SlideShare a Scribd company logo
Em Campbell-Pretty
Partner, Context Matters
@PrettyAgile
www.prettyagile.com
au.linkedin.com/in/ejcampbellpretty/
em@contextmatters.com.au
Jean Tabaka
Agile Fellow, Rally Software
@JeanTabaka
jtabaka.com
http://www.linkedin.com/in/jeantabaka
jtabaka@rallydev.com
CREATING AGILE TRIBES:
Herding CATs for Fun and
Customer Delight
Creating Agile Tribes: Herding CATs for Fun and Customer Delight
Creating Agile Tribes: Herding CATs for Fun and Customer Delight
FAST FORWARD….
Creating Agile Tribes: Herding CATs for Fun and Customer Delight
Creating Agile Tribes: Herding CATs for Fun and Customer Delight
“Birds flock, fish school, people tribe.”
- David Logan
DUNBAR’S NUMBER
SCALING AGILE
From an agile team…..
…..to an agile team of teams
Stage 1:
Life
sucks!
Stage 2:
My life
sucks!
Stage 3:
I’m great!
Stage 4:
We’re
great!
Stage 5:
Life’s
great!
5 STAGES OF TRIBAL CULTURE
Source: Tribal Leadership by David Logan
What do leaders look like in
each stage?
Creating Agile Tribes: Herding CATs for Fun and Customer Delight
Great leaders build great tribes.
- Warren Bennis
Dr. Bernard Amadei – University of Colorado
Creating Agile Tribes: Herding CATs for Fun and Customer Delight
Core values lie at the heart of the
organization’s identity, do not change
over time, and must already exist. In
other words, they cannot be contrived.
- Lencioni, The Advantage
Create
Your Own
Reality
Do what you love. Love what you do.
Pursue opportunities that ignite your passion and
that make business sense. Improve your job and
your community. Initiate.
Treat people with respect.
Build trusting relationships by making and
meeting your commitments. Embrace
differences, so great insights come to light.
Cultivate
Trust
& Respect
Live
Agile
Collaborate with your team.
Share responsibility for common goals. Deliver
something small quickly, and then build on it.
Learn, then adapt what you do to make it better.
Learn more.
Balance
Our
Lives
Work together to balance all aspects of
our lives – personal, work, community. We own
our choices and respect others’ decisions. We
all need to take care of ourselves, our families,
our customers, our company, and the planet for
the long term.
A tribe is a group of people connected
to one another, connected to a leader
and connected to an idea.
- Seth Godin
SHARED EXPERIENCE
“…vulnerability-based trust cannot be
achieved overnight. It requires shared
experiences over time…”
- Patrick Lencioni
http://www.prettyagile.com/2014/01/unity-day-creating-one-team-culture.html
COCKTAIL HOUR
9:00am 9:15am 930am
9:45am
When people share rhythms with others they
develop stronger emotional bonds and are
more likely to pitch in for the common good
- Bob Sutton, Scaling Excellence
http://www.prettyagile.com/2014/03/communication-cadence-heartbeat-of.html
IDENTITY
As people begin to act differently,
and as their identity evolves, it will
reinforce the new way of doing
things.
- Chip & Dan Heath, Switch
CELEBRATE AS A TRIBE NOT A TEAM
When you’ve celebrated moving
from 1 to 2, and then from 2 to 3,
you gain confidence that you can
make the next advance
- Chip & Dan Heath, Switch
THE CORPORATE SOCIAL RESPONSIBILITY TRIBE
Tribes need leadership.
- Seth Godin
Creating Agile Tribes: Herding CATs for Fun and Customer Delight
Creating Agile Tribes: Herding CATs for Fun and Customer Delight
Creating Agile Tribes: Herding CATs for Fun and Customer Delight
What role does leadership
play in tribal culture?
Creating Agile Tribes: Herding CATs for Fun and Customer Delight
AGILE TEAM OF AGILE LEADERS
“the only way to systematically ensure
that you have great people at every
level is to ensure that you have great
leaders at every level – leaders who
make the people around them better"
-  James Parker
CEO Southwest Airlines
http://www.prettyagile.com/2014/04/being-agile-team-of-agile-leaders.html
LEADING THROUGH VULNERABILITY
“Vulnerability is the last thing I
want you to see in me, and the
first thing I look for in you.”
- Brene Brown
http://www.prettyagile.com/2013/07/leading-through-vulnerability.html
What does vulnerability look
like?
Creating Agile Tribes: Herding CATs for Fun and Customer Delight
VISION
Having a compelling direction is a key
condition for team effectiveness…
- J. Richard Hackman, Leading Teams
If tribes are the most powerful vehicles
within companies, cultures are their
engines.
- David Logan
“Businesses often forget about the culture, and
ultimately, they suffer for it because you can't
deliver good service from unhappy
employees.“
– Tony Hsieh, CEO, Zappos
Creating a great culture is
more than just forced fun…
Creating Agile Tribes: Herding CATs for Fun and Customer Delight
We made it safe for what were already an
exceptional group of people to be their
exceptional selves at work.”
- Em Campbell-Pretty
FUN FOR FUN’S SAKE
How did it all end…
http://www.prettyagile.com/2014/05/time-to-catch-another-train.html
Creating Agile Tribes: Herding CATs for Fun and Customer Delight
I don’t assume what worked for me will work
for you, but I do want to inspire you as you
contemplate what and intentional culture of
joy could look like in your world.
- Richard Sheridan
Stage 5 […] language revolves around
infinite potential and how the group is
going to make history-not to be the
competitor, but because doing so will
make a global impact.
- David Logan
Creating Agile Tribes: Herding CATs for Fun and Customer Delight
Creating Agile Tribes: Herding CATs for Fun and Customer Delight
Creating Agile Tribes: Herding CATs for Fun and Customer Delight
Creating Agile Tribes: Herding CATs for Fun and Customer Delight
Creating Agile Tribes: Herding CATs for Fun and Customer Delight
Creating Agile Tribes: Herding CATs for Fun and Customer Delight
Creating Agile Tribes: Herding CATs for Fun and Customer Delight
PWYW
Our current experiment: Agilezen until August 31,
2014
Creating Agile Tribes: Herding CATs for Fun and Customer Delight
100% Matching donation to Code for America
The bottom line…
Creating Agile Tribes: Herding CATs for Fun and Customer Delight
Time for you to
create your agile tribe!
•  One person from each table collect one bag
•  In your table group, ensure everyone gets a t-
shirt
•  As a team, using the handout consider the
logos that represent possible values you share
•  On the count of 3, use your hands to flash the
value’s number with which you most resonate
•  Continue to vote until you reach an agreement
•  Definition of consensus – I can live with it AND
support it.
EXERCISE – TEAM IDENTITY
•  Using the fabric markers provided, draw the
logo you have selected for your team on the
sleeve of your t-shirt
EXERCISE – TEAM IDENTITY (7 minutes)
•  Each person should now draw on the front of
their t-shirt the symbol for our tribe
EXERCISE – TRIBE IDENTITY (7 minutes)
One more exercise….
•  Collect as many autographs as you can from
your new tribe on the back of your t-shirt
•  Continue collecting autographs throughout the
conference; you are a tribe!
CONTINUOUS EXERCISE - AUTOGRAPHS
eBook Deal of the Day
July 31, 2014
informit.com/deals
DRM-Free eBooks are provided in EPUB, PDF,
and MOBI formats – Good for all eReaders
and desktop
$19.99
Save $28.00 (58% off)
Share on Twitter!
#agile2014
@jeantabaka
@informit
informit.com/deals
www.rallydev.com" ©2014 Rally Software Development Corp "
Available for questions at the Rally
booth directly after this session !
Em Campbell-Pretty
Partner, Context Matters
@PrettyAgile
www.prettyagile.com
au.linkedin.com/in/ejcampbellpretty/
em@contextmatters.com.au
Jean Tabaka
Agile Fellow, Rally Software
@JeanTabaka
jtabaka.com
http://www.linkedin.com/in/jeantabaka
jtabaka@rallydev.com
THANK YOU!

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Creating Agile Tribes: Herding CATs for Fun and Customer Delight

  • 1. Em Campbell-Pretty Partner, Context Matters @PrettyAgile www.prettyagile.com au.linkedin.com/in/ejcampbellpretty/ em@contextmatters.com.au Jean Tabaka Agile Fellow, Rally Software @JeanTabaka jtabaka.com http://www.linkedin.com/in/jeantabaka jtabaka@rallydev.com CREATING AGILE TRIBES: Herding CATs for Fun and Customer Delight
  • 7. “Birds flock, fish school, people tribe.” - David Logan
  • 9. SCALING AGILE From an agile team….. …..to an agile team of teams
  • 10. Stage 1: Life sucks! Stage 2: My life sucks! Stage 3: I’m great! Stage 4: We’re great! Stage 5: Life’s great! 5 STAGES OF TRIBAL CULTURE Source: Tribal Leadership by David Logan
  • 11. What do leaders look like in each stage?
  • 13. Great leaders build great tribes. - Warren Bennis
  • 14. Dr. Bernard Amadei – University of Colorado
  • 16. Core values lie at the heart of the organization’s identity, do not change over time, and must already exist. In other words, they cannot be contrived. - Lencioni, The Advantage
  • 17. Create Your Own Reality Do what you love. Love what you do. Pursue opportunities that ignite your passion and that make business sense. Improve your job and your community. Initiate. Treat people with respect. Build trusting relationships by making and meeting your commitments. Embrace differences, so great insights come to light. Cultivate Trust & Respect Live Agile Collaborate with your team. Share responsibility for common goals. Deliver something small quickly, and then build on it. Learn, then adapt what you do to make it better. Learn more. Balance Our Lives Work together to balance all aspects of our lives – personal, work, community. We own our choices and respect others’ decisions. We all need to take care of ourselves, our families, our customers, our company, and the planet for the long term.
  • 18. A tribe is a group of people connected to one another, connected to a leader and connected to an idea. - Seth Godin
  • 19. SHARED EXPERIENCE “…vulnerability-based trust cannot be achieved overnight. It requires shared experiences over time…” - Patrick Lencioni http://www.prettyagile.com/2014/01/unity-day-creating-one-team-culture.html
  • 20. COCKTAIL HOUR 9:00am 9:15am 930am 9:45am When people share rhythms with others they develop stronger emotional bonds and are more likely to pitch in for the common good - Bob Sutton, Scaling Excellence http://www.prettyagile.com/2014/03/communication-cadence-heartbeat-of.html
  • 21. IDENTITY As people begin to act differently, and as their identity evolves, it will reinforce the new way of doing things. - Chip & Dan Heath, Switch
  • 22. CELEBRATE AS A TRIBE NOT A TEAM When you’ve celebrated moving from 1 to 2, and then from 2 to 3, you gain confidence that you can make the next advance - Chip & Dan Heath, Switch
  • 23. THE CORPORATE SOCIAL RESPONSIBILITY TRIBE
  • 28. What role does leadership play in tribal culture?
  • 30. AGILE TEAM OF AGILE LEADERS “the only way to systematically ensure that you have great people at every level is to ensure that you have great leaders at every level – leaders who make the people around them better" -  James Parker CEO Southwest Airlines http://www.prettyagile.com/2014/04/being-agile-team-of-agile-leaders.html
  • 31. LEADING THROUGH VULNERABILITY “Vulnerability is the last thing I want you to see in me, and the first thing I look for in you.” - Brene Brown http://www.prettyagile.com/2013/07/leading-through-vulnerability.html
  • 34. VISION Having a compelling direction is a key condition for team effectiveness… - J. Richard Hackman, Leading Teams
  • 35. If tribes are the most powerful vehicles within companies, cultures are their engines. - David Logan
  • 36. “Businesses often forget about the culture, and ultimately, they suffer for it because you can't deliver good service from unhappy employees.“ – Tony Hsieh, CEO, Zappos
  • 37. Creating a great culture is more than just forced fun…
  • 39. We made it safe for what were already an exceptional group of people to be their exceptional selves at work.” - Em Campbell-Pretty FUN FOR FUN’S SAKE
  • 40. How did it all end… http://www.prettyagile.com/2014/05/time-to-catch-another-train.html
  • 42. I don’t assume what worked for me will work for you, but I do want to inspire you as you contemplate what and intentional culture of joy could look like in your world. - Richard Sheridan
  • 43. Stage 5 […] language revolves around infinite potential and how the group is going to make history-not to be the competitor, but because doing so will make a global impact. - David Logan
  • 51. PWYW Our current experiment: Agilezen until August 31, 2014
  • 53. 100% Matching donation to Code for America
  • 56. Time for you to create your agile tribe!
  • 57. •  One person from each table collect one bag •  In your table group, ensure everyone gets a t- shirt •  As a team, using the handout consider the logos that represent possible values you share •  On the count of 3, use your hands to flash the value’s number with which you most resonate •  Continue to vote until you reach an agreement •  Definition of consensus – I can live with it AND support it. EXERCISE – TEAM IDENTITY
  • 58. •  Using the fabric markers provided, draw the logo you have selected for your team on the sleeve of your t-shirt EXERCISE – TEAM IDENTITY (7 minutes)
  • 59. •  Each person should now draw on the front of their t-shirt the symbol for our tribe EXERCISE – TRIBE IDENTITY (7 minutes)
  • 61. •  Collect as many autographs as you can from your new tribe on the back of your t-shirt •  Continue collecting autographs throughout the conference; you are a tribe! CONTINUOUS EXERCISE - AUTOGRAPHS
  • 62. eBook Deal of the Day July 31, 2014 informit.com/deals DRM-Free eBooks are provided in EPUB, PDF, and MOBI formats – Good for all eReaders and desktop $19.99 Save $28.00 (58% off) Share on Twitter! #agile2014 @jeantabaka @informit informit.com/deals
  • 63. www.rallydev.com" ©2014 Rally Software Development Corp " Available for questions at the Rally booth directly after this session !
  • 64. Em Campbell-Pretty Partner, Context Matters @PrettyAgile www.prettyagile.com au.linkedin.com/in/ejcampbellpretty/ em@contextmatters.com.au Jean Tabaka Agile Fellow, Rally Software @JeanTabaka jtabaka.com http://www.linkedin.com/in/jeantabaka jtabaka@rallydev.com THANK YOU!