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Building a Community !
Without a Big Ass Budget!
!
    by Monique Pouget, Director of Content Marketing, @MoniqueTheGeek !



                                  Tweet with Mozinar attendees: #mozinar!
                                  !
                                  Technical problems or feedback:!
                                  Please email team@seomoz.org!




             www.ThunderSEO.com                             @MoniqueTheGeek #mozinar
FIRST	
  OFF	
  	
  –	
  	
  Who	
  am	
  I?	
  	
  


     Monique Pouget
Director of Content Marketing
                                                @moniquethegeek

                                                gplus.to/moniquepouget

                                                linkd.in/mpouget

                                                thunderseo.com/blog




                  www.ThunderSEO.com                                  @MoniqueTheGeek #mozinar
www.ThunderSEO.com   @MoniqueTheGeek #mozinar
www.ThunderSEO.com   @MoniqueTheGeek #mozinar
We Can Do Better Than This
                              (read this)!




                               (this too)!
Everybody’s Trying to Give a TED Talk


         www.ThunderSEO.com                  @MoniqueTheGeek #mozinar
OUTREACH &
RESEARCH                   CREATE               PROMOTE




           STRATEGY                 OPTIMIZE                MEASURE




              www.ThunderSEO.com                       @MoniqueTheGeek #mozinar
RESEARCH                  STRATEGY   CREATE




     www.ThunderSEO.com                       @MoniqueTheGeek #mozinar
By “BIG ASS”
you mean…?
That’s just
                     content.




                     Not affordable
                     for everyone.




www.ThunderSEO.com   @MoniqueTheGeek #mozinar
COMPETITIVE	
  
RESEARCH	
  

    www.ThunderSEO.com   @MoniqueTheGeek #mozinar
Which content is
                      performing well
                      in your space?




www.ThunderSEO.com   @MoniqueTheGeek #mozinar
www.ThunderSEO.com   @MoniqueTheGeek #mozinar
Use Pinterest to research content that is performing well in
 your competitive space, and inform your future content.
                                   LINK

              www.ThunderSEO.com                 @MoniqueTheGeek #mozinar
LEVERAGE	
  
QUESTIONS	
  
    www.ThunderSEO.com
                         2
                         @MoniqueTheGeek #mozinar
I see what you
                                     did there.

Good call.




             www.ThunderSEO.com                    @MoniqueTheGeek #mozinar
www.ThunderSEO.com   @MoniqueTheGeek #mozinar
www.ThunderSEO.com   @MoniqueTheGeek #mozinar
3
NEIGHBORHOOD	
  
OUTREACH	
  
   www.ThunderSEO.com   @MoniqueTheGeek #mozinar
www.ThunderSEO.com   @MoniqueTheGeek #mozinar
www.ThunderSEO.com   @MoniqueTheGeek #mozinar
4
FREELANCE	
  
BLOGGERS	
  
    www.ThunderSEO.com   @MoniqueTheGeek #mozinar
Identify myself.
                              Personalize.


                                                     Explain
                                                   opportunity.


                              Share details.

              Empathize.




www.ThunderSEO.com                             @MoniqueTheGeek #mozinar
INFORM	
  &	
  
             DELIGHT	
  
www.ThunderSEO.com     @MoniqueTheGeek #mozinar
www.ThunderSEO.com   @MoniqueTheGeek #mozinar
www.ThunderSEO.com   @MoniqueTheGeek #mozinar
www.ThunderSEO.com   @MoniqueTheGeek #mozinar
EXPERT	
  
SERIES	
  
  www.ThunderSEO.com   @MoniqueTheGeek #mozinar
Exposure
                     Exposure
                      Complement
                     Complement
                     Continuous
                      Continuous




www.ThunderSEO.com         @MoniqueTheGeek #mozinar
www.ThunderSEO.com   @MoniqueTheGeek #mozinar
185 TWEETS

                     7 INBOUND LINKS

                     3 COMMENTS

                     SHARED BY ALL
                     INDUSTRY
                     EXPERTS

                     8TH BEST
                     PERFORMING
                     POST IN 2012


www.ThunderSEO.com        @MoniqueTheGeek #mozinar
7
GUEST	
  
BLOGGING	
  
   www.ThunderSEO.com   @MoniqueTheGeek #mozinar
www.ThunderSEO.com   @MoniqueTheGeek #mozinar
Asks	
  you	
  to	
  
       submit	
  ideas	
  
       on	
  Twi6er.


                               Read	
  the	
  
                               small	
  print.




www.ThunderSEO.com                  @MoniqueTheGeek #mozinar
LINK
www.ThunderSEO.com   @MoniqueTheGeek #mozinar
www.ThunderSEO.com   @MoniqueTheGeek #mozinar
More	
  Resources
                      	
  
a)    Ultimate Resource to Blogger Outreach
      and Guest Blogging

b)    Why You Ought to Build An Online Brand
      Through Guest Blogging

c)    9 Essential Tips for Warm Blogger
      Outreach Pitches
          www.ThunderSEO.com          @MoniqueTheGeek #mozinar
8
UGC	
  
COMMUNITIES	
  
  www.ThunderSEO.com   @MoniqueTheGeek #mozinar
www.ThunderSEO.com   @MoniqueTheGeek #mozinar
LINK

www.ThunderSEO.com   @MoniqueTheGeek #mozinar
www.ThunderSEO.com   @MoniqueTheGeek #mozinar
9
CURATED	
  
CONTENT	
  

  www.ThunderSEO.com   @MoniqueTheGeek #mozinar
Link-­‐worthy.




www.ThunderSEO.com       @MoniqueTheGeek #mozinar
Curated	
  list	
  of	
  
                     their	
  content.




www.ThunderSEO.com   @MoniqueTheGeek #mozinar
ANNUAL	
  
SURVEYS	
  


www.ThunderSEO.com   @MoniqueTheGeek #mozinar
Thought	
  
                     leaders	
  pre6y	
  
                     much	
  obligated	
  
                     to	
  share.




www.ThunderSEO.com     @MoniqueTheGeek #mozinar
Evergreen	
  URL.




www.ThunderSEO.com          @MoniqueTheGeek #mozinar
SITE	
  
 BADGES    	
  


www.ThunderSEO.com   @MoniqueTheGeek #mozinar
Generates
                     unique embed
                     code for
                     different doctor
                     profiles.




www.ThunderSEO.com             @MoniqueTheGeek #mozinar
12
INTERNAL	
  
  DATA	
  
www.ThunderSEO.com   @MoniqueTheGeek #mozinar
www.ThunderSEO.com   @MoniqueTheGeek #mozinar
www.ThunderSEO.com   @MoniqueTheGeek #mozinar
OK, call it a
                     comeback.


www.ThunderSEO.com       @MoniqueTheGeek #mozinar
GUIDES	
  


www.ThunderSEO.com   @MoniqueTheGeek #mozinar
Created by an
                           intern!




                                     LINK

www.ThunderSEO.com   @MoniqueTheGeek #mozinar
Build a list with
                     free Ebooks and
                          guides.




www.ThunderSEO.com   @MoniqueTheGeek #mozinar
www.ThunderSEO.com   @MoniqueTheGeek #mozinar
14VIDEO	
  
www.ThunderSEO.com   @MoniqueTheGeek #mozinar
www.ThunderSEO.com   @MoniqueTheGeek #mozinar
Create a
                     workflow,
                     and commit
                     to it.




www.ThunderSEO.com     @MoniqueTheGeek #mozinar
www.ThunderSEO.com   @MoniqueTheGeek #mozinar
15
 SLIDE
DECKS
      	
  
      	
  
 www.ThunderSEO.com   @MoniqueTheGeek #mozinar
+50 Million      +16 Million     Acquired by
Unique Visitors   Registered    LinkedIn in May
   a Month          Users            2012
Follow, Favorite and get Featured.


           Invest in good design.


 Embed presentations on your site.


      Repurpose existing content.


Experiment with presentation length.


  www.ThunderSEO.com                   @MoniqueTheGeek #mozinar
LINK

www.ThunderSEO.com   @MoniqueTheGeek #mozinar
Q	
  &	
  A	
  
 DOWNLOAD
 this presentation
bit.ly/bigassmozinar

                                  monique@thunderseo.com

                                  @moniquethegeek

                                  gplus.to/moniquepouget

                                  thunderseo.com/blog




                       MONIQUE POUGET
                 Director of Content Marketing
                 www.ThunderSEO.com                        @MoniqueTheGeek #mozinar

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Building a Community Without a Big Ass Budget - SEOmoz Mozinar

Editor's Notes

  1. http://www.flickr.com/photos/hikingartist/5727299176/in/photostream/
  2. http://twitter.com/JHTScherck/status/274252657621889024
  3. http://www.jonathoncolman.org/2012/11/26/we-can-do-better-than-this/ http://blog.iacquire.com/2012/11/14/everybodys-trying-to-give-a-ted-talk-the-shift-from-tactics-to-strategy-in-seo/
  4. http://marketeer.kapost.com/wp-content/uploads/2012/06/Content-Marketing-Kapost-Eloqua-eBook.pdf
  5. http://www.opensiteexplorer.org/pages?site=www.holidaymatinee.com%2F
  6. http://trap.it/ http://topsy.com/s?q=%22craft+beer%22
  7. http://www.thunderseo.com/blog/creating-perfect-link-building-personas-with-pinterest/?utm_source=slideshare&utm_medium=mozinardeck&utm_campaign=mozinarmo
  8. http://www.quora.com/SEO-Tools/Where-can-I-learn-about-SEO http://www.iexposure.com/2011/12/28/staying-on-top-of-digital-news-without-going-crazy
  9. https://www.facebook.com/jonloomerdigital/posts/372156986206557 http://www.jonloomer.com/2012/10/31/facebook-stop-marketing/
  10. https://configurator.inboxq.com/#start http://reviews.cnet.com/8301-33199_7-57320715-221/apple-tv-vs-roku-which-streaming-box-should-you-buy/
  11. http://backofhouse.morganshotelgroup.com/
  12. http://blog.hiddencreekapartment.com/hidden-creek-news/great-food-beer-live-entertainment-at-growlers-brew-pub-near-hidden-creek-in-gaithersburg/
  13. https://followerwonk.com/bio/?q=%22freelance%20writer%22&l=bethesda
  14. https://www.odesk.com/ https://scripted.com/ http://jobs.problogger.net/ https://www.elance.com/ http://vitamintalent.com/quickhire/?src=homepage
  15. http://www.flickr.com/photos/eri-design/6019122368/
  16. https://twitter.com/REI/status/281543844389072896 http://www.fastcompany.com/3004369/how-rei-put-bow-social-marketing-and-wowed-customers
  17. http://www.adweek.com/adfreak/kotex-makes-gifts-women-based-their-pinterest-boards-139161
  18. http://www.designlovefest.com/category/advice-2/ 52 inbound links 22 tweets 7 likes
  19. http://www.seo.com/blog/content-marketing-how-to-sell-executives-on-the-idea-and-cost/
  20. http://www.thunderseo.com/blog/how-local-search-experts-really-feel-about-google-plus-local/?utm_source=slideshare&utm_medium=mozinardeck&utm_campaign=mozinarmo
  21. http://www.johnfdoherty.com/guest-blogging-guidelines/ Use: inurl:submit OR inurl:write OR inurl:suggest “ seo ” “ guest post ” OR “ guest blog ”
  22. http://blog.iacquire.com/2013/01/02/invest-the-time-in-innovation/ http://kaiserthesage.com/seo-to-cro/ Others are less obvious about taking guest posts.
  23. http://triberr.com/bonfires/?cat=6 http://myblogguest.com/ http://ontolo.com/guest-posts-guide
  24. http://blog.kissmetrics.com/guide-to-blogger-outreach/ http://www.quicksprout.com/2012/07/09/why-you-ought-to-build-an-online-brand-through-guest-blogging-and-not-just-chase-seo-tricks/ http://www.blueglass.com/blog/essential-tips-for-warm-blogger-outreach-pitches/
  25. http://www.seomoz.org/ugc http://www.inbound.org/
  26. http://pinterest.com/birchbox/birchbox-un-boxing-videos/
  27. http://www.thinkgeek.com/action-shots/ http://www.amazon.com/Flip-Video-ATR1B-Tripod/product-reviews/B000VJRUKS
  28. http://www.iloveseo.net/the-ginormous-best-of-2012-list/
  29. http://www.virante.org/blog/2012/01/23/our-guides-to-google-for-business-and-personal-use/
  30. http://www.davidmihm.com/local-search-ranking-factors.shtml
  31. http://www.seomoz.org/seo-industry-survey
  32. http://www.seomoz.org/q/best-way-to-use-badges-for-link-building
  33. http://www.cardsagainsthumanity.com/holidaystats/
  34. http://www.warbyparker.com/annual-report-2011 300+ Links, 350+ FB Shares, 1,100+ FB Likes, 1,600 tweets, and 32 +1s
  35. http://blog.okcupid.com/ http://www.reddit.com/r/OkCupid/comments/11yj0m/i_am_the_real_chriscoyne_cofounder_of_okcupid/c6qp8vt
  36. http://www.distilled.net/linkbait-guide/
  37. http://www.hubspot.com/marketing-ebook/free-ebook-killer-marketing-content/
  38. http://www.rei.com/learn/expert-advice/running-shoes.html http://www.rei.com/features/infographics/running-shoes.html
  39. http://www.nba.com/timberwolves/news/google-hangout-session-jj-barea-nikola-pekovic-and-derrick-williams-0
  40. http://www.cpcstrategy.com/blog/2013/01/boxvideo/
  41. http://new.livestream.com/stonebrewingco/VerticalEpic https://www.facebook.com/StoneBrewingCo/app_142371818162?ref=ts
  42. http://www.linkedmediagroup.com/slideshare/
  43. http://contentmarketinginstitute.com/2012/09/slideshare-strategies-to-boost-your-contents-value/
  44. http://www.slideshare.net/jessedee/you-suck-at-powerpoint