The document discusses the concept of 'in-housing,' which refers to bringing functions or services within an organization's capabilities, highlighting its increasing adoption among brands. It emphasizes the benefits of in-housing, such as improved agility, security, cost-effectiveness, and alignment with business goals. The document also presents a 4D cooperation model with actionable steps for organizations to successfully implement in-housing strategies.

1. Demystifying
In-housing
Leo McIntosh
©2019 DQ&A. ©2019 JOYSTICK. ©2019 NMPi. ALL RIGHTS RESERVED.

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1 Times of Change.
2 What is “In-housing”?
3 Breaking down in-housing.
4 How to Succeed.
Agenda

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Times of Change.
1

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“IN-HOUSING”

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More brands are in-housing.
Adoption is increasing

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There are many
benefits.
Agility
Evolving with
opportunities
Security
Alignment
with your
business
Taking control
Cost-
effectiveness

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What is
“in-housing”?
2

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To bring functions or services
into your organisation’s
capabilities.
In-house [in-hous]
verb, In-house, In-housed, In-housing

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It can all be a bit intimidating...

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Breaking down
in-housing.
3

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It is easier than you may
think.

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Your level of in-housing can vary.
Flexibility
In-housing

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Your level of in-housing can vary.
Flexibility
Technology
In-housing technology that
can be used to improve your
media performance
DataPeople Strategy
Understanding how data can
supercharge your marketing,
and integrating business
data, to improve performance
through insight.
Upskilling or evolving team
infrastructure to execute
best-in-class marketing , and
set foundations for success
Collaboration on achieving
and exceeding business
objectives, through insights
from all available sources
In-housing

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People

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Technology

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Data

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Strategy

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How to Succeed.
4

19. Our clear & actionable 4D cooperation model.
Discover Design Deploy Develop
Establish a clear,
objective picture of your
organization’s goals.
Develop a fitting solution
to successfully achieve
the project goal.
Expert implementation of the
blueprint document, across
technology, people, media and
creative.
A roadmap for ongoing
support to drive deeper digital
marketing innovation.
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Actionable Audit Blueprint Roll out Innovation Roadmap

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Don’t be overwhelmed, be excited!
1
Start with a plan
2
Be open to opportunities and advice
3
Where do you go from here?
What’s next?

21. Thank you.
Sli.do #nmpignite
Leo McIntosh
Managing Consultant
leo.mcintosh@dqna.com
+44 207 186 2223
DQ&A London
Level 3, Suncourt
House, 18-26 Essex
Road, London N1 8LN