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Why does so much content out there suck? Because it's willy-nilly, throw-up-against-the-wall-and-see-what-sticks content. It's, "gotta get this done ASAP, it doesn't matter if we don't have a strategy!" content. It's accidental content. And it has to stop! Use this content planning and creation framework to create intentional content through an efficient process that you can repeat every single time.