Presentation made by Janette Toral last July 16 for a Unilab internal organization event. Blogged about it further at http://www.searchinfluencer.com/2012/09/dynamics-of-medicine-promotion-online.html
Becoming a Blog and Social Media EntrepreneurJanette Toral
Overview of Ateneo de Manila University and DigitalFilipino.com "Certified Blog and Social Media Entrepreneur Program" (http://www.digientrepreneur.com). Online class starts on June 13, 2012.
Becoming a Blog and Social Media EntrepreneurJanette Toral
Overview of Ateneo de Manila University and DigitalFilipino.com "Certified Blog and Social Media Entrepreneur Program" (http://www.digientrepreneur.com). Online class starts on June 13, 2012.
Ad Standards Council Digital Guidelines for Non-Regulated and Regulated Categ...Janette Toral
This policy takes effect on February 15, 2017. It covers paid, owned, earn content of advertiser and agencies whether in regulated or non-regulated categories.
iMediaWorks: Creating Digital Roadmaps for Brands Michelle Batten
Consumers are forcing brands to change their approach to consumer dialogue. Brands now need to create a new digital roadmap to reach and connect with their audience.
Future of Healthcare - IT Channel PerspectiveJay McBain
We all recognize that change is the new constant in the healthcare industry. With thousands of pages of regulations being drawn up each week, combined with an uncertain political climate and shifting demographics – this period of instability will have major ramifications on the IT business serving this customer segment.
Perhaps more dizzying are the rapid changes in medical science, patient outcomes, and the technology that is driving it. Trends such as pervasive computing devices at the point of care, ubiquitous connectivity driving home healthcare, cloud driven patient records, facility automation, as well as the security, management and compliance are driving exponential increases in the complexity of serving this market.
Taking a unique “predict the future and then work backwards” approach, Jay McBain, Senior Vice President of Autotask Corporation breaks down these trends and outlines opportunities for the IT Channel business to take advantage.
Social Media & The Brand - Project Sriracha (NYU)Pamela S.
After a 9-week long social media campaign, I gave this presentation in class. We were tasked with creating and executing a social media campaign of any of our choosing. I decided to go with something a little tongue in cheek and have a bit of fun with it - while learning the best practices of running a social media campaign along the way.
We were tasked with creating a brand new bottled water brand for GMs, as part of a case study. As a group, we applied the strategies/theories and learnings from the class to give our recommendation on what brand of bottled water to create from scratch.
As presented by Oren Todoros and Nancy Shapira-Aronovic. How to Integrate Traditional PR and Social Media (Beginners Techniques) Reach us @OrenTodoros - @nancyshapira
SEO talk by Janette Toral at Bringing Culture into Blogging 101 & SEO event at Yuchengco Museum. Organized by the Freelance Writers Guild of the Philippines and Yuchengco Museum last February 11, 2012.
E-Commerce and Social Media Use for SMEsJanette Toral
An overview on how e-commerce and social media can be used as a tool by small and medium business. Presented by Janette Toral to participants from Ministry of Trade Bhutan at
Ad Standards Council Digital Guidelines for Non-Regulated and Regulated Categ...Janette Toral
This policy takes effect on February 15, 2017. It covers paid, owned, earn content of advertiser and agencies whether in regulated or non-regulated categories.
iMediaWorks: Creating Digital Roadmaps for Brands Michelle Batten
Consumers are forcing brands to change their approach to consumer dialogue. Brands now need to create a new digital roadmap to reach and connect with their audience.
Future of Healthcare - IT Channel PerspectiveJay McBain
We all recognize that change is the new constant in the healthcare industry. With thousands of pages of regulations being drawn up each week, combined with an uncertain political climate and shifting demographics – this period of instability will have major ramifications on the IT business serving this customer segment.
Perhaps more dizzying are the rapid changes in medical science, patient outcomes, and the technology that is driving it. Trends such as pervasive computing devices at the point of care, ubiquitous connectivity driving home healthcare, cloud driven patient records, facility automation, as well as the security, management and compliance are driving exponential increases in the complexity of serving this market.
Taking a unique “predict the future and then work backwards” approach, Jay McBain, Senior Vice President of Autotask Corporation breaks down these trends and outlines opportunities for the IT Channel business to take advantage.
Social Media & The Brand - Project Sriracha (NYU)Pamela S.
After a 9-week long social media campaign, I gave this presentation in class. We were tasked with creating and executing a social media campaign of any of our choosing. I decided to go with something a little tongue in cheek and have a bit of fun with it - while learning the best practices of running a social media campaign along the way.
We were tasked with creating a brand new bottled water brand for GMs, as part of a case study. As a group, we applied the strategies/theories and learnings from the class to give our recommendation on what brand of bottled water to create from scratch.
As presented by Oren Todoros and Nancy Shapira-Aronovic. How to Integrate Traditional PR and Social Media (Beginners Techniques) Reach us @OrenTodoros - @nancyshapira
SEO talk by Janette Toral at Bringing Culture into Blogging 101 & SEO event at Yuchengco Museum. Organized by the Freelance Writers Guild of the Philippines and Yuchengco Museum last February 11, 2012.
E-Commerce and Social Media Use for SMEsJanette Toral
An overview on how e-commerce and social media can be used as a tool by small and medium business. Presented by Janette Toral to participants from Ministry of Trade Bhutan at
A presentation made by Janette Toral at the "Business Review: Highlights and Foresights" event last January 31, 2012 at AIM Acceed Conference Center. The event was organized by the Asian Centre for Enterprise Development (http://ascendph.com).
E-Commerce and Social Media Use in the Hotel IndustryJanette Toral
Presented by Janette Toral at the Hotel Sales and Marketing Association International Inc. (HSMA) membership meeting last August 18, 2011 at A. Venue Hotel, Makati Avenue, Makati City.
Youth's Role in Social Media and E-Commerce GrowthJanette Toral
A presentation given by Janette Toral encouraging the youth to form their start-ups serving the needs of their market last January 25 at Lingayen Pangasinan for the Creative Alliance Services ICT Seminar Series 2012.
Creating Award Winning Integrated Marketing CampaignsJanette Toral
Presentation made by Janette Toral at the Innovation Summit 2012 event of Norde International Distributors at Ang Bahay ng Alumni, University of the Philippines, Diliman, Quezon City last February 8, 2012.
We Need Data: Philippine Information Society Data Alliance Project Janette Toral
A discussant paper presented by Janette Toral at the National Statistical Coordination Board Meeting last January 18, 2012 in response to the "Formulation of the Philippine Society Development Program 2011-2017 - Chapter on Information Society Statistics".
Don't Talk, Just Blog: The idea of blogging as a way of lifeJanette Toral
A presentation and panel talk at Stratmark 2012 last July 31 at SM MOA Arena. This deck combines both talk of Janette Toral and panel discussion points of Tricia Gosingtian, Vanj Padilla, and Mark Joseph Delgado.
"60 Apps in 60 Minutes Redux: The Next 60 Apps You Need To Know."
Spotlight Session at the Special Libraries Association SLA 2012 conference in Chicago, update to last year's wildly successful session.
Co-presented with Scott Brown.
A presentation made at the Southern Tagalog Industrial Engineering Seminar last September 1, 2012 at University of the Philippines - Los Banos. The event is organized by the UPLB - Industrial Engineering Students Organization (UPLB-IESO). Download the clapping / wave video at https://vimeo.com/48651988
Digital Natives - Session 2 - Generic and Niche Social PlatformsBart Muskala
Generic social platforms, niche social platforms etc. What are they? Why do they attract so many people? And is social media marketing just hype, or is it something advertisers really should investigate? Do websites as we know them still make sense? And shouldn't all websites be able to filter content so that visitors only get what is relevant to them at the time?
Similar to E-Commerce as an Alternative Healthcare Channel (20)
The Exciting and Challenging Marketing Communication CareerJanette Toral
A presentation made by Janette Toral at PitchCon (November 12, 2022) on marketing communication as a concept and career.
But more specifically, a presentation on the fascinating challenge of becoming a marketing practitioner that answers the question: "What do marketing communication practitioners actually do?"
Key Talking Points:
* General introduction to the concept marketing communication
* A day-to-day timeline of what they do as marketing professionals
* Challenges of their profession
Common myths in the marketing profession debunked
* Overview of what Marketing and PR professionals do in their daily lives at work and outside it
* What's in it for aspirants considering pursuing a similar path
Web Research V2 - Virtual Assistance 101Janette Toral
Lesson 1 of 5 in the Basic Virtual Assistance 101 learning series tackling Web Research. Delivered by Janette Toral.
Sign-up to be included at http://www.bloggingfromhome.com/2018/04/free-basic-virtual-assistance-101.html
How Blockchain will change E-Commerce & Digital Marketing?Janette Toral
Janette Toral shared insights on the impact of blockchain on e-commerce and digital marketing last July 6, 2017 at Blockchain Summit Manila (Belmont Hotel, Makati City).
Ad Standards Council (Philippines) For Responsible Advertising Guidebook (as ...Janette Toral
Thank you IMMAP Ed Mapa and Aye Ubalde for sharing a copy of this guidebook that contains policy and guidelines being observed by the council including Manual of Procedures, Code of Ethics, and Frequently Asked Questions.
Digital Guidelines for Non-Regulated Categories and Regulated CategoriesJanette Toral
Ad Standards Council digital rules that covers:
1. Sponsored or paid blog posts and testimonials in the form of posts / comments..
2. Ads paid in Google, Adwords, Facebook banners, etc.
3. Owned content.
These will be implemented on February 15, 2017.
E-Commerce in the Philippines 2016-2017Janette Toral
A webinar presentation delivered by Janette Toral last December 19, 2016 as part of her E-Commerce & Digital Marketing Mentoring Program for MSMEs (http://www.ecomsummit.asia/mentoring) Full blog post article about this topic at http://digitalfilipino.com/e-commerce-in-the-philippines-2016/
Digital Influencers Panel: Travel & Tourism Internet User Survey 1st editionJanette Toral
Survey done last May 1 to 15, 2016 by Janette Toral. This is part of her initiative in forming a Digital Influencers Panel.
To get a copy of the 2nd edition, join the survey at https://goo.gl/forms/UMZjAF8dyxBJ6yhg1
The updated report will be presented at the E-Commerce Entrepreneurs Summit this January 2017 as part of the "State of E-Commerce in the Philippines Multi-Sectorial Report". Details at http://www.ecomsummit.asia
When doing business online, entrepreneurs need to know about the Philippines E-Commerce Law or Republic Act 8792. Making sure their systems and processes are compliant. Know about the legal accountabilities indicated in the law.
Learn more at
http://ecommercebootcamp.digitalfilipino.com/lesson/the-e-commerce-law/
Read the full text at
http://digitalfilipino.com/the-philippines-e-commerce-law-republic-act-no-8792/
Protect the Thresher Shark Briefing #PHSayYes #WorldSayYesJanette Toral
Let us join the petition asking the Philippines delegation to CITES to vote YES in protecting the endangered thresher shark - pushing for its inclusion in the "Convention on the International Trade in Endangered Species of Wild Fauna and Flora" appendix II. You can join the appeal at https://www.change.org/p/philippines-vote-yes-for-threshers
This briefing was given by AA Yaptinchay of Marine Wildlife Watch of the Philippines (https://www.facebook.com/marinewildlifewatchofthephilippines/) last September 2 at the Bloggers Advocacy Briefing organized by Janette Toral.
The 4th Strategic Recruitment and Talent Selection SummitJanette Toral
Janette Toral will be one of the resource persons in "The 4th Strategic Recruitment and Talent Selection Summit" to talk on "Best Practices in Recruitment in HyperGrowth Organizations" this April 26 and 27, 2016 at The Pan Pacific Hotel Manila. Call Indu Inferentia Management Consultancy at tel: 506.0064 966.0449, 624.9233, 0917.551.6528, 0917.551.6582 for inquiries.
Developing a Full E-Commerce Business (March 31 Training Flyer)Janette Toral
I am glad to support the Department of Trade and Industry and Philippine Trade Training Center in conducting this training in partnership with several industry players focused on:
@ E-Commerce Marketplace - vendor accreditation
@ E-Commerce Shop - online store creation
@ Payment Provider - accept payments online
@ Mobile Payment provider - accept credit / debit / mobile payments through a mobile device.
Access to this training will be given to 35 MSMEs for free who will be able to submit the requirements as indicated. I hope you can participate.
The Bangko Sentral ng Pilipinas is pushing for the passage of the Payment Systems Act that aims to provide supervision and regulation on payment systems in the Philippines.
National Retail Payment System and the Philippine E-Commerce RoadmapJanette Toral
Brief document about the National Retail Payment System (NRPS) as presented during the Philippines E-Commerce Roadmap launch last February 2, 2016. The NRPS is a policy and regulatory framework that aims to establish a safe, efficient, reliable and affordable retail payment system in the Philippines.
Tax Guidelines for E-Commerce EntrepreneursJanette Toral
Presented by Atty. Elenita B. Quimosing, Chief of Staff, Office of the Deputy Commissioner-Operations Group - Bureau of Internal Revenue last February 23, 2016 during the BIR Consultation on E-Commerce Taxation forum.
Philippine Roadmap for Digital Startups 2015 and BeyondJanette Toral
Document was launched at Geeks on a Beach (August 20, 2015) for public discussion. An initiative led by the Department of Science and Technology - Information and Communications Technology Office (DOST-ICTO).
Its action areas include:
1. Intellectual Property Rights
2. Internet Infrastructure
3. Science Parks and Innovation Hubs 4. Legislation/Policy
5. Grassroots Activities
6. Funding and Investment
7. Umbrella Organization
8. Research and Development
9. Education
10. Open-sourced Information
11. Collaboration
12. Government Role
The Philippine Competition Law was ratified into law last July 21, 2015. In the Philippines E-Commerce Roadmap, this law was deemed as a critical component in resolving Internet connectivity challenges on a long-term as it provides legal remedies for unfair competition that puts consumers in cost and service disadvantage. Salient features of the law can be found at http://digitalfilipino.com/salient-features-of-republic-act-10667-philippine-competition-act/
Ozempic: Preoperative Management of Patients on GLP-1 Receptor Agonists Saeid Safari
Preoperative Management of Patients on GLP-1 Receptor Agonists like Ozempic and Semiglutide
ASA GUIDELINE
NYSORA Guideline
2 Case Reports of Gastric Ultrasound
New Drug Discovery and Development .....NEHA GUPTA
The "New Drug Discovery and Development" process involves the identification, design, testing, and manufacturing of novel pharmaceutical compounds with the aim of introducing new and improved treatments for various medical conditions. This comprehensive endeavor encompasses various stages, including target identification, preclinical studies, clinical trials, regulatory approval, and post-market surveillance. It involves multidisciplinary collaboration among scientists, researchers, clinicians, regulatory experts, and pharmaceutical companies to bring innovative therapies to market and address unmet medical needs.
TEST BANK for Operations Management, 14th Edition by William J. Stevenson, Ve...kevinkariuki227
TEST BANK for Operations Management, 14th Edition by William J. Stevenson, Verified Chapters 1 - 19, Complete Newest Version.pdf
TEST BANK for Operations Management, 14th Edition by William J. Stevenson, Verified Chapters 1 - 19, Complete Newest Version.pdf
Prix Galien International 2024 Forum ProgramLevi Shapiro
June 20, 2024, Prix Galien International and Jerusalem Ethics Forum in ROME. Detailed agenda including panels:
- ADVANCES IN CARDIOLOGY: A NEW PARADIGM IS COMING
- WOMEN’S HEALTH: FERTILITY PRESERVATION
- WHAT’S NEW IN THE TREATMENT OF INFECTIOUS,
ONCOLOGICAL AND INFLAMMATORY SKIN DISEASES?
- ARTIFICIAL INTELLIGENCE AND ETHICS
- GENE THERAPY
- BEYOND BORDERS: GLOBAL INITIATIVES FOR DEMOCRATIZING LIFE SCIENCE TECHNOLOGIES AND PROMOTING ACCESS TO HEALTHCARE
- ETHICAL CHALLENGES IN LIFE SCIENCES
- Prix Galien International Awards Ceremony
NVBDCP.pptx Nation vector borne disease control programSapna Thakur
NVBDCP was launched in 2003-2004 . Vector-Borne Disease: Disease that results from an infection transmitted to humans and other animals by blood-feeding arthropods, such as mosquitoes, ticks, and fleas. Examples of vector-borne diseases include Dengue fever, West Nile Virus, Lyme disease, and malaria.
Pulmonary Thromboembolism - etilogy, types, medical- Surgical and nursing man...VarunMahajani
Disruption of blood supply to lung alveoli due to blockage of one or more pulmonary blood vessels is called as Pulmonary thromboembolism. In this presentation we will discuss its causes, types and its management in depth.
Recomendações da OMS sobre cuidados maternos e neonatais para uma experiência pós-natal positiva.
Em consonância com os ODS – Objetivos do Desenvolvimento Sustentável e a Estratégia Global para a Saúde das Mulheres, Crianças e Adolescentes, e aplicando uma abordagem baseada nos direitos humanos, os esforços de cuidados pós-natais devem expandir-se para além da cobertura e da simples sobrevivência, de modo a incluir cuidados de qualidade.
Estas diretrizes visam melhorar a qualidade dos cuidados pós-natais essenciais e de rotina prestados às mulheres e aos recém-nascidos, com o objetivo final de melhorar a saúde e o bem-estar materno e neonatal.
Uma “experiência pós-natal positiva” é um resultado importante para todas as mulheres que dão à luz e para os seus recém-nascidos, estabelecendo as bases para a melhoria da saúde e do bem-estar a curto e longo prazo. Uma experiência pós-natal positiva é definida como aquela em que as mulheres, pessoas que gestam, os recém-nascidos, os casais, os pais, os cuidadores e as famílias recebem informação consistente, garantia e apoio de profissionais de saúde motivados; e onde um sistema de saúde flexível e com recursos reconheça as necessidades das mulheres e dos bebês e respeite o seu contexto cultural.
Estas diretrizes consolidadas apresentam algumas recomendações novas e já bem fundamentadas sobre cuidados pós-natais de rotina para mulheres e neonatos que recebem cuidados no pós-parto em unidades de saúde ou na comunidade, independentemente dos recursos disponíveis.
É fornecido um conjunto abrangente de recomendações para cuidados durante o período puerperal, com ênfase nos cuidados essenciais que todas as mulheres e recém-nascidos devem receber, e com a devida atenção à qualidade dos cuidados; isto é, a entrega e a experiência do cuidado recebido. Estas diretrizes atualizam e ampliam as recomendações da OMS de 2014 sobre cuidados pós-natais da mãe e do recém-nascido e complementam as atuais diretrizes da OMS sobre a gestão de complicações pós-natais.
O estabelecimento da amamentação e o manejo das principais intercorrências é contemplada.
Recomendamos muito.
Vamos discutir essas recomendações no nosso curso de pós-graduação em Aleitamento no Instituto Ciclos.
Esta publicação só está disponível em inglês até o momento.
Prof. Marcus Renato de Carvalho
www.agostodourado.com
New Directions in Targeted Therapeutic Approaches for Older Adults With Mantl...i3 Health
i3 Health is pleased to make the speaker slides from this activity available for use as a non-accredited self-study or teaching resource.
This slide deck presented by Dr. Kami Maddocks, Professor-Clinical in the Division of Hematology and
Associate Division Director for Ambulatory Operations
The Ohio State University Comprehensive Cancer Center, will provide insight into new directions in targeted therapeutic approaches for older adults with mantle cell lymphoma.
STATEMENT OF NEED
Mantle cell lymphoma (MCL) is a rare, aggressive B-cell non-Hodgkin lymphoma (NHL) accounting for 5% to 7% of all lymphomas. Its prognosis ranges from indolent disease that does not require treatment for years to very aggressive disease, which is associated with poor survival (Silkenstedt et al, 2021). Typically, MCL is diagnosed at advanced stage and in older patients who cannot tolerate intensive therapy (NCCN, 2022). Although recent advances have slightly increased remission rates, recurrence and relapse remain very common, leading to a median overall survival between 3 and 6 years (LLS, 2021). Though there are several effective options, progress is still needed towards establishing an accepted frontline approach for MCL (Castellino et al, 2022). Treatment selection and management of MCL are complicated by the heterogeneity of prognosis, advanced age and comorbidities of patients, and lack of an established standard approach for treatment, making it vital that clinicians be familiar with the latest research and advances in this area. In this activity chaired by Michael Wang, MD, Professor in the Department of Lymphoma & Myeloma at MD Anderson Cancer Center, expert faculty will discuss prognostic factors informing treatment, the promising results of recent trials in new therapeutic approaches, and the implications of treatment resistance in therapeutic selection for MCL.
Target Audience
Hematology/oncology fellows, attending faculty, and other health care professionals involved in the treatment of patients with mantle cell lymphoma (MCL).
Learning Objectives
1.) Identify clinical and biological prognostic factors that can guide treatment decision making for older adults with MCL
2.) Evaluate emerging data on targeted therapeutic approaches for treatment-naive and relapsed/refractory MCL and their applicability to older adults
3.) Assess mechanisms of resistance to targeted therapies for MCL and their implications for treatment selection
Title: Sense of Smell
Presenter: Dr. Faiza, Assistant Professor of Physiology
Qualifications:
MBBS (Best Graduate, AIMC Lahore)
FCPS Physiology
ICMT, CHPE, DHPE (STMU)
MPH (GC University, Faisalabad)
MBA (Virtual University of Pakistan)
Learning Objectives:
Describe the primary categories of smells and the concept of odor blindness.
Explain the structure and location of the olfactory membrane and mucosa, including the types and roles of cells involved in olfaction.
Describe the pathway and mechanisms of olfactory signal transmission from the olfactory receptors to the brain.
Illustrate the biochemical cascade triggered by odorant binding to olfactory receptors, including the role of G-proteins and second messengers in generating an action potential.
Identify different types of olfactory disorders such as anosmia, hyposmia, hyperosmia, and dysosmia, including their potential causes.
Key Topics:
Olfactory Genes:
3% of the human genome accounts for olfactory genes.
400 genes for odorant receptors.
Olfactory Membrane:
Located in the superior part of the nasal cavity.
Medially: Folds downward along the superior septum.
Laterally: Folds over the superior turbinate and upper surface of the middle turbinate.
Total surface area: 5-10 square centimeters.
Olfactory Mucosa:
Olfactory Cells: Bipolar nerve cells derived from the CNS (100 million), with 4-25 olfactory cilia per cell.
Sustentacular Cells: Produce mucus and maintain ionic and molecular environment.
Basal Cells: Replace worn-out olfactory cells with an average lifespan of 1-2 months.
Bowman’s Gland: Secretes mucus.
Stimulation of Olfactory Cells:
Odorant dissolves in mucus and attaches to receptors on olfactory cilia.
Involves a cascade effect through G-proteins and second messengers, leading to depolarization and action potential generation in the olfactory nerve.
Quality of a Good Odorant:
Small (3-20 Carbon atoms), volatile, water-soluble, and lipid-soluble.
Facilitated by odorant-binding proteins in mucus.
Membrane Potential and Action Potential:
Resting membrane potential: -55mV.
Action potential frequency in the olfactory nerve increases with odorant strength.
Adaptation Towards the Sense of Smell:
Rapid adaptation within the first second, with further slow adaptation.
Psychological adaptation greater than receptor adaptation, involving feedback inhibition from the central nervous system.
Primary Sensations of Smell:
Camphoraceous, Musky, Floral, Pepperminty, Ethereal, Pungent, Putrid.
Odor Detection Threshold:
Examples: Hydrogen sulfide (0.0005 ppm), Methyl-mercaptan (0.002 ppm).
Some toxic substances are odorless at lethal concentrations.
Characteristics of Smell:
Odor blindness for single substances due to lack of appropriate receptor protein.
Behavioral and emotional influences of smell.
Transmission of Olfactory Signals:
From olfactory cells to glomeruli in the olfactory bulb, involving lateral inhibition.
Primitive, less old, and new olfactory systems with different path
Acute scrotum is a general term referring to an emergency condition affecting the contents or the wall of the scrotum.
There are a number of conditions that present acutely, predominantly with pain and/or swelling
A careful and detailed history and examination, and in some cases, investigations allow differentiation between these diagnoses. A prompt diagnosis is essential as the patient may require urgent surgical intervention
Testicular torsion refers to twisting of the spermatic cord, causing ischaemia of the testicle.
Testicular torsion results from inadequate fixation of the testis to the tunica vaginalis producing ischemia from reduced arterial inflow and venous outflow obstruction.
The prevalence of testicular torsion in adult patients hospitalized with acute scrotal pain is approximately 25 to 50 percent
1. E-‐Commerce
as
an
Alterna0ve
Healthcare
Channel
Jane5e
Toral
h5p://www.digitalfilipinoclub.com
2.
3.
4.
5.
6.
7.
8.
9.
10. Despite
this
stability,
overall
engagement
is
on
the
rise.
Social
networking
now
dominates…
Select
Monthly
Online
Ac/vi/es
(%)
2009
2010
2011
Visi0ng
Social
Networking
sites
51*
53
82
Search
58
76
80
Instant
messaging
63
68
69
Internet
Portal
54
73
67
Visi0ng
public
chat
rooms
54
67
65
Email
63
65
64
Played
games
online
53
45
54
Listen
to
songs
in
music
websites
-‐
-‐
45
Downloaded
or
uploaded
music
files
online
25
37
37
Shared/posted
something
online
that
you
created
15
24
36
Ac0vi0es
showing
significant
increase
at
95%
confidence
levels
between
2009
and
2011
*
Note.
The
2009
figure
for
social
networking
includes
community
groups
/forums
Base:
Past
month
Internet
users
aged
10+
across
Na0onal
Urban
Philippines
Source:
Yahoo!-‐Nielsen
Net
Index
2010,
2011
11. Help
me
belong…
Help
me
be
significant…
Source:
h5p://mobileyouth.org
12. Home,
Hangout,
Hideout
Study
the
market
where
they
are.
Monitor
our
audience.
Source:
h5p://mobileyouth.org
13. #
Prepare
for
the
sweet
spot
#
Home,
hangout,
hideout
h5p://business.manilastandardtoday.com/2012/03/28/tetangco-‐says-‐popula0on-‐will-‐bolster-‐
growth/
37. E-‐Commerce
as
an
Alterna0ve
Healthcare
Channel
• In
crea0ng
awareness.
– Go
for
volume.
• 50
exposures
is
s0ll
be5er
than
1.
• Online
in-‐sync
with
offline
efforts
work
best.
– Sustain
interest.
– Do
it
before
your
direct
/
indirect
compe0tors
take
your
customers
away.
38. E-‐Commerce
as
an
Alterna0ve
Healthcare
Channel
• Empower
leaders
– Community-‐based
management
systems.
– Use
online
/
offline
channels
to
communicate
with
leaders
and
retailers.
• Be
crea0ve
– The
right
model
is
s0ll
to
be
invented.
39. We
buy
with
emo0on
and
jus0fy
with
logic
Source:
h5p://mobileyouth.org