Background Owner: Mike Trobiano Industry: Creative Age of business: Less than 1 year Business Objective: To help business owners bridge the creative dividebetween consumers and their companys brand, products, and services.
Current Marketing Current Marketing:◦ None; currently promotes his business on his personal website, hisbrothers personal website, a friends personal website.◦ Since there is no current marketing for the company then that leadsus to say that their current marketing techniques are not helping thecompany . Ways to Connect:◦ Facebook◦ Website◦ Blog◦ Etsy
IMC Campaign“It’s Dashing-Creative Dashing” To: Companies seeking creative and innovative designs for personal orproject purposes. Is The: Any design company in the USA. That: offering innovative and creative designs to companies looking torebrand themselves or simply seeking design for a particular project.Being able to offer creative design, refreshing rebranding, as well asinterior design for the work space. Because: Offering unique packaging options so that the client feels as ifthey are receiving a custom deal as well as being able to possible cutdown on prices if bundling services. So you can get: Top of the live designs for your company that arecreative and unique. So you feel: The feeling of have the newest and freshest design orrebranding around so that you feel superior to other competitors in yourindustry. After all, you will have “Creative Dashing”.
IMC Framework“It’s Dashing-Creative Dashing” Marketing Tool #1: Google Ad Words Marketing Tool #2: Selling Designed Goods on Etsy Marketing Tool #3: Rebranding/Designing for localnon-profit free of charge
IMC Campaign“It’s Dashing-Creative Dashing” Marketing Tool #1: Google Ad Words The Google Ad words is a great tool to use when advertisingfor the company. However; with the competitive pricing fortop page and first page advertisements, Dash might have towait until they are more established to be able to put this typeof capitol forward for competitive advertising.◦ If able to put $200 a month towards Google Ad words advertising would bebeneficial for the company but this may be a tool that can be utilizing at alater time when financials are more sound.
IMC Campaign“It’s Dashing-Creative Dashing” Marketing Tool #2: Designing for Etsy Dash Creative Group currently sells small knick-knacks onEtsy but they are not correlated to the design portion of thecompany what-so-ever which could confuse some clients ifthey are going to their Etsy account from the link on the Dashwebsite.◦ Etsy is a very popular place for people to purchase personalized weddinginvitation designs, personalized baby announcement designs, personalizedsave the date design, etc. This is the perfect place to creative quick designthat can generate profit as well as brand recognition for the company.
IMC Campaign“It’s Dashing-Creative Dashing” Marketing Tool #3: Rebranding/Design for Non-Profit Dash Creative Group currently has worked with different typesof companies but they have no worked with a non-profitcompany. This would be a great way to get companyawareness.◦ Non-profits are always looking for ways to spruce up their organization andif Dash Creative Group would be willing to rebrand or redesign for a non-profit then they could use that as a way of connecting with other companiesthat may partner with the non-profit group. Also non-profits host plenty ofgala’s or fundraising evens that could work as a great networkingopportunity. Not only would Dash Creative being doing a project consideredas “charity” they would also be able to get their work recognized locally ifnot, nationally.