Ways a company can create a mobile marketing campaign without isolating different electronic platforms (such as social media sites, tablets vs. desktop vs. mobile), and traditional marketing techniques.

1. Create Mobile Marketing
Campaign
Wendy Bauer

2. Define Traditional Marketing Techniques
 Traditional marketing strategies offer an effective way to deliver content to
current and prospective customers, and can become a catalyst to drive your
web site along other traffic marketing assets. This traditional marketing
approach is often referred to as “push” marketing.
 Traditional marketing is a broad category that incorporates multiple forms of
advertising and marketing. Most traditional marketing techniques fall under
one of four categories: Print, broadcast, direct mail and telephone.

3. Give an overview of traditional
marketing techniques
 Traditional Marketing Categories
 Print: Includes advertisements in newspapers, newsletters, magazines, brochures,
and other printed material for distribution
 Broadcast: Includes radio and television commercials, as well as specialized forms
like on-screen movie theater advertising
 Direct mail: Includes fliers, postcards, brochures, letters, catalogs, and other
material that is printed and mailed directly to consumers
 Telemarketing: Includes requested calling and cold calling of consumers over the
phone

4. Mobile Marketing Campaign Strategies
Integrated Into Traditional Marketing Tactics
 Optimize for micro-moments – Could be integrated into traditional marketing
tactics by predicting some of the questions that a customer may ask and
publish it in traditional for as frequently asked questions in print and direct
mail publications.
 Use QR codes to streamline user experience – Could be integrated into
traditional marketing tactics by placing the QR code in print and direct mail
publications.
 Use hyperlocal marketing to connect at the city and neighborhood-level –
Could be integrated into traditional marketing tactics by having local print
publications advertisements in newspapers & magazines which now are
published online simultaneously as paper print. These will link your mobile
marketing to a location by your traditional publications using location and
keywords in SEO.

5. Benefits To Integrate Mobile and
Traditional Marketing Techniques
 Active and Passive – Mobile marketing is considered to me active and
traditional is passive. These two techniques work well together to achieve a
businesses campaign goals. Use TV and Print advertisements to disburse
information and incorporate a message to share on social media channels.
 Multiple channels – By utilizing mobile and traditional techniques gives your
business the advantage of spreading their message across multiple channels.
By using both gives your marketing campaign a extra reach to attract a larger
audience.
 The personal touch – Traditional media reaches a broad audience base and
mobile media reaches a more specific audience. The traditional media will
attract the target audience to look into more about the product which will
typically be online where they are encouraged to follow the brand via social
media where a deeper more relevant relationships are built with the
customer.

6. References
 http://www.marketing-schools.org/types-of-marketing/traditional-
marketing.html
 http://www.strategicdriven.com/traditional-marketing/
 http://www.forbes.com/sites/jaysondemers/2016/05/25/4-mobile-
marketing-strategies-that-will-boost-engagement-and-sales/#5f704b063aff
 http://www.smartinsights.com/managing-digital-marketing/marketing-
innovation/marketing-trends-2016/
 https://econsultancy.com/blog/62546-making-digital-and-traditional-
marketing-work-together/
 https://www.callfire.com/blog/2013/10/15/the-benefits-of-mobile-
marketing-over-traditional-advertising