Today, as attention spans decrease and clutter increases, good content is the only way for brands to connect with the right people at the right time. But content marketing is not easy. And it's not luck. In this session at the CTAM Think conference, 22squared's Chris Tuff will explore how content has evolved and share strategies for creating compelling content that engages consumers, compliments traditional channels, and delivers greater value for brands.
- Chris Tuff, SVP, Director of Emerging Media and Partnerships, 22squared (@christuff, @22squared, #CTAMThink)