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Create Compelling Dashboards for Finance Professionals
- 1. Creating Compelling Dashboards forFinance Professionals Chaitanya Sagar cs@perceptive-analytics.com 646.583.0001 Adarsh A aa@perceptive-analytics.com 646.583.0042
- 2. Data Analytics |Web Analytics | Spreadsheet Solutions New York Miami Hyderabad 2
- 3. Our Services Analytics Web Analytics Spreadsheet Solutions Marketing Marketing MixModeling Segmentation Price Promotion Analysis Market Profiling Catalogue Optimization Churn Analysis Liquidity Risk Management Fraud Detection Capital Allocation Analysis Demand Analytics Freight Lane Analytics Distribution Network Optimization Risk Management Credit Risk Management Collateral Management Supply Chain Inventory Optimization Sourcing Analytics 3
- 4. Our Services Analytics Web Analytics Traffic GenerationStrategy AdWords Analytics Search Engine Optimization Spreadsheet Solutions Conversion Optimization Revenue Analytics Customer Behavior Analytics 4
- 5. Our Services Analytics Web Analytics Financial Modeling Dashboards Reporting PredictiveModeling Spreadsheet Solutions Spreadsheet Applications Performance Tracking Contract Negotiation Litigation Modeling 5
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- 7. Which industry doyou work in? • Information Technology & Services • Financial Services • Management Consulting • Telecommunications • Others cs@perceptive-analytics.com 646.583.0001 #Dashboard10
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- 9. What audience see YourWork! Pic by http://blackbeltbartending.com cs@perceptive-analytics.com 646.583.0001 #Dashboard 12
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- 11. A Dashboard isa Communication Tool Priorities Performance Insights Action Items cs@perceptive-analytics.com 646.583.0001 #Dashboard 14
- 12. A Dashboard IncreasesYour Visibility The invisible you Good Dashboard The real you Craigyc cs@perceptive-analytics.com 646.583.0001 #Dashboard 15
- 13. What is aDashboard? Background Pic Bev Goodwin http://dilbert.com/strips/comic/2007-05-16/ Dilbert is awesome! http://dilbert.com/strips/comic/2007-05-16/ cs@perceptive-analytics.com 646.583.0001 #Dashboard 16
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- 15. Pic by plaits KeyPerformance Indicators Key Performance Indicators cs@perceptive-analytics.com 646.583.0001 #Dashboard 18
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- 17. Pic by Toolstop Howto Make a Dashboard cs@perceptive-analytics.com 646.583.0001 #Dashboard 20
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- 19. Audience Value Add cs@perceptive-analytics.com 646.583.0001 Scope #Dashboard Pic byMervi Eskelinen Purpose 22
- 20. Target Audience What isthe role of the person? What is the context of usage? What are their biases? Is the audience heterogeneous? What are their goals? What questions will they ask? cs@perceptive-analytics.com 646.583.0001 #Dashboard 23
- 21. What Value Add? cs@perceptive-analytics.com 646.583.0001 Picby MDGovpics Help management stay on top Help management make a decision Set goals for individuals or groups Highlight exceptions Track progress Inform important information to teams #Dashboard 24
- 22. Scope Organization Wide One Operation/Unit Tactical Historical Predictive HighLevel Detailed Snapshot Interactive cs@perceptive-analytics.com 646.583.0001 #Dashboard Pic by futureatlas.com Strategic 25
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- 27. Dashboard design shouldsupport analytical thinking cs@perceptive-analytics.com 646.583.0001 #Dashboard 30
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- 37. Step 1 cs@perceptive-analytics.com Step 2 646.583.0001 Step3 #Dashboard 40
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- 45. Ideas for ColorHarmony Analogous Complementary Use colorbrewer2.org cs@perceptive-analytics.com 646.583.0001 #Dashboard 48
- 46. Perceptive’s Step Process 1. Createa laundry list of KPIs 2. Prioritize. Choose the top 20% that has 80+% impact 3. Allocate the 20% to most visible areas 4. Choose elements wisely 5. Beautify cs@perceptive-analytics.com 646.583.0001 #Dashboard 49
- 47. Laundry List • • • • • • • • • • • • • • • Cost ofGoods Sold Advance paid to manufacturer Average cost of acquisition Advertisement expenditure Revenue by channel Sundry debtors Accounts payable Prepaid expenses Miscellaneous expenses Net profit Salaries Short-term Investments Long-term investments Citibank Checking Account Bank of America Checking Account • • • • • • • • • • • • • • • Actual Forecast Net Sales Gross sales Cash position Net margin Total head count Average selling price Revenue by product Total expenses Gross margin Head count by department Total head count Debt Equity Ratio Equity • • • • • • • • Depreciation Income taxes EBITDA General and Administrative Expenses Work in progress Gross profit Preference Shares Cash flow
- 48. Context • • • • • CEO worried aboutcash position Sales are just picking up “How many can we hire now?” “Can we spend marketing dollars as planned?” “Are our (profitable) direct sales picking up?”
- 49. Priority • • • • • • • • • • • • • • • Cost of GoodsSold Advance paid to manufacturer Average cost of acquisition Advertisement expenditure Revenue by channel Sundry debtors Accounts payable Prepaid expenses Miscellaneous expenses Net profit Salaries Short-term Investments Long-term investments Citibank Checking Account Bank of America Checking Account • • • • • • • • • • • • • • • Actual Forecast Net Sales Gross sales Cash position Net margin Total head count Average selling price Revenue by product Total expenses Gross margin Head count by department Total head count Debt Equity Ratio Equity • • • • • • • • Depreciation Income taxes EBITDA General and Administrative Expenses Work in progress Gross profit Preference Shares Cash flow
- 50. Draw a draftdashboard manually. A paper and a pencil works best!
- 53. Examples and Critiqueof Dashboards 56
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- 55. No Reference X 100% ishow much? No Index Different Periods 58
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- 58. Resources Juice Analytics A Guideto Creating Dashboards People Love to Use Color Harmony Crash Course colormatters.com/color-and-design/basic-color-theory Visual Encoding – How to use? http://complexdiagrams.com/properties Edward Tufte’s Book http://www.edwardtufte.com cs@perceptive-analytics.com 646.583.0001 #Dashboard 61
- 59. Perceptive’s Dashboard ToolKit http://www.perceptive-analytics.com/exceldashboard-reporting/#dbtk (link will be sent to you via chat) 62
- 60. Your Feedback onthis Webinar • Below Expectations • Met Expectations • Above Expectations cs@perceptive-analytics.com 646.583.0001 #Dashboard 63
- 61. Webinar – Howto create a Winning Budgeting January 22, 2014 cs@perceptive-analytics.com 646.583.0001 #Dashboard 64
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