The document discusses Hytch, a company that uses cash incentives to motivate people to use shared transportation options. It aims to understand and influence mobility decisions. Hytch rewards desirable behaviors like ridesharing to encourage their repetition. The platform allows users to see their impact, invite others, and earn points that can be cashed out. Hytch has experienced rapid growth, going from zero users to facilitating over 2.7 million shared miles in just 5 months. It benefits sponsors by helping them achieve marketing goals and communities by reducing emissions and congestion.

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Perspective on Mobility
Travel from point A to point B is changing, driven by a series of
converging technological and social trends: the rapid growth of
carsharing and ridesharing; the increasing viability of electric
and alternative powertrains; new, lightweight materials; and
the growth of connected and, ultimately, autonomous vehicles.
The result is the emergence of a new ecosystem of mobility
that could offer faster, cheaper, cleaner, safer, more efficient,
and more customized travel.
Future of Mobility Overview
Nov 16, 2017

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Hytch Strategic Objective
Identify, connect and motivate
people using cash incentives as a tool to
understand and influence
mobility decisions in the shared economy.

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Rewards work.
“That which is rewarded is repeated.” – B.F. Skinner
The fastest way to change
behavior is to REWARD that
which is desirable.
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How it works.
SEE YOUR IMPACTINVITE PARTICIPANTSTAP “LET’S HYTCH” EARN POINTS CASH OUT!

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1¢ Davidson, Williamson, Rutherford
The Value of Rewards Stacking & Multiple Sponsors
1¢ Davidson County
5¢ All of Middle Tennessee
4¢ Onin Staffing Employees
5¢ Maryland Farms, Hill Center Belle
Meade, & 1¢ Williamson County
5¢ Goodwill Employees
4¢ Nashville Predators Playoff Games

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The Value of Stacking Rewards
• Resilient Rewards: With Stacked Rewards, incentives are
not dependent on one sponsor. If a
sponsor ends the engagement, Hytch
has a user community that’s attractive
to many other partners. Rewards from
those sponsors are still available in the
area, tailored to meet their mobility or
marketing goals.
• Quickly Establish
Brand Identity:
Entering new markets with one or
more big brands encourages local
employers and regional brands to
participate. We can leverage those
existing networks for launch and to
benefit the big brand partner.

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What Do Sponsors Care About

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Sponsor Dashboard

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The Journey from Zero Users to
2.7 Million Shared Miles in 5 Months
22

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Trips by Day
22

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Rewarding Behavior that
Benefits Everyone
CHANGE THE CONVERSATION
We all want to be part of the solution, but it helps
to get some positive reinforcement to encourage
us along the way. That’s Hytch Rewards.
REDUCE OUR FOOTPRINT
More shared rides means fewer vehicles on the road.
This means less carbon emissions, cleaner air quality
and a healthier environment. Everyone wins.
PAY IT FORWARD
Hytch Rewards is designed to share. Each time we
invite a friend, neighbor, coworker to share a ride,
we multiply the benefits. Everyone gets rewarded.

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Empowering communities to be part of the solution.
Ignited by sponsors
Fueled by rewards
Launched within existing networks
Made to share
Inherently viral

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Advisory Board
Pierre Sacre
ABB
Dr. Craig Philip
Vanderbilt University
Thomas Brewer
Tennessee Tech
Michael McHorse
Daimler
Charles Apigian
MTSU Data Sciences
Institute
Jill Griffin
NYSE Board Director
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Leadership Team
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Recognized entrepreneur
and business development
expert. Mark has built,
developed and sold
dozens of companies. He
has been responsible for
helping scale global
companies and has an
extensive background in
marketing, sales and team
development.
Technology entrepreneur
who has built and
managed development
teams for more than 15
years. Shawn is a full
stack developer who also
possesses extensive
operational knowledge in
the startup world.
Marketing expert with a
background in user
growth, community
engagement, building
web sites and. Has
managed operational
teams as well as
marketing departments in
his career.
Shawn Chapman
Chief Technology
Officer
Mark Cleveland
CEO& Cofounder
David Kent
Vice President,
Marketing
Senior Fellow for
Governing Institute, advisor
to four governors, and
widely recognized authority
on performance
transformation and lean
management systems.
John is an entrepreneur
and author of Business at
the Speed of Now and
Government That Works.
John Bernard
Chief Operating
Officer

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Mark Cleveland, CEO
mark@hytch.me / 615.519.9294