SlideShare a Scribd company logo
1 of 40
Download to read offline
DOWNLOAD
this presentation
bit.ly/motivatingmasses

MOTIVATING	
  
THE	
  MASSES
Inspiring Your Team to Build a Better Blog
Presented by Monique Pouget | October 24th, 2013

www.ThunderSEO.com

@MoniqueTheGeek | #pubcon
www.ThunderSEO.com

@MoniqueTheGeek | #pubcon
First	
  Off	
  –	
  	
  Who	
  am	
  I?	
  	
  
Monique Pouget
Director of Content Strategy

@moniquethegeek
linkd.in/mpouget
gplus.to/moniquepouget
thunderseo.com/blog

www.ThunderSEO.com

@MoniqueTheGeek | #pubcon
CONTENT	
  
STRATEGY	
  
“Plans for the creation, publication, and
governance of useful, usable content.”
- KRISTINA HALVORSON, CONTENTSTRATEGY.COM
	
	

www.ThunderSEO.com

@MoniqueTheGeek | #pubcon
Start	
  here	
  
ANALYZE	
  &	
  
OBSERVE	
  
BUILD	
  ONLINE	
  
COMMUNITY	
  

MEASURE	
  

MONITOR	
  &	
  
ENGAGE	
  

Content	
  Strategy	
  	
  
Framework	
  

SPREAD	
  THE	
  
WORD	
  

ESTABLISH	
  
GOALS	
  

DEVELOP	
  
STRATEGY	
  

AKA	
  Content	
  
MarkeCng	
  

CREATE	
  
VALUE	
  
www.ThunderSEO.com

@MoniqueTheGeek | #pubcon
CONTENT	
  
PLANNING	
  
www.ThunderSEO.com

@MoniqueTheGeek | #pubcon
BRAINSTORM	
  
www.ThunderSEO.com

@MoniqueTheGeek | #pubcon
Topic

Writer

www.ThunderSEO.com

Audience

Due Dates

UTMs

SCHEDULE	
  

@MoniqueTheGeek | #pubcon
WHEN IN
DOUBT…
Make boring
stuff funny.

DOCUMENT	
  IT	
  
www.ThunderSEO.com

@MoniqueTheGeek | #pubcon
2

CONTENT	
  
RESEARCH
	
  
www.ThunderSEO.com

@MoniqueTheGeek | #pubcon
www.ThunderSEO.com

@MoniqueTheGeek | #pubcon
www.ThunderSEO.com

@MoniqueTheGeek | #pubcon
Get	
  to	
  know	
  this	
  guy.	
  He’s	
  wicked	
  smart.	
  
@IanLurie	
  
www.ThunderSEO.com

@MoniqueTheGeek | #pubcon
MARKETING	
  

DUNGEONS	
  
+	
  	
  

DRAGONS	
  

OVERLAP	
  GOLD	
  
www.ThunderSEO.com

@MoniqueTheGeek | #pubcon
 	
  	
  Write	
  for	
  	
  	
  	
  
	
  	
  	
  overlapping	
  	
  
	
  	
  	
  interests.

www.ThunderSEO.com

@MoniqueTheGeek | #pubcon
RANDOM	
  AFFINITY	
  	
  
TWO	
  IDEAS	
  LINKED	
  
ONLY	
  BY	
  	
  
THE	
  FACT	
  THAT	
  	
  
A	
  GROUP	
  OF	
  PEOPLE	
  	
  
LIKE	
  THEM	
  BOTH.	
  
www.ThunderSEO.com

@MoniqueTheGeek | #pubcon
Surprised?	
  	
  
Me	
  neither.	
  

www.ThunderSEO.com

@MoniqueTheGeek | #pubcon
3

CONTENT	
  
CREATION	
  
www.ThunderSEO.com

@MoniqueTheGeek | #pubcon
Who	
  Are	
  You	
  WriKng	
  For
	
  
Bots	
  or	
  Humans?
	
  

www.ThunderSEO.com

@MoniqueTheGeek | #pubcon
www.ThunderSEO.com

@MoniqueTheGeek | #pubcon
Style	
  Guides	
  –	
  	
  What	
  to	
  Include?
	
  
• 
• 
• 
• 
• 
• 
• 
• 
• 
• 
• 
• 

GOALS	
  of	
  Content	
  
Demographics	
  &	
  Audience	
  Personas	
  	
  
Authorship	
  Brief	
  
Topic	
  Examples	
  
Title	
  &	
  Permanent	
  URLs	
  
Categories	
  &	
  Tags	
  
Headers	
  –	
  H2,	
  H3,	
  H4?	
  Bold,	
  Italics,	
  CAPITALIZED?	
  	
  
Blog	
  Width	
  and	
  Image	
  Sizes	
  
Image	
  Sources	
  
Thumbnails	
  
Length	
  Requirements	
  or	
  RestricCons	
  
Metadata	
  –	
  Title	
  and	
  DescripCon	
  Tags	
  
www.ThunderSEO.com

@MoniqueTheGeek | #pubcon
www.ThunderSEO.com

@MoniqueTheGeek | #pubcon
4

CONTENT	
  
PROMOTION	
  
www.ThunderSEO.com

@MoniqueTheGeek | #pubcon
Make promotion
unique to each
channel

www.ThunderSEO.com

@MoniqueTheGeek | #pubcon
Encourage
sharing from
writers and
colleagues

www.ThunderSEO.com

@MoniqueTheGeek | #pubcon
Celebrate	
  wins	
  internally.	
  

www.ThunderSEO.com

@MoniqueTheGeek | #pubcon
Track	
  Growth	
  –	
  	
  UTMs	
  

h]p://www.thunderseo.com/blog/utm-­‐parameters/	
  	
  
www.ThunderSEO.com

@MoniqueTheGeek | #pubcon
Track	
  Growth	
  –	
  	
  UTMs	
  

www.ThunderSEO.com

@MoniqueTheGeek | #pubcon
Share	
  Growth	
  –	
  	
  Friendly	
  CompeCCon	
  

www.ThunderSEO.com

@MoniqueTheGeek | #pubcon
INFINITE	
  
WISDOM	
  
www.ThunderSEO.com

@MoniqueTheGeek | #pubcon
“Knowledge is the first value of our
company. Without reading and blogging,
we don't grow, we don't add value to our
community, and we can't make a
difference in our clients' businesses.”

Mackenzie Fogelson
Owner & Fearless Leader - Mack Web Solutions

www.ThunderSEO.com

@MoniqueTheGeek | #pubcon
“My go-to team motivational method is in the form of a
pump up speech. When it comes to motivating a group
of people to contribute to something collective, I have
found it is important to emphasize impact. People need to
feel like what they do gets noticed and matters, same
holds true for what they don't do. Sometimes they have
to be "get in the game" talks. In my experience when the
team I lead sees how much I care, when I use my own
struggles and failures to relate to what they are
experiencing, this tends to hit home.”

Brittan Bright
Director of Client Strategy - iAcquire

www.ThunderSEO.com

@MoniqueTheGeek | #pubcon
“Whatever's going on in the industry, we
always end up talking about it while
playing darts, eating lunch, drinking
beer, etc. and my constant refrain is
"That would be a good blog post."
Sometimes it just takes looking at it in
a new way to realize the potential."

Courtney Seiter
Community Manager - Raven Tools

www.ThunderSEO.com

@MoniqueTheGeek | #pubcon
“I find it really helpful to have a physical
calendar in the team's space with visual
reminders for the whole team. If the
calendar is not made public, people are
generally more willing to disappoint
themselves. But if you make it public, the
whole team is expecting a post and no
one wants to let their
team down.”

Bekka Palmer
Magic Maker - Tattly

www.ThunderSEO.com

@MoniqueTheGeek | #pubcon
“Be a nice pest. The squeaky wheel gets
the grease, but no one likes the wheel very
much. It's important to keep on top of
people for blog posts, but be sure to also
emphasize there is no pressure.”

Mary Weinstein
Director of Content - CPC Strategy

www.ThunderSEO.com

@MoniqueTheGeek | #pubcon
“I send out a weekly Kahena
AwesomeSauce email rounding up all the
great things we do and some of the cooler
projects and feedback we have gotten
from clients.”

Aaron Friedman
Director of SEO - Kahena Digital Marketing

www.ThunderSEO.com

@MoniqueTheGeek | #pubcon
“We actually require those on our search
and social teams to blog once a month as
part of their employee development. When
someone's post does well, whether it's a
mention by someone super cool, a great
comment, or just a lot of shares, we'll send
out a company-wide email
congratulating them and
showcasing why their post
did well.”

Casie Gillette
Director of Online Marketing - KoMarketing Associates

www.ThunderSEO.com

@MoniqueTheGeek | #pubcon
“Feedback gives contributors the confidence
to keep going and makes them less afraid to
run new ideas by you. So if you genuinely like
something, make sure you let them know and
don't be hesitant to share, not just like. Likes
are cheap and easy, but I feel like sharing and
writing even a sentence to go along with it
shows that you give a damn.”

Kiran Umapathy
Right-Hand Man - Holiday Matinee

www.ThunderSEO.com

@MoniqueTheGeek | #pubcon
If	
  All	
  Else	
  Fails…
	
  

Try	
  One	
  of	
  These	
  Methods
	
  

www.ThunderSEO.com

@MoniqueTheGeek | #pubcon
DOWNLOAD

Q	
  &	
  A
	
  

this presentation
bit.ly/motivatingmasses

monique@thunderseo.com
@moniquethegeek
linkd.in/mpouget
thunderseo.com/blog

MONIQUE POUGET
Director of Content Strategy
www.ThunderSEO.com

@MoniqueTheGeek | #pubcon

More Related Content

What's hot

The power of the hashtag
The power of the hashtagThe power of the hashtag
The power of the hashtag
Kirsty Wilson
 
Social Media Planning Template
Social Media Planning TemplateSocial Media Planning Template
Social Media Planning Template
Bluewire Media
 

What's hot (8)

TPAS2020 The 5 Secrets To Social Success
TPAS2020 The 5 Secrets To Social SuccessTPAS2020 The 5 Secrets To Social Success
TPAS2020 The 5 Secrets To Social Success
 
Nikki Sunstrum - Building Thriving Communities with Creativity, Not Cash, Soc...
Nikki Sunstrum - Building Thriving Communities with Creativity, Not Cash, Soc...Nikki Sunstrum - Building Thriving Communities with Creativity, Not Cash, Soc...
Nikki Sunstrum - Building Thriving Communities with Creativity, Not Cash, Soc...
 
Social Media Marketing Master Class - Christian Karasiewicz, Social Chefs
Social Media Marketing Master Class - Christian Karasiewicz, Social ChefsSocial Media Marketing Master Class - Christian Karasiewicz, Social Chefs
Social Media Marketing Master Class - Christian Karasiewicz, Social Chefs
 
How to Create and Promote Epic Brand Stories
How to Create and Promote Epic Brand StoriesHow to Create and Promote Epic Brand Stories
How to Create and Promote Epic Brand Stories
 
Tune into the power of social media video for your business
Tune into the power of social media video for your business Tune into the power of social media video for your business
Tune into the power of social media video for your business
 
30 Internet Marketing Tips You Should Do RIGHT NOW
30 Internet Marketing Tips You Should Do RIGHT NOW30 Internet Marketing Tips You Should Do RIGHT NOW
30 Internet Marketing Tips You Should Do RIGHT NOW
 
The power of the hashtag
The power of the hashtagThe power of the hashtag
The power of the hashtag
 
Social Media Planning Template
Social Media Planning TemplateSocial Media Planning Template
Social Media Planning Template
 

Similar to Pubcon 2013: Motivating the Masses: Inspiring Your Team to Build a Better Blog

BRIAN-MCDOWELL-Austin2016-v2
BRIAN-MCDOWELL-Austin2016-v2BRIAN-MCDOWELL-Austin2016-v2
BRIAN-MCDOWELL-Austin2016-v2
Brian McDowell
 
Anum Hussain - An Actual Growth Playbook for Content
Anum Hussain - An Actual Growth Playbook for ContentAnum Hussain - An Actual Growth Playbook for Content
Anum Hussain - An Actual Growth Playbook for Content
INBOUND
 

Similar to Pubcon 2013: Motivating the Masses: Inspiring Your Team to Build a Better Blog (20)

3 Pillars of Content Marketing: Strategy, Creativity & Promotion
3 Pillars of Content Marketing: Strategy, Creativity & Promotion3 Pillars of Content Marketing: Strategy, Creativity & Promotion
3 Pillars of Content Marketing: Strategy, Creativity & Promotion
 
How Content Promotion Changed Digital Marketing
How Content Promotion Changed Digital MarketingHow Content Promotion Changed Digital Marketing
How Content Promotion Changed Digital Marketing
 
2013 AIM Presentation | SEO for Creatives
2013 AIM Presentation | SEO for Creatives2013 AIM Presentation | SEO for Creatives
2013 AIM Presentation | SEO for Creatives
 
Content Marketing for Social Good
Content Marketing for Social GoodContent Marketing for Social Good
Content Marketing for Social Good
 
How to build and implement a lean content strategy
How to build and implement a lean content strategyHow to build and implement a lean content strategy
How to build and implement a lean content strategy
 
Step by step guide to create a social media campaign | thoughtful minds
Step by step guide to create a social media campaign | thoughtful mindsStep by step guide to create a social media campaign | thoughtful minds
Step by step guide to create a social media campaign | thoughtful minds
 
Essential Marketing And Social Media Know-how For Businesses And Organization...
Essential Marketing And Social Media Know-how For Businesses And Organization...Essential Marketing And Social Media Know-how For Businesses And Organization...
Essential Marketing And Social Media Know-how For Businesses And Organization...
 
AddThis Webinar: Capturing Inbound Leads with Contributed Content
AddThis Webinar: Capturing Inbound Leads with Contributed ContentAddThis Webinar: Capturing Inbound Leads with Contributed Content
AddThis Webinar: Capturing Inbound Leads with Contributed Content
 
Optimizing Facebook for Business: Solutions For an ROI Driven Success Strategy
Optimizing Facebook for Business: Solutions For an ROI Driven Success StrategyOptimizing Facebook for Business: Solutions For an ROI Driven Success Strategy
Optimizing Facebook for Business: Solutions For an ROI Driven Success Strategy
 
Final master-social-media-strategy (1)
Final master-social-media-strategy (1)Final master-social-media-strategy (1)
Final master-social-media-strategy (1)
 
PubCon 2016 | Content, Search and Social Interplay
PubCon 2016 | Content, Search and Social InterplayPubCon 2016 | Content, Search and Social Interplay
PubCon 2016 | Content, Search and Social Interplay
 
Pubcon Las Vegas 2016: Content, Search and Social Interplay
Pubcon Las Vegas 2016: Content, Search and Social InterplayPubcon Las Vegas 2016: Content, Search and Social Interplay
Pubcon Las Vegas 2016: Content, Search and Social Interplay
 
BRIAN-MCDOWELL-Austin2016-v2
BRIAN-MCDOWELL-Austin2016-v2BRIAN-MCDOWELL-Austin2016-v2
BRIAN-MCDOWELL-Austin2016-v2
 
Content Marketing Part 2 of 7
Content Marketing Part 2 of 7Content Marketing Part 2 of 7
Content Marketing Part 2 of 7
 
Planning Social Media Content
Planning Social Media ContentPlanning Social Media Content
Planning Social Media Content
 
Anum Hussain - An Actual Growth Playbook for Content
Anum Hussain - An Actual Growth Playbook for ContentAnum Hussain - An Actual Growth Playbook for Content
Anum Hussain - An Actual Growth Playbook for Content
 
How to Optimize Your LinkedIn Presence to Generate New Business
How to Optimize Your LinkedIn Presence to Generate New BusinessHow to Optimize Your LinkedIn Presence to Generate New Business
How to Optimize Your LinkedIn Presence to Generate New Business
 
In-House Tips and Tricks: Pubcon 2015
In-House Tips and Tricks: Pubcon 2015In-House Tips and Tricks: Pubcon 2015
In-House Tips and Tricks: Pubcon 2015
 
2012 Interactive Marketing Trends
2012 Interactive Marketing Trends2012 Interactive Marketing Trends
2012 Interactive Marketing Trends
 
From Inception to Delivery
From Inception to DeliveryFrom Inception to Delivery
From Inception to Delivery
 

Recently uploaded

Structuring Teams and Portfolios for Success
Structuring Teams and Portfolios for SuccessStructuring Teams and Portfolios for Success
Structuring Teams and Portfolios for Success
UXDXConf
 

Recently uploaded (20)

AI mind or machine power point presentation
AI mind or machine power point presentationAI mind or machine power point presentation
AI mind or machine power point presentation
 
Google I/O Extended 2024 Warsaw
Google I/O Extended 2024 WarsawGoogle I/O Extended 2024 Warsaw
Google I/O Extended 2024 Warsaw
 
Enterprise Knowledge Graphs - Data Summit 2024
Enterprise Knowledge Graphs - Data Summit 2024Enterprise Knowledge Graphs - Data Summit 2024
Enterprise Knowledge Graphs - Data Summit 2024
 
The Value of Certifying Products for FDO _ Paul at FIDO Alliance.pdf
The Value of Certifying Products for FDO _ Paul at FIDO Alliance.pdfThe Value of Certifying Products for FDO _ Paul at FIDO Alliance.pdf
The Value of Certifying Products for FDO _ Paul at FIDO Alliance.pdf
 
Syngulon - Selection technology May 2024.pdf
Syngulon - Selection technology May 2024.pdfSyngulon - Selection technology May 2024.pdf
Syngulon - Selection technology May 2024.pdf
 
AI presentation and introduction - Retrieval Augmented Generation RAG 101
AI presentation and introduction - Retrieval Augmented Generation RAG 101AI presentation and introduction - Retrieval Augmented Generation RAG 101
AI presentation and introduction - Retrieval Augmented Generation RAG 101
 
Portal Kombat : extension du réseau de propagande russe
Portal Kombat : extension du réseau de propagande russePortal Kombat : extension du réseau de propagande russe
Portal Kombat : extension du réseau de propagande russe
 
ASRock Industrial FDO Solutions in Action for Industrial Edge AI _ Kenny at A...
ASRock Industrial FDO Solutions in Action for Industrial Edge AI _ Kenny at A...ASRock Industrial FDO Solutions in Action for Industrial Edge AI _ Kenny at A...
ASRock Industrial FDO Solutions in Action for Industrial Edge AI _ Kenny at A...
 
WebAssembly is Key to Better LLM Performance
WebAssembly is Key to Better LLM PerformanceWebAssembly is Key to Better LLM Performance
WebAssembly is Key to Better LLM Performance
 
The Metaverse: Are We There Yet?
The  Metaverse:    Are   We  There  Yet?The  Metaverse:    Are   We  There  Yet?
The Metaverse: Are We There Yet?
 
A Business-Centric Approach to Design System Strategy
A Business-Centric Approach to Design System StrategyA Business-Centric Approach to Design System Strategy
A Business-Centric Approach to Design System Strategy
 
Long journey of Ruby Standard library at RubyKaigi 2024
Long journey of Ruby Standard library at RubyKaigi 2024Long journey of Ruby Standard library at RubyKaigi 2024
Long journey of Ruby Standard library at RubyKaigi 2024
 
Extensible Python: Robustness through Addition - PyCon 2024
Extensible Python: Robustness through Addition - PyCon 2024Extensible Python: Robustness through Addition - PyCon 2024
Extensible Python: Robustness through Addition - PyCon 2024
 
Structuring Teams and Portfolios for Success
Structuring Teams and Portfolios for SuccessStructuring Teams and Portfolios for Success
Structuring Teams and Portfolios for Success
 
TopCryptoSupers 12thReport OrionX May2024
TopCryptoSupers 12thReport OrionX May2024TopCryptoSupers 12thReport OrionX May2024
TopCryptoSupers 12thReport OrionX May2024
 
Your enemies use GenAI too - staying ahead of fraud with Neo4j
Your enemies use GenAI too - staying ahead of fraud with Neo4jYour enemies use GenAI too - staying ahead of fraud with Neo4j
Your enemies use GenAI too - staying ahead of fraud with Neo4j
 
Using IESVE for Room Loads Analysis - UK & Ireland
Using IESVE for Room Loads Analysis - UK & IrelandUsing IESVE for Room Loads Analysis - UK & Ireland
Using IESVE for Room Loads Analysis - UK & Ireland
 
Secure Zero Touch enabled Edge compute with Dell NativeEdge via FDO _ Brad at...
Secure Zero Touch enabled Edge compute with Dell NativeEdge via FDO _ Brad at...Secure Zero Touch enabled Edge compute with Dell NativeEdge via FDO _ Brad at...
Secure Zero Touch enabled Edge compute with Dell NativeEdge via FDO _ Brad at...
 
How Red Hat Uses FDO in Device Lifecycle _ Costin and Vitaliy at Red Hat.pdf
How Red Hat Uses FDO in Device Lifecycle _ Costin and Vitaliy at Red Hat.pdfHow Red Hat Uses FDO in Device Lifecycle _ Costin and Vitaliy at Red Hat.pdf
How Red Hat Uses FDO in Device Lifecycle _ Costin and Vitaliy at Red Hat.pdf
 
Continuing Bonds Through AI: A Hermeneutic Reflection on Thanabots
Continuing Bonds Through AI: A Hermeneutic Reflection on ThanabotsContinuing Bonds Through AI: A Hermeneutic Reflection on Thanabots
Continuing Bonds Through AI: A Hermeneutic Reflection on Thanabots
 

Pubcon 2013: Motivating the Masses: Inspiring Your Team to Build a Better Blog

  • 1. DOWNLOAD this presentation bit.ly/motivatingmasses MOTIVATING   THE  MASSES Inspiring Your Team to Build a Better Blog Presented by Monique Pouget | October 24th, 2013 www.ThunderSEO.com @MoniqueTheGeek | #pubcon
  • 3. First  Off  –    Who  am  I?     Monique Pouget Director of Content Strategy @moniquethegeek linkd.in/mpouget gplus.to/moniquepouget thunderseo.com/blog www.ThunderSEO.com @MoniqueTheGeek | #pubcon
  • 4. CONTENT   STRATEGY   “Plans for the creation, publication, and governance of useful, usable content.” - KRISTINA HALVORSON, CONTENTSTRATEGY.COM www.ThunderSEO.com @MoniqueTheGeek | #pubcon
  • 5. Start  here   ANALYZE  &   OBSERVE   BUILD  ONLINE   COMMUNITY   MEASURE   MONITOR  &   ENGAGE   Content  Strategy     Framework   SPREAD  THE   WORD   ESTABLISH   GOALS   DEVELOP   STRATEGY   AKA  Content   MarkeCng   CREATE   VALUE   www.ThunderSEO.com @MoniqueTheGeek | #pubcon
  • 9. WHEN IN DOUBT… Make boring stuff funny. DOCUMENT  IT   www.ThunderSEO.com @MoniqueTheGeek | #pubcon
  • 13. Get  to  know  this  guy.  He’s  wicked  smart.   @IanLurie   www.ThunderSEO.com @MoniqueTheGeek | #pubcon
  • 14. MARKETING   DUNGEONS   +     DRAGONS   OVERLAP  GOLD   www.ThunderSEO.com @MoniqueTheGeek | #pubcon
  • 15.      Write  for              overlapping          interests. www.ThunderSEO.com @MoniqueTheGeek | #pubcon
  • 16. RANDOM  AFFINITY     TWO  IDEAS  LINKED   ONLY  BY     THE  FACT  THAT     A  GROUP  OF  PEOPLE     LIKE  THEM  BOTH.   www.ThunderSEO.com @MoniqueTheGeek | #pubcon
  • 17. Surprised?     Me  neither.   www.ThunderSEO.com @MoniqueTheGeek | #pubcon
  • 19. Who  Are  You  WriKng  For   Bots  or  Humans?   www.ThunderSEO.com @MoniqueTheGeek | #pubcon
  • 21. Style  Guides  –    What  to  Include?   •  •  •  •  •  •  •  •  •  •  •  •  GOALS  of  Content   Demographics  &  Audience  Personas     Authorship  Brief   Topic  Examples   Title  &  Permanent  URLs   Categories  &  Tags   Headers  –  H2,  H3,  H4?  Bold,  Italics,  CAPITALIZED?     Blog  Width  and  Image  Sizes   Image  Sources   Thumbnails   Length  Requirements  or  RestricCons   Metadata  –  Title  and  DescripCon  Tags   www.ThunderSEO.com @MoniqueTheGeek | #pubcon
  • 24. Make promotion unique to each channel www.ThunderSEO.com @MoniqueTheGeek | #pubcon
  • 26. Celebrate  wins  internally.   www.ThunderSEO.com @MoniqueTheGeek | #pubcon
  • 27. Track  Growth  –    UTMs   h]p://www.thunderseo.com/blog/utm-­‐parameters/     www.ThunderSEO.com @MoniqueTheGeek | #pubcon
  • 28. Track  Growth  –    UTMs   www.ThunderSEO.com @MoniqueTheGeek | #pubcon
  • 29. Share  Growth  –    Friendly  CompeCCon   www.ThunderSEO.com @MoniqueTheGeek | #pubcon
  • 31. “Knowledge is the first value of our company. Without reading and blogging, we don't grow, we don't add value to our community, and we can't make a difference in our clients' businesses.” Mackenzie Fogelson Owner & Fearless Leader - Mack Web Solutions www.ThunderSEO.com @MoniqueTheGeek | #pubcon
  • 32. “My go-to team motivational method is in the form of a pump up speech. When it comes to motivating a group of people to contribute to something collective, I have found it is important to emphasize impact. People need to feel like what they do gets noticed and matters, same holds true for what they don't do. Sometimes they have to be "get in the game" talks. In my experience when the team I lead sees how much I care, when I use my own struggles and failures to relate to what they are experiencing, this tends to hit home.” Brittan Bright Director of Client Strategy - iAcquire www.ThunderSEO.com @MoniqueTheGeek | #pubcon
  • 33. “Whatever's going on in the industry, we always end up talking about it while playing darts, eating lunch, drinking beer, etc. and my constant refrain is "That would be a good blog post." Sometimes it just takes looking at it in a new way to realize the potential." Courtney Seiter Community Manager - Raven Tools www.ThunderSEO.com @MoniqueTheGeek | #pubcon
  • 34. “I find it really helpful to have a physical calendar in the team's space with visual reminders for the whole team. If the calendar is not made public, people are generally more willing to disappoint themselves. But if you make it public, the whole team is expecting a post and no one wants to let their team down.” Bekka Palmer Magic Maker - Tattly www.ThunderSEO.com @MoniqueTheGeek | #pubcon
  • 35. “Be a nice pest. The squeaky wheel gets the grease, but no one likes the wheel very much. It's important to keep on top of people for blog posts, but be sure to also emphasize there is no pressure.” Mary Weinstein Director of Content - CPC Strategy www.ThunderSEO.com @MoniqueTheGeek | #pubcon
  • 36. “I send out a weekly Kahena AwesomeSauce email rounding up all the great things we do and some of the cooler projects and feedback we have gotten from clients.” Aaron Friedman Director of SEO - Kahena Digital Marketing www.ThunderSEO.com @MoniqueTheGeek | #pubcon
  • 37. “We actually require those on our search and social teams to blog once a month as part of their employee development. When someone's post does well, whether it's a mention by someone super cool, a great comment, or just a lot of shares, we'll send out a company-wide email congratulating them and showcasing why their post did well.” Casie Gillette Director of Online Marketing - KoMarketing Associates www.ThunderSEO.com @MoniqueTheGeek | #pubcon
  • 38. “Feedback gives contributors the confidence to keep going and makes them less afraid to run new ideas by you. So if you genuinely like something, make sure you let them know and don't be hesitant to share, not just like. Likes are cheap and easy, but I feel like sharing and writing even a sentence to go along with it shows that you give a damn.” Kiran Umapathy Right-Hand Man - Holiday Matinee www.ThunderSEO.com @MoniqueTheGeek | #pubcon
  • 39. If  All  Else  Fails…   Try  One  of  These  Methods   www.ThunderSEO.com @MoniqueTheGeek | #pubcon
  • 40. DOWNLOAD Q  &  A   this presentation bit.ly/motivatingmasses monique@thunderseo.com @moniquethegeek linkd.in/mpouget thunderseo.com/blog MONIQUE POUGET Director of Content Strategy www.ThunderSEO.com @MoniqueTheGeek | #pubcon