Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet but also including mobile phones and other digital mediums. It targets a larger audience globally and allows for more personalized interaction and tracking of results. Some common forms of digital marketing include search engine optimization, social media marketing, email marketing, mobile marketing, and content marketing.

1. DIGITAL MARKETING

2. Digital marketing is the marketing of products or services using
digital technologies, mainly on the Internet, but also including
mobile phones, display advertising, and any other digital medium.

3. DIGITAL MARKETING
Google Ads Email MarketingSMMSEO Analytics
Digital
Marketing
Content
Marketing
Mobile
Marketing

4. Marketing
 Targets a larger group or the
general public
 Marketing means generating leads
or prospects
 Involves a longer process of building
a name for a brand and pursuing the
customer to buy it even if they do
not need it.
Sales
• Targets individuals or small groups
• Sales means converting the leads or
prospects into purchases and orders
• Involves a a short term of finding the
target consumer.
Sales funnel:
Awareness
Interest
Consideration
Sales
MARKETING V/S SALES

5. Product V/s Services
 Marketing Techiques: Products are tangible they can be shown,
displayed and marketed. Services are intangible they can only be
experienced
 Ownership: The ownership of a product can be transferred or can be
changed you can also say that you can resell a product or a good to
someone else In service as you cannot resell the service consumed by
someone else at all
 Products are manufactured as per the standards of that particular
product, the standard of the market and the target audience. Every
customer is different when it comes to enjoying services. Hence
services vary as per each customer's needs and preferences.
 Quality delivery: The manufacturer have to maintain the quality of
their product. Each service provider is different in terms of service as
they are human beings and each human being is different from the
other

6. Push V/s Pull
Push Stategy: Strategy that uses the
company's sales team and promotion
activities to create product demand.
Examples: Facebook Advertising and Boosted
Posts
Pull Strategy: Marketing strategy where the
product is heavily advertised before general
distribution to create a demand to draw
customers in.
Examples: Search Engine Optimization

7. Traditional
Marketing
Digital Marketing
Reach to buyers Local Mass audience
is reached
Global and Niche
Cost Expensive Cost Effective
Audience
Interaction
One way
communication
One on one
Interaction,
Personalised
Analysis of
Results
Results are based on
sales, revenue and
take longer time to
get results
Results can be
quickly measured
and can be tracked
from the beginning
TRADITIONAL V/S DIGITAL MARKETING