The document discusses trends in mobile user experience based on a presentation by Sushmita Dutt. It highlights features of the Samsung Galaxy S3 that improve human-device integration. It also examines trends like the shift to mobile web usage and emphasis on social media. The presentation covers innovations, challenges and how user experience must adapt to areas like customizable controls, touch interfaces and sensor technology.
The document discusses architecting user experience for smartphone products. It describes how smartphone user experience is context-driven and based on use cases and scenarios. It emphasizes understanding user context, goals, workflows, tasks and mental models to design intuitive and easy-to-use experiences. The document provides examples of smartphone interaction patterns and principles of usability, desirability and ease of use to optimize the user experience.
User Experience Portfolio. Sushmita DuttSushmita Dutt
A Portfolio of User Experience and Information Architecture work delivered to Global, Multinational companies for Digital Technology Products and Services. All rights reserved.
Connected Devices - Collaborative User ExperienceSushmita Dutt
We are now witnessing a trend in user behavior where user’s interactions with physical world and digital world overlap to create unique patterns of user experience in a collaborative world...
Exploring Digital landscape for Apple,Nike, Walmart UXSushmita Dutt
The document provides competitive benchmarking analyses of Apple, Nike, and Walmart.
For Apple, key points are that 90% of iPhone users stick with the brand for their next phone, though Samsung has improved brand retention. Apple stays competitive through strategic and innovative product user experience (UX).
For Nike, strategic UX focuses on bringing inspiration and innovation to every athlete. Nike's user-centric design earned it high innovation rankings.
For Walmart, strategic UX involves bringing together online, mobile, and social commerce with its 10,000 stores worldwide to create a seamless shopping experience anytime, anywhere for customers. Walmart has the largest Facebook presence.
The document also evaluates the
User definition and user journey poc ux with marketing approachSushmita Dutt
User Experience document on how to present to client a POC - proof of concept tying into the user flow key marketing points emphasizing the project goal - in this case it is digital transformation from a legacy system.
This document discusses the development of a mobile app concept for Tryg, a Danish insurance company. It begins with an introduction on the growing popularity of smartphones and mobile internet usage. It then discusses different types of mobile apps and considerations for achieving success, like solving problems for users. The document presents a concept for a "Tryg på Rejse" travel app that would provide insurance and travel assistance. It provides screenshots of prototype screens and discusses testing the concept. The benefits highlighted are improved customer experience and business outcomes for Tryg.
This paper looks beyond the mechanics of conventional web design to identify the differentiating factors for a good mobile offering. Specifically, this paper concentrates on mobile experience through smartphones and tablets, including bespoke apps and mobile browsing.
This document discusses why businesses should go mobile and adopt mobile solutions. It provides statistics showing the rapid growth of mobile usage and searches. It compares a regular website to a mobile-optimized website, highlighting how a mobile site provides a better user experience and functionality optimized for mobile. The document then discusses how AppVault provides state-of-the-art mobile solutions, including cutting-edge features, easy integration and updates, and fast loading times. It provides examples of companies already using AppVault's solutions and
The document discusses architecting user experience for smartphone products. It describes how smartphone user experience is context-driven and based on use cases and scenarios. It emphasizes understanding user context, goals, workflows, tasks and mental models to design intuitive and easy-to-use experiences. The document provides examples of smartphone interaction patterns and principles of usability, desirability and ease of use to optimize the user experience.
User Experience Portfolio. Sushmita DuttSushmita Dutt
A Portfolio of User Experience and Information Architecture work delivered to Global, Multinational companies for Digital Technology Products and Services. All rights reserved.
Connected Devices - Collaborative User ExperienceSushmita Dutt
We are now witnessing a trend in user behavior where user’s interactions with physical world and digital world overlap to create unique patterns of user experience in a collaborative world...
Exploring Digital landscape for Apple,Nike, Walmart UXSushmita Dutt
The document provides competitive benchmarking analyses of Apple, Nike, and Walmart.
For Apple, key points are that 90% of iPhone users stick with the brand for their next phone, though Samsung has improved brand retention. Apple stays competitive through strategic and innovative product user experience (UX).
For Nike, strategic UX focuses on bringing inspiration and innovation to every athlete. Nike's user-centric design earned it high innovation rankings.
For Walmart, strategic UX involves bringing together online, mobile, and social commerce with its 10,000 stores worldwide to create a seamless shopping experience anytime, anywhere for customers. Walmart has the largest Facebook presence.
The document also evaluates the
User definition and user journey poc ux with marketing approachSushmita Dutt
User Experience document on how to present to client a POC - proof of concept tying into the user flow key marketing points emphasizing the project goal - in this case it is digital transformation from a legacy system.
This document discusses the development of a mobile app concept for Tryg, a Danish insurance company. It begins with an introduction on the growing popularity of smartphones and mobile internet usage. It then discusses different types of mobile apps and considerations for achieving success, like solving problems for users. The document presents a concept for a "Tryg på Rejse" travel app that would provide insurance and travel assistance. It provides screenshots of prototype screens and discusses testing the concept. The benefits highlighted are improved customer experience and business outcomes for Tryg.
This paper looks beyond the mechanics of conventional web design to identify the differentiating factors for a good mobile offering. Specifically, this paper concentrates on mobile experience through smartphones and tablets, including bespoke apps and mobile browsing.
This document discusses why businesses should go mobile and adopt mobile solutions. It provides statistics showing the rapid growth of mobile usage and searches. It compares a regular website to a mobile-optimized website, highlighting how a mobile site provides a better user experience and functionality optimized for mobile. The document then discusses how AppVault provides state-of-the-art mobile solutions, including cutting-edge features, easy integration and updates, and fast loading times. It provides examples of companies already using AppVault's solutions and
The UX Awards are the first Awards to celebrate and honor exceptional UX and UX pros. The Awards are held annually in May with a rotating panel of 8 experts and partner support from NYC-CHI, IXDA NY, UXPA NY, Parsons the New School for Design and others.
The enclosed presentation is from the 2nd Annual UX Awards in May 2012.
Find out more or get on our mailing list at www.UserExperienceAwards.com or @UXAwards
The Mobile Evolution‚ Systems vs. Apps - Matthew DavidMobile March
The document discusses the evolution from a mobile revolution focused on devices and downloads to a mobile evolution focused on experience. It notes a shift from mobile access to "systems of engagement" that empower users. Key trends include advances in mobile technology, changing consumer usage patterns, workforce mobility needs, and competition from other companies adopting mobile capabilities. The presentation outlines seven essential elements of an effective mobile strategy and discusses how mobility is transforming enterprises through analytics, security, performance, and digital experiences across smart products, cars, PCs and mobile devices.
Open-RnD UX Labs focuses on building user experiences for Internet of Things devices. They conduct research on real world scenarios for interacting with physical devices and design UIs for embedded devices, mobile/web apps. Some of their projects include designing an athlete monitoring system, a smartwatch for activities like swimming, and a smart home system. They provide UX/UI design services for IoT, smart cities, and other industries.
The document describes the development of the eCase, a portable handheld device with a high-resolution liquid crystal on silicon (LCOS) display for accessing the internet and documents remotely. User focus groups helped determine that the ideal device would be small like a mobile phone but with a full-screen, high-quality display. The resulting eCase uses an SVGA resolution LCOS display, Intel StrongArm processor, and Microsoft Windows CE operating system to provide internet access, document viewing and synchronization in a portable form factor.
This document provides an overview of iOS application development, UI/UX design, and best practices. It discusses key concepts like what UX design is, the UX design process, navigation patterns for iOS apps, use of gestures and feedback, and layout guidelines. Application types like utility, productivity and immersive apps are reviewed along with an anatomy of iOS app structure. Device specifics for iPhone 5s and 4s are also summarized.
In our digital world, customer experiences are delivered primarily through the mobile. There are several compelling reasons why businesses should utilize this opportunity to build their brand.
This document discusses the growing dominance of smartphones and their impact on mobile behavior. It notes that smartphone penetration is increasing rapidly and will surpass feature phones by 2011 in the US. Smartphone usage and applications have led to greater mobile engagement with social media and content. The document provides guidelines for building brands in the mobile space, emphasizing creating experiences that respect mobile behaviors and developing work for each mobile medium's strengths. It stresses focusing on ideas that enhance brands rather than just demonstrating new technologies.
The document is the February 2011 issue of the News Online Xchange business newsletter from New Media Services. It provides updates on the company's products and services, including web and mobile apps. It discusses topics like what makes a good mobile app, top mobile apps for 2012, mobile apps for learning, and new products like MoBiGo and MoBiRomp for mobile content delivery and polling.
By all metrics, worldwide mobile usage eclipsed desktop in 2015. So why are you still designing your ecommerce site for desktop? In this essential workshop, we’ll explore how to create an intuitive, effective, responsive mobile experience for your customers. Learn how to optimize for different devices and operating systems, create concise navigation, make strong use of images, forms, and buttons, and employ powerful design cues to lead your customers from homepage to checkout.
MivaCon 2016, Thursday session 3.
In our !rst edition of the State of Mobile Advertising report, we take an in-depth look at the monetization of mobile advertising from four perspectives within the ad delivery value chain: Devices, Publishers, Ad Networks and Advertisers. This report is based on insights from the second quarter of 2012 and summarizes our experience gained as the world’s leading mobile ad platform serving more than 9,000 global customers, with more than 35 billion ad impressions per month and driving over $240 million (US) of revenue to mobile
publishers in 2011.
By Opera Software
This document summarizes Jesse James Garrett's framework for user experience design. It outlines five planes of design - strategy, scope, structure, skeleton, and surface - that provide a holistic approach to designing products with human experience and engagement as goals. Each plane addresses different aspects of design from user needs and objectives, to functional specifications, information architecture, interaction design, and finally sensory design. The framework emphasizes understanding users emotionally and psychologically to inspire passionate connections with the product.
The document discusses developing a mobile security strategy and outlines some of the operational risks associated with mobility including a lack of appropriate mobile policies and procedures, increased risk of unauthorized exposure of sensitive data through mobile devices, and the proliferation of mobile devices on networks without tracking or inventory capabilities. It also covers the mobile ecosystem and risk landscape, outlining four main categories of mobility risk: operational, technology and data protection, legal and regulatory, and infrastructure and device.
This document discusses the increasing adoption of mobile business intelligence (BI) solutions. It provides initial statistics on mobile device and mobile worker penetration rates. The benefits of mobile BI include accessibility of real-time data from any location, usability through personalized configurations, and enabling collaboration. There are two main forms of mobile BI - native apps for specific platforms and thin client web apps. While native apps provide richer experiences, web apps are easier to administer in heterogeneous environments.
To make the leap to enterprise mobility and enable disruptive change, businesses must overcome a host of organizational and technological challenges and prepare for the operational benefits that can be achieved along the way.
This document discusses Android design. It begins by introducing the speaker and outlining the agenda. It then discusses understanding the needs and context of users like persona Rex Lee. It explores Android design challenges related to factors like screen size and typography. It outlines Android design goals such as enchanting users, simplifying their lives, and making them amazing. It stresses focusing on essential use cases, emotional engagement, and taking advantage of mobile opportunities. The document also discusses the process of establishing shared goals, iterating and validating designs, and being user experience advocates.
Smartphones and tablets … constant connectivity and mobility … these devices and trends have a massive impact on the lives of every business and leisure traveler.
But what has the industry learned since the idea of the always-connected traveler became the norm?
Where are the next opportunities for the travel industry in the mobile space?
And, perhaps most important of all, what are the rapidly evolving expectations of on-the-go customers as they interact more with travel brands via mobile devices?
Panellists:
Bill Loller, vice president of mobile product management, Tealeaf, an IBM Company
Julie Ask, vice president and principal analyst, eBusiness and channel strategy professionals, Forrester Research Inc.
Maximize Enrollment, Engagement with a Multichannel Mobile StrategyKony, Inc.
The document discusses strategies for healthcare organizations to maximize patient enrollment, engagement, and retention through a multi-channel approach. It covers how healthcare reform is driving consumers to be more informed and seek information from multiple sources. The challenges of a multi-channel strategy are outlined, including supporting various devices, operating systems, and delivering a consistent experience. Effective multi-channel strategies are presented as key to acquiring and retaining members as well as improving member communication and self-service.
This document discusses technology choices for mobile apps from Future Platforms, a digital agency with over 11 years of experience developing mobile apps across 6 platforms. It summarizes Future Platforms' experience and awards, their process focused on quality, and partnerships with Nokia and Microsoft. It then discusses considerations for technology choices like target platforms, cost of ownership, infrastructure, and implementation options like mobile sites, hybrid apps, and native apps. The key message is that there is no single solution and organizations should start with one approach and measure and adapt based on the user experience and reaching their mobile audience.
The document discusses delivering exceptional web experiences through IBM's Customer Experience Suite. It highlights features such as creating dynamic websites, enabling social features, delivering personalized experiences across channels, integrating systems, and using analytics to improve decisions. The suite aims to improve customer engagement and maximize business results.
The document discusses delivering exceptional web experiences through IBM's Customer Experience Suite. It highlights features such as creating dynamic websites, enabling social features, delivering personalized experiences across channels, integrating systems, and using analytics to improve decisions. The suite aims to improve customer engagement and maximize business results.
The UX Awards are the first Awards to celebrate and honor exceptional UX and UX pros. The Awards are held annually in May with a rotating panel of 8 experts and partner support from NYC-CHI, IXDA NY, UXPA NY, Parsons the New School for Design and others.
The enclosed presentation is from the 2nd Annual UX Awards in May 2012.
Find out more or get on our mailing list at www.UserExperienceAwards.com or @UXAwards
The Mobile Evolution‚ Systems vs. Apps - Matthew DavidMobile March
The document discusses the evolution from a mobile revolution focused on devices and downloads to a mobile evolution focused on experience. It notes a shift from mobile access to "systems of engagement" that empower users. Key trends include advances in mobile technology, changing consumer usage patterns, workforce mobility needs, and competition from other companies adopting mobile capabilities. The presentation outlines seven essential elements of an effective mobile strategy and discusses how mobility is transforming enterprises through analytics, security, performance, and digital experiences across smart products, cars, PCs and mobile devices.
Open-RnD UX Labs focuses on building user experiences for Internet of Things devices. They conduct research on real world scenarios for interacting with physical devices and design UIs for embedded devices, mobile/web apps. Some of their projects include designing an athlete monitoring system, a smartwatch for activities like swimming, and a smart home system. They provide UX/UI design services for IoT, smart cities, and other industries.
The document describes the development of the eCase, a portable handheld device with a high-resolution liquid crystal on silicon (LCOS) display for accessing the internet and documents remotely. User focus groups helped determine that the ideal device would be small like a mobile phone but with a full-screen, high-quality display. The resulting eCase uses an SVGA resolution LCOS display, Intel StrongArm processor, and Microsoft Windows CE operating system to provide internet access, document viewing and synchronization in a portable form factor.
This document provides an overview of iOS application development, UI/UX design, and best practices. It discusses key concepts like what UX design is, the UX design process, navigation patterns for iOS apps, use of gestures and feedback, and layout guidelines. Application types like utility, productivity and immersive apps are reviewed along with an anatomy of iOS app structure. Device specifics for iPhone 5s and 4s are also summarized.
In our digital world, customer experiences are delivered primarily through the mobile. There are several compelling reasons why businesses should utilize this opportunity to build their brand.
This document discusses the growing dominance of smartphones and their impact on mobile behavior. It notes that smartphone penetration is increasing rapidly and will surpass feature phones by 2011 in the US. Smartphone usage and applications have led to greater mobile engagement with social media and content. The document provides guidelines for building brands in the mobile space, emphasizing creating experiences that respect mobile behaviors and developing work for each mobile medium's strengths. It stresses focusing on ideas that enhance brands rather than just demonstrating new technologies.
The document is the February 2011 issue of the News Online Xchange business newsletter from New Media Services. It provides updates on the company's products and services, including web and mobile apps. It discusses topics like what makes a good mobile app, top mobile apps for 2012, mobile apps for learning, and new products like MoBiGo and MoBiRomp for mobile content delivery and polling.
By all metrics, worldwide mobile usage eclipsed desktop in 2015. So why are you still designing your ecommerce site for desktop? In this essential workshop, we’ll explore how to create an intuitive, effective, responsive mobile experience for your customers. Learn how to optimize for different devices and operating systems, create concise navigation, make strong use of images, forms, and buttons, and employ powerful design cues to lead your customers from homepage to checkout.
MivaCon 2016, Thursday session 3.
In our !rst edition of the State of Mobile Advertising report, we take an in-depth look at the monetization of mobile advertising from four perspectives within the ad delivery value chain: Devices, Publishers, Ad Networks and Advertisers. This report is based on insights from the second quarter of 2012 and summarizes our experience gained as the world’s leading mobile ad platform serving more than 9,000 global customers, with more than 35 billion ad impressions per month and driving over $240 million (US) of revenue to mobile
publishers in 2011.
By Opera Software
This document summarizes Jesse James Garrett's framework for user experience design. It outlines five planes of design - strategy, scope, structure, skeleton, and surface - that provide a holistic approach to designing products with human experience and engagement as goals. Each plane addresses different aspects of design from user needs and objectives, to functional specifications, information architecture, interaction design, and finally sensory design. The framework emphasizes understanding users emotionally and psychologically to inspire passionate connections with the product.
The document discusses developing a mobile security strategy and outlines some of the operational risks associated with mobility including a lack of appropriate mobile policies and procedures, increased risk of unauthorized exposure of sensitive data through mobile devices, and the proliferation of mobile devices on networks without tracking or inventory capabilities. It also covers the mobile ecosystem and risk landscape, outlining four main categories of mobility risk: operational, technology and data protection, legal and regulatory, and infrastructure and device.
This document discusses the increasing adoption of mobile business intelligence (BI) solutions. It provides initial statistics on mobile device and mobile worker penetration rates. The benefits of mobile BI include accessibility of real-time data from any location, usability through personalized configurations, and enabling collaboration. There are two main forms of mobile BI - native apps for specific platforms and thin client web apps. While native apps provide richer experiences, web apps are easier to administer in heterogeneous environments.
To make the leap to enterprise mobility and enable disruptive change, businesses must overcome a host of organizational and technological challenges and prepare for the operational benefits that can be achieved along the way.
This document discusses Android design. It begins by introducing the speaker and outlining the agenda. It then discusses understanding the needs and context of users like persona Rex Lee. It explores Android design challenges related to factors like screen size and typography. It outlines Android design goals such as enchanting users, simplifying their lives, and making them amazing. It stresses focusing on essential use cases, emotional engagement, and taking advantage of mobile opportunities. The document also discusses the process of establishing shared goals, iterating and validating designs, and being user experience advocates.
Smartphones and tablets … constant connectivity and mobility … these devices and trends have a massive impact on the lives of every business and leisure traveler.
But what has the industry learned since the idea of the always-connected traveler became the norm?
Where are the next opportunities for the travel industry in the mobile space?
And, perhaps most important of all, what are the rapidly evolving expectations of on-the-go customers as they interact more with travel brands via mobile devices?
Panellists:
Bill Loller, vice president of mobile product management, Tealeaf, an IBM Company
Julie Ask, vice president and principal analyst, eBusiness and channel strategy professionals, Forrester Research Inc.
Maximize Enrollment, Engagement with a Multichannel Mobile StrategyKony, Inc.
The document discusses strategies for healthcare organizations to maximize patient enrollment, engagement, and retention through a multi-channel approach. It covers how healthcare reform is driving consumers to be more informed and seek information from multiple sources. The challenges of a multi-channel strategy are outlined, including supporting various devices, operating systems, and delivering a consistent experience. Effective multi-channel strategies are presented as key to acquiring and retaining members as well as improving member communication and self-service.
This document discusses technology choices for mobile apps from Future Platforms, a digital agency with over 11 years of experience developing mobile apps across 6 platforms. It summarizes Future Platforms' experience and awards, their process focused on quality, and partnerships with Nokia and Microsoft. It then discusses considerations for technology choices like target platforms, cost of ownership, infrastructure, and implementation options like mobile sites, hybrid apps, and native apps. The key message is that there is no single solution and organizations should start with one approach and measure and adapt based on the user experience and reaching their mobile audience.
The document discusses delivering exceptional web experiences through IBM's Customer Experience Suite. It highlights features such as creating dynamic websites, enabling social features, delivering personalized experiences across channels, integrating systems, and using analytics to improve decisions. The suite aims to improve customer engagement and maximize business results.
The document discusses delivering exceptional web experiences through IBM's Customer Experience Suite. It highlights features such as creating dynamic websites, enabling social features, delivering personalized experiences across channels, integrating systems, and using analytics to improve decisions. The suite aims to improve customer engagement and maximize business results.
This document discusses extending software into mobile applications. It notes that mobile device usage has surpassed desktop usage and most organizations now permit employee-owned devices in the workplace. When mobilizing software, developers must consider secure access, data security across multiple platforms, and client governance policies. The document provides guidance on an evolutionary approach to delivering mobile access and emphasizes that mobile UIs differ from desktop and require design for specific devices. It also compares options like web apps, native apps, and hybrid apps. The document concludes by emphasizing the importance of starting mobile development now and highlights key considerations like user roles, workflows, security, and UI design.
User Experience Strategy Model - A Methodology to drive User Experiencesushmita_dutt_123
Strategic User experience is redefining the way we design user interface and user interactivity for today’s user-driven technologies – web, mobile, touch-screen, and digital applications. This article presents a structured methodology approach, a model, which illustrates a systematic process in strategizing user experience....Read more
In the digital age, where user experience is paramount, UI/UX design is at the forefront of creating products and services that users love. Adding these skills to your career journey isn't just a trend; it's a strategic move that opens doors to diverse opportunities and ensures you remain relevant and in-demand in the ever-evolving design landscape. Know more :- https://futureskillsprime.in/
Custom mobile app development services
tailored to your business needs. Expertise in iOS,
Android, and cross-platform solutions. Elevate
your digital presence.
This slide deck presents the concept of "richness+simplicity" as the holy grail of user interface design for mobile devices, and examines what "richness" and "simplicity" mean in that context.
The document discusses architecting user experience for smartphone products. It covers defining a product, understanding human factors in product design and experience, analyzing user motives and contexts that influence interaction. It also describes creating metrics and use case scenarios to understand expert and new user behaviors. The presentation provides examples of how touchscreen gestures, operating systems, and common patterns can shape the user experience design process to deliver consistent and easy-to-use experiences. The goal of user experience architecture is to enhance user-centricity and usability of products.
The document discusses architecting user experience for smartphone products. It covers defining a product, understanding human factors in product design and experience. Key aspects of user experience covered include user motive, context, interaction and usage patterns. The document also discusses understanding user context, goals, knowledge, tasks and mental models. It provides an example of architecting user experience for a smartphone, covering user personas, use case scenarios, constraints and common interaction patterns. The overall purpose of user experience architecture for products is to enhance user-centricity and ease of use.
The document discusses mobile app testing. It provides an agenda for a mobile app testing training day that covers topics like mobile evolution, different mobile platforms, types of mobile devices, mobile app types, architectures, development platforms, and testing techniques. It discusses challenges of mobile app testing like the diversity of devices, networks, and using emulators versus actual devices for testing.
The document discusses architecting user experience for products, using smartphones as a case study. It covers defining the user, understanding contexts of use, designing for human factors and ease of use. The presentation aims to surface communication options for enhanced user-centricity and ease of product use through user experience architecture. Key aspects include understanding user goals, tasks and mental models to create a consistent and intuitive experience within platform constraints and guidelines.
Designing Rich Mobile Apps in a Fragmented WorldWorklight
User experience and design best practices for the development of high-quality and engaging cross-platform smartphone and tablet applications that meet users' expectations.
WSO2Con ASIA 2016: Mobile Strategy for Your EnterpriseWSO2
Mobility is transforming our lives and businesses. We bank, shop, entertain, travel, learn, and interact with our customers and employees through mobile technology and every business wants to adopt mobility because of this trend. There are key questions you need to ask yourself in order to arrive at a good strategy to adopt mobility in your enterprise. These include why you want mobility in your business, what area you want to mobilize and how to do it.
By the end of this session you will learn the different ways to come up with a mobile strategy for your enterprise and how different tools like MDM and MAM fit into it.
This document discusses embracing mobile experiences in business. It notes that mobile apps should be useful, easy to use, desirable, consistent, have a purpose, and be playful. It also emphasizes focusing on user needs, understanding the mobile medium, embracing rapid change, identifying stakeholders, allowing technology to guide, and being playful. Statistics on mobile app downloads and usage are also presented.
Citrix/Altimeter Dynamic Customer Jounrey webinar final as presentedChris Silva
Presented live on Tuesday Sept 11, 2012. Altimeter Group analyst Chris Silva along with host James Hilliard discussing the Dynamic Customer Journey based on Altimeter's research on how marketers can participate more effectively in the DCJ
Best Practices For Building Your Mobile Applications - A Whitepaper by RapidV...RapidValue
We are in the decade of mobility. Smart phones are driving Mobile Internet and App usage. Since the introduction of iPhone in 2007, smart phone penetration has been growing significantly. According to report released by ZentithOptimedia, smartphone penetration in the world’s top 19 digital markets is expected to double from 35.5% last year to an average of 71.7% in 2015.
Not only are smart phones getting more prevalent, consumers are spending more time on them. According
to Flurry Analytics, about 81 minutes per day are spent on smart phones compared to 74 minutes on desktop internet. Businesses need to adapt to this changing consumer behavior and consider mobile as one of the key strategic channels for the future.
Despite increasing prevalence of mobile teams and initiatives, the field is relatively young and best practices
are hard to come by.
Having worked on over 100 engagements and countless interactions with our customers over the past three years, we have put together a set of key considerations for navigating your mobile roadmap. These considerations will help you identify opportunities and also avoid major pitfalls while trying to implement mobility projects. We have categorized these considerations into Three phases – Assess, Build and Deploy based on the activity timeline and a series of steps within each phase.
Digital Shopping and Connected Devices in 2012 Sumit Roy
The document provides an overview of Nielsen's 2012 Taiwan smartphone report. Some key findings include:
- Over 50% of Taiwanese own smartphones, with brands like Samsung and Apple popular.
- Social media and games are most commonly used smartphone apps.
- Mobile internet and video are frequently accessed on smartphones in Taiwan.
- Taiwanese smartphone users are receptive to mobile advertising but prefer certain ad formats.
The report will analyze smartphone usage trends, app and media consumption, brand performance, and consumer attitudes in Taiwan using Nielsen's research methodology and 4-way mobile phone classification system. It aims to provide insights for manufacturers, carriers, developers and marketers.
User Interface Design for Web and Mobile DevicesIRJET Journal
The document discusses principles of user interface design for web and mobile devices. It outlines six main principles: structure, simplicity, visibility, feedback, tolerance, and reuse. It also covers considerations for user interface design like display size, input methods, operating system diversity, performance issues, and designing for multiple device usage. The key challenges are accounting for the wide variety of display sizes, input types, OS differences, and balancing capabilities and limitations across devices to provide a consistent user experience.