The document provides an overview of search marketing and how to drive targeted traffic and build a brand. It discusses how Canadians use search engines and search engine basics. It then covers search engine marketing (SEM) and search engine optimization (SEO), explaining the difference between paid listings and organic listings. The document provides tips for improving SEO through factors like making pages crawlable, adding links, optimizing content and keywords. It also explains how paid search marketing works through pay-per-click advertising on search engines and provides steps for getting started with setting up campaigns on Yahoo search.
PHILIPPINE ONLINE GROUP BUYING:
A MARKETING RESEARCH STUDY
TO DETERMINE THE CUSTOMER PROFILE
Prepared by MBA students from the University of the Philippines, Diliman
Emakina Academy 5 - Know your audience - ExtenseoEmakina
How many surfers visit your website every day? What are their favorite sections? How can you turn a visitor into a lead, then in a client? Where are the hurdles to this conversion?
Our partner Extenseo will show the power of Search Engine Optimization and Keyword Buying to attract qualified audience through Google & friends.
All email marketing starts with looking at great competitive examples. Check out these email copywriting and email design examples from napkin marketing, a Toronto digital marketing and web design firm.
Write Your Business Roadmap: A comprehensive 6 step framework to create your business and marketing plan for the new year. By napkin marketing | digital marketing + web design
PHILIPPINE ONLINE GROUP BUYING:
A MARKETING RESEARCH STUDY
TO DETERMINE THE CUSTOMER PROFILE
Prepared by MBA students from the University of the Philippines, Diliman
Emakina Academy 5 - Know your audience - ExtenseoEmakina
How many surfers visit your website every day? What are their favorite sections? How can you turn a visitor into a lead, then in a client? Where are the hurdles to this conversion?
Our partner Extenseo will show the power of Search Engine Optimization and Keyword Buying to attract qualified audience through Google & friends.
All email marketing starts with looking at great competitive examples. Check out these email copywriting and email design examples from napkin marketing, a Toronto digital marketing and web design firm.
Write Your Business Roadmap: A comprehensive 6 step framework to create your business and marketing plan for the new year. By napkin marketing | digital marketing + web design
Features major direct marketing and advertising trend with long term impact, details the 7 profit drivers for insurance direct marketing and explores Web 2.0 opportunities for direct marketers.
You'll find out here how Inbound Marketing is a lead magnet and the right solution to increase your business visibility and e-reputation! Pycty will introduce you here the 8 mistakes you must no longer commit in your web marketing strategy.
The way people communicate, search for information, consume, has changed. Today, web marketing has to adapt. Opt for a relational marketing based on content marketing, social media strategy, SEO and lead nurturing.
In a few words: Pull Your Customers Toward You!
Discover here the conference Pycty gave at UBA.
Want to learn more: www.pycty.com
iStrategy Melbourne - Customer Relevance: The Next Frontier for Competitive A...iStrategy
The volume and complexity of digital data today often paralyses companies. With so much to be observed and so many insights to be generated, where should strategic marketers start? According to Jason Juma-Ross, Accenture's Australian Interactive lead, success lies not in generating the 'best' answer, but in getting to a better answer faster than your competitors. Here, he explains how customer relevance, delivered at scale and speed, is the next frontier for competitive advantage.
Nonprofit Websites: If You Build It, They Will Come … NOT!Joseph LaMountain
A website doesn’t generate traffic on its own. But search engine optimization (SEO) can help nonprofits quickly build a large audience online. Using SEO, the American College of Allergy, Asthma and Immunology increased search engine-directed traffic to its website by 192 percent, use of the website’s allergist referral tool by 72 percent, and time spent on the website by 38 percent.
SEO increases the relevance of your website in the eyes of popular search engines, and thus moves your site’s URL closer to the top of search engine results for the terms your audiences search for the most. SEO begins by developing content around the terms people use to find your content online. It also includes increased inbound links from other relevant websites, banner ads, minor design changes, and strategically placed advertising in search engine results for the keywords associated with your content. Using this approach, the American Orthopaedic Society for Sports Medicine achieved No. 1 Google rankings for the five most frequently searched phrases related to youth and sports injuries.
In this session we’ll discuss how SEO works and how nonprofit communications professionals use it to grow their online visibility. Speakers include Reingold Vice President Joseph LaMountain, Director of Web Design Jordan Sheckman, and Senior Digital Marketing Associate Brooks Lape.
iStrategy 2013, Sydney: Leveraging the last millisecondJason Juma-Ross
Digital media suffers from substantial decays in effectiveness over time. Despite this, the ROI often outstrips more traditional media, but for how long? Delivering relevance can provide a powerful tool for extending the life of a channel or campaign (and making it more effective in the first place). In this paper, we look at the challenges with identifying customer intent and matching this with real-time, relevant communications at enterprise scale. Demonstrations of ad verification and intelligent digital platform capabilities explore how relevance at scale can be delivered and the observed impacts on business outcomes.
DBS: State of the Industry with eXelate: Audience Targeting: What’s Working?Digiday
Audience targeting is a critical issue for digital marketers these days, especially with the overwhelming amount of big data that is available. Now marketers can get real-time insight into their most valuable consumers and the attributes that define them. With this intelligence, it is now possible to grow business through efficient targeting and ad spend. It is critical to understand what tactics marketers are currently using to target their audiences so we can figure out what’s working and what isn’t. Join eXelate as they present the findings from their joint survey with Digiday that asked hundreds of digital advertisers and agencies how they’re winning with audience targeting.
Presented by Anil Rathi at USC Marshall Grief Center for Entrepreneurial Leadership on November 1, 2012 in Los Angeles, CA for Corporate Entrepreneurship & Innovation class
11 AYP - You're Sending but Are You ConnectingSteve Drake
Discovering whether your communications are connecting with your intended audiences represents a key resource issue for YMCAs. This session focuses on the communications audit using case studies from the AYP and the YMCA of Metropolitan Washington.
According to new survey data from Constant Contact®, Inc., the challenge of attracting new supporters is keeping 64% of nonprofits up at night. While the Constant Contact 2012 Nonprofit Pulse Survey revealed nonprofit concerns related to cash flow and staff levels, it also revealed that 58 percent find social media marketing an effective marketing tool that can be deployed to address these concerns.
Features major direct marketing and advertising trend with long term impact, details the 7 profit drivers for insurance direct marketing and explores Web 2.0 opportunities for direct marketers.
You'll find out here how Inbound Marketing is a lead magnet and the right solution to increase your business visibility and e-reputation! Pycty will introduce you here the 8 mistakes you must no longer commit in your web marketing strategy.
The way people communicate, search for information, consume, has changed. Today, web marketing has to adapt. Opt for a relational marketing based on content marketing, social media strategy, SEO and lead nurturing.
In a few words: Pull Your Customers Toward You!
Discover here the conference Pycty gave at UBA.
Want to learn more: www.pycty.com
iStrategy Melbourne - Customer Relevance: The Next Frontier for Competitive A...iStrategy
The volume and complexity of digital data today often paralyses companies. With so much to be observed and so many insights to be generated, where should strategic marketers start? According to Jason Juma-Ross, Accenture's Australian Interactive lead, success lies not in generating the 'best' answer, but in getting to a better answer faster than your competitors. Here, he explains how customer relevance, delivered at scale and speed, is the next frontier for competitive advantage.
Nonprofit Websites: If You Build It, They Will Come … NOT!Joseph LaMountain
A website doesn’t generate traffic on its own. But search engine optimization (SEO) can help nonprofits quickly build a large audience online. Using SEO, the American College of Allergy, Asthma and Immunology increased search engine-directed traffic to its website by 192 percent, use of the website’s allergist referral tool by 72 percent, and time spent on the website by 38 percent.
SEO increases the relevance of your website in the eyes of popular search engines, and thus moves your site’s URL closer to the top of search engine results for the terms your audiences search for the most. SEO begins by developing content around the terms people use to find your content online. It also includes increased inbound links from other relevant websites, banner ads, minor design changes, and strategically placed advertising in search engine results for the keywords associated with your content. Using this approach, the American Orthopaedic Society for Sports Medicine achieved No. 1 Google rankings for the five most frequently searched phrases related to youth and sports injuries.
In this session we’ll discuss how SEO works and how nonprofit communications professionals use it to grow their online visibility. Speakers include Reingold Vice President Joseph LaMountain, Director of Web Design Jordan Sheckman, and Senior Digital Marketing Associate Brooks Lape.
iStrategy 2013, Sydney: Leveraging the last millisecondJason Juma-Ross
Digital media suffers from substantial decays in effectiveness over time. Despite this, the ROI often outstrips more traditional media, but for how long? Delivering relevance can provide a powerful tool for extending the life of a channel or campaign (and making it more effective in the first place). In this paper, we look at the challenges with identifying customer intent and matching this with real-time, relevant communications at enterprise scale. Demonstrations of ad verification and intelligent digital platform capabilities explore how relevance at scale can be delivered and the observed impacts on business outcomes.
DBS: State of the Industry with eXelate: Audience Targeting: What’s Working?Digiday
Audience targeting is a critical issue for digital marketers these days, especially with the overwhelming amount of big data that is available. Now marketers can get real-time insight into their most valuable consumers and the attributes that define them. With this intelligence, it is now possible to grow business through efficient targeting and ad spend. It is critical to understand what tactics marketers are currently using to target their audiences so we can figure out what’s working and what isn’t. Join eXelate as they present the findings from their joint survey with Digiday that asked hundreds of digital advertisers and agencies how they’re winning with audience targeting.
Presented by Anil Rathi at USC Marshall Grief Center for Entrepreneurial Leadership on November 1, 2012 in Los Angeles, CA for Corporate Entrepreneurship & Innovation class
11 AYP - You're Sending but Are You ConnectingSteve Drake
Discovering whether your communications are connecting with your intended audiences represents a key resource issue for YMCAs. This session focuses on the communications audit using case studies from the AYP and the YMCA of Metropolitan Washington.
According to new survey data from Constant Contact®, Inc., the challenge of attracting new supporters is keeping 64% of nonprofits up at night. While the Constant Contact 2012 Nonprofit Pulse Survey revealed nonprofit concerns related to cash flow and staff levels, it also revealed that 58 percent find social media marketing an effective marketing tool that can be deployed to address these concerns.
Attracting the Right Customer with Google Adwords: An Overview of Search, Dis...Adina Zaiontz
Take advantage of the Google Adwords ecosystem to promote your business and increase exposure to your target customer. An overview of Google Adwords, Google My Business, Google Display Ad Network (GDN), Google Retargeting and More.
The Ultimate Website Development RoadmapAdina Zaiontz
The 10 Step Guide to Building and Marketing a Sales-Driven Website.
Step 1: Research Competitors
Step 2: Make a List of Functional and Content Requirements.
Step 3: Assemble Team
Step 4: Wireframe
Step 5: Content Creation & Collection, Content Schedule
Step 6: Design
Step 7: Programming
Step 8: Beta
Step 9: Live Launch
Step 10: SEO & Maintenance