Create a media kit that gets attention
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Create a media kit that helps you appeal to brands and get selected for campaigns. Stand out as a Power-Packaged Professional blogger. Loaded with examples of media kits specifically for and from bloggers. Created by Boom Chicka Boomers and FItness Pros, Kymberly Williams-Evans and Alexandra for the Bloggers at Midlife Conference 2015
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Create a media kit that gets attention
- 1. Create a Media Kit That Gets Attention presented by Alexandra Williams, MA and Kymberly Williams-Evans, MA of FunandFit.org
- 2. funandfit.org @AlexandraFunFit @KymberlyFunFit info@funandfit.org FunandFit.org
- 3. Media Kits From A to $$ Session Goals: ● Create a media kit that helps you appeal to brands and get selected for campaigns ● Stand out as a Power-Packaged Professional blogger Action Items: ● Enter name and email on our sign-up sheet to enter giveaway ● Tweet, post, pin throughout #BAMC15 #BoomChickaBoomers ● Download/ View Bonus Slides on Slide Share funandfit.org @AlexandraFunFit @KymberlyFunFit #BAMC15 #BoomChickaBoomers info@funandfit.org
- 4. Kymberly Williams-Evans, MA I have been helping people get an active message out via land, sea, and airwaves for 3 decades, on 4 continents, in 4 languages. My twin sister and I present, write, edit, and broadcast our fitness and writing programs worldwide. Former faculty at UCSB in both the English and Sports Studies Depts, I enjoy bringing you social media scoop with energy and fun words so you can age as actively as possible and be a Boom Chicka Boomer! @KymberlyFunFit
- 5. Alexandra Williams-Evans, MA Alexandra Williams, MA has been in the fitness industry for over 30 years. Certified by the American Council on Exercise since 1986, she currently teaches in the exercise studies department at UC Santa Barbara, and is also an editor and published writer for numerous magazines. Her advanced degree is in systemic counseling. She likes to bake from scratch and take photos. She may or may not have talent in these two areas. @AlexandraFunFit
- 6. What is a Media Kit? ● Sometimes called a Press Kit, Brag Sheet, or 1-Sheet, it’s a promotional info packet ● 1 page; Can be up to 3 ● For Blogs - the equivalent of a resume or movie trailer ● Designed to get “the interview,” not the job ● A Public Relations tool funandfit.org @AlexandraFunFit @KymberlyFunFit #BAMC15 #BoomChickaBoomers info@funandfit.org
- 8. What Should Your Sheet Include? ● Intro ● Brand/ Image/ Style identifiers - What’s unique about your blog? ● Statement of what you offer sponsors/partners ● Logo/Banner/ Header ● Photos ● Online Footprint - Social Media accounts/ links funandfit.org @AlexandraFunFit @KymberlyFunFit #BAMC15 #BoomChickaBoomers info@funandfit.org ● Web/Blog Traffic Stats ● Bio ● Contact Info ● Reader/ Network Profile- Target Audience Niche ● Awards ● Testimonials ● Services You Offer ● Pricing, Rates and Fees (maybe)
- 9. What Should Your Sheet Exclude? ● Pricing, Rates, and Fees (maybe) ● Unimpressive Numbers ● Public Link (maybe) ● Outdated Stats funandfit.org @AlexandraFunFit @KymberlyFunFit #BAMC15 #BoomChickaBoomers info@funandfit.org Much of what goes into an Author’s Media Kit for promoting a book or getting a publisher
- 10. Why Offer a Media Kit? ● Make money ● Receive services/ products ● Establish bona fides funandfit.org @AlexandraFunFit @KymberlyFunFit #BAMC15 #BoomChickaBoomers info@funandfit.org
- 11. How Can I Get my Media Kit Noticed? ● It’s Not About You ● Write for Your Reader ● Make it Pretty and Clean ● What do You Offer that Will Help Them Make Money? ● Services You Provide / Benefits to Them funandfit.org @AlexandraFunFit @KymberlyFunFit #BAMC15 #BoomChickaBoomers info@funandfit.org
- 12. What If My Numbers are Small? ● Mighty Mouse was small. But his first name was “Mighty” ● Ten out of 100 is the same as ten out of 10,000 ● Page Views vs. Reader Trust/ Loyalty ● Own Your Niche - Sara Broers
- 15. Connect With Us FunandFit.org ● Subscribe to our blog ● Hire Us - Your Baby Boomer Fitness and Edu- tainer Specialists ● Email us at info@funandfit.org ● Call (805) 403-4338 funandfit.org @AlexandraFunFit @KymberlyFunFit #BAMC15 #BoomChickaBoomers info@funandfit.org
- 16. Bonus Example
- 18. Bonus Example: Debi Pfitzenmaier
- 19. Bonus Example (2 of a 5 page kit): Stephanie Weaver The Recipe Renovator
- 20. Bonus Example
- 21. Bonus Example
- 22. Bonus Example
Editor's Notes
- Get answers t -What is a media kit? -Why should I bother making one? -How do I create one that is compelling, not ignored? -Can you show me examples that will inspire, motivate, educate, and elevate my media kit endeavors?? Housekeeping: Email sign-up sheet - to enter giveaway. Use hashtags #BAMC15 #BoomChickaBoomers Mention our book coming out in 2015
- Kym: all I’ve ever learned about media kits says 2 pages max, not 3. And here are some notes that might help you: Media kits are like a movie trailer; designed to get you intrigued. You probably won’t get hired from your media kit, as it’s more an hors d’oeuvre than a dinner, so keep it compact. Media Kit - definition what to include & what to leave out 2-3 examples why you need one how long it should be how to get it seen Bonus Examples
- Media Kit - definition what to include & what to leave out 2-3 examples why you need one how long it should be how to get it seen Bonus Examples
- You, not I, sometimes We. Brands don’t care about you except as a buyer. They care about accessing your readers. You are a conduit. If you establish a professional relationship, they’ll stick with you for other brands they represent (if they’re in PR) or when they move to another company. If you make them look good, they’ll work with you again. If your media kit looks cluttered or unprofessional, they’ll assume your posts will too. Emphasize your strengths (a good photographer? more pics. High numbers? More stats) Send it when PR reps or brands ask for it. Send it unsolicited. To find the right person, use Twitter. Ask, “I’m working on a marketing project that is relevant to you. Can you please give me the name of the contact person?” And thank them. Also a good idea to tweet about that brand prior to asking, or have an established relationship via a SM account you can reference.
- Over deliver is the key. Since you cannot guarantee views or purchases, promise what you can control - a video, promotion across all platforms, personalized rather than cut and paste, your personality/ sincerity/ authentic, exclusivity to brand (over certain time or maybe certain product i.e., almond milk), analytical stats post-post!!
- The challenge was to get two people w/ separate AND joint accounts all listed without overwhelming the reader. Do you think we got all the necessary info across while staying “clean?”
- Perform giveaway
- To access this pin and see the kit examples, click on the image or go to my pinterest board,