 +1s
  • http://blog.okcupid.com/ http://www.reddit.com/r/OkCupid/comments/11yj0m/i_am_the_real_chriscoyne_cofounder_of_okcupid/c6qp8vt
  • http://www.distilled.net/linkbait-guide/
  • http://www.hubspot.com/marketing-ebook/free-ebook-killer-marketing-content/
  • http://www.rei.com/learn/expert-advice/running-shoes.html http://www.rei.com/features/infographics/running-shoes.html
  • http://www.nba.com/timberwolves/news/google-hangout-session-jj-barea-nikola-pekovic-and-derrick-williams-0
  • http://www.cpcstrategy.com/blog/2013/01/boxvideo/
  • http://new.livestream.com/stonebrewingco/VerticalEpic https://www.facebook.com/StoneBrewingCo/app_142371818162?ref=ts
  • http://www.linkedmediagroup.com/slideshare/
  • http://contentmarketinginstitute.com/2012/09/slideshare-strategies-to-boost-your-contents-value/
  • http://www.slideshare.net/jessedee/you-suck-at-powerpoint
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