Gave this keynote talk at the Web & Social Media Marketing Congress (http://webmarketing.johncalubtraining.com/) organized by John Calub last July 21 at SMX Convention Center. Also used this keynote talk as an opportunity to give a tribute to my change master, Stephen Covey, by sharing 7 Habits of Highly Effective People and 8th Habit principles applied throughout the deck.

1. You,
Your
Wealth,
and
the
World
Wide
Web
Jane2e
Toral
h2p://www.digitalfilipinoclub.com
A
Tribute
to
my
change
master:
Stephen
Covey

2. The
importance
of
having
a
presence
on
WWW

3. Be
proacAve

4. #
Build
communiAes
Brains
on
Fire
Book
reference:

5. Social
Media
=
Interac=on

6. Status
of
Internet
in
the
Philippines
PenetraAon,
trends,
and
where
do
you
fit
in

7. Despite
this
stability,
overall
engagement
is
on
the
rise.
Social
networking
now
dominates…
Select
Monthly
Online
Ac=vi=es
(%)
2009
2010
2011
VisiAng
Social
Networking
sites
51*
53
82
Search
58
76
80
Instant
messaging
63
68
69
Internet
Portal
54
73
67
VisiAng
public
chat
rooms
54
67
65
Email
63
65
64
Played
games
online
53
45
54
Listen
to
songs
in
music
websites
-­‐
-­‐
45
Downloaded
or
uploaded
music
files
online
25
37
37
Shared/posted
something
online
that
you
created
15
24
36
AcAviAes
showing
significant
increase
at
95%
confidence
levels
between
2009
and
2011
*
Note.
The
2009
figure
for
social
networking
includes
community
groups
/forums
Base:
Past
month
Internet
users
aged
10+
across
NaAonal
Urban
Philippines
Source:
Yahoo!-­‐Nielsen
Net
Index
2010,
2011

8. Internet
usage
highest
amongst
upscale
under
30s…
Past
Month
Reach
(%)
Total
Age
Gender
SEC
Base:
Past
Month
Internet
Users
aged
10+
across
all
socio-­‐economic
classes
in
NaAonal
Urban
Philippines
Source:
Nielsen
media
Index
2009
Q1,
2010
Q1,
2011
Q1

9. …fuelled
by
their
appe=te
for
entertainment
content
Content
Preferences
on
Internet
Portals
(%)
Total
(T3B
%)
10-­‐19
(Index)
20-­‐29
(Index)
InternaAonal
music
68
114
91
Local
music
65
104
94
InteresAng
videos
or
photos
59
118
101
Games
56
108
94
Technology
and
gadgets
55
102
103
World
news
49
99
103
NaAonal/
Local
news
48
104
99
Entertainment
news
45
116
99
Lifestyle
45
95
118
Sports
45
104
93
Movies,
TV
or
Drama
reviews/guides
42
106
97
Business
news
38
90
84
City
guides
35
100
101
Travel
33
95
103
Finance
30
89
76
Traffic
updates
29
104
99
Base:
Past
Month
Internet
Users
aged
10+
across
all
socio-­‐economic
classes
in
NaAonal
Urban
Philippines
who
Have
visited
Internet
Portals
Source:
Yahoo!-­‐Nielsen
net
Index
2009,
2010
and
2011

10. The
importance
of
having
a
good
domain
name
…and
the
importance
of
security
your
domain
name

11. Begin
with
the
end
in
mind

13. Put
first
things
first

14. h2p://www.digitalfilipino.com

15. JaneTech.com
SearchInfluencer.com
Influen=alblogger.net
HomeBasedElite.com
SearchProfileIndex.com
Bloggingfromhome.com

16. Domain
names
• Pick
a
name
that
aptly
represents
your
product
or
service.
• Be
wary
of
enAAes
who
give
away
or
bundle
domain
names.
– Make
sure
you
have
full
control
of
your
domain
name.
– Make
sure
that
you
remain
to
be
its
owner
even
if
you
decide
to
cancel
the
web
hosAng
subscripAon.
• Go
for
a
longer
term
domain
name
payment.

17. Updates
on
status
of
e-­‐commerce
in
the
Philippines
…..and
how
you
can
profit
from
them

18. The
backdrop
to
e-­‐commerce
in
Philippines
Tradi=onal
Presence
of
High
reliance
on
IT
and
Banking
counterfeits
and
inter-­‐personal
infrastructure
trade
legacy
knock-­‐offs
rela=onships
“evolving”
Lack
of
‘accreditaAon
and
Buyers
need
Buyers
feel
Low
levels
of
guarantees'…
to
ensure
the
comfort,
confidence/
by
default
quality
by
dealing
with
trust
in
modern
trade
physical
known
transacAng
actually
inspecAon
vendors
online
encourages
desAnaAon
shopping
There
is
an
inherent
reluctance
to
“trade”
through
the
Internet

19. Online
transac=ng
remains
in
it’s
infancy
Online
Transac=ons
(%)
3
1
2010 2011
QuesAon:
Have
you
purchased
products
online
in
the
past
12
months…
payment
could
be
online
or
offline?
Base: Past month Internet users aged 10+ across National Urban Philippines
Source: Yahoo!-Nielsen Net Index 2011

20. Payments
largely
made
offline,
given
current
trust
and
comfort
levels
with
e-­‐payment
Payment
methods
(%)
Cash
(face
to
face)
53
Credit
card
36
Transfer
via
ATM/Bank
10
Internet
Banking
9
Deposited
cash
at
bank
branch
4
Online
accounts
such
as
Paypal
1
Cheque
1
Debit
card
1

21. Projected
e-­‐
commerce
revenue
in
the
Philippines
is
at
P5
billion
pesos
excluding
airline
bookings.
If
online
booking
included,
that
will
be
an
addiAon
of
esAmated
P17
billion.
(factoring
50%
of
Cebu
Pacific
sales
which
is
online)

23. h2p:/mulAply.com/marketplace

25. h2p://www.buyanihan.com

26. h2p://www.okayokay.com

27. h2p://www.reebonz.com

28. h2p://www.cashsense.com

29. Shopinstallment.com
Erick
Kalugdan
09178943492
erick@kalugdan.com

30. h2p://www.shopinas.com

31. Lenddo.com
Credit
score
based
on
quality
of
social
network
connecAons.

32. h2p://www.xend.com.ph

33. #
Prepare
for
the
sweet
spot
#
Home,
hangout,
hideout
h2p://business.manilastandardtoday.com/2012/03/28/tetangco-­‐says-­‐populaAon-­‐will-­‐bolster-­‐
growth/

34. Think
win-­‐win

35. Howtofascinate.com

36. Seek
first
to
understand,
then
to
be
understood

37. Help
me
belong…
Help
me
be
significant…
Source:
h2p://mobileyouth.org

38. Home,
Hangout,
Hideout
Study
the
market
where
they
are.
Monitor
our
audience.
Source:
h2p://mobileyouth.org

39. We
buy
with
emoAon
and
jusAfy
with
logic
Source:
h2p://mobileyouth.org

40. DisrupAve
Diva
• Social
tools
(product,
story,
usage
behaviors)
to
reclaim:
– Social
space
– Social
arrival
Source:
h2p://mobileyouth.org

41. Synergize

42. TV
PRINT
POS
CRM
digital
digital
digital
digital
social
social
social
social
game
game
game
game
mobile
mobile
mobile
mobile
Be
Useful
Changes
the
rules
of
engagement.

43. Sharpen
the
saw
• Physical
• Mental
• Spiritual

44. h2p://www.coachjimsaret.ph

45. Change
Masters
• Form
your
own
– Person-­‐to-­‐person
– Authors
– People
you
want
to
learn
from

46. Find
your
voice

50. Inspire
others
to
find
their
voices

51. h2p://www.digitalfilipinoclub.com

55. TV
PRINT
POS
CRM
digital
digital
digital
digital
social
social
social
social
game
game
game
game
mobile
mobile
mobile
mobile
Are
you
ready
to
embrace
the
WWW?

56. For
the
growth
of
e-­‐commerce
in
the
Philippines!
h2p://slideshare.net/jane2etoral
h2p://twi2er.com/digitalfilipino