Few months ago we asked ourselves: “What kind of TV experience users would want to pay for?” This question, combined with our obsession with UX and UI tweaks, resulted in a bold vision of an all-in-one experience designed around opportunities mostly unexplored by all the major players. An ever-rising number of platforms, content providers, and syndicators are entering the mobile application market, but their primary oeuvre consists of streaming apps that enable users to comfortably switch screens and consume content on the go. Yet it is both smaller screens and our digital environment that are doing a much better job of providing users and companies with superior experiences.

1. Ingredients for a
Remarkable TV
Experience
Envisioned by:
4
W AT C H I N G A S :
M I C H E L L E B R OW N 4:52 PMMACOSCOPE TV
A L S O I N T E R E S T E D I N WAT C H I N G
24
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A L R E A D Y WAT C H E D
24
MORE
135MIN
STAR WARS:
THE FORCE AWAKENS
#theforceawakens
BBC WORLD SERVICE
#bbc30MIN
9.5 9.0
4:52 PM 100%
WAT C H I N G A S :
M I C H E L L E B R O W N
4

2. MICHELLE
BROWN
BUILDING YOUR PROFILE
Entertainment
in Context
Onboarding focused on
social logins for a truly
personal experience and
a selec5on that evolves
with the user.
Checkout more on our blog:
Entertainment in Context

3. Taste
Recogni(on
Every piece of content
tagged with a universal
metric calculated using
data sourced from the
user's social accounts.
MACOSCOPE TV
135MIN
STAR WARS:
THE FORCE AWAKENS
#theforceawakens
LONDON HAS FALLEN
#londonfallen
LAST WEEK TONIGHT
SE 03 EP 01
#lastweektonight
105MIN
REAL MADRID VS BARCELONA
#elclasico
9.5
9.5
9.2
9.19.5
Checkout more on our blog:
Taste Recogni(on

4. Personalized
recommenda/ons on
the welcome screen
allow the user to
experience content
faster than ever.
Instant
Recommenda)ons
Checkout more on our blog:
Instant Recommenda)ons
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W AT C H I N G A S :
M I C H E L L E B R OW N 4:52 PMMACOSCOPE TV
A L S O I N T E R E S T E D I N WAT C H I N G
24
MORE
A L R E A D Y WAT C H E D
24
MORE
135MIN
STAR WARS:
THE FORCE AWAKENS
#theforceawakens
BBC WORLD SERVICE
#bbc30MIN
9.5 9.0

5. The en&re media library
sorted and displayed
according to one key
metric: how much the
user will like the
content.
Content
Match
Checkout more on our blog:
Content Match
MACOSCOPE TV
4
W AT C H I N G A S :
M I C H E L L E B R OW N 4:52 PM
135MIN
STAR WARS:
THE FORCE AWAKENS
#theforceawakens
129MIN
LONDON HAS FALLEN
#londonfallen
30MIN
LAST WEEK TONIGHT
SE 03 EP 01
#lastweektonight 98MIN
ZOOTOPIA
#zootopia
42MIN
AGENT CARTER
SEASON 2
#agentcartertv105MIN
REAL MADRID VS BARCELONA
#elclasico
9.5
9.5
9.2
9.1
9.0
8.9

6. A mobile app on the user's
smartphone transforms the
device into a remote with
familiar, easy-to-use touch
gestures and comfortable
input methods.
Smartphone
as Remote
Checkout more on our blog:
Smartphone as Remote
4:52 PM 100%
WAT C H I N G A S :
M I C H E L L E B R O W N
BBC NEWS
25 min
STAR WARS EP. VII
135 min
26 friends
FC BARCELONA VS REAL
105 min
6 friends
5:00 PM 8:00 PM 8:30 PM
Moments Scheduler
24
Remote
4
4:52 PM 100%
G R AV I T Y
A D V E N T U R E
I N D E P E N D E N C E
D AY
AC T I O N
T H E R I S E
O F T H E P L A N E T
O F T H E A P E S
AC T I O N
S T E V E J O B S
D R A M A
T H E H U N G E R
G A M E S :
M O C K I N G J AY
P A R T 2
AC T I O N
L E G E N D
AC T I O N
EMOJI RECOMMENDATIONS
🚀
🚀
🚀 👽 # 🗽
🌎
🌎
🌎 🐵 🙈 🙉
) ✨
ABC
😁 😂 🐭 😝 😓 😃
😊 💩 ☺ 😎 💪 😪
😘 💦 😀 😡 👌 😱
😍 ❤ ? 🐰 😛 😉
👍 🍆 🙏 🍕 🎉 👮
😀
😁
😂
😃
😄
😅
😆
😇
😈
👿
FREQUENTLY USED PEOPLE

7. The companion app may
u.lize the user’s calendar
to provide addi.onal
excuses to interact with
content.
Personal
Content
Curator
Checkout more on our blog:
Personal Content Curator
STARTS SUNDAY, 14 FEB 2016 5:00 PM
ENTERTAIN ME
ENDS SUNDAY, 14 FEB 2016 8:00 PM
TV EXPERIENCE
A D D E V E N T
EMOTIONS
B B C W O R L D
S E R V I C E
RECOMMENDED FOR YOU
135MIN
S TA R WA R S :
E P I S O D E V I I 9.5
9.0
WAT C H W I T H
4:52 PM 100%
M T W T F S S
4:52 PM
2:00 PM
3:00 PM
4:00 PM
7:00 PM
5:00 PM
8:00 PM
9:00 PM
10:00 PM
11:00 PM
1:00 PM
5:00 PM
NEWS B B C W O R L D S E R V I C E
INVITATION FROM MARK
G A M E O F T H R O N E S
876 9 1110 12
SUNDAY, 14 FEB 2016
4:52 PM 100%
Moments Remote Scheduler
24 INVITATIONS
RECOMMENDED
S TA R WA R S : E P I S O D E V I I
RECOMMENDED
F C B A R C E L O N A V S R E A L M A D R I D

8. Swapping recommenda/ons
with friends from social
networks and popular users
provides surprising content
discovery experience.
Social
Content
Discovery
Checkout more on our blog:
Social Content Discovery
WATCH ASM O R G A N F R E E M A N
WATCH ASJ . K . R O W L I N G
WATCH AS
K AT E M A S T E R T O N
F A C E B O O K F R I E N D
F A M O U S W R I T E R
A C C L A I M E D A C T O R
4:52 PM 100%
S E T T I N G S
CelebritiesPopularFriends
LIST OF RECOMMENDED USERS TO WATCH AS
CHANGE WHO YOU WATCH AS
M I C H E L L E B R OW N

9. Group recommenda-ons
provide larger viewing
par-es with faster content
experience.
Experience
it Together
Checkout more on our blog:
Experience it Together
4:52 PM 100%
J A N E
K AT E
R I C H A R D
G R O U P R E C O M M E N D AT I O N S
P A I R D E V I C E S

10. The companion app makes
sharing and discussing the
most exci4ng moments on
social media easy.
Social
Sharing
Checkout more on our blog:
Social Sharing
WAT C H I N G W I T H
S TA R WA R S : E P I S O D E V I I
T I M E L E F T : 1 : 3 2
5:52 PM 100%
24
MORE
SYNCED
Moments Scheduler
24
Remote
5:52 PM 100%
FacebookMailMessage Twitter
AirDrop. Share instantly with people nearby. If
they turn on AirDrop from Control Center on
iOS or from Finder on the Mac, you’ll see their
names here. Just tap to share.
S C E N E S H A R I N G

11. With shared media
consump1on, users can
experience content
together to observe
reac1ons, share emo1ons,
and discuss everything in
real 1me.
Shared
Viewing
Checkout more on our blog:
Shared Viewing
5:52 PM 100%
WAT C H I N G W I T H
J E R E M Y C O L L I N S
J A N E WA R R E N
R I C H A R D M A S O N
K AT E B A R N E T T
S TA R WA R S : E P I S O D E V I I
ALL ON ALL ON

12. Via smart devices, the
companion app monitors
heart rate and marks
all the best moments to
later use them to refine
recommenda7ons.
Behavioral
Bookmarking
01:43:32BPM
10098 9085
Star Wars VII
Checkout more on our blog:
Behavioral Bookmarking
S TA R WA R S : E P I S O D E V I I TODAY, 5:00 PM - 7:15 PM
WAT C H E D W I T H
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" L A S T W E E K T O N I G H T " S E A S O N 3 07 FEB, 8:00 PM - 8:30 PM
WAT C H E D W I T H
9.5
9.5
11:12 PM 100%
M O M E N T S L I B R A R Y
90
BPM

13. Users can browse favorite
scenes and shared moments
everywhere, and discover
what other users found
interes6ng on the go.
Checkout more on our blog:
Experience it Anywhere
Experience
It Anywhere
S TA R WA R S : E P I S O D E V I I TODAY, 5:00 PM - 7:15 PM
WAT C H E D W I T H
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MORE
" L A S T W E E K T O N I G H T " S E A S O N 3 07 FEB, 8:00 PM - 8:30 PM
WAT C H E D W I T H
9.5
9.5
Moments Scheduler
24
Remote
11:12 PM 100%
M O M E N T S L I B R A R Y
90
BPM
11:12 PM 100%
S TA R WA R S : E P I S O D E V I I
90
BPM

14. Got
Inspired?
Contact me today and let’s find out
how design can drive business value for you.
At Macoscope we create award-winning apps, from concept
and strategy, through UX and UI, up to producBon-ready
designs for startups and enterprise Clients.
Zbigniew Sobiecki
Founder and CEO
zbigniew@macoscope.com
+1 (408) 217-1455
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