This document summarizes an initiative by IBM to analyze cricket data from the 2015 ODI World Cup and generate insights to share on social media. Key points: - IBM used analytics tools like their Impact Index engine and cognitive/natural language processing on large amounts of cricket data like match stats and social media posts to identify trends and moments. - Insights generated included the impact of players/teams per match, most discussed match topics, and sentiment analysis of brands mentioned on social media. - These insights were shared on social media in real-time, triggering conversations and reaching over 9 million people. - The document promotes IBM analytics capabilities for generating data-driven insights that can help other businesses.

1. Score
with
Data
Experience the power of IBM Analytics applied to
India’s most celebrated sport. And your brand.
SCORE WITH DATA?
The pitch is open.
Are you ready to

2. Unique Cricket Insights powered by IBM Analytics
and Cloud capabilities for the 2015 ODI World Cup
Score with Data
1.2billion fans
40
122
Prayers in
languages
years of ODI
WC history
2015ODI WORLD CUP
LOADS OF
DATA TO BE
ANALYSED!
ALL THIS
MEANS...
Innings
Toss
Centuries
Strike rate
Maidens
Wickets
Runs
to make and break
Records
One
Game

3. Fed into Insights Engine
powered by IBM Analytics
To create compelling
insights on players &
team performances
Compiled insights from social chatter
around Cricket ODI World Cup
With real-time data
visualisation shared on
social media on a
day-to-day basis
Triggering meaningful and
relevant conversations across
the country
Insights Engine
Data to Talk-of-the-Town
Gathered data generated by Wisden India

4. Behind the Scenes
Rave
Technology
Visualised the insight for
fan consumption
Impact score
of a team
and its
players on
a per match
basis
Insights
generated
IMPACT INDEX engine hosted on
SoftLayer
CognosAdopted the
process
Applied the cognitive way of doing
data mining, calculation and
correlation
1
Measuring the impact
of players & teams
5 Data Points for every impact
number Historical data of every
ODI played since 1877

5. Behind the Scenes 2
Cloudant Bluemix
Crawled Twitter for specific and
relevant hashtags to cover
moments from the match
Automated the process of getting tweets
from Twitter and generated much
talked-about moments for every match
Core Engine developed to
identify events from Twitter feed
3,000,000 tweets processed in
10-minute intervals on an
average two-match day
Making events
out of moments
Insights
generated
Most favored time
for discussions on
social media
Most talked
about topics after
every match

6. Behind the Scenes 3
Performed fine grained
temporal analytics around
events (like boundaries,
sixers & wickets)
Extracted social
insights in real-time
Text Analytics and
Natural Language
Processing
Data Curation and
Integration capabilities
Analysing
Social Media Sentiments
15,000,000 social media posts
per day were analysed
Scrutinised large social
content, and mimicked
human cognition and
learning behaviour to
calculate outcomes
Examined sentiments
across different
entities and identified
trending topics
Cognitive
Analytics
Social Media
Analytics
Insights
generated
...and more!
Top
brands
buzzing
Top
three
wickets
Top
three
batsmen

7. On Social Media
9,100,000
reach
Software developers
Engineers
Senior managers
Sales and Marketing
professionals
On Digital Media
Profiling Score with Data’s
Top Twitter Followers:
The final scorecard
for Score with Data
@Sanjay_Tripathy
Sanjay Tripathy,
SVP Marketing at HDFC LIFE
@Irelandcricket
Official Twitter Account of Cricket Ireland
@HDFCLIFE
HDFC Life Insurance Policy
Lighthouse Insights
India Tech Online
Cricket Fresh.in
Best Media Info
In the spotlight on:
Prominent Twitter Users
who engaged with us:
s

8. Discover the
Potential of
IBM Analytics
for Your Brand
IBM Analytics can help businesses across industries
make data-driven decision making to:
Increase
speed &
revenues
Align
with
strategy
Realise
cost-
efficiency
Synchronise
strategy
Improve
quality,
relevance &
competitiveness
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the Web at www.icm.com/legal/copytrade.shtml. ©International Business Machines Corporation 2015.