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Building a Community !Without a Big Ass Budget!!    by Monique Pouget, Director of Content Marketing, @MoniqueTheGeek !   ...
FIRST	  OFF	  	  –	  	  Who	  am	  I?	  	       Monique PougetDirector of Content Marketing                               ...
www.ThunderSEO.com   @MoniqueTheGeek #mozinar
www.ThunderSEO.com   @MoniqueTheGeek #mozinar
We Can Do Better Than This                              (read this)!                               (this too)!Everybody’s ...
OUTREACH &RESEARCH                   CREATE               PROMOTE           STRATEGY                 OPTIMIZE             ...
RESEARCH                  STRATEGY   CREATE     www.ThunderSEO.com                       @MoniqueTheGeek #mozinar
By “BIG ASS”you mean…?
That’s just                     content.                     Not affordable                     for everyone.www.ThunderSE...
COMPETITIVE	  RESEARCH	      www.ThunderSEO.com   @MoniqueTheGeek #mozinar
Which content is                      performing well                      in your space?www.ThunderSEO.com   @MoniqueTheG...
www.ThunderSEO.com   @MoniqueTheGeek #mozinar
Use Pinterest to research content that is performing well in your competitive space, and inform your future content.      ...
LEVERAGE	  QUESTIONS	      www.ThunderSEO.com                         2                         @MoniqueTheGeek #mozinar
I see what you                                     did there.Good call.             www.ThunderSEO.com                    ...
www.ThunderSEO.com   @MoniqueTheGeek #mozinar
www.ThunderSEO.com   @MoniqueTheGeek #mozinar
3NEIGHBORHOOD	  OUTREACH	     www.ThunderSEO.com   @MoniqueTheGeek #mozinar
www.ThunderSEO.com   @MoniqueTheGeek #mozinar
www.ThunderSEO.com   @MoniqueTheGeek #mozinar
4FREELANCE	  BLOGGERS	      www.ThunderSEO.com   @MoniqueTheGeek #mozinar
Identify myself.                              Personalize.                                                     Explain    ...
INFORM	  &	               DELIGHT	  www.ThunderSEO.com     @MoniqueTheGeek #mozinar
www.ThunderSEO.com   @MoniqueTheGeek #mozinar
www.ThunderSEO.com   @MoniqueTheGeek #mozinar
www.ThunderSEO.com   @MoniqueTheGeek #mozinar
EXPERT	  SERIES	    www.ThunderSEO.com   @MoniqueTheGeek #mozinar
Exposure                     Exposure                      Complement                     Complement                     C...
www.ThunderSEO.com   @MoniqueTheGeek #mozinar
185 TWEETS                     7 INBOUND LINKS                     3 COMMENTS                     SHARED BY ALL           ...
7GUEST	  BLOGGING	     www.ThunderSEO.com   @MoniqueTheGeek #mozinar
www.ThunderSEO.com   @MoniqueTheGeek #mozinar
Asks	  you	  to	         submit	  ideas	         on	  Twi6er.                               Read	  the	                   ...
LINKwww.ThunderSEO.com   @MoniqueTheGeek #mozinar
www.ThunderSEO.com   @MoniqueTheGeek #mozinar
More	  Resources                      	  a)    Ultimate Resource to Blogger Outreach      and Guest Bloggingb)    Why You ...
8UGC	  COMMUNITIES	    www.ThunderSEO.com   @MoniqueTheGeek #mozinar
www.ThunderSEO.com   @MoniqueTheGeek #mozinar
LINKwww.ThunderSEO.com   @MoniqueTheGeek #mozinar
www.ThunderSEO.com   @MoniqueTheGeek #mozinar
9CURATED	  CONTENT	    www.ThunderSEO.com   @MoniqueTheGeek #mozinar
Link-­‐worthy.www.ThunderSEO.com       @MoniqueTheGeek #mozinar
Curated	  list	  of	                       their	  content.www.ThunderSEO.com   @MoniqueTheGeek #mozinar
ANNUAL	  SURVEYS	  www.ThunderSEO.com   @MoniqueTheGeek #mozinar
Thought	                       leaders	  pre6y	                       much	  obligated	                       to	  share.w...
Evergreen	  URL.www.ThunderSEO.com          @MoniqueTheGeek #mozinar
SITE	   BADGES    	  www.ThunderSEO.com   @MoniqueTheGeek #mozinar
Generates                     unique embed                     code for                     different doctor              ...
12INTERNAL	    DATA	  www.ThunderSEO.com   @MoniqueTheGeek #mozinar
www.ThunderSEO.com   @MoniqueTheGeek #mozinar
www.ThunderSEO.com   @MoniqueTheGeek #mozinar
OK, call it a                     comeback.www.ThunderSEO.com       @MoniqueTheGeek #mozinar
GUIDES	  www.ThunderSEO.com   @MoniqueTheGeek #mozinar
Created by an                           intern!                                     LINKwww.ThunderSEO.com   @MoniqueTheGe...
Build a list with                     free Ebooks and                          guides.www.ThunderSEO.com   @MoniqueTheGeek...
www.ThunderSEO.com   @MoniqueTheGeek #mozinar
14VIDEO	  www.ThunderSEO.com   @MoniqueTheGeek #mozinar
www.ThunderSEO.com   @MoniqueTheGeek #mozinar
Create a                     workflow,                     and commit                     to it.www.ThunderSEO.com     @Mo...
www.ThunderSEO.com   @MoniqueTheGeek #mozinar
15 SLIDEDECKS      	        	   www.ThunderSEO.com   @MoniqueTheGeek #mozinar
+50 Million      +16 Million     Acquired byUnique Visitors   Registered    LinkedIn in May   a Month          Users      ...
Follow, Favorite and get Featured.           Invest in good design. Embed presentations on your site.      Repurpose exist...
LINKwww.ThunderSEO.com   @MoniqueTheGeek #mozinar
Q	  &	  A	   DOWNLOAD this presentationbit.ly/bigassmozinar                                  monique@thunderseo.com       ...
Building a Community Without a Big Ass Budget - SEOmoz Mozinar
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Building a Community Without a Big Ass Budget - SEOmoz Mozinar

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http://bit.ly/bigassmozinar The time for content marketing is now, but investing in the resources for community building requires both time and talent. However, producing extraordinary content that *must* be shared leads to more traffic, mentions, links, and conversions, and with Google's undeniable focus on quality content, we as smart marketers have no choice but to take the leap. But what can businesses without big ass budgets do to compete on a level playing field? Did you know you can build a content marketing strategy without having to produce the content yourself? TOTALLY!

For more information, check out http://www.seomoz.org/webinars

Published in: Business
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Building a Community Without a Big Ass Budget - SEOmoz Mozinar

  1. Building a Community !Without a Big Ass Budget!! by Monique Pouget, Director of Content Marketing, @MoniqueTheGeek ! Tweet with Mozinar attendees: #mozinar! ! Technical problems or feedback:! Please email team@seomoz.org! www.ThunderSEO.com @MoniqueTheGeek #mozinar
  2. FIRST  OFF    –    Who  am  I?     Monique PougetDirector of Content Marketing @moniquethegeek gplus.to/moniquepouget linkd.in/mpouget thunderseo.com/blog www.ThunderSEO.com @MoniqueTheGeek #mozinar
  3. www.ThunderSEO.com @MoniqueTheGeek #mozinar
  4. www.ThunderSEO.com @MoniqueTheGeek #mozinar
  5. We Can Do Better Than This (read this)! (this too)!Everybody’s Trying to Give a TED Talk www.ThunderSEO.com @MoniqueTheGeek #mozinar
  6. OUTREACH &RESEARCH CREATE PROMOTE STRATEGY OPTIMIZE MEASURE www.ThunderSEO.com @MoniqueTheGeek #mozinar
  7. RESEARCH STRATEGY CREATE www.ThunderSEO.com @MoniqueTheGeek #mozinar
  8. By “BIG ASS”you mean…?
  9. That’s just content. Not affordable for everyone.www.ThunderSEO.com @MoniqueTheGeek #mozinar
  10. COMPETITIVE  RESEARCH   www.ThunderSEO.com @MoniqueTheGeek #mozinar
  11. Which content is performing well in your space?www.ThunderSEO.com @MoniqueTheGeek #mozinar
  12. www.ThunderSEO.com @MoniqueTheGeek #mozinar
  13. Use Pinterest to research content that is performing well in your competitive space, and inform your future content. LINK www.ThunderSEO.com @MoniqueTheGeek #mozinar
  14. LEVERAGE  QUESTIONS   www.ThunderSEO.com 2 @MoniqueTheGeek #mozinar
  15. I see what you did there.Good call. www.ThunderSEO.com @MoniqueTheGeek #mozinar
  16. www.ThunderSEO.com @MoniqueTheGeek #mozinar
  17. www.ThunderSEO.com @MoniqueTheGeek #mozinar
  18. 3NEIGHBORHOOD  OUTREACH   www.ThunderSEO.com @MoniqueTheGeek #mozinar
  19. www.ThunderSEO.com @MoniqueTheGeek #mozinar
  20. www.ThunderSEO.com @MoniqueTheGeek #mozinar
  21. 4FREELANCE  BLOGGERS   www.ThunderSEO.com @MoniqueTheGeek #mozinar
  22. Identify myself. Personalize. Explain opportunity. Share details. Empathize.www.ThunderSEO.com @MoniqueTheGeek #mozinar
  23. INFORM  &   DELIGHT  www.ThunderSEO.com @MoniqueTheGeek #mozinar
  24. www.ThunderSEO.com @MoniqueTheGeek #mozinar
  25. www.ThunderSEO.com @MoniqueTheGeek #mozinar
  26. www.ThunderSEO.com @MoniqueTheGeek #mozinar
  27. EXPERT  SERIES   www.ThunderSEO.com @MoniqueTheGeek #mozinar
  28. Exposure Exposure Complement Complement Continuous Continuouswww.ThunderSEO.com @MoniqueTheGeek #mozinar
  29. www.ThunderSEO.com @MoniqueTheGeek #mozinar
  30. 185 TWEETS 7 INBOUND LINKS 3 COMMENTS SHARED BY ALL INDUSTRY EXPERTS 8TH BEST PERFORMING POST IN 2012www.ThunderSEO.com @MoniqueTheGeek #mozinar
  31. 7GUEST  BLOGGING   www.ThunderSEO.com @MoniqueTheGeek #mozinar
  32. www.ThunderSEO.com @MoniqueTheGeek #mozinar
  33. Asks  you  to   submit  ideas   on  Twi6er. Read  the   small  print.www.ThunderSEO.com @MoniqueTheGeek #mozinar
  34. LINKwww.ThunderSEO.com @MoniqueTheGeek #mozinar
  35. www.ThunderSEO.com @MoniqueTheGeek #mozinar
  36. More  Resources  a)  Ultimate Resource to Blogger Outreach and Guest Bloggingb)  Why You Ought to Build An Online Brand Through Guest Bloggingc)  9 Essential Tips for Warm Blogger Outreach Pitches www.ThunderSEO.com @MoniqueTheGeek #mozinar
  37. 8UGC  COMMUNITIES   www.ThunderSEO.com @MoniqueTheGeek #mozinar
  38. www.ThunderSEO.com @MoniqueTheGeek #mozinar
  39. LINKwww.ThunderSEO.com @MoniqueTheGeek #mozinar
  40. www.ThunderSEO.com @MoniqueTheGeek #mozinar
  41. 9CURATED  CONTENT   www.ThunderSEO.com @MoniqueTheGeek #mozinar
  42. Link-­‐worthy.www.ThunderSEO.com @MoniqueTheGeek #mozinar
  43. Curated  list  of   their  content.www.ThunderSEO.com @MoniqueTheGeek #mozinar
  44. ANNUAL  SURVEYS  www.ThunderSEO.com @MoniqueTheGeek #mozinar
  45. Thought   leaders  pre6y   much  obligated   to  share.www.ThunderSEO.com @MoniqueTheGeek #mozinar
  46. Evergreen  URL.www.ThunderSEO.com @MoniqueTheGeek #mozinar
  47. SITE   BADGES  www.ThunderSEO.com @MoniqueTheGeek #mozinar
  48. Generates unique embed code for different doctor profiles.www.ThunderSEO.com @MoniqueTheGeek #mozinar
  49. 12INTERNAL   DATA  www.ThunderSEO.com @MoniqueTheGeek #mozinar
  50. www.ThunderSEO.com @MoniqueTheGeek #mozinar
  51. www.ThunderSEO.com @MoniqueTheGeek #mozinar
  52. OK, call it a comeback.www.ThunderSEO.com @MoniqueTheGeek #mozinar
  53. GUIDES  www.ThunderSEO.com @MoniqueTheGeek #mozinar
  54. Created by an intern! LINKwww.ThunderSEO.com @MoniqueTheGeek #mozinar
  55. Build a list with free Ebooks and guides.www.ThunderSEO.com @MoniqueTheGeek #mozinar
  56. www.ThunderSEO.com @MoniqueTheGeek #mozinar
  57. 14VIDEO  www.ThunderSEO.com @MoniqueTheGeek #mozinar
  58. www.ThunderSEO.com @MoniqueTheGeek #mozinar
  59. Create a workflow, and commit to it.www.ThunderSEO.com @MoniqueTheGeek #mozinar
  60. www.ThunderSEO.com @MoniqueTheGeek #mozinar
  61. 15 SLIDEDECKS     www.ThunderSEO.com @MoniqueTheGeek #mozinar
  62. +50 Million +16 Million Acquired byUnique Visitors Registered LinkedIn in May a Month Users 2012
  63. Follow, Favorite and get Featured. Invest in good design. Embed presentations on your site. Repurpose existing content.Experiment with presentation length. www.ThunderSEO.com @MoniqueTheGeek #mozinar
  64. LINKwww.ThunderSEO.com @MoniqueTheGeek #mozinar
  65. Q  &  A   DOWNLOAD this presentationbit.ly/bigassmozinar monique@thunderseo.com @moniquethegeek gplus.to/moniquepouget thunderseo.com/blog MONIQUE POUGET Director of Content Marketing www.ThunderSEO.com @MoniqueTheGeek #mozinar

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