Why Costco Is Destroying Its Competition - 3 Marketing Lessons YOU Can Use

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How has Cotsco grown continuously WHILE ALSO maintaining its reputation as one of the most admired companies in the world? In this SlideShare, you'll learn 3 marketing lessons from Costco that you can implement right away in your business.

Business

Why Costco Is Destroying Its
Competition - 3 Marketing
Lessons YOU Can Use

Costco has climbed over the
years to #15 on Fortune 500
Proof of their success:

3 Marketing
Lessons from
Lesson 1 - collect data

3 Marketing
Lessons from
Lesson 1 - collect data
Costco studies what you
buy and when you buy it

3 Marketing
Lessons from
Costco studies what you
buy and when you buy it
What if your company doesn’t
have a membership
program?
Lesson 1 - collect data

3 Marketing
Lessons from
1.) ASK your customers
why they chose you
Lesson 1 - collect data
What if your company doesn’t
have a membership
program?

3 Marketing
Lessons from
2.) LISTEN to your
customers on social media
1.) ASK your customers
why they chose you
Lesson 1 - collect data
What if your company doesn’t
have a membership
program?

3 Marketing
Lessons from
Lesson 2 - offer LESS choices
Lesson 1 - collect data

3 Marketing
Lessons from
Lesson 2 - offer LESS choices
Wait…what?
Lesson 1 - collect data

3 Marketing
Lessons from
Lesson 2 - offer LESS choices
Lesson 1 - collect data
Only TWO kinds
of toothpaste
offered

3 Marketing
Lessons from
Lesson 2 - offer LESS choices
Lesson 1 - collect data
Implication -
Costco has already
done all of the hard
work for you

3 Marketing
Lessons from
Lesson 2 - offer LESS choices
Lesson 1 - collect data
Lesson 3 - offer assurances

3 Marketing
Lessons from
Lesson 2 - offer LESS choices
Lesson 1 - collect data
Lesson 3 - offer assurances
Guarantee
*Guarantee I actually believe
vs.

3 Marketing
Lessons from
Lesson 2 - offer LESS choices
Lesson 1 - collect data
Lesson 3 - offer assurances
*Guarantee I actually believe
Guarantee

3 Marketing
Lessons from
Lesson 2 - offer LESS choices
Lesson 1 - collect data
Lesson 3 - offer assurances
Summary:

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Why Costco Is Destroying Its Competition - 3 Marketing Lessons YOU Can Use

1. Why Costco Is Destroying Its Competition - 3 Marketing Lessons YOU Can Use

2. Costco has climbed over the years to #15 on Fortune 500 Proof of their success:

3. 3 Marketing Lessons from Lesson 1 - collect data

4. 3 Marketing Lessons from Lesson 1 - collect data

5. 3 Marketing Lessons from Lesson 1 - collect data Costco studies what you buy and when you buy it

6. 3 Marketing Lessons from Costco studies what you buy and when you buy it What if your company doesn’t have a membership program? Lesson 1 - collect data

7. 3 Marketing Lessons from 1.) ASK your customers why they chose you Lesson 1 - collect data What if your company doesn’t have a membership program?

8. 3 Marketing Lessons from 2.) LISTEN to your customers on social media 1.) ASK your customers why they chose you Lesson 1 - collect data What if your company doesn’t have a membership program?

9. 3 Marketing Lessons from Lesson 2 - offer LESS choices Lesson 1 - collect data

10. 3 Marketing Lessons from Lesson 2 - offer LESS choices Wait…what? Lesson 1 - collect data

11. 3 Marketing Lessons from Lesson 2 - offer LESS choices Wait…what? Lesson 1 - collect data

12. 3 Marketing Lessons from Lesson 2 - offer LESS choices Lesson 1 - collect data Only TWO kinds of toothpaste offered

13. 3 Marketing Lessons from Lesson 2 - offer LESS choices Lesson 1 - collect data Implication - Costco has already done all of the hard work for you

14. 3 Marketing Lessons from Lesson 2 - offer LESS choices Lesson 1 - collect data Lesson 3 - offer assurances

15. 3 Marketing Lessons from Lesson 2 - offer LESS choices Lesson 1 - collect data Lesson 3 - offer assurances

16. 3 Marketing Lessons from Lesson 2 - offer LESS choices Lesson 1 - collect data Lesson 3 - offer assurances Guarantee *Guarantee I actually believe vs.

17. 3 Marketing Lessons from Lesson 2 - offer LESS choices Lesson 1 - collect data Lesson 3 - offer assurances *Guarantee I actually believe Guarantee

18. 3 Marketing Lessons from Lesson 2 - offer LESS choices Lesson 1 - collect data Lesson 3 - offer assurances Summary:

Why Costco Is Destroying Its Competition - 3 Marketing Lessons YOU Can Use

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