Building a purposeful website
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Know your audience and their needs/wants. Research problems they have and provide solutions. Build personas and get feedback from your network on ideas. The objective of your website should be to educate or entertain your audience. Test your website extensively with your target audience and outsiders to improve it.
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Building a purposeful website
- 1. Building a Purposeful Website By Nadeem Ahmad
- 2. Research. Plan. Execute. • Know what your audience needs/wants • Find a problem that they are having – present a solution • Be a bridge/connector/affiliate for a solution • Know exactly who your audience is • Build personas – Talk to your personas directly • Brainstorm ideas around your topic (dancing around the fire)
- 3. Research. Plan. Execute. • Attend a mastermind • Ask your immediate network – resources, opinions, test-runs etc. • Keep an eye on the competition • Stay ahead of your competition by… • Learn and understand the complete consumer lifecycle of your customer • Learn continuously, keep evolving
- 4. Research. Plan. Execute. • Know the objective of your website • Education or Entertainment • Perfect balance is: Edutainment • Before you are “X”. You are an agency. Think like one. (Gary V) • Define your call to actions • Segment your audience and your messages
- 5. Research. Plan. Execute. • One message does not serve everyone • With email marketing – you can segment your messages to the right audience • With automated reminders and follow ups you can free up your time to build relationships • Knowledge and information is free • Respect the email address • Give your best away first – Frank Kern
- 6. Research. Plan. Execute. • Define a purpose to your website – raise awareness, generate leads, build a mailing list, give away samples etc. • Have the right technology working for you • Have all the tools that you need – working together • Don’t try to reinvent the wheel – ask someone that has already done it. • Test, test and test
- 7. Research. Plan. Execute. • Back up, back up and back up • Split test – with your audience. Same product or service but different audience • Ask users to “break” your system – you’ll thank them later • Ask people outside your target audience. • Colors, design, layout is critical to the message you are trying to share.