Here are 5 content ideas that fulfill the requirements: 1. Infographic on the benefits of good design following the RACE model. It uses graphics and statistics to make an emotional case for design. 2. Video case study interviewing a client who hired a designer and saw business results. It tells a real story and uses a client testimonial to rationally show the business value of design. 3. Blog post structured as tips for small businesses on how to work with a designer following the RACE model. It provides practical advice and a call to action to consult with a designer. 4. Social media campaign sharing designed product photos each day with behind the scenes of the design process and calls to action to learn

1. By:Dr Walid ElEtriby

2.  Content plan
 Work shop
 Content strategy for managers

4. Content marketing
is a marketing technique of creating and distributing
relevant and valuable content to attract, acquire, and
engage a clearly defined and understood target audience –
with the objective of driving profitable customer action

5.  It is the opposite of advertising
 It is not a tactic
 It has to be a mind-set.

6. Why are companies using CM?
 Increasing brand awareness
 Lead generation
 Converting leads into customers
 Building the image as the industry leader
 Customer engagement
 Customer retention
 Website traffic
 Sales

7. Extra benefits of using CM
 More inbound approach
 Customer engagement and innovation
 Search Engine Optimization
 Development of knowledge culture
 Better use of company resources

8. 1. Blog
2. Branch guide / folder
3. Social media
4. Case study
5. Webinar
6. Online transmission
7. Video publication
8. Sponsored article
9. Newsletter
10. Online presentation
11. Mobile application
12. Infographic
13. E-Book
14. Whitepaper
15. In-person event

9.  To be successful at inbound marketing, companies need to
invest in content
 The amount of content being produced by marketers
increased by 69% of B2C and 70% of B2B.

10. 1. Complete a SWOT analysis on your content marketing
2. Define the right objectives and KPIs for that plan
3. Brainstorm content ideas
4. Find the gap in Realtime content
5. Create a timeline for your content plans

12. Strengths Weaknesses
Company image is reflected
on current social media
Videos
Photos of the environment
and food
Easy access to menus, prices
and promotions
Low consumer engagement
Little activity on their social
media pages
No active conversations
Low amount of followers
Neglecting some of the other
big social medias
opportunity threats
Partnering with the
University
of Washington.
Cross-promotion by
partnering with other
companies.
Other popular social media
websites
Other similar businesses in
the market - competition.
Little recognition.
Only two locations.
Message misinterpretation.

22.  Concept with mind
 Contents are
◦ Deeply researched, useful and meaningful
◦ It solves problem in a profound way
 How to hit the goal
By extremely shallow educational pieces missed

24.  Concept with the news
 Contents related to
◦ Something current newsworthy or trending
 How to hit the goal
Do not reiterate the news ,find a way to connect the news to the
client’s industry

26.  Concept with personal identity
 Contents directly connect with
◦ Part of intimate world OR identity
 How to hit the goal
Give the reader a way to see themselves in the content,
Let the reader identify with the content

28.  Concept with real life
 Contents tells
◦ Real personal story
◦ Shares a case study
▪ How to hit the goal
• Make sure there is a moral real life example
• Stories matter if they share an insight or massage

30.  Concept with many more concepts
 Contents is
◦ A collection of other popular content
▪ How to hit the goal
• Make a complete and/or unique collection
• Do not curate small lists that have been repeatedly done.

32.  Concept with unrelated concept
 Contents is
◦ Spins an old ide and offer a new way of looking at it
▪ How to hit the goal
• Do not reiterate old ideas.
• Find a surprising , unique or interesting way to show ideas

34. 1. Graphics
2. Hock
3. Body
4. Call to action “CTA”

35. 1. Hock
2. Body
3. Call to action “CTA”

36. This step focuses on identifying any possible gaps in your
current content marketing efforts.

38.  The content marketing matrix is used to map relevant
content in two ways to help identify the suitability of
content to:
1. Support the purchase process across the buyer journey.
2. Achieve audience engagement using different types of
psychological engagement from emotional to rational.

40.  Create a realistic timeline for your content plan.
 This timeline is used for your internal team.

43. Case Study

44. 10

45. 45

46. 11

47. 47

48. 12

49. 49

51.  Need 5 different content to fulfill the following
◦ Cover the RACE model
◦ Address at least 4 types of content
◦ Include clear post structure
◦ The design main idea to be detailed "designed is better”
 Each one will provide 1 post content