The Q3 2016 report reveals that CFOs are increasingly tracking non-financial KPIs to enhance corporate performance measurement, with 76% currently tracking these metrics. The survey highlights a trend toward greater collaboration and changing data ownership, as nearly half of CFOs report misalignment on key metrics between departments. As organizations adapt, CFOs are expected to lead this transformation, reflecting a growing emphasis on non-financial indicators in financial strategies.

1. Q3 2016
Report
Measuring Up:
How Non-Financial KPIs
Weigh in the Balance
CFOs are increasingly tracking
non-financial KPIs to get a more
accurate measure of their current
and future corporate performance.

2. Adaptive Insights surveyed more than 300 global CFOs to
understand trends in finance for its CFO Indicator Q3 2016 report.
This survey explored the tracking of non-financial KPIs and
how they factor into measuring corporate performance today
and into the future.
The results reveal that chief financial officers (CFOs)
increasingly expect to leverage non-financial KPIs, anticipate a
need for more collaboration and see a shift in data ownership.

3. More CFOs are Tracking Non-Financial KPIs
76%of CFOs are tracking
non-financial KPIs

4. Non-Financial KPI Tracking Is on the Rise
Nearly twice as many CFOs expect to track 30%
or more non-financial KPIs by 2018
2016
2018
24%
41%

5. How Often are KPIs Being Reviewed?
Senior Management is Actively Involved
in Reviewing KPIs on a Monthly Basis
never daily weekly monthly annually
FINANCE TEAM CFO CEO
8%
13%
21%
57%
11% 14%
29%
60%
17%
3%
9%
15%
65%
24%

6. Non-Financial KPIs Add Complexity
Nearly
50%
of CFOs report that finance and
other departments are not aligned
on key metrics

7. The Weight of Data Requires Change
12%
of CFOs are managing 10+ source systems,
up from just 8% in 2015

8. As a Result, Ownership of Data is Shifting to CFOs
Who is the Chief Data Officer in Your Organization?
CIO16%
Other6%
We have a
Chief Data Officer6%
CFO45%
No one
owns this role27%

9. For more insights from the Q3 2016
CFO Indicator survey, download the full report.
adaptiveinsights.com/cfo-indicator-Q3-2016-measuring-up
CFOs will lead the
transformation as
organizations embrace
non-financial KPIs.
Copyright 2016 Adaptive Insights. All rights reserved.
The Adaptive Insights CFO Indicator reveals what is top of mind for CFOs, as well as unveils
key attributes that define the strategic CFO. The Q3 2016 report surveyed 306 chief financial
officers across the globe over a period of 14 days ending October 12, 2016. As this was not a
probability-based sample, calculating the theoretical margin of sampling error is not applicable.